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Marketing 101 - BIG steps for small businesses

Marketing 101 - BIG steps for small businesses

Hosted by Marketing 101

Episodes

43

Latest episode

Jun 2025

Language

EN-US

About the show

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

Listen to episodes

43 recent
June 5, 2025Episode 24 min

🎙️ 101 News: 3 Big Podcasting Updates You Need to Know (Recorded LIVE!)

This week’s 101 News is coming to you LIVE from the Brighton & Hove Business Show! That’s right - we’re recording in front of a real, live studio audience (cue applause) to bring you three of the biggest headlines shaking up the podcasting world.In just five minutes, Alex from Marketing 101 covers:🎧 YouTube’s new Podcast tab on mobile - and what it means for visibility🔗 Clickable podcast ads on Spotify - now live in the UK and Australia📊 Apple’s analytics for paid podcast subs - finally giving creators the data they needIf you’re a podcaster, a marketer, or just podcast-curious, this is your fast-track to staying ahead.👋 Like what you hear? Hit follow, drop us a message on Instagram via our Linktree, and don’t forget: if you want help launching or levelling up your podcast, Marketing 101 has your back.Alex Ryan - Marketing Consultant: alexryanuk.comFor the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101📍 Based in Brighton & Hove - working across Sussex and beyond.

June 4, 2025Episode 153 min

Meet the New Marketing 101 – Strategy, Storytelling & the Power of Team

We’re back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101’s newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency’s exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.You’ll hear about:- Jo and Ian’s brilliant journeys from life coaching and fan-zines to content and digital leadership- The shift from tactical delivery to brand-first, strategy-led marketing- Why PR is back in the spotlight - and how to do it right- Emotional Selling Points (OESPs) and how they elevate your content- How AI is transforming creativity (and how we’re using it daily)Whether you’re a long-time listener or just joining us, this is the perfect behind-the-scenes look at what’s next for Marketing 101. Let’s grow together.Alex Ryan - Marketing Consultant: alexryanuk.comFor the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101📍 Based in Brighton & Hove — working across Sussex and beyond.

August 14, 2024Episode 84 min

101 News 🗞 this week; updates from TikTok, Snapchat, Threads and the importance of having a blog on your website

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:updates from TikTokupdates from Snapchatupdates from Threadsthe importance of having a blog on your websiteMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

July 29, 2024Episode 76 min

101 News 🗞 this week; Updates from Instagram, X and YouTube, as well as the lowdown on Email Marketing

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:updates from Instagram,updates from X,updates from YouTube,The lowdown on Email MarketingMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

July 11, 2024Episode 64 min

101 News 🗞 this week; Thread’s and their disappearing posts, Google’s AI-powered Insights and the benefits of social media ads

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Thread’s and their disappearing postsGoogle’s AI-powered InsightsThe benefits of social media adsMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

July 1, 2024Episode 54 min

101 News 🗞 this week; Instagram’s cheeky unskippable ads, YouTube’s multiple thumbnail testing and the sale of Social Media app, BeReal

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Instagram’s cheeky unskippable adsYouTube’s multiple thumbnail testingThe sale of Social Media app, BeRealMeme of the weekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

June 14, 2024Episode 46 min

101 News 🗞 this week; latest on the US TikTok ban, updates from Instagram and Spotify’s adoption of short-form videos

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Latest on the US TikTok banUpdates from InstagramSpotify’s adoption of short-form videosMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

May 7, 2024Episode 36 min

101 News 🗞 this week; the latest on the US TikTok ban, Meta’s AI Influencers and the lowdown on paid social media ads

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Latest on the US TikTok banMeta’s AI InfluencersLowdown on paid social media adsMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

April 23, 2024Episode 35 min

Words of Wisdom from the Marketing Meet-up, Brighton

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example.My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners!Enjoy!Thanks, AlexAlex Ryan - Marketing Consultant: alexryanuk.comFor the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

April 18, 2024Episode 25 min

101 News 🗞 this week; Meta's new updates, possible TikTok ban in the US, X’s hidden like count & Glasgow Willy Wonka

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including:Meta’s new updatesTikTok’s pending US banX’s hidden like countMeme of the WeekRen Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ For the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

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