Local SEO Tactics and Digital Marketing Strategies

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261

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May 2026

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About the show

Local SEO Tactics is a weekly podcast and video show originally featuring Jesse Dolan and Bob Brennan from Intrycks, where they shared digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob operated real brick and mortar service businesses in the Minneapolis, MN area, so they understood the real-world struggles local entrepreneurs face and the limited time available. Building on that backdrop, each episode now continues with proven methods and actionable ideas that local business owners can quickly implement to get new customers and grow their business.

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60 recent

May 1, 202626 min

AI Concierge: Why Traditional Websites Are Dead (And What Comes Next)

How AI-powered websites are transforming user behavior, search, and conversions, and what your business needs to do now. Visitors don't want to browse your website anymore, they want answers. Fast. In this episode, we break down the shift from traditional "brochure-style" websites to AI-powered experiences that act like a virtual concierge. Learn why outdated sites are costing you leads, how AI is reshaping search behavior, and what it takes to build a website that actually converts. From real-world examples to practical strategy, we explore how giving users instant answers (instead of forms and friction) can dramatically increase engagement, trust, and revenue. If you want your website to stay relevant over the next 6–18 months, this is a must-listen. What You'll Learn Why traditional websites are failing and how user expectations have fundamentally changed What an AI concierge website looks like (and how it boosts conversions) How to structure your site for AI search, better UX, and higher-quality leads Ready to future-proof your website? Check out LeadGrab.ai to see how an AI concierge can transform your site—or start by rethinking how your website delivers answers today. https://www.localseotactics.com/ai-concierge-why-traditional-websites-are-dead-and-what-comes-next/

March 27, 202626 min

3 Hidden Revenue Killers Costing You Thousands (And How AI Fixes Them Fast)

Turn More Leads Into Customers Without More Traffic Most businesses don't need more traffic, they need better conversion. In this video, we break down the 3 hidden revenue killers costing you leads, missed calls, and sales, and how AI is changing the game. From websites that convert 3–4X higher than traditional landing pages to instant follow-up on form submissions, emails, and phone calls, this is the next evolution of digital marketing. If you're not using AI to capture and convert leads faster, your competitors will. What You'll Learn How AI-driven websites convert 3–4X more leads than traditional pages Why instant follow-up (calls, texts, emails) is the new competitive edge How to capture and convert more of the leads you already have Ready to stop losing leads? Schedule your strategy call now at Intrycks.com and see how this can work in your business.

February 17, 20267 min

Introducing Rank Map: Organic Rankings Across Your Entire Service Area

A Better Understanding of How Your Website Performs in Local Search In this episode of Local SEO Tactics, Bob introduces something we've been quietly building behind the scenes: a new tool called Rank Map. If you've ever looked at a rank tracker and thought, you are missing out on data, you're probably correct. Most tools give you one ranking for an entire city, but local search doesn't work like that. You might rank great in one part of town and barely show up in another and most of the time, you'd never know. Rank Map shows you how your website ranks organically in different neighborhoods, suburbs, and service areas using a simple visual map. In this episode, Bob explains why that matters, how it changes the way you approach local SEO, and how businesses and agencies can use this data to make smarter decisions instead of guessing. What You'll Learn: Why a single local ranking number can be misleading How organic rankings change across a city or service area How visual rank data helps you focus your SEO efforts where they matter most Want to see how your site really performs across your service area? Check out RankMap.net and try it for free. https://www.localseotactics.com/introducing-rank-map-organic-rankings-across-your-entire-service-area/

December 19, 202551 min

Fractional CMO Secrets: Streamline Your SEO & Marketing with Joshua Altman

How Fractional CMOs Drive Results With Messaging, Media, and Momentum In this episode of Local SEO Tactics, Bob sits down with Joshua Altman, Managing Director at Beltway Media and a seasoned fractional CMO, to unpack the real-world strategies businesses can use to streamline their marketing. Whether you're a founder juggling operations and outreach, or a startup team struggling to gain traction, Joshua shares actionable insights on messaging, media strategy, and why fractional leadership might be the game-changer your business needs. Learn how to build brand trust, navigate SEO and paid ads, and scale your visibility without blowing your budget. What You'll Learn Why a fractional CMO might be the smartest hire for your growing business How to repurpose content across platforms for maximum exposure Real-world SEO and media strategies that actually drive visibility Tired of trying to "do it all" in your business? Learn how a fractional marketing expert like Joshua Altman can help you lead with strategy, not stress. 🎯 Watch the full episode or contact Beltway Media to start transforming your marketing today. https://www.localseotactics.com/fractional-cmo-secrets-streamline-your-seo-marketing-with-joshua-altman/ 💻 Check out Joshua https://beltway.media/ https://www.linkedin.com/in/joshuaialtman

November 7, 202538 min

Scaling Lawn & Landscaping Businesses with Green Marketing's Aiden Silvers

How a Niche Marketing Strategy Is Helping Lawn and Landscaping Businesses Scale Smarter In the competitive world of lawn care and landscaping, marketing can be the game-changer between a struggling company and a thriving one. Aiden Silvers, founder of Green Marketing and coach with the Seven Figure Agency, has built a powerhouse niche agency that's helping lawn and landscape business owners across the country achieve scalable growth. Drawing from a recent in-depth conversation on the Local SEO Tactics podcast, we're sharing key insights from Aiden that lawn care and landscaping pros can use to grow smarter, avoid burnout, and actually enjoy the process. What You'll Learn Why niching down in your marketing (and operations) creates unbeatable results for your business How to prepare your landscaping company to actually handle rapid growth The truth about using AI in local SEO and how to do it without hurting your rankings Tune into the full episode with Aiden Silvers and Robert Brennan to hear how Green Marketing is transforming landscaping companies across the country with insights you can apply today. https://www.localseotactics.com/scaling-landscaping-business-aiden-silvers/ 💻 Check out Aiden's Agency Here https://greenmarketingfl.com/ 🌐 Free SEO Audit Tool – Instantly check your website for SEO issues! https://www.localseotactics.com/seo-audit-tool/ 💼 Need Help With Your SEO? – Work with our team at Intrycks https://www.intrycks.com/ 🎧 More Local SEO Tactics Episodes https://www.localseotactics.com/episodes/ 📘 Free SEO Guides and Resources https://www.localseotactics.com/resources/ 📞 Book a Free SEO Consultation https://www.localseotactics.com/contact/ 💬 Submit a Question for the Podcast https://www.localseotactics.com/questions/ ✅ Subscribe to Local SEO Tactics on YouTube https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1 🆕 Watch Our Latest Videos https://www.youtube.com/@LocalSEOTactics/videos 📲 Follow Us on Social Media https://www.facebook.com/LocalSEOTactics https://www.linkedin.com/company/intrycks/ https://www.instagram.com/localseotactics

October 31, 202527 min

How to Optimize, Compare, and Crush Local SEO with Local Dominator

A Deep Dive Into One of the Most Powerful Local SEO Tools for Agencies and Businesses In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You'll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts, responding to reviews, and saving money through introductory offers. Whether you're managing a single location or dozens of clients, this episode gives you the roadmap to make smarter decisions, track rankings more effectively, and fully harness the power of Local Dominator. What You'll Learn How to set up Local Dominator and start tracking your keywords instantly Tips for reading and interpreting scan results to guide your SEO strategy Key differences between Local Dominator and BrightLocal (and why it matters) Visit LocalDominator.io to learn more or scan the QR code in the episode to start. You can also grab a free instant Google Business Profile audit at LocalSEOTactics.com/free-gmb-audit today!

October 24, 202555 min

From Garage Tech to SEO Powerhouse: Eldar Cohen's Journey with Local Dominator

How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape. What You'll Learn How Eldar transitioned from garage door repair to dominating local search markets Why branding is the first SEO step and how leverage fuels business scalability Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today! https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/

October 10, 202544 min

How AI Is Changing Google Business Profiles (GBP): Expert Insights from Former Google Director Brad Wetherall

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You'll Learn How Google's AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings. https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here: 💻 https://www.thegbpexperts.com/ 💻 https://www.esquiredigital.com/ 🔗 Helpful Links & Resources 🌐 Free GBP Audit Tool – Instantly check your GBP for issues! https://www.localseotactics.com/free-gmb-audit/ 💼 Need Help With Your SEO? – Work with our team at Intrycks https://www.intrycks.com/ 🎧 More Local SEO Tactics Episodes https://www.localseotactics.com/episodes/ 📘 Free SEO Guides and Resources https://www.localseotactics.com/resources/ 📞 Book a Free SEO Consultation https://www.localseotactics.com/contact/ 💬 Submit a Question for the Podcast https://www.localseotactics.com/questions/ ✅ Subscribe to Local SEO Tactics on YouTube https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1 🆕 Watch Our Latest Videos https://www.youtube.com/@LocalSEOTactics/videos 📲 Follow Us on Social Media https://www.facebook.com/LocalSEOTactics https://www.linkedin.com/company/intrycks/ https://www.instagram.com/localseotactics https://twitter.com/LocalSEOTactics

October 6, 202530 min

Ex-Google Director Reveals the Future of Search: AI Overviews, Zero-Click, and What's Coming Next

What happens when Google shifts from being a search engine to an answer engine? 🚀 In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy. https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/ GBP Experts: https://www.thegbpexperts.com/

September 26, 202531 min

Kasim Aslam Reveals How to Rank in AI: The Truth About AEO and LLMs

How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You'll Learn Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and Reddit content influence AI-driven results What local businesses must do now to build authority in AI search engines Get a free copy of Kasim's AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing. https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/