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MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

Hosted by MARKENFELD | NADINE HOHLFELD

Episodes

94

Latest episode

Jul 2026

Language

EN

About the show

đŸŽ€ Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ on point with ⁠⁠NADINE HOHLFELD⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD⁠⁠) about what's New & Upcoming re: brand, strategy, design, experience, technology, communication & transformation - full of Inspiration and Innovation with the latest trends and future visions. ⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy⁠ #creativity #insights #trends #innovation #ai

Listen to episodes

60 recent
July 29, 202623 min

đŸ”„ 92 | ON DISRUPTIVE UNCARRIER STRATEGIES with SUSANNE SCHLUCKEBIER (CMO T-Mobile, Co-Founder mermaid&broccoli)

đŸŽ€ Talking about the strategy behind T-Mobile US's disruptive uncarrier approach, lessons learned from the Unitymedia brand relaunch and internal change management, the future of the telco industry and best practices for brands building personalized, relevant customer experiences in the age of AI. Host und Speaker: Nadine Banyat Dinah Hohlfeld | Founder, Managing Owner & Brand Consultant MARKENFELD | NADINE HOHLFELD Gast: Susanne Schluckebier (Former CMO T-Mobile , Co-Founder mermaid & broccoli ) Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

June 24, 202629 min

đŸ”„ 91 | ON THE PSYCHOLOGY BEHIND SALES with MATTHIAS BULLMAHN (FOUNDER PSYCHOLOGIE, DIE VERKAUFT)

đŸŽ€ Talking about the psychology behind sales, how neurobiological motives influence customer decisions and why emotional storytelling, paired with targeted triggers like social proof and sensory cues, can dramatically boost conversion rates. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

May 21, 202629 min

đŸ”„ 90 | ON THE INFLUENCE OF AI IN BUSINESS CONSULTING with ANDREAS HARTING (PARTNER DELOITTE & ANGEL INVESTOR NETSYMPHONY)

đŸŽ€ Talking about the impact of AI on the consulting industry and future growth, the importance of genuine human connection in the digital age, the balance between specialists and generalists in AI-driven environments and collaboration between AI agents and humans in future consulting processes. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

April 27, 202629 min

đŸ”„ 89 | ON AGENCY NETWORKS IN THE AGE OF AI with CHRISTIAN RÄTSCH (CEO BBDO WORLDWIDE)

đŸŽ€ Talking about unlocking the future of agency networks in times of AI-driven transformation heading towards oligopolies while at the same time paving the way for agile, independent AI-led startups. Discover the surprising truths behind market consolidation, data as new source for creativity, and new models for hyper-personalized customer experiences. Answering the question how AI revolutionizes workflows, content creation and client engagement while human creativity, empathy, and strategic intelligence remain crucial. đŸŽ€ Wir sprechen darĂŒber, wie sich die Zukunft von Agenturnetzwerken in Zeiten der KI-gesteuerten Transformation gestaltet – einer Entwicklung, die einerseits auf Oligopole zusteuert und andererseits den Weg fĂŒr agile, unabhĂ€ngige KI-gefĂŒhrte Start-ups ebnet. Über Marktkonsolidierung, Daten als neues Gold der Kreativbranche sowie neue Modelle fĂŒr hyper-personalisierte Kundenerlebnisse. Wir beantworten die Frage, wie KI ArbeitsablĂ€ufe, Content-Erstellung und Kundeninteraktionen revolutioniert – wĂ€hrend menschliche KreativitĂ€t, Empathie und strategische Intelligenz weiterhin von entscheidender Bedeutung bleiben. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel #agencies #networks #data #hyperpersonalization

March 30, 2026Episode 891 hr 17 min

đŸ”„ MARKENFELD | NADINE HOHLFELD zu Gast bei MATTHIAS BUHLMANN | PSYCHOLOGIE, DIE VERKAUFT

đŸ”„ đŸŽ™ïž Mein neuestes Interview zur Strahlkraft von Marken zu Gast bei Matthias Bullmahn | Sales Psychology . ⏩ Von der EinfĂŒhrung in die Markenberatung bis hin zum Aufbau ganzer Marken VerfĂŒhrungswelten, die nicht nur verkaufen, sondern langfristig Zukunft co-creieren. 🎧 Listen-In and Enjoy: https://lnkd.in/eymhUUjz Spannende Insights zu: đŸŽ€ EinfĂŒhrung in die faszinierende Welt der Markenberatung đŸŽ€ Vorstellung meiner Markenberatung MARKENFELD | NADINE HOHLFELD đŸŽ€ Vorstellung meines neuesten Projekts RADIATE | SMART BRANDING und weitere spannende Use Cases đŸŽ€ Die Bedeutung von MarkenidentitĂ€t und relevante Strategien zur Markenentwicklung đŸŽ€ Einsatz von KI Tools in der Markenberatung đŸŽ€ Praktische Tipps fĂŒr Start ups đŸŽ€ Zukunft der Markenentwicklung đŸŽ€ Echtzeit KundenbedĂŒrfnisse und Hyperpersonalisierung đŸŽ€ Politisches Branding und Politiker als Markenbotschafter đŸŽ€ Dynamische Kommunikation in der Politik đŸŽ€ Herausforderungen von Parteien wie der SPD und die Notwendigkeit zur Neuausrichtung đŸŽ€ Innovative AnsĂ€tze fĂŒr politische Markenarbeit đŸŽ€ und so viel mehr

March 27, 2026Episode 8829 min

đŸ”„ 88 | ON CUTTING-EDGE FUNNEL STRATEGIES with JEFF WENBERG (DIRECTOR MARKETING THE WEALTHY PRACTITIONER)

đŸŽ€ Talking about mastering the modern sales funnel, how brands captivate audiences at every stage - from awareness to post-purchase loyalty, why understanding your target groups' true desires and leveraging emerging technologies like AI, augmented reality, and hyper-personalization turn casual brand engagement into customer loyalty. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual #salesfunnel Stay tuned for more insights and follow up for future episodes!

March 4, 2026Episode 8829 min

đŸ”„ 87 | ON EMERGING MARKETING TECHNOLOGY with BJÖRN RADDE (SR. DIRECTOR GLOBAL DIGITAL EXPERIENCES QUADIENT)

đŸŽ€ Talking about the transformative role of agentic AI in marketing, emphasizing its potential to automate workflows and enhance customer interactions, the integration of AI, IoT, and augmented reality to create personalized and efficient customer experiences, and the importance of predictive analytics in the evolving landscape of search and discovery technologies. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual Stay tuned for more insights and follow up for future episodes!

February 19, 2026Episode 8628 min

đŸ”„ 86 | ON REVOLUTIONIZING DATA STORAGE with MURPHY JOHN (CHIEF GROWTH OFFICER STORX NETWORK)

đŸŽ€ Talking about how StorX Network is revolutionizing data storage with its decentralized cloud platform, offering enhanced security and privacy by encrypting data on user devices and distributing it across thousands of nodes, making it an attractive option for businesses seeking scalable, cost-effective storage solutions. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation #decentralizedstorage #cloud #marketingtechnology #agenticai #voice #visual Stay tuned for more insights and follow up for future episodes!

February 7, 2026Episode 8529 min

đŸ”„ 85 | ON STORYTELLING IN PRIVATE EQUITY with MARC RUST (MANAGING DIRECTOR OF CONSEQUENTLY CREATIVE)

đŸŽ€ Talking about the changing landscape of private equity, emphasizing the value creating role of brand storytelling, emotional connections, and technological agility. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #privateequity #storytelling #contentcreation Stay tuned for more insights and follow up for future episodes!

January 23, 2026Episode 8429 min

đŸ”„ 84 | ON WICKED MARKETING ATTRIBUTION with SCOTT DESGROSSEILLIERS (CEO WICKED REPORTS)

đŸŽ€ Talking about the intricacies of marketing attribution, the importance of accurate measurement strategies, the potential savings from effective attribution, and the future of marketing technology. How brands can leverage attribution to optimize marketing strategies, enhance customer retention and the challenges of integrating AI with marketing data to automate digital marketing. Welcome to be inspired by the ⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠⁠⁠⁠⁠⁠ by and with ⁠⁠⁠⁠⁠⁠⁠⁠Nadine Hohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠⁠⁠⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠⁠⁠⁠⁠⁠ ). #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ #technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ #consulting #brandstrategy #gamification #innovation #data #management #ai #artificialintelligence #marketingautomation #marketingattribution Stay tuned for more insights and follow up for future episodes!

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