Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation. Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field. Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance or agency, as well as business leaders looking to gain an edge with their marketing so that they can grow their business. Subscribe today on your favourite podcast platform. Marketing Freed is a ClickPop podcast. Find out more at www.ClickPop.co.uk.
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33 recent
May 4, 202634 min
The LinkedIn performance gap – What high-performing commercial teams do differently
This is a recording from a webinar broadcast on 29th April 2026 by David Richter, founder of LinkedIn marketing agency ClickPop. To watch the full webinar recording, complete with accompanying slides, click here. In this webinar, we explored the growing “LinkedIn Performance Gap”: the difference between commercial teams that use LinkedIn strategically and consistently, and those that leave revenue opportunities on the table.Using survey data from 250+ B2B commercial professionals, alongside real behavioural data gathered directly from LinkedIn, we looked at how usage patterns differ across sales, business development, account management, and customer success roles—and how those differences relate to business performance.
May 4, 202633 min
Who posts on LinkedIn and why it matters for growth
This is a recording from a webinar that was broadcast on 27th February 2026.In this webinar we explore the differences that exist in posting participation on LinkedIn across job functions, job titles, seniority, company size and tenure. Crucially we show the clear and consistent relationship that this all has with company growth rates, and what business leaders can do to increase participation among their employees. You can view the full webinar recording along with accompanying slides here.
September 26, 202424 min
How To Get Your Press Release Noticed - With Natalie Sutton
As long as it’s good news, there isn’t a business owner in the world who wouldn’t want their company or product to be featured in the press. But with journalists receiving scores of cold pitches per day and responding to a tiny fraction of them, it’s often an aspiration that remains unfulfilled.Which is why I’m so pleased to be joined by Natalie Sutton, a Freelance PR and fractional communications leader, to discuss how businesses can achieve cut-through with the press.In this episode, we discuss:In this episode, we delve into the art of gaining press coverage for your business. Our guest, Natalie Sutton, a seasoned freelance PR and fractional communications leader, shares her insights on how businesses can effectively engage with the media. Natalie brings over 30 years of experience in communications, having worked with global technology firms and started, scaled and sold her own PR agency. The scale of the challenge to get noticed by journalists and a benchmark for how many pitches a journalist is likely to respond to What to start withHow to measure successHow to tailor your pitchThe seven fundamental story arcs that can make your pitch 22 times more memorableHow you can combine PR with other channels for greater impact How you can get even more value out of a successful pitch with shareable contentThe basics of good media relationsCONNECTNatalie Sutton on LinkedIn https://www.linkedin.com/in/nataliesutton/ or https://www.fractionalnatalie.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
September 19, 202431 min
Finding Stories In Data For Promotion And Defense - With Alex Waddington
There has never been so much data floating around and accessible to the public, and with AI, the ability for anyone to analyse this data and make sense of it has never been easier.Along with the opportunity for organisations to use data as part of their own promotional activity, there’s also the challenge of the data uncovering other stories which, perhaps organisations would prefer if the public didn’t know about. To help us navigate all of this I’m joined by Alex Waddington, founder of Whetstone Communications, a consultancy that helps communicators do more with their data. In this episode, we discuss:What data journalism isWhere you can find useful sources of dataTools you can use to analyse the data and uncover storiesHow to pre-empt and defend against negative stories burried in your dataCONNECTAlex Waddington on LinkedIn https://www.linkedin.com/in/alexwaddingtoncommspr/ Alex’s website: https://www.whetstonecomms.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk BOOKAlex recommended a couple of books about information and data analysis, both authored by David McCandless. You can find out more about them here: https://www.amazon.co.uk/stores/David-McCandless/author/B002HYXAUY?ref=sr_ntt_srch_lnk_1&qid=1718966448&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec YouTube: https://www.youtube.com/@MarketingFreedPodcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
September 12, 202427 min
Using Google Search Console Like A Pro - With Dan White
There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that’s often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse’s mouth, it’s also free. Which is why I’m so pleased to be joined by Dan White, an independent SEO Consultant, to explain how you can use Google Search Console to improve your SEO strategy, enhance your website’s performance, and ultimately drive more organic traffic to your site.In this episode, we discuss:What Google Search Console isUsing performance data to track and analyze website trends.The filters available for your data Understanding the significance of impressions and clicks.Search appearance and its impact on SEO strategy.Page index report: identifying and resolving errors.Manual penalties and disavowing links: when and how to use these features.Complementing GSC data with tools like Screaming Frog, SEMrush, Ahrefs, and MozPro.The benefits of using multiple data sources for a holistic SEO analysis.How to uncover hidden opportunities using GSC data.Dan’s thoughts on the evolving landscape of SEO and digital marketing.CONNECTDan White on LinkedIn https://www.linkedin.com/in/danwhitemarketing/ Dan’s website: https://www.danieljameswhite.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk BOOKDan recommended the book; The Chimp Paradox. You can find out more about the book here: https://chimpmanagement.com/books-by-professor-steve-peters/the-chimp-paradox/ LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
August 29, 202421 min
Making The Most Out Of Email Marketing - With Nicola Paul
As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So, for marketing to work in retail it’s got to be effective and efficient, and with some research suggesting that email marketing delivers an ROI of 36 to 1, what better place to start?Which is why I’m so pleased to be joined by Nicola Paul, an e-commerce, digital marketing specialist, to discuss how businesses can make their email marketing a successIn this episode, we discuss:Why it’s important to integrate strategies across paid search, email marketing, and organic content.Where to start with your email marketing strategyMoving beyond standard discount offers to engage subscribers with exclusive content, competitions, and early access to products.The power of automated emails and their role in customer engagement.Examples of transactional emails that add value beyond simple order confirmations.Importance of list segmentation and personalization to enhance email relevance.Ensuring email deliverability and avoiding spam filters.Keeping a clean email list through regular list hygiene practices.How to personalise marketing emails beyond just using the recipient's name.CONNECTNicola Paul on LinkedIn https://www.linkedin.com/in/nicolapaul/ and Instagram https://www.instagram.com/yellowbirddigital/ Nicola’s website: https://yellowbirddigital.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
August 22, 202435 min
Turning Words Into Powerful Tools With Olly Davy
Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice. Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers. In this episode, we discuss:Why you need to know the what before you can define howHow you can de-risk the processThe ways in which you can embed brand voice throughout your organisationCreative ways Olly is using AI in his workWhat is NerdsmithingCONNECTOly Davy on LinkedIn https://www.linkedin.com/in/ollydavy/ Olly’s website: https://ollydavy.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
August 15, 202424 min
SEO Myths and Misconceptions - With Natalie Slater
In this episode, SEO consultant Natalie Slater dives deep into the persistent myths and misconceptions surrounding SEO, discusses the impact of recent Google updates AI content, and shares essential tips for managing successful website migrations.In this episode, we discuss:Some myths and misconceptions about SEOHow AI content has been impacted by recent Google algorithm updatesCommon pitfalls to be aware of when planning a website migrationCONNECTNatalie Slater on LinkedIn https://www.linkedin.com/in/natalie-mott/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
August 8, 202423 min
Direct Response Emails That Deliver Results - With Katja Mokotar
Despite rumours of its demise, email marketing continues to be one of the most cost-effective ways for businesses to reach, and sell to their customers. But, like many things in marketing, there’s a huge difference between the results you can achieve with a great email strategy vs one that’s merely OK. In this episode, I’m joined by Katja Mokotar, an email marketer for CPG brands to discuss how to get people to take action from your emails. In this episode, we discuss:Strategies for effective email campaignsThe differences between great email strategies and average onesTechniques for increasing average order valueThe most important part of an email to capture attentionAppropriate post-click contentCONNECTKatja on LinkedIn https://www.linkedin.com/in/kat-mokotar-865a8669/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
August 1, 202418 min
Website Content That Generates Leads And Revenue, Not Just Traffic - With Francesco Baldini
When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical. But with infinite options for content you could create, how can marketers prioritise content that’s going to drive leads and revenue and not just traffic?In this episode, I’m joined by freelance SEO consultant Fracesco Baldini to find out.In this episode, we discuss:How Francesco took one website from generating £800 per month to over £30k per month in revenue, while the traffic stayed the same The process Francesco uses to identify topics that are commercially relevantHow you can use your weakest search competitors to find easy to rank for content ideas CONNECTFrancesco Baldini on LinkedIn https://www.linkedin.com/in/francescobaldini/ Francesco’s website: https://withdirection.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902
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