Purpose as Portfolio: A Family Office Guide to Blended Capital with Hanna Ebeling
What if your capital could do more than one job at once? Richard Milroy, Co-Founder, PWN, talks with Hanna Ebeling, CEO, Social Enterprise Finance Australia (SEFA), about the deals mainstream banks won't fund — and the family offices, foundations, and investors stepping in instead. Hanna left private banking at HSBC for venture philanthropy in the Philippines. Now she builds "impact capital stacks" — blending grants, debt, and equity to fund organisations others write off as too risky. The proof: $50 million lent across 75 loans, one write-off. Inside this episode: a community-led funeral home funded by crowdfunding and a SEFA loan, a $5 million syndicate backing AI-powered health research, and the real reason advisers hesitate on impact investing — even when the numbers say they shouldn't. Plus: the "five capitals" families draw on beyond financial return, and what it actually means to measure wealth.







