MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

Hosted by MARKENFELD | NADINE HOHLFELD

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May 2026

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🎤 Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ on point with ⁠⁠NADINE HOHLFELD⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD⁠⁠) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions. ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy⁠ #creativity #insights #trends #innovation #ai

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May 21, 202629 min

🔥 90 | ON THE INFLUENCE OF AI IN BUSINESS CONSULTING with ANDREAS HARTING (PARTNER DELOITTE & ANGEL INVESTOR NETSYMPHONY)

🎤 Talking about the impact of AI on the consulting industry and future growth, the importance of genuine human connection in the digital age, the balance between specialists and generalists in AI-driven environments and collaboration between AI agents and humans in future consulting processes.Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

April 27, 202629 min

🔥 89 | ON AGENCY NETWORKS IN THE AGE OF AI with CHRISTIAN RÄTSCH (CEO BBDO WORLDWIDE)

🎤 Talking about unlocking the future of agency networks in times of AI-driven transformation heading towards oligopolies while at the same time paving the way for agile, independent AI-led startups. Discover the surprising truths behind market consolidation, data as new source for creativity, and new models for hyper-personalized customer experiences. Answering the question how AI revolutionizes workflows, content creation and client engagement while human creativity, empathy, and strategic intelligence remain crucial. 🎤 Wir sprechen darüber, wie sich die Zukunft von Agenturnetzwerken in Zeiten der KI-gesteuerten Transformation gestaltet – einer Entwicklung, die einerseits auf Oligopole zusteuert und andererseits den Weg für agile, unabhängige KI-geführte Start-ups ebnet. Über Marktkonsolidierung, Daten als neues Gold der Kreativbranche sowie neue Modelle für hyper-personalisierte Kundenerlebnisse. Wir beantworten die Frage, wie KI Arbeitsabläufe, Content-Erstellung und Kundeninteraktionen revolutioniert – während menschliche Kreativität, Empathie und strategische Intelligenz weiterhin von entscheidender Bedeutung bleiben.Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

March 30, 2026Episode 891 hr 17 min

🔥 MARKENFELD | NADINE HOHLFELD zu Gast bei MATTHIAS BUHLMANN | PSYCHOLOGIE, DIE VERKAUFT

🔥 🎙️ Mein neuestes Interview zur Strahlkraft von Marken zu Gast bei Matthias Bullmahn | Sales Psychology. ⏩ Von der Einführung in die Markenberatung bis hin zum Aufbau ganzer Marken Verführungswelten, die nicht nur verkaufen, sondern langfristig Zukunft co-creieren. 🎧 Listen-In and Enjoy: https://lnkd.in/eymhUUjzSpannende Insights zu: 🎤 Einführung in die faszinierende Welt der Markenberatung🎤 Vorstellung meiner Markenberatung MARKENFELD | NADINE HOHLFELD 🎤 Vorstellung meines neuesten Projekts RADIATE | SMART BRANDING und weitere spannende Use Cases🎤 Die Bedeutung von Markenidentität und relevante Strategien zur Markenentwicklung 🎤 Einsatz von KI Tools in der Markenberatung🎤 Praktische Tipps für Start ups🎤 Zukunft der Markenentwicklung🎤 Echtzeit Kundenbedürfnisse und Hyperpersonalisierung 🎤 Politisches Branding und Politiker als Markenbotschafter🎤 Dynamische Kommunikation in der Politik🎤 Herausforderungen von Parteien wie der SPD und die Notwendigkeit zur Neuausrichtung🎤 Innovative Ansätze für politische Markenarbeit🎤 und so viel mehr

March 27, 2026Episode 8829 min

🔥 88 | ON CUTTING-EDGE FUNNEL STRATEGIES with JEFF WENBERG (DIRECTOR MARKETING THE WEALTHY PRACTITIONER)

🎤 Talking about mastering the modern sales funnel, how brands captivate audiences at every stage - from awareness to post-purchase loyalty, why understanding your target groups' true desires and leveraging emerging technologies like AI, augmented reality, and hyper-personalization turn casual brand engagement into customer loyalty.Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnelStay tuned for more insights and follow up for future episodes!

March 4, 2026Episode 8829 min

🔥 87 | ON EMERGING MARKETING TECHNOLOGY with BJÖRN RADDE (SR. DIRECTOR GLOBAL DIGITAL EXPERIENCES QUADIENT)

🎤 Talking about the transformative role of agentic AI in marketing, emphasizing its potential to automate workflows and enhance customer interactions, the integration of AI, IoT, and augmented reality to create personalized and efficient customer experiences, and the importance of predictive analytics in the evolving landscape of search and discovery technologies. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visualStay tuned for more insights and follow up for future episodes!

February 19, 2026Episode 8628 min

🔥 86 | ON REVOLUTIONIZING DATA STORAGE with MURPHY JOHN (CHIEF GROWTH OFFICER STORX NETWORK)

🎤 Talking about how StorX Network is revolutionizing data storage with its decentralized cloud platform, offering enhanced security and privacy by encrypting data on user devices and distributing it across thousands of nodes, making it an attractive option for businesses seeking scalable, cost-effective storage solutions.Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visualStay tuned for more insights and follow up for future episodes!

February 7, 2026Episode 8529 min

🔥 85 | ON STORYTELLING IN PRIVATE EQUITY with MARC RUST (MANAGING DIRECTOR OF CONSEQUENTLY CREATIVE)

🎤 Talking about the changing landscape of private equity, emphasizing the value creating role of brand storytelling, emotional connections, and technological agility. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreationStay tuned for more insights and follow up for future episodes!

January 23, 2026Episode 8429 min

🔥 84 | ON WICKED MARKETING ATTRIBUTION with SCOTT DESGROSSEILLIERS (CEO WICKED REPORTS)

🎤 Talking about the intricacies of marketing attribution, the importance of accurate measurement strategies, the potential savings from effective attribution, and the future of marketing technology. How brands can leverage attribution to optimize marketing strategies, enhance customer retention and the challenges of integrating AI with marketing data to automate digital marketing.Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #marketingautomation #marketingattributionStay tuned for more insights and follow up for future episodes!

January 11, 2026Episode 8329 min

🔥 83 | ON UNDERSTANDING CONSUMER EMOTIONS with JAMES WARREN (CEO SHARE YOUR STORIES)

🎤 Talking about the power of storytelling in understanding consumer emotions and behavior, highlighting the potential of AI in market research. The conversation emphasizes the importance of emotional data in predicting future consumer trends and the need for brands to focus on the 'why' behind consumer actions, underscoring the critical role of empathy in shaping future brand experiences. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #emotions #storytelling #marketresearchStay tuned for more insights and follow up for future episodes!

December 30, 2025Episode 8229 min

🔥 82 | ON EXPLORING WEB3 TECHNOLOGIES with ANJA GRUNDBÖCK (FOUNDER NEW WORLD GUARDIANS)

🎤 Talking about the intersection of Web3 technologies, the Metaverse, and artificial intelligence. Sharing insights into the evolving landscape of digital fashion, NFTs, and the potential of these technologies to transform business models and consumer experiences. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠).#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #web3 #nfts #digitalfashion #metaverse Stay tuned for more insights and follow up for future episodes!