MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Guido Thiemann (CEO und Co-Founder Pushfire Media GmbH) 🎤 Talking Gen Z: Die Gen Z liegt zwischen den Millenials und der Generation Alpha. Was zeichnet diese Generation genau aus? Was sind Ihre Hauptmotivationen? Was macht Sie besonders? 🎤 Talking Gen Z Catch Words: From Cultural Fandom, Influencerfire, Murals to Ambient Stunts: Was verbirgt sich hinter diesem „Pushfire“ an Gen Z Catch Words? 🎤 Talking Contextual Targeting: Von Nano bis Mega: Wie sollten Unternehmen diesbezüglich am Besten vorgehen? Welche besonderen Potenziale erschliessen sich für die Gen Z? 🎤 Talking TikTok: Ihr habt eine besondere Beziehung mit dieser Plattform. Auf der einen Seite habt Ihr einen komplett neuen Business Case durch die Plattform entwickelt. Auf der anderen Seite buhlt Ihr aber auch um neue Ad Spendings mit der Marke. Erzähl uns ein bisschen mehr über dieses interessante Spannungsfeld? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation. https://lnkd.in/e8nrRYTkNadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ #joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Anja Bisgaard Gaede (Creative Director & CEO of Spott and Futurist).🎤 Talking Mega-Trends:What are the most impactful and significant mega trends defining our lifestyle today?🎤 Talking Technology:How has technology per se changed your field of influence Trend-Scouting and trend-consulting?🎤 Talking Brands:What strategies should brands pursue to keep up with the latest trends or even setting them?🎤 Talking Lifestyle:Can you give us a glimpse into the future of lifestyle? How do you get to your insights? What strategic tools do you work with?Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ ⁠#joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Gerald Hensel (Founder Superspring & Hate Aid)⁠🎤 Talking Desinformation & Fake News:It gets more and more challenging for brands to hop gracefully as possible from one crisis to another. From your POV: What can brands do to deal with topics such as desinformation and fake news?🎤 Talking Anti-fragility:I am a huge fan of Talbot saying, the most successful people are not resilient. They are anti-fragile - which ads another layer on top of robustness of personalities. What is your personal experience with online violence and crisis prevention?🎤 Talking Online Attacks:What should or can brands do to counter real-time attacks and PR Shitstorms?🎤 Talking Smart Targeting:You did Smart Targeting e.g. with Uber for Gebrüder Heinemann - an international retailer in the travel market. Can you tell us a bit more about this interesting use case?Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation.GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD⁠#markenfeldpodcast⁠ ⁠#onpointwithnadinehohlfeld⁠ ⁠#joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting⁠ ⁠#innovation⁠⁠https://lnkd.in/eZiZAwhx⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Jochen Sauer (Head of Strategy at 480hz/DDB/Omnicom)⁠ 🎤 Talking 480hz: You act "below the line, but above the standards". What does this mean and take for an agency in these times of disruption? 🎤 Talking Co-Creation: How do you interoperate within the network of DDB/Omnicom re: exchange of ideas, projects, etc.)? 🎤 Talking New Technologies: What role do new technologies such as AR, VR, XR, Multisensory play within the field of BTL? 🎤 Talking Talk of Town: Tell us about some cool new use cases of holistic 360 comms approaches that gained talk of town status? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation GET THE SUBSCRIPTION NOW: ⁠https://lnkd.in/e7sQMmnZ⁠.Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD ⁠hashtag#markenfeldpodcast⁠ ⁠hashtag#onpointwithnadinehohlfeld⁠ ⁠hashtag#joyfulcreation⁠ ⁠hashtag#art⁠ ⁠hashtag#technology⁠ ⁠hashtag#consulting⁠ ⁠hashtag#innovation⁠⁠https://lnkd.in/e7YWRCi4⁠

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Lea von Bidder (Founder Expeerly - Authentic Video Reviews) Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation. GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Lina Wölm (Klespe), M.A. (Director Brand Comms & Marketing Shiftmove, Vimcar, Avrios) 🎤 Talking Shiftmove: Shiftmove bundles complex mobility operations systems in one holistic interface. "Having an eye on the future, not the process". Tell us a little bit more about your futuristic approach - not leaving your process "out of sight"? 🎤 Talking Co-Creation: Your vision is all about Togetherness. How does co-creation look like at Shiftmove, which partnerships do you have and which platforms do you use? 🎤 Talking Meta-Trends What are metatrends within mobility and how will the mobility landscape look like in the future? 🎤 Talking Realtime-Data: How do you gather real-time fleet insights and intelligent vehicle data? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Barrie Wilkinson (Founder & CEO of Carbon Benchmark Limited) GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Simon Walter (Chief Strategy Officer Project A Venture)🎤 Talking Strategy & Go-to-Market Approaches:What are the most impactful Go-to-Market approaches for start-ups and scale-ups nowadays? When exactly do you enter the stage within the consulting and supporting processes?🎤 Talking Strategy & Unicorns:You say that it takes more than capital to build the next tech champions. Tell us, what exactly does it take for the next unicorn to win big in the game?🎤 Talking Strategy & Funding:What are the biggest trends and business areas you focus on and invest in? And what does it take to get funded by Project A Ventures?🎤 Talking Strategy & AI:Strategy became so convenient, setting the right algorithms and defining the right RSS feeds - and off you go. Are strategists an outdated model with AI taking over and ChatGPT writing the business cases on their own?Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with ⁠Simon Walter⁠ (Chief Strategy Officer ⁠Project A Ventures)GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ.Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD#markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Barrie Wilkinson (Founder & CEO of Carbon Benchmark Limited)🎤 Talking Carbon Accounting:I understand that carbon accounting transparency and benchmarking is important to address social responsibility concerns and to meet legal requirements, for the public rankings of companies, for financial due dilligence, for potential cost savings and it helps investors to better understand the climate risks of companies they invest in. Can you please unravel the complexities of Scope 3 emissions to give us an overview over framework of methods to measure and track how much greenhouse gas an organization emits?🎤 Talking Industry Benchmarks:Which industries have recorded the biggest progress in this regards?🎤 Talking Sustainable Strategies:What strategies can or should companies pursue to become ideal corporate citizens in these times of disruption?🎤 Talking Sustainable Personas:As a brand consultant, I could see that there is a huge potential in building whole personas out of a company's sustainability data - turning their corporate social responsibility activities into their main USPs. What is your take on it?Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Barrie Wilkinson (Founder & CEO of Carbon Benchmark Limited)GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ.Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD#markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Magali Kirsch (Head of Partnerships & Director DACH at SoPost) 🎤 Talking Hyper-Targeting & Product Sampling: Hyper-targeting is key nowadays in every facett of marketing or brand experience and with the influx of data brands have at their disposal, it is an insightful tool not only to increase customer engagement, but also to leverage business goals by minimizing divergence losses. Tell us more about the potential of product sampling and the magic behind your business model? 🎤 Talking Cultural Differences: Cultural differences play a huge role when it comes to hyper-targeting and especially within beauty and lifestyle, the target audience is very diverse. What are the main challenges brands face in addressing an increasing cultural fragmentation? 🎤 Talking Co-Creation & Customer Journeys: How do partnerships with brands such as @Douglas look like? Can you take us through an exemplary customer journey and where exactly product sampling comes into play and can provide value? 🎤 Talking Latest Trends in Beauty & Lifestyle: In regards to product sampling and beyond, from your POV what are the latest trends in beauty, cosmetics and lifestyle? How have consumer pattern changed over time? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Magali Kirsch (Head of Partnerships & Director DACH at SoPost) GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Katja Metz (Teamlead Global Marketing Campaign Playmaker E.ON) 🎤 Talking Empowering Society: To which extend is E.ON shaping the way forward and how does the energy transition of the future look like? 🎤 Talking Corporate Responsibility: With "It's On us - to make new energy work" you place responsibility right at the core of your new brand strategy. What does responsibility actually mean in our times of disruption - on a societal level as well as for a brand such as E.ON in particular? 🎤 Talking Modern Brand Building: What does it take to build modern brands in a digital and highly dynamic environment today - and tomorrow? 🎤 Talking Technological Change: How has technology changed your field of influence working within marketing and comms for more than a decade - and on agency as well as company side? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Katja Metz (Teamlead Global Marketing Campaign Playmaker E.ON) GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation