Louder by Leverage

Hosted by Leverage Media Group

Business Marketing

Website RSS feed

Episodes

Latest episode

Sep 2025

Language

EN-GB

About the show

Your go-to podcast for all things branding, digital marketing, PR and more... with a healthy dash of fun. Hosted by the team at Leverage Media.

Listen to episodes

24 recent

September 10, 2025Episode 241 min

Ep 24: Lanna interviews Louisianna Giumelli

This week on Louder by Leverage, Lanna sits down with Louisianna Giumelli, or Lou to friends, to talk all about branding, company identity and her journey in business.Louisianna is a successful business owner who recently acquired Choice Property Group, a successful real estate business in the Perth hills. In this episode, Lanna wanted to pick Lou's brain about what that transition was like. From the day she set her mind to purchase the business, to the recent rebrand they executed. The concept of a rebrand might be scary to some, but Lou took on the challenge the same way she does everything in life, embracing the process fully. Not fearing change, she started with the heart of the brand and worked her way outwards, knowing that branding is more than just a logo, but rather the soul of the business. Join them as they not only talk about all things marketing, but also their star signs and the importance of building up their self-confidence as business owners.For more info on Leverage Media, head to our website: www.leveragemedia.com.au

March 19, 2025Episode 149 min

Ep 23: Lanna interviews Robbie Figg

In this episode of Louder by Leverage Lanna got to interview who we think might be Perth's busiest MC!Robbie Figg is an MC, announcer and event host who specialises in workplace happiness and mental health… oh and just happens to own the podcast studio in which this podcast is recorded. Recording this was kind of like doing an open-book test but on your favourite subject!This episode goes into Robbie’s story, how he got into the MCing and event hosting space, and the two delve further into Robbie’s passion for striking a work-life balance and putting mental health first.The two also go into detail about nerve and anxiety management. As someone who has done a lot of public speaking Robbie shares his tips and tricks around managing your anxiety and the psychology behind it. If you want to learn more about Robbie and his exciting adventures and events, make sure to check out his social media!For more info on Leverage Media, head to our website: www.leveragemedia.com.au

March 5, 2025Episode 1151 min

Ep 22: Lanna interviews Harriet Mellor

This week, Lanna returns with an exciting topic and an even more exciting guest!Harriet Mellor, founder of Your Sales Co, podcast host of Sell Like You, speaker, sales coach and trainer, is here to share her expertise. She works across various industries, with a special focus on cybersecurity and tech. With her own successful podcast, Harriet has already released over 100 episodes, all centred around her revolutionary approach to sales. In this episode, you'll hear Harriet's incredible journey—how she got to where she is today and the lessons she's learned along the way. Lanna and Harriet dive into their experiences as women in sales, discussing how it’s shaped their careers and their thoughts on the ongoing conversations surrounding women in the sales world. Want to learn more about Harriet and her inspiring story? Connect with her on LinkedIn today!For more info on Leverage Media, head to our website: www.leveragemedia.com.au

February 19, 2025Episode 1021 min

Ep 21: Tilly interviews Tate about BookTok

In this episode of Louder by Leverage, Tilly and Tate enter the world of BookTok, where books, trends, and clever marketing collide. Tate has been on BookTok as both a creator and a consumer for a long time. Tilly interviewed her about the marketing trends, and what other industries can learn from BookTok. We’ll explore how this vibrant corner of TikTok has reshaped how people discover and talk about books, making some titles instant hits. It’s not just about sales—it’s about community, connection, and the shared excitement of stories that resonate.Join us as we share the behind-the-scenes (from two readers and BookTok consumers), and how this is a huge breakthrough in the marketing world. If you’re an author, a reader, or just curious about why everyone’s talking about BookTok, this episode is for you!For more info on Leverage Media, head to our website: www.leveragemedia.com.au

February 5, 2025Episode 930 min

Ep 20: Lanna, Tate and Tilly talk networking

Louder by Leverage is back in 2025 and today the girls are returning to a topic from the first few episodes: networking!In this episode, we dive into what makes networking truly impactful for building an authentic brand. We’ll discuss what networking means today: it’s not just who you know but how you show up. Social media lets everyone see how companies and leaders present themselves, so it's more important than ever to ensure that your networking aligns with your brand’s true culture.Join the team as they talk about their own stories, and give tips and tricks for a successful networking session more than just a handshake. Do you have any questions for the team? Head over to our Instagram @LouderByLeverageFor more info on Leverage Media, head to our website: www.leveragemedia.com.au

November 20, 2024Episode 827 min

Ep 19: 2025 marketing trend predictions and 2024 favourites

It's time to flip the script, everyone! This week Lanna sat down with Tate and Tilly and did some grilling of her own. 2025 is just around the corner and in this week's episode, we dive head-first into some exciting predictions for what the new year might have in store for the world of marketing. (Hopefully more podcast episodes!) With that being said, the girls are saying an early goodbye to 2024 with a short wrap-up of their favourite marketing trends. Did you find yourself scrolling through more videos? Participating in polls and questionnaires? Now, the team want to hear from you! Head over to our Instagram @LouderByLeverage and let us know your 2025 predictions and favourites from 2024. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

November 6, 2024Episode 739 min

Ep 18: Lanna and Tilly talk DEI (diversity, equity, and inclusion) and accessibility

Did you know that 29% of the Australian population was born overseas, and 48% has a parent born overseas?Did you know that 18% of Australians are currently living with a disability and almost 50% have a chronic illness?In this episode of Louder by Leverage Lanna and Tilly discuss a very important topic: diversity and accessibility. What does accessibility mean? Is it difficult to achieve diversity in a workplace? And most importantly what can we be actively doing to make the world more accessible and diverse? Spoiler: it's a lot easier than you might think. The two also get into a little bit of Tilly's back story into the world of an advocate and her love for Troye Sivan, whose journey inspired her to take the steps into self-betterment. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

October 23, 2024Episode 650 min

Ep 17: Lanna chats to Melissa Vella

In this episode of Louder by Leverage, Lanna is joined by the amazing Melissa Vella. Melissa (Mel) is the WA State Manager at Advertising Council Australia and today Lanna is speaking to her about what that job entails, her extensive past experiences and some of the opportunities and challenges facing the industry. In this special guest episode, Lanna and Mel cover a wide range of topics starting from sales and networking, to the role of marketing and even rugby! They discuss how the Perth market compares to the rest of the country and the benefits of starting your career in a smaller market.Join us as we learn more about Mel's journey, her rich insights about building great networks, and the importance of staying positive about our contribution to the global market. Connect with Mel on LinkedIn to learn more about what she does for Perth's marketing industry. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

October 9, 2024Episode 530 min

Ep 16: The sales and marketing connection you might be missing

You might be surprised to know that Leverage was founded by a trained (and award-winning) salesperson. Lanna came from a background of over 10 years in corporate sales (her rogue cowboy days as we like to call them). In this episode of Louder, Tate and Tilly once again grill Lanna to get to know how Lanna's sales background impacted her philosophy on marketing, on business in general, and even on the core pillars behind Leverage. We asked...How do you ensure that your sales and marketing team align?What can sales learn from marketing, and vice versa?Do we really think of ourselves as marketers?Join us to hear all about this and more in this week's episode. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

September 25, 2024Episode 430 min

Ep 15: Tate and Tilly grill Lanna on the power of media training

The Tate and Tilly Grill Lanna series continues with one of our favourite topics: media training!At Leverage, media training is a core pillar of what we do, and with Lanna's years of experience in the field, the girls wanted to discover the magic behind the media curtain. What is media training? Who should be doing it? And most importantly what sets Leverage apart?In this episode, we answer some of the biggest questions surrounding media training, and help shed some light on its purpose (because spoiler alert, it's not just for celebrities or CEO's). Join us as we learn about Lanna's experience in the field and the biggest takeaways in the media world. For more info on Leverage Media, head to our website: www.leveragemedia.com.au