Louder by Leverage

It's time to flip the script, everyone! This week Lanna sat down with Tate and Tilly and did some grilling of her own.  2025 is just around the corner and in this week's episode, we dive head-first into some exciting predictions for what the new year might have in store for the world of marketing. (Hopefully more podcast episodes!) With that being said, the girls are saying an early goodbye to 2024 with a short wrap-up of their favourite marketing trends. Did you find yourself scrolling through more videos? Participating in polls and questionnaires? Now, the team want to hear from you! Head over to our Instagram @LouderByLeverage and let us know your 2025 predictions and favourites from 2024. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

Did you know that 29% of the Australian population was born overseas, and 48% has a parent born overseas?Did you know that 18% of Australians are currently living with a disability and almost 50% have a chronic illness?In this episode of Louder by Leverage Lanna and Tilly discuss a very important topic: diversity and accessibility. What does accessibility mean? Is it difficult to achieve diversity in a workplace? And most importantly what can we be actively doing to make the world more accessible and diverse? Spoiler: it's a lot easier than you might think. The two also get into a little bit of Tilly's back story into the world of an advocate and her love for Troye Sivan, whose journey inspired her to take the steps into self-betterment. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode of Louder by Leverage, Lanna is joined by the amazing Melissa Vella. Melissa (Mel) is the WA State Manager at Advertising Council Australia and today Lanna is speaking to her about what that job entails, her extensive past experiences and some of the opportunities and challenges facing the industry. In this special guest episode, Lanna and Mel cover a wide range of topics starting from sales and networking, to the role of marketing and even rugby! They discuss how the Perth market compares to the rest of the country and the benefits of starting your career in a smaller market.Join us as we learn more about Mel's journey, her rich insights about building great networks, and the importance of staying positive about our contribution to the global market. Connect with Mel on LinkedIn to learn more about what she does for Perth's marketing industry. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

You might be surprised to know that Leverage was founded by a trained (and award-winning) salesperson. Lanna came from a background of over 10 years in corporate sales (her rogue cowboy days as we like to call them). In this episode of Louder, Tate and Tilly once again grill Lanna to get to know how Lanna's sales background impacted her philosophy on marketing, on business in general, and even on the core pillars behind Leverage. We asked...How do you ensure that your sales and marketing team align?What can sales learn from marketing, and vice versa?Do we really think of ourselves as marketers?Join us to hear all about this and more in this week's episode. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

The Tate and Tilly Grill Lanna series continues with one of our favourite topics: media training!At Leverage, media training is a core pillar of what we do, and with Lanna's years of experience in the field, the girls wanted to discover the magic behind the media curtain. What is media training? Who should be doing it? And most importantly what sets Leverage apart?In this episode, we answer some of the biggest questions surrounding media training, and help shed some light on its purpose (because spoiler alert, it's not just for celebrities or CEO's). Join us as we learn about Lanna's experience in the field and the biggest takeaways in the media world. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode of Louder by Leverage Tate and Tilly grill Lanna once again; this time on all things LinkedIn. Did you know that over 1 billion users and 130 million of those use LinkedIn on a daily basis?Join us as the team explains what LinkedIn is, how it works and why you and your business must have a strong presence on the platform. We also take a quick trip to 2003 (when LinkedIn first came into existence) and look at its gradual change from a hiring platform to the networking and social media tool it is today.LinkedIn is not just about finding your next hire; it's a brand-building platform, and here is how that happens. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode, we dive into the best (and shortest!) description of what we do and how we do it at Leverage: inside-out branding. Join the team as they discuss what inside-out branding means to each of them, and why it’s so important from both an internal and external perspective. Thanks largely to social media, we have all become skilled detectives into a company's brand, and specifically whether their internal culture matches the ‘spin’ on the outside. And what happens when this isn’t the case - how should companies handle this?For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In this episode, we dive into the important connection between your social media presence and your website, and why linking the two is essential for the success of your business.Did you know that 77% of consumers are more likely to purchase from a brand they follow on social media rather than one they don’t?Join the team as they explore the best practices for leveraging (see what we did there) social media and websites effectively, share their own online shopping experiences, and discuss the most common mistakes businesses make on their websites.If you have any questions or topics, reach out on our Instagram @LouderByLeverage. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

We're going to keep coming back to TikTok, quite simply because it's the channel we get asked about the most for businesses looking to grow their online brand engagement. Hear the girls chat about why they love TikTok, their favourite TikTok videos, if they're worried about their privacy and how often they really spend on the platform. For more info on Leverage Media, head to our website: www.leveragemedia.com.au

In our tenth episode, it's Lanna's turn in the hot seat as Tate and Tilly grill her about all things PR - what is PR, what's the difference between advertorial and editorial PR and what do businesses and brands need to know about PR before diving right in. For more info on Leverage Media, head to our website: www.leveragemedia.com.au