The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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March 26, 20258 min
#EP179 - Why Marketing Plans Fail
Send a textHello everyone and welcome back to the Marketing Freaks podcast!In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and b) how to stick to it! Oh - and if you haven’t yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!
March 19, 202523 min
#EP178 - How To Turn Around A Failing Ad Account
Send a textWelcome to this week’s episode!I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation. To summarise what we cover:How to know ahead of time that you’re going to have issues (as much as is possible) and be in a position to react earlyWhat your first steps should be when you see performance decliningWhat data to look at and how to assess what is going onPlanning your next moves and being clear with your actionsHow to avoid knee jerk reactions and panic
March 12, 202531 min
#EP177 - Building In-House Creative Agencies & Running Creative At Specsavers, Julia Arenson
Send a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!
March 7, 202520 min
#EP176 - The CMO Series Pt3, How To Communicate Marketing With The Board
Send a textWelcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast!In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help!We very much hope you've enjoyed this series, and if you have, please don't forget to subscribe for future episodes. Enjoy!
March 5, 202523 min
#EP175 - The CMO Series Pt2. Financial Planning, Building Budgets & How To Set Targets
Send a textWelcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast!This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're moving the business forwards.Enjoy!
March 3, 202518 min
#EP174 - The CMO Series Pt1, What is The Role Of A CMO?
Send a textWelcome to our 3x part CMO series on the Marketing Freaks podcast!This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe. Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more.In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should be. Enjoy!
February 26, 202531 min
#EP173 - How to Make Your Creative Stand Out from the Competition
Send a textIn this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space. Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how performance skills translate into effective storytelling and audience engagement.They also tackle the challenges brands face in adopting bold creative strategies and provide practical advice for overcoming internal resistance. Joshua explores the role of experimentation in performance marketing, the importance of aligning sales and marketing for better lead quality, and how brands can stay ahead by adapting to platform changes and AI advancements.Key Takeaways:Understand how experimentation drives unexpected growth in performance marketing.Gain insight into aligning sales and marketing for better lead quality.Discover how to overcome brand hesitation and push for creative, engaging content.Gain insight into using simple tools like smartphones and in-app editors to create high-quality video content.Learn how to generate compelling content ideas by drawing inspiration from trending media and proven successful strategies.Discover how to build a business case for bold creative ideas by leveraging internal champions and industry examples.
February 19, 202523 min
#EP172 The Number One Secret That Will Transform Your Marketing
Send a textWelcome back to this week's episode on the Marketing Freaks podcast! This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts. In particular, the world of performance marketing, PPC and paid social is awash with magic hacks and tricks. But do they really work and can they help your efforts?Key takeaways:Silver bullets don't always exist, and chasing them can distract you from what really mattersConsistency is really key and one of the biggest secrets. Find what works and repeat!Don't forget to test - having an experimentation mindset is really valuable for hunting down the opportunities that workEnjoy and subscribe for future episodes!
February 12, 202536 min
#EP171 - How to Make Sales Love Your Marketing, with Kate Neuens
Send a textIn this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles.Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve decision-making, and implementing automation to streamline processes. Key Takeaways:Learn how to improve communication, collaboration, and shared accountability for pipeline success.Discover how to keep prospects engaged and moving through the funnel with targeted content and automation.Understand how these elements work together to fuel demand generation and long-term growth.Gain insight into how different lead sources impact conversion rates and how to align expectations with reality.Explore ways to use data and automation to prioritise high-value leads and improve efficiency.
February 5, 202532 min
#EP170 - How To Be a Great Manager, with Paddy Moogan
Send a textWelcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry. In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Stepping into a management role can be both exciting and daunting, yet many new managers receive little to no training when taking on this new responsibility. From developing self-awareness to balancing people leadership with commercial success, Paddy shares insights from his career, including lessons learnt from his own transition into management. Key takeaways:Learn what the most underrated yet powerful skills in management.Discover how to develop self-awareness and use it to shape your leadership approach.Gain insight into balancing people management with commercial responsibility.Learn why most new managers don’t receive formal training, and what you can do to bridge the gap.Discover how to handle difficult conversations with confidence and clarity.Discover how to scale your influence and set your team up for long-term success.Whether you're new to leading a team or looking to refine your leadership approach, this conversation is packed with valuable advice to help you navigate the challenges of management.
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