Marketing Nuggets

Hosted by Emma Windsor

Business Careers Management

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Episodes

175

Latest episode

Nov 2026

Language

EN-GB

About the show

A weekly podcast for ambitious marketers who are done playing small. It's the honest, behind-the-scenes version of a marketing career. Twelve years of real stories, the award-winning campaigns that started as disasters, the late-night saves, and the epic fails that taught me the most, with the systems and mindset shifts pulled out so you can actually use them. Every episode sits where the three things that decide how far you go meet: marketing that works, productivity that survives real chaos, and the confidence to back yourself when it counts. Whether you're deep in B2B complexity, chasing B2C creativity, or staring down a week that feels impossible, you'll leave with the pep talk and the practical bit. Wherever you are, from graduate to director, consider me your marketing mentor and biggest cheerleader, here for the real, messy, brilliant truth about building a career you're genuinely proud of. Come for the stories. Stay for the strategies that actually work.

Listen to episodes

60 recent

November 10, 2026Episode 5920 min

177: Your 2027 Marketing Budget: Build It, Know It, Own It

Nobody teaches marketers how to do budgets. You get promoted, someone hands you a spreadsheet and a deadline, and suddenly you're responsible for one of the most consequential documents of your year, the one that determines what your strategy can actually achieve. I've owned and talked through marketing budgets for years, and this episode is everything I've learnt doing it for real: how to build the number from your strategy instead of last year's spend, how to give the business three clear investment choices instead of one number, how to translate marketing spend into language the business understands, how to know the thinking behind every single number, and how to stay commercially flexible when the budget inevitably needs to change. Because a good budget isn't just a spreadsheet you get approved. It's a strategic plan for how you're going to use the company's money and you need to be able to explain, manage and adapt it. Your strategy is only as real as the budget behind it. This is how you build one you can stand behind. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

November 3, 2026Episode 5824 min

176: How to Build a Marketing Campaign Under Pressure: What I Actually Did

I was asked to build a brand campaign plan. Full one. In 48 hours. This episode is the honest story of what happened next, and by the end of it, you'll have a completely different relationship with that kind of deadline. You'll have a specific move for turning panic into a list the moment overwhelm hits. You'll know how to stop trying to build the whole campaign and start building only the top-line decisions the room in front of you actually needs to say yes. You'll have the nerve to look at your own "good enough" work and call it too safe when it needs more edge. And you'll walk away with a genuinely better way to approach every campaign you build from here on, deadline or not, because the discipline that got me through those 48 hours turned out to be the better way to work all along. If you've ever been handed a campaign brief that felt genuinely impossible in the time you had, this is the episode that shows you exactly how it gets done, and what it can turn into six weeks later. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

October 27, 2026Episode 5727 min

175: Protecting Your Strategy When Q4 Tries to Eat It

You know that strategy document? The important one? The one that has been open in a browser tab for two weeks while you firefight everything else? Welcome to Q4. For some of us that means planning season, budget season and the pre-Christmas deadline crunch. For others it means the peak: Black Friday, Christmas, and the biggest sales days of the entire year landing in a matter of weeks. Two completely different quarters, and yet the same thing happens in both. The strategic work, the thinking that shapes next year, is the first thing to get eaten. In this episode I am sharing my system for defending strategic work through the loudest quarter of the year, whatever loud looks like for you. Q4 does not have to eat your strategy. But you do have to fight for it, and here is how. And if building a whole week that protects your best work, not just surviving Q4 but operating like this all year, is the bigger project, that is Module 4 territory in The Marketer You Already Are - a 5-module self-paced course for ambitious marketers who are ready to stop being the best-kept secret on their team. Build confidence, presence, and strategic thinking and finally be seen as senior. [more here] Show notes, or emmawindsor.com , right in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

October 20, 2026Episode 5626 min

174: Leading a Marketing Team: What They Actually Need From You

The moment you get a team, the job quietly changes, and nobody hands you the new rules. You go from being brilliant at the work to being responsible for other people's. And if you're anything like I was, your instinct is to get more involved. More input, more time, more of you. It feels like good leadership. It's actually the fastest way to become the bottleneck your whole team has to work around. This week I'm getting honest about what years of leading marketing teams, getting it wrong and slowly getting it right, has actually taught me about the job nobody trains you for. What your team needs from you almost never looks like what keeps you busy on their behalf. And it's almost certainly not more of you. If you lead people, or you're about to, this is the episode I wish someone had handed me before my first direct report. Resources Listen to Episode 74: Leading a team: Create the ideal 1-1s for your team to thrive Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

October 13, 2026Episode 5522 min

173: Your 2027 Marketing Strategy: How to Say No, and What Keeping Everything Is Costing You

Here's a test for any marketing strategy: look for what it says no to. If the answer is "nothing" - it's not a strategy. It's a wishlist with a logo on it. Last week we did the questions that come before building your 2027 plan. This week is the part nobody enjoys and everybody needs: the choices. Killing the zombie projects that survive on habit. Retiring the channels that eat more than they deliver. Saying no to good ideas so that great ones get funded properly. And doing all of it cleanly and on the evidence, so the calls hold up and actually stick. I'm sharing the filter question I use on every request and every line of the plan, how to sunset something with data instead of drama, the trade-off sentence that makes "no" land as leadership, and why your stop-doing list is genuinely the most senior document you'll produce all season. Three big bets, properly protected, beat twelve initiatives on life support. Every time. Doing everything right but it's still not landing? The Marketer You Already Are is my self-paced course for marketers ready to be seen for the work they already do. Start here or visit Emmawindsor.com and find it in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

October 6, 2026Episode 5425 min

172:Your 2027 Strategy Starts Now: The Questions to Answer Before You Build Anything

It's October. Which means somewhere in your calendar, "2027 planning" is looming - and the temptation is to open a blank deck and start building. Don't. Not yet. Because here's what I've learnt building annual strategies year after year as a marketing leader: the quality of your strategy is decided before you build anything. It's decided in the questions you ask first - and most marketers skip straight past them to the fun bit. In this episode I'm giving you the five questions I answer every October before a single slide exists: the honest audit (data, not vibes), the business question most marketers never actually ask out loud, the calendar-versus-strategy test, the outside-in check, and the one about what's changed in the world since last year's plan - which, this year, is rather a lot. Part one of two. Next week: the hardest part of strategy - what you say no to. And if the deeper skill here - thinking strategically instead of just executing brilliantly - is the thing you're working on this year, that's the heart of The Marketer You Already Are - my course for ambitious marketers. [More here] or head over to emmawindsor.com and you'll see in the nav. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

September 29, 2026Episode 5318 min

171:Start On Your Terms: How to Build a Morning That Protects Your Best Thinking

Your inbox owns your mornings. Take them back. You've heard about my 5:15 alarm. The lemon, ginger and turmeric tea. The cold shower. (Episode 122, if you missed the full tour.) This episode is not that. Because here's what I've realised since: my routine is not the valuable bit. The system underneath it is - and that system works whether your morning starts at 5:15 or 7:45, whether you love a cold shower or would rather resign. Today I'm breaking down the six principles that make any morning routine actually work: why your morning really starts on Sunday, the wake-up rule that decides whose terms your day runs on, decision elimination, the transition moment, and the protected first hour - the single highest-leverage productivity move I know. Then you build your version. Not mine. Yours. There's a free workbook to do exactly that Click here to download Or visit emmawindsor.com/ownterms Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

September 22, 2026Episode 5234 min

170:How to Create the Ultimate Marketing Handover, Whether It's Short or Long-Term Cover

Most handovers are a task list. And most task lists quietly fail the person relying on them. This episode is about the four layers a genuinely good handover is actually made of, and the part almost nobody tells you: you rarely need all four. How many you need comes down to one thing, how long you're going to be gone. By the end you'll know exactly what your operational floor has to contain so nobody's left guessing on day one, how to hand over the people on your team and not just the org chart, how to pass on your judgement so your cover can make your calls without ringing you, and the fourth layer that changes everything the moment a handover runs long. Covering someone for a fortnight needs one layer. Covering a team for months needs three. Handing something over for six months or more, or for good, needs a completely different philosophy, one I got wrong on my first attempt before I built it properly. That last layer is the real secret sauce: the difference between writing a script someone follows forever, and building a foundation confident enough for them to eventually build past, including past you. If you've ever written a handover, or you're about to, this is the version nobody hands you. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

September 15, 2026Episode 5125 min

169: Where Should Your B2B Budget Go? Choosing Media That Actually Works

Every B2B marketer has stood in front of the same terrifying question: we have this budget... where does it actually go? LinkedIn? Events? Content? PR? Paid search? A bit of everything? (Spoiler: "a bit of everything" is how B2B budgets go to die.) In this episode - a natural follow-on from last week's launch playbook - I'm sharing how I actually make media decisions as a marketing leader. The three questions I ask before any channel earns a single pound, my honest take on the big B2B channels after years of spending real budget on them - LinkedIn, events, email, PR, paid - and the proven-promising-experimental split that stops your budget being spread so thin that nothing works. Fewer channels, done properly, for longer. That's the whole philosophy - and this episode shows you how to choose which ones. Related Episode: 57: Public Relations: The 3 different ways you can add press into your mix no matter your budget Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

September 8, 2026Episode 5028 min

168: The B2B Campaign Playbook Every Marketer Should Steal

It's campaign season. So today you're getting my actual campaign playbook. Not the theoretical version, not something from a textbook, the exact method I use. You'll get the one page I write before a single asset gets built, the four boxes that tell me honestly whether a campaign is ready or just hopeful. The exercise I run to make sure a campaign sounds like nobody else's in the market, and the statement system underneath it. Why I think your people, not your channels, are your most powerful media, and how to activate them properly. The two-phase structure I use that isn't really two phases at all. And the three numbers I put in front of leadership before launch, so the campaign gets judged on the right thing, at the right time. And a quick word to my B2C marketers, because I can feel some of you reaching for the skip button: don't you dare. Yes, today's examples wear a B2B badge, but it may still inspire you to add something into your next campaign. Stay with me. Notebook out. Let's go. Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/ For more episodes visit my website : emmawindsor.com

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