Marketing Should Be Fun

Hosted by Austin Savage & Kelsie Zarko

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Latest episode

Jun 2026

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EN-US

About the show

This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!

Listen to episodes

60 recent

August 21, 20266 min

REPLAY: Is What You Offer and What You Do Clear? - Episode 74

Kelsie is here this week with a 6-minute solo episode with some great encouragement for you about making sure what you do is clear to your audience. As we get closer and closer to the end of the year, how can we make the best next steps simple for people? How can we balance value-centered content with clear offers? We hope you enjoy this episode! 🔥 // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate: https://www.curatesocial.co/

June 25, 202632 min

Break the Rules! - How to Use Creative Concepts to Build Anticipation for Your Content - Episode 73

It's way too easy to make assumptions about what your content is "supposed" to look like, and to build your strategy around those assumptions. In today's episode, after a conversation about vacations (give us your Disney World travel tips!), we're diving into how to think outside the box in your approach to content marketing. We bring some examples of brands that are using creative, original concepts that capture attention and build momentum. (Oh, and fun fact: The "1.0 vs. 2.0" concept Austin mentions in this episode for one of his clients just went viral 2 weeks ago, and has led to over 20,000 new followers in a matter of 14 days. Pretty neat!) // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate: https://www.curatesocial.co/

June 12, 202631 min

5 Core Traits of Trust-Building Content (w/ Kristi Zobrist) - Episode 72

You know what you have to offer and why a client should trust you. But does your audience? In today's episode, after a football-themed "This or That" (Bear Down vs. Roll Tide!), Austin is diving in with the Chief Strategy Officer at Savage Content Collective, Kristi Zobrist. We discuss building trust with clients and customers before ever pushing paid offerings and Kristi shares 5 things you need to include in your content in order to build trust. We can't wait to hear what you take away from the conversation! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/

May 26, 202623 min

How Can You Balance Personal & Brand-Centered Content? - Episode 71

We're supposed to connect with our audience. At the same time, we're supposed to lead people to action. How do we balance those? In today's episode, after a sock-themed "This or That" (Listen... we talk about the important things here on the podcast), we're diving into how to balance these priorities in your content. Here's the cool thing: You can often do both at the same time! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate: https://www.curatesocial.co/

May 12, 202631 min

How to Navigate the Ups & Downs of Entrepreneurship - Episode 70

Entrepreneurship has some really exciting seasons. But what do you do when you're in a season that's anything but that? In today's episode, after a marketing-themed "This or That" (What!? An on-topic intro!? Who are we!?), we're diving deep into the power of patience and kindness in entrepreneurship, and how to keep self-confidence in the low seasons. We can't wait to hear what you'd add to the conversation! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate Social: https://www.curatesocial.co/

April 28, 202634 min

How to Successfully Partner With a Content Marketing Agency - Episode 69

Marketing Should Be Fun is BACK, baby! 🎉 We're jumping back in with a movie-themed "This or That" (any "Project Hail Mary fans out there?) that leads into a conversation about how someone can best set themselves up to successfully partner with an agency on their content marketing. You'll hear stories. You'll hear tips. You'll hear tricks. And we'll have a whole lot of FUN along the way. We're so excited to be back! 🎧 // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate Social: https://www.curatesocial.co/

September 18, 202521 min

2 Examples: Why Consumer Behavior Proves the Value of Organic Content - Episode 68

We talk a lot about how "content performs on a human level," but what does that really look like from a consumer behavior standpoint? In this episode, after a Fall-themed this-or-that, we're sharing 2 real-life examples that show organic trust-building in action. We can't wait to hear what stands out to you in this episode! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! ➡️ Learn more about Savage Content Collective: https://savagecontent.co/ ➡️ Learn more about Curate Social: https://www.curatesocial.co/

August 22, 202537 min

We've Gotta Talk About Taylor Swift's Episode of New Heights - Episode 67

1.3 million people. That's how many watched the release of the New Heights episode with Taylor Swift LIVE when it released on YouTube. (It's already up past 20 million views on YouTube now!) Without a doubt, this is one of the biggest things to happen in the podcast and content marketing space in recent times. In this episode, we're chatting all things Taylor Swift but MOST importantly, we are diving into every takeaway we've had from watching the episode, seeing the response, and breaking down our insights from a content marketing perspective. Didn't watch it? Here's the link: https://youtu.be/M2lX9XESvDE?si=mEmOad3Jar_sWbYS // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/

August 14, 202518 min

One Simple Step You Can Take to Integrate Your Content Marketing - Episode 66

You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes. "Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean? In today's episode, we're talking about how simple it is to connect your platforms together (i.e. to integrate your content marketing), why that makes a difference in long-term decision-making for your audience, and ONE simple step you can take today to start making that connection happen. // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/

July 18, 202529 min

Kristi's CTA Triangle: How to Choose the Best Call-to-Action to Use on Social Media - Episode 65

"What call to action should I be using on my Instagram?" "Am I asking people to take action too often?" "Am I not asking enough?" In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Content Collective, back to the show! There's nothing Kristi loves more than a good framework and a valuable tool, so today we're walking through her signature "CTA Triangle" to help you know which CTAs to use when. In fact, the principles here extend beyond just social media, and will help you feel confident inviting your audience to both large and small actions regularly. // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https://www.savagecontent.co/