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Lucentlands Podcast | Harvesting Agriculture Knowledge

Lucentlands Podcast | Harvesting Agriculture Knowledge

Hosted by Lucentlands

BusinessInterviews guests

Episodes

144

Latest episode

Jun 2026

Language

EN-ZA

About the show

Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world. Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podcast is the perfect platform for anyone interested in learning about the latest developments in agriculture.

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60 recent
June 15, 202649 min

Saving Ashton’s Canned Fruit Industry | Ep. 137

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to André Kemp, Investment Manager at Norfund, about agri-investment, Southern African entrepreneurship, and the remarkable story behind the future of Langeberg Foods.The conversation focuses strongly on the Langeberg & Ashton Foods transaction, a major development for South Africa’s deciduous fruit and agri-processing sector. For many years, the Ashton fruit-processing facility has played a critical role in the local economy, providing a market for growers, supporting thousands of seasonal and permanent jobs, and supplying canned fruit and fruit-based products to export markets around the world.André explains how Norfund approaches investment in Southern Africa, including its focus areas such as renewable energy, financial inclusion, green infrastructure, scalable enterprises, and agri-manufacturing. He also discusses why agriculture remains such an important sector for investment: it connects production, processing, logistics, export markets, employment, and community development.A major part of the discussion unpacks the complexity of keeping a large agri-processing business operational. Unlike many other businesses, fruit processing requires significant working capital in a short seasonal window. Fruit must be bought, processed, packed, shipped and sold, often with substantial exposure to export markets and foreign exchange movements. For a business like Langeberg Foods, the challenge was not only about acquiring assets, but about putting the right capital, management team, grower alignment and long-term ownership structure in place.Beyond the Langeberg Foods story, the conversation also looks at Norfund’s broader role in Southern Africa, including investments in renewable energy and businesses across South Africa, Zimbabwe, Zambia, Mozambique and Malawi. André shares his view that Southern Africa has exceptional entrepreneurs and that export-focused agriculture remains one of the continent’s strongest opportunities.Key themes in this episode include:•Norfund’s investment mandate in Southern Africa•The role of development finance in agriculture and manufacturing•Why agri-processing is vital for growers and rural towns•The Langeberg Foods transaction and the future of Ashton’s canned fruit industry•Working capital and the seasonal pressure of fruit processing•Export markets, private label products and South African canned fruit•Community ownership and farmer-led investment structures•Renewable energy and broader investment opportunities in the region•Why African agriculture still has major export potential•The importance of doing the basics well in agriculture and businessThis is a conversation about more than one factory. It is about what happens when growers, investors, financiers, management teams and communities come together around an asset that still has strategic value.For anyone interested in agriculture, agri-processing, investment, rural economies, export markets or the future of food production in Southern Africa, this episode provides a detailed look at how capital can be used to protect value, unlock growth, and support long-term resilience.Subscribe to the Lucentlands Podcast for more conversations with leaders, specialists and decision-makers across agriculture, food systems, fresh produce, agri-business and rural development.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠

June 8, 202650 min

Why Plant Diseases Threaten Food, Jobs and Exports | Ep. 136

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Dr Ida Wilson, Specialist Agricultural Scientist and international independent scientific consultant associated with Stellenbosch University.Dr Wilson describes herself as a “plant doctor” — someone who works at the intersection of microbiology, plant disease management, crop health, biosecurity, and practical problem-solving for producers. Her work focuses on helping farmers and agricultural businesses understand complex crop problems, identify the real causes behind disease or damage, and make better decisions to protect production, market access, and long-term sustainability.The conversation explores why plant health is about far more than the individual plant. A disease outbreak, pest introduction, or biosecurity failure can affect export volumes, jobs, farm profitability, food security, and even national economies. Dr Wilson explains how plant diseases move, why sanitation is often underestimated, and why producers need to think earlier in the production cycle rather than waiting until symptoms appear near harvest.The discussion also looks at real-world examples, including phytotoxicity on oranges, citrus black spot, bacterial diseases in crops, the role of clean seed and plant material, and the risks associated with moving fruit, soil, cuttings, and plant material between regions or countries. The episode highlights the importance of prevention, biosecurity awareness, and practical crop health management in a changing climate.Key themes covered in this episode include:•Why plants get sick and why plant health matters to agriculture•The role of microbiology in crop disease management•Biosecurity risks linked to travel, trade, plant material, soil, and fruit movement•Why citrus black spot, bacterial diseases, and invasive pests matter to export industries•How phytotoxicity and crop damage investigations are approached scientifically•Why sanitation is one of the most underrated disease-control tools•The importance of clean seed, clean plant material, and early intervention•How climate variability is making crop resilience more important•The balance between chemical intervention, financial sustainability, and ecological responsibility•Why faster adoption of new plant disease detection technologies could help agricultureDr Wilson also discusses the need for greater public awareness around biosecurity. Many people do not realise that moving a cutting, carrying fruit across a border, or walking through a field with contaminated shoes can potentially move pests and pathogens into new areas. For agriculture, these small actions can have major consequences.This episode is a valuable discussion for farmers, exporters, agronomists, plant health professionals, crop advisors, researchers, and anyone interested in the future of sustainable food production.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/

June 1, 202646 min

Work Accidents on Farms: What Every South African Farmer Must Know | Ep. 135

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Stephan Pietersen from Work Accident Support about one of the most important, and often overlooked, administrative risks in South African agriculture: work accidents and Compensation Fund compliance.Stephan explains what farmers, packhouse managers and agricultural businesses need to understand about workplace injury claims, annual earnings declarations, registration categories, letters of good standing, and the practical steps that should be in place before an accident happens.The discussion covers why correct registration matters, how packhouses and farm entities may be treated differently, the potential financial impact of incorrect classifications, and why late submissions or poor record-keeping can become extremely costly. Stephan also shares practical advice on reporting injuries, working with doctors and hospitals, keeping the right documents ready, and making sure injured workers receive treatment without unnecessary administrative delays.This episode is especially relevant for commercial growers, packhouse operators, HR teams, payroll administrators, farm managers and anyone responsible for worker safety and compliance in agriculture.Topics covered include:• Compensation Fund registration for farmers• Work accident claims in agriculture• Annual earnings declarations• COIDA-related administration• Packhouse and farm registration considerations• Reporting workplace injuries within the required timeframes• Employer responsibilities when a worker is booked off• Record-keeping and medical documentation• Practical systems farmers can put in place before accidents happenFor more agricultural conversations, industry insights and practical discussions from across the fresh produce sector, subscribe to the Lucentlands Podcast.More about Work Accident Support: https://www.workaccident.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/

May 25, 20261 hr 2 min

Can Soil Health Save Fresh Produce? | Ep. 134

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with David Farrell, Founder and CEO of Blue North Sustainability, and Willie Wood, Head of Technical at Worldwide Fruit, about regenerative agriculture, responsible sourcing, soil health, climate resilience and the future of commercial fruit production.The conversation explores the long-standing collaboration between Blue North Sustainability and Worldwide Fruit, and how their work has helped shape practical farm-level sustainability strategies across global fresh produce supply chains. Willie Wood explains how Worldwide Fruit works with a large international supplier network across avocados, stone fruit, apples and pears, and why South African growers stand out for their resilience, consistency and ability to produce high-quality export fruit under challenging conditions.A major focus of the discussion is regenerative farming in commercial horticulture. David Farrell and Willie Wood unpack what regenerative agriculture looks like in practice, especially in South African fruit production systems. They discuss soil health, cover crops, livestock integration, compost, biochar, alien invasive clearing, carbon, water-holding capacity, biodiversity, and the shift away from recipe-based agronomy toward more strategic, context-specific farming systems.The episode also looks at the commercial realities of regenerative agriculture. Can growers afford the transition? Will retailers support it? Is there a premium for regenerative fruit, or is the real value in long-term market access, lower input costs, stronger resilience and better shelf-space security? David and Willie discuss the role of retailers, certification, evidence-based measurement, regenerative performance indicators and the importance of avoiding overclaims.This episode is a detailed and practical look at how sustainability is moving from a broad concept into measurable, farm-level change, and why soil may become one of the most important foundations for the future of fresh produce.Key insights include:• Why South African fruit growers are recognised internationally for resilience and consistency• How regenerative agriculture is being applied in commercial orchards and vineyards• Why soil health, water retention and biological activity are becoming central to future production• The role of livestock, compost, biochar and cover crops in regenerative systems• Why regenerative farming is not a single recipe, but a context-specific journey• How retailers and supply chains can support responsible sourcing without adding unnecessary compliance burdens• Why regenerative agriculture may become a roadmap to net zero• How growers can reduce reliance on expensive external inputs over time• Why measurement, evidence and verification are essential to maintaining integrity• How regenerative farming could influence fruit quality, packout, shelf life and long-term business resilienceAs David Farrell explains, there is a growing recognition that the ecological foundation of a farm is directly linked to business resilience. Willie Wood adds that the future of responsible sourcing will depend on understanding the real outcomes being delivered at farm level, and on bringing growers together to share knowledge, evidence and practical experience.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠

May 18, 202648 min

South Africa’s Untapped Fresh Produce Opportunity | Ep. 133

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Adolf Kieviet, Managing Director of Freshworld (Pty) Ltd, about the broader fresh produce industry in South Africa, the role of Freshworld within the RSA Group, and the major opportunities still waiting to be unlocked across fruit, vegetables, retail and export markets.Freshworld is based in Stellenbosch and manages export activities linked to the RSA Group, one of South Africa’s major fresh produce wholesale businesses. Adolf explains how Freshworld operates across a wide range of commodities, including citrus, avocados, apples, pears, stone fruit, blueberries, vegetables, kiwifruit and grapes. While citrus remains a major focus, this conversation opens up a much wider discussion about the future of fresh produce in South Africa.A key theme in this episode is the untapped opportunity for South African vegetables in export markets. Adolf explains why the fruit industry has become highly organised, export-focused and professionally structured, while the vegetable sector remains more fragmented and domestically orientated. He discusses the potential for South Africa to supply vegetables into markets such as the Middle East and Asia, provided the industry can improve consistency, specifications, certification, packaging, traceability and logistics.The conversation also explores the difference between formal and informal exports, especially into neighbouring Southern African countries. Adolf highlights the importance of not treating regional markets as dumping grounds, but rather as important customers that deserve quality, consistency and proper market development.As the current South African country chair for the International Fresh Produce Association, Adolf also explains the role of IFPA and why cross-cutting industry issues such as food safety, traceability, packaging, sustainability, logistics, labelling, nutrition, food waste and government engagement need stronger collective attention.Key topics covered in this episode include:• The role of Freshworld and the RSA Group in South African fresh produce• Citrus, avocados, apples, pears, stone fruit, blueberries, kiwifruit, grapes and vegetables• Why South African vegetable exports remain underdeveloped• Opportunities in the Middle East, Asia and Southern African markets• Formal versus informal fresh produce exports• Packaging, certification, traceability and GlobalG.A.P. requirements• The role of PPECB in export readiness and cold chain standards• Why vegetables need stronger industry organisation• The role of IFPA in South Africa and globally• Fresh produce marketing, retail education and consumer awareness• Food safety, nutrition, food waste and logistics• Why fresh produce needs a stronger voice in public health and policy discussions• The importance of young people in the fresh produce industryAdolf also shares his personal journey into the fresh produce sector, from growing up around the industry to working across African markets and eventually becoming part of Freshworld. He reflects on why fresh produce is a people’s business, why no two days are the same, and why young people should seriously consider agriculture and fresh produce as a dynamic career path.More about Freshworld: https://www.freshworld.co.za/about-us/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastThis podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠

May 11, 202657 min

The Hidden Science Behind New Fruit Varieties | Ep. 132

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Tristan Dorfling, CEO and Pome Rootstock Researcher at Provar, about the highly specialised world of fruit cultivar and rootstock evaluation.New fruit varieties are constantly being developed and introduced around the world, but very few are suitable for South African growing conditions. For growers, planting a new cultivar is a major long-term investment, and the wrong decision can carry serious financial consequences. This is where Provar plays an important role.Tristan explains how Provar was established to reduce risk for growers by independently evaluating new cultivars before they are planted commercially at scale. The discussion covers the difference between promising genetics and proven performance, why South Africa’s climate creates unique evaluation challenges, and how independent data helps growers, IP managers and industry bodies make better decisions.The conversation also explores rootstock evaluation, replant disease, tree adaptability, fruit quality, the role of microclimates, and the long timelines involved in properly assessing new fruit material. Tristan explains why evaluating a cultivar is not simply about whether the fruit looks or tastes good, but whether the tree, the fruit, the rootstock and the production environment all work together.A key theme in this episode is the value of what does not make it through the system. Tristan explains that only a small percentage of evaluated cultivars eventually become commercial, and that much of Provar’s value lies in helping the industry avoid costly mistakes.The episode also looks at the growing role of data, digital tools and AI in horticultural evaluation. Tristan shares how Provar is developing systems to support evaluators, improve reporting, standardise knowledge and potentially contribute to international evaluation standards.This is a detailed and important conversation for anyone involved in deciduous fruit, cultivar development, rootstocks, nursery systems, apple and pear production, stone fruit, table grapes, agricultural research or long-term orchard investment.Key insights from this episode include:• Why Provar was created to reduce cultivar risk for growers• How independent evaluation supports better planting decisions• Why a successful variety in another country may fail in South Africa• The role of climate, chill units and microclimates in apple production• Why rootstock evaluation is more complex than it appears• How replant disease can reduce early orchard performance• Why cultivar evaluation takes years, not months• How data and digital tools are changing horticultural research• Why AI should support evaluators rather than replace them• How South Africa can contribute to international evaluation standards• Why the fruit industry depends on collaboration between multiple role playersTristan also shares his personal journey from sound engineering into horticulture, and reflects on the collaborative culture of the agricultural sector. His story adds a human layer to a technical discussion about science, risk, data and the future of fruit production.More about Provar: https://provar.co.za/Connect with Tristan: https://www.linkedin.com/in/tristan-dorfling-763541213/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/

May 4, 202639 min

How Pink Lady® Became a Global Apple Brand | Ep. 131

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to three key figures involved in the global Pink Lady® apple story: Hein Coetzee, Managing Director at TopFruit (Pty) Ltd, Philip Turnbull, Group CEO of APAL and Twenty Degrees, and Jason Morris, Global General Manager of the Pink Lady® brand at APAL.The conversation explores how Pink Lady® developed from a pioneering branded apple concept into one of the most recognised fresh produce brands in the world. What started as a revolutionary idea in fruit branding has grown into a global value chain involving growers, exporters, importers, retailers, marketers and consumers across established and emerging markets.Philip Turnbull explains the role of APAL and Twenty Degrees in managing commercial interests around Pink Lady® and other produce brands, while Jason Morris shares insight into the global brand strategy, particularly the growth of Pink Lady® in emerging markets across Asia, the Middle East, Latin America and Africa. Hein Coetzee gives the South African and African perspective, including TopFruit’s role as master licensee in Southern Africa and the growth of Pink Lady® on the continent.The episode also looks at the importance of consistency, quality, discipline and long-term investment in building a successful fresh produce brand. The guests discuss why emerging markets cannot be treated as secondary outlets, why quality matters from supermarkets to informal street trade, and why every part of the chain must receive value for a branded fruit model to work.Key topics covered include:• The relationship between APAL, Twenty Degrees and the Pink Lady® brand• How TopFruit manages Pink Lady® in South Africa and Africa• The early South African journey from Cripps Pink to newer colour strains• The growth of Pink Lady® in Africa, including Kenya and West Africa• Why emerging markets are increasingly important for global apple brands• How consumer preferences differ across Europe, Asia, Africa and Latin America• Why Pink Lady® had to “celebrate the difference” instead of apologising for its taste profile• The importance of brand discipline, quality control and consistency• Why branded fresh produce must create value for growers and the full supply chain• How informal fruit traders in Africa form part of a sophisticated fresh produce ecosystem• Why fresh produce branding may expand beyond apples into other produce categories• The role of innovation, intellectual property and storytelling in future produce brandsThis discussion offers a detailed look at how fruit branding works in practice, from variety development and licensing to market development, consumer education and global supply chain coordination. It also highlights South Africa’s growing role in the Pink Lady® story, with the country now one of the major global producers and a key player in Southern Hemisphere supply.For anyone involved in fruit production, apple marketing, fresh produce exports, agricultural branding, horticulture, retail or global food systems, this episode provides a rare behind-the-scenes view of how one of the world’s best-known apple brands continues to grow.More about APAL: https://apal.org.au/More about Twenty Degrees: https://twentydegrees.com/our-team/More about TopFruit: https://www.topfruit.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/

April 27, 2026Episode 1301 hr 4 min

Inside Woolworths: How Farming REALLY IMPACTS Your Future | Ep130

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Kobus Pienaar, Technical Manager for Regenerative Agriculture at Woolworths, about the evolution of sustainable farming and the reality behind food production in South Africa. Kobus shares his journey from growing up on a Free State farm to working across fertilizers, commercial farming, and eventually joining Woolworths, where he helped develop the pioneering “Farming for the Future” programme.This conversation goes far beyond sustainability buzzwords. It unpacks the real challenges farmers face, the science behind responsible farming, and the complex relationship between consumer behaviour, food production, and environmental impact.The discussion also explores why organic farming alone cannot feed a growing population, the importance of systems thinking in agriculture, and how retailers like Woolworths are shaping long-term sustainability through practical, data-driven approaches.Key Takeaways:• Why “Farming for the Future” was developed and how it differs from certification-based systems• The importance of measuring soil, water, biodiversity, and waste to improve farm performance• Why synthetic inputs are still necessary, and how misuse leads to resistance and long-term damage• How consumer choices directly influence farming practices and environmental outcomes• The hidden cost of cheap food and its impact on health, climate, and the food system• Why South African farmers are among the most resilient and efficient in the world • The need for systems thinking to understand how agriculture, economics, and society are interconnected• Key challenges facing agriculture: finance systems, government alignment, data management, and industry collaboration Kobus also shares a powerful message: “You cannot manage what you don’t measure.”And for consumers: Ask yourself what story lies behind the food you buy. This episode is essential viewing for anyone interested in agriculture, sustainability, food systems, or the future of farming.Connect with us:Website: https://lucentlands.co.za/Instagram:https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

April 20, 202654 min

Why South African Growers Are Strategic Assets | Ep. 129

In Episode 129 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Mariette Kotzé, General Manager: Industry Support Services at HORTGRO, about the realities shaping South Africa’s pome and stone fruit industry.This conversation unpacks the role HORTGRO plays as a producer organisation serving more than a thousand growers, and why its work stretches far beyond administration. Mariette explains how industry support includes economic analysis, market intelligence, grower support, trade facilitation, development initiatives, and helping create an enabling environment for producers to stay competitive in a complex agricultural landscape.The discussion also looks at the scale and structure of the deciduous fruit industry in South Africa, including key production regions such as Ceres, Langkloof, Elgin and the Klein Karoo. Mariette reflects on the severe hail damage that affected growers in the Langkloof and Ceres regions, the devastating financial impact of crop losses, and the hard reality that many farmers still do not have access to affordable crop insurance or meaningful disaster support.A major theme in this episode is the idea that growers are strategic assets. Mariette makes the case that farmers do far more than produce fruit. They support jobs, families, communities and entire downstream industries. From packhouses and logistics to crop protection, storage, distribution and export markets, the success of primary agriculture has ripple effects far beyond the farm gate.The episode also explores why government support, more affordable insurance products, infrastructure investment and patient capital are essential if agriculture is going to remain sustainable and inclusive. Mariette shares insights into HORTFIN, the industry-led funding mechanism designed to improve access to finance and unlock new economic participation in the sector, especially for newer entrants and developing businesses.Beyond risk and finance, this is also a forward-looking conversation about opportunity. Mariette speaks about the growing role of technology, data, innovation, carbon measurement, lifecycle assessments, greener farming systems, and new agricultural careers that extend well beyond traditional farming. From data scientists to drone operators, agriculture is changing fast, and this episode highlights just how wide the opportunity set has become.The conversation also touches on Mariette’s own journey into agriculture, from growing up on a small farm to starting as an intern and building a long-term career in one of South Africa’s most dynamic agricultural sectors. Her story offers useful perspective for young people considering a future in agriculture, especially women entering an industry that continues to evolve.This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

March 30, 2026Episode 12847 min

The Future of Fruit Packing with Gossamer | Ep.128 Gossamer

In this episode, hosts Dewald Kirsten and Louise Brodie speak with Norman Nieder-Heitmann and Charl Nieder-Heitmann of Gossamer, a South African engineering company specialising in end-of-line automation for the fruit industry. From humble beginnings in lightweight composite structures for the arms industry to becoming a key player in packhouse automation, Gossamer has spent over 30 years solving real-world problems in agriculture. Their journey is one of curiosity, engineering excellence, and deep understanding of how packhouses actually work.The conversation dives into how automation is transforming packhouses, where the real bottlenecks are, and why simplifying complex systems is often the key to success. They also explore global expansion, including opportunities in Australia, and the realities of labour, efficiency, and future orchard design.This episode offers a rare inside look at the systems behind the scenes — from carton sealing machines to fully integrated automated packing lines — and what it takes to build solutions that actually work in real-world conditions.Key Takeaways:•How Gossamer evolved from the arms industry into agricultural automation•Why understanding packhouse systems is more important than just selling machines•The shift from individual machines to fully integrated automation systems•How automation can reduce labour from 300+ workers to under 100 in some packhouses•Why “homegrown” solutions often outperform imported machinery•The role of simplicity, reliability, and adaptability in African conditions•Expansion into global markets like Australia and partnerships with major players•The future of automation — and why orchard design will play a key roleThis podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

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