Lonely Wrist: All Things Watches & Horology

Hosted by Lonely Wrist

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Latest episode

Aug 2026

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EN-US

About the show

Lonely Wrist is a podcast that goes inside the movement, bringing you inside the world of watches through candid conversations with the people who drive it forward. Each episode features in-depth interviews with industry insiders including Executives, master watchmakers, designers, collectors, content creators, and historians offering rare insights into the passion, precision, and business behind every timepiece. From legacy brands to innovative microbrands, from movement architecture to marketing strategy, we explore the many layers of horology through the voices of those shaping its past, present, and future. Whether you're a seasoned collector or just beginning your journey into watches, Lonely Wrist offers a unique perspective on the artistry, culture, and the industry of watches, one episode, and one insider, at a time. Tune in bi-weekly and hear the stories ticking behind every Lonely Wrist .

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60 recent

August 5, 2026Episode 7848 min

How Oris Supports the Watch Community with VJ Geronimo

Luxury watch talk gets weird fast: more hype, more ego, higher prices, and somehow less clarity. We wanted the opposite, so we sat down with VJ, CEO of Oris Americas, to hear what it actually feels like to lead one of the last truly independent Swiss watch brands while still chasing real growth in the United States. His story starts far from the usual “born a collector” path, moving from accounting to the watch world, then market research, and eventually into running Oris across the Americas. That mix of numbers and real-world experience shapes the way he leads: data helps, but relationships and trust decide everything. We dig into what independence unlocks, from the freedom to think long term to the “luxury of common sense” in everyday decisions. VJ explains why Oris can build everything from playful collaborations to serious mechanical tool watches without asking permission from a parent group. We also get the backstory behind Oris staying mechanical only, and why that commitment is more than a slogan. If you care about Swiss mechanical watches, brand identity, and product strategy that doesn’t feel copy-pasted, you’ll hear a lot to chew on. Then we go deeper on what collectors actually feel: community and value. VJ talks about Oris Social Club energy, the Wandering Watch project, and why listening matters more than buzzwords. We also unpack responsible pricing, why Oris avoids celebrity ambassador costs, and how initiatives like Change for Better and the Aquis Upcycle fit into a conservation-first approach with real partners. If this conversation helps you see the watch industry more clearly, subscribe, share it with a friend, and leave a review. What’s the one thing a watch brand could do to earn your trust?Checkout OrisHttp://oris.chSend us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

July 21, 2026Episode 771 hr 19 min

A Trademark Fight With Pirelli Forced A Brand Reinvention with Brent of Serket Watch Co.

A global tire company nearly ends a watch brand before it even begins, and somehow that becomes the origin story. I’m joined by Brent Fedrizzi, founder of Serket Watch Company, to talk about what it actually looks like to build an independent watch brand from scratch, stay small on purpose, and still put genuinely compelling watches on wrists.We get into the early days of direct-to-consumer microbrand watches before social media, the first Scorpion-branded run, and the jaw-dropping moment Brent receives legal pressure tied to Pirelli’s “Scorpion” trademark. From there, we unpack the pivot to Serket, the Egyptian mythology connection, and how brand identity can survive a forced reset if the product and the values are real.Then we go behind the curtain on watchmaking realities: supply chain delays, minimum order quantities, the constant trade-offs between “Swiss made” and practical value, and why movement choice matters for long-term serviceability. We talk ETA 2824, Sellita SW200, and everyday workhorses like the NH35, plus what after-sales support looks like when the “company” is one person who still gets excited to ship watches from the post office.If you care about independent watch brands, microbrand pricing, design process, and building trust without hype, you’ll get a lot out of this one. Subscribe for more, share it with a watch friend, and leave a review telling us your favorite under-the-radar brand.Checkout Serket Watch Company:https://serketwatch.com/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

July 8, 2026Episode 762 hr 15 min

How Emerton Scott Builds Big Value Watches with Scott Lancaster

Rolex waitlists, microbrand value, and what “great design” actually looks like when you live with a watch every day. That’s where this conversation goes with Scott Lancaster, the founder of Emerton Scott, an independent brand that started years ago, detoured through branding and marketing work, and came roaring back with a clear mission: build watches that punch above their weight and celebrate the human spirit behind the grind.We get practical about the stuff enthusiasts care about but brands rarely explain well: why seeing a watch in person beats spec sheets, how events like Wind Up can make or break a launch, and what changes a watch from “nice online” to “invisible on wrist” in the best way. Scott breaks down the unglamorous work too, from years of prototyping to supplier drama that forced him to fly out and handle packaging and shipping himself. We also talk details that quietly separate a serious everyday watch from a shiny toy, like finishing choices that age well and bracelet engineering that makes comfort the default.Then we zoom out into the business side: the marketing funnel, why organic content builds trust, how paid ads can inflate prices, and why Kickstarter fees can wreck already-thin margins for microbrands. Finally, we dig into the Rolex ecosystem, how scarcity and AD behavior shape customer experience, and why more enthusiasts are saying “no thanks” even when they can afford the watch.If you’re into independent watch brands, watch design, microbrand marketing, and the real economics behind “value,” you’ll want to hear this one. Subscribe, share it with a watch friend, and leave a review if the conversation hits home. What brand has earned your trust lately, and why?Checkout Emerton Scott and Scott's Social Media:https://emertonscott.com/https://www.instagram.com/thescottlancaster/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

June 25, 2026Episode 751 hr 13 min

How Ikepod & Klokers Returned From Bankruptcy With Christian-Louis Col

He fell in love with Ikepod in 1990s Paris. Years later, he didn’t just buy a watch, he bought the brand. Christian-Louis Col joins us to tell the unfiltered story of reviving Ikepod after bankruptcy: what you actually get when you acquire a “dead” Swiss watch brand, what’s missing when there are no archives, and why rebuilding trust means more than a new logo and a press release. We get into the real mechanics behind the comeback, from service challenges and sourcing parts to the controversial decision to bring Ikepod back with accessible quartz watches that still respect the original design language. Christian-Louis explains how he thinks about Ikepod as a design brand, why the integrated strap and ergonomic UFO case shape are non-negotiable, and how he works with designers without turning icons into copies. If you care about independent watchmaking, concept watches, and what makes collectors obsess, this conversation is packed with practical insight. Then we pivot to his second rescue mission: Klokers. We talk about buying the brand out of liquidation, why the rotating disk display and clip system are such compelling IP, and what it takes to re-engineer a design watch so it can survive real life. We close on legacy, pressure, and what “winning” looks like over the next 5 to 10 years when your goal is to save ideas worth keeping. If you enjoyed this, subscribe, share it with a watch friend, and leave a review so more people can find the show.Check out Ikepod and Klokers:https://ikepod.com/en/https://www.klokers.com/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

June 10, 2026Episode 741 hr 4 min

Perri Dash on How Taste And Craft Turn Objects Into Culture

A watch can be a flex, a tool, or a tiny machine that marks time, but that’s not why it stays with us. Perry Dash joins me to get under the surface of modern watch culture and enthusiast life, where a piece of steel can turn into a memory, a personal ritual, and a signal of who you are. We talk about the path that starts with aesthetics and quickly becomes storytelling: who made the thing, what it meant in its era, and why that meaning still lands today.We also challenge the lazy definition of luxury as “high price.” Perry lays out a more useful frame: luxury as elevation, backed by culture, craft, and tradition. That takes us from vintage watches and the romance of heritage to how products become cultural icons. Think Air Jordan 1s as ephemera, not sneakers, and the way horology, design, and history can multiply an object’s usefulness into something bigger than function.Then we get into the modern problem: algorithms, hype culture, fast trends, and the pressure to want what everyone else wants. Perry shares how he protects his taste by experimenting, learning what actually resonates, and remembering you don’t have to own everything to love it. We also talk about what brands still miss: community, hospitality, and the stewardship that makes newcomers feel like they belong.If you care about watch collecting, vintage watches, craftsmanship, niche media, and building real community around shared passions, hit play. Subscribe, share this with a friend who’s deep in the hobby, and leave a review with the one object that holds the most meaning for you.Checkout Perri on Instagram:https://www.instagram.com/perridashSend us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

May 26, 2026Episode 731 hr 16 min

Arsène Lippens and the New Era of Swiss Watchmaking

A great watch doesn’t just tell time, it tells on you. The choices you make, the memories you keep, and the people you want close. I sit down with Dreis, co-founder of Arsène Lippens, to talk about how an independent Swiss watch brand can feel like family, not just a product drop. Our conversation starts with a chance meeting at Chronopolis during Watches and Wonders and quickly turns into the deeper stuff: belonging, heritage, and why some pieces connect emotionally while others never do. We trace the brand’s origin back to Dreis’s grandfather’s collection and the tradition of engraving watches with friends’ names. From there, we get practical about modern watch collecting and neo vintage watch design: why Arsen Leppens avoids chasing hype, how proportions like lug to lug length and a double step bezel change wearability, and why they chose a pulsimeter scale over the usual tachymeter on a chronograph. We also talk entry luxury pricing, movement choices like La Joux Perret, and the real startup hurdles most founders never post about. Then we go deep on the textile dial story: how it’s made durable with resin backing, tooling, UV protection and humidity testing, plus what “textile patina” could mean over time. Dreis also teases what’s next, including new textile directions, personalization and upcoming surprises. If you care about independent watchmaking, Swiss microbrands, and watches built to last with meaning, you’ll want this one. Subscribe, share it with a watch friend, and leave a review so more collectors can find the show.Show Arsène Lippens some love:https://www.arsenelippens.com/https://www.instagram.com/arsenelippens/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

May 12, 2026Episode 721 hr 29 min

How A Mailman & Veteran Became A Watch Community Connector with WristtimePapi

A watch can be steel and sapphire, sure, but it can also be a receipt for a life moment. Sitting down with Leon, better known as WristtimePapi, turns into a wide-ranging story about how watch collecting really works when you strip away the flex. We talk Wind Up Watch Fair overwhelm, why it’s hard to buy anything when everything is “good,” and how the pieces that stick aren’t always the ones with the biggest price tag, they’re the ones tied to real people. Leon shares his path from growing up around cheap digital watches to buying a Breitling Navitimer during a deployment, then losing it in combat, and still coming home with the story. From there we get into the practical side of building a collection: setting a guilt-free budget, trading up instead of hoarding, and consolidating into fewer watches with more meaning. If you’ve ever searched for Tudor Black Bay 58, Cartier Tank, Glashütte Original, microbrands, or independent watchmakers, you’ll hear how those choices look when they’re driven by values, not hype. We also go deeper than watches. Leon opens up about PTSD and how being around watch people makes him feel safe enough to drop his guard, and we dig into the best and worst parts of watch community culture, including transactional relationships and creator pressure around follower counts. If you care about watches as a hobby, a community, and a way to meet people you’d never share a table with otherwise, this one will land. Subscribe for more conversations like this, share the episode with a friend who loves watches, and leave a review if you want us to keep bringing in guests who tell the truth.Go follow Leon:https://www.instagram.com/wristtimepapi/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

April 28, 2026Episode 711 hr 19 min

How Barry Cohen Turned Military Illumination Into Everyday Watches

A watch that can be read instantly at 3 a.m. is either a gimmick or a quiet form of freedom. Barry Cohen has spent decades proving it can be the second one, first as the co-founder of Luminox and now as the force behind ProTek and the vintage-leaning Santo line. We talk about how self-powered illumination went from military-only utility to a consumer expectation, and what that shift reveals about product design, branding, and real-world performance.Barry walks us through the tritium story with unusual detail, including how GTLS tritium tubes are drawn from glass, coated with phosphor, filled under vacuum, and laser-sealed to glow for years without “charging.” We also get into the practical stuff collectors care about: why green tritium reads brightest, when blue starts to make sense, and why a single color choice can change how fast your eyes orient in the dark.From there we pivot into ProTek’s “no excuses, no compromises” build philosophy, how the USMC partnership came together, and why ProTek is expanding from pure tactical watches into general sporting designs with new sizes, carbon composite cases, and bolder straps. Barry also shares the less-glamorous side of the watch industry: crowded competition, slow brand growth, and why Kickstarter can be a smart awareness engine even when you are not raising funds.If you care about tritium watches, tactical watches, field watches, and what true quality looks like at an attainable price, this conversation delivers. Subscribe for more watch-industry conversations, share this with a friend who loves lume, and leave a review with the watch you daily drive.Checkout Protek and Szanto:https://protekwatch.com/https://szantotime.com/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

April 14, 2026Episode 701 hr 8 min

MicroMilSpec on Building Custom Watches For Norwegian Special Forces with Theo de Turckheim

A watch can be “tough” on paper and still fail the moment it needs a quick repair, a secure crown, or a bezel you can actually grip with gloves. That’s why my conversation with Theodore from Micro Milspec goes deeper than specs and into the real decisions behind building a modern military tool watch. We talk about how Micro Milspec started in Oslo with founders Henrik and Martin, how the Milgraph became their benchmark, and why their Field Testing Unit is central to the brand. You’ll hear how operator feedback changes everything from case ergonomics to crown safety cues, why a left-side crown can reduce wrist injury, and why chronograph and GMT functions keep showing up when missions demand synchronization and home-time awareness. If you’re into rugged watches, custom watches, Swiss made tool watches, or military chronograph GMT designs, this is the behind-the-scenes process most brands never explain. We also get into the unsexy but critical side: servicing and logistics. Theo breaks down how they aim for faster repair turnaround than the big brands, why “Swiss made” still matters for perception in key markets, and what’s coming next with COSC certification plans, experimental concepts through a Micro Milspec Lab, and a push into new materials like forged carbon. If you enjoyed the conversation, subscribe for more long-form watch industry interviews, share it with a friend who loves tool watches, and leave a review so more collectors can find the show.Check out MicroMilSpec:https://www.micromilspec.com/https://www.instagram.com/micromilspec/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

March 31, 2026Episode 6953 min

How Grandeur's Belal Shaher Builds In-House Complications At Factory Prices

A minute repeater that sells out before anyone sees the movement should make every watch nerd stop scrolling. From our first studio recording in Las Vegas, we sit down with Belal Shaher, the founder of Grandeur, to hear how an independent watch brand pulls off bold complications, alternative materials, and factory-direct pricing without losing the plot on quality.We get into Belal’s path from collector to manufacturer, including the early Apple Watch case hustle that helped fund years of mechanical learning. Then we dig into the watches that put Grandeur on the map for collectors: the Strange Hours in-house movement, the Lumillion concept, and why Belal refuses to lock the brand into a single “DNA” that repeats forever. If you care about independent watchmaking, in-house movements, jumping hour style displays, tourbillon engineering, and what real experimentation looks like, there’s a lot here to chew on.The conversation goes deep on the stuff enthusiasts argue about in forums: how pricing changes when you own the factory, why tantalum and meteorite are so punishing to machine, and how glow ceramic can take months and millions to develop. We also talk about the five-minute repeater project, the Miami factory plan, and the long-term goal of truly USA-made mechanical watches down to parts most brands still have to import.We close with community and trust: how Grandeur uses direct customer feedback, a WhatsApp group, and a VIP circle to shape final designs, and why Belal would rather earn word-of-mouth than pay for hype. If you like what you hear, subscribe, share this with a fellow collector, and leave a review. What’s the most “impossible” complication you want to see made affordable next?Show Grandeur and Belal all the love:https://grandeur-usa.com/https://www.instagram.com/grandeur/And the Founder himself:https://www.instagram.com/belal/Send us Fan MailSupport the showSupport the show: https://www.buzzsprout.com/2237102/supportVisit our Blog: https://lonelywrist.comWatch our Youtube: http://youtube.lonelywrist.com100% Viewer Funded: Donate Here

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Lonely Wrist: All Things Watches &amp; Horology