LITerally

Hosted by Lacey Sites

Business Entrepreneurship

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Episodes

351

Latest episode

Aug 2026

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About the show

LITerally is a podcast that shares the raw, unscripted experience of building an online business. Hosted by Lacey Sites, business mentor and success coach, this podcast literally takes you through the entire process of building a successful business and creating a lit up life. Each episode is a recording of actual coaching sessions between Lacey and one of her clients over the course of six months, giving you the "reality tv view" (minus the sleaze) of building an online business. LITerally will completely transform how you look at business and give you a much-needed dose of inspiration and permission to do things your way.

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60 recent

August 19, 2026Episode 2050 min

Calendar Shifts, Carousels, and Real Confidence (Session 15 with Sari)

Sari comes into this session a different person than the one we left last session. The changes she made are reshaping how her business feels day to day, and we get into why this shift is so meaningful. We also dig into expert content, carousels, what actually makes a mini offer convert, and the truth about scripting versus sounding like a robot. But underneath all of it is a conversation about self trust and what it really takes to grow a business without burnout being the price you pay for success. In this episode, you'll hear: • The big, brave change Sari made that's already making her business feel completely different • The #1 thing that frees up brain space in a growing business • The actual path to self trust (and it's not what you'd think) • The type of content that matters massively for Sari's next steps • The specific reaction a mini offer needs to get if you want people to actually buy it • Whether to script or not script for a webinar/training • The biggest contributor to sustainable success that we need to be talking about more Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

August 12, 2026Episode 1948 min

You Have One Job Right Now (Session 14 with Sari)

Sari comes into this session having made some big changes in her life, and we get into why that shift matters more than any tactic ever could. From there we dig into the data behind her content, the difference between what's getting attention and what's actually working, and why some of her recent answers may be simpler than she thinks. We also talk webinar strategy, bonuses, and the pressure to give people something they've "never heard before" in a course. In this episode, you'll hear: • The big change Sari made in her life, and how it's already changing how she shows up in her business • Why "slow down to speed up" makes every high achiever roll their eyes, and why it still keeps being true • What happens when you try the marketing "hacks" and they still don't work, and what that's actually telling you • The one piece of data we decide its time to stop spinning on, and how to look at it in a larger context • Why sharing everything you know isn't actually the risk most coaches think it is (and what lens you need to see this through) • The real reasoning behind software recommendations I'm giving Sari, and why the fancier option isn't always the right one yet • The single sentence I say to Sari that completely shifts how she sees her to-do list Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

August 5, 2026Episode 1857 min

Borrowing Belief and the Urgency to Know (Session 13 with Sari)

This session starts in the aftermath of a launch that brought up a lot more than just numbers. Sari came in having already been through an emotional spin in Basecamp, and this conversation picks up in the middle of the very human experience of building something new while already running something successful. We talk about the urgency to know, and one of the most important lessons you can learn in business. There's real strategy in this one too, including how bonuses work, what great marketing is actually doing, and where Sari's business needs to get more compelling. But the mindset work underneath all of it is what makes this episode worth a listen. In this episode, you'll hear: • What was really going on behind the emotional spin that came after the launch • Why trying to scale before you've done this one thing is keeping you stuck • The urgency to know the answer, and what it's really connected to • What it actually means to borrow your coach's belief • One of the most important lessons in business, and why most people don't learn it until it's too late • Why bonuses exist and what it tells us when people still aren't buying • What great marketing is really doing (hint: it's not what most people think) Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

July 29, 2026Episode 1728 min

It's Great And I Want More (Close-Up with Lacey)

Sari and I have been exploring what it actually feels like to hold two things at once: this is great, and I still want more. We've talked about why that combination is so much harder to say out loud than it sounds, and why the women who seem to be doing just fine are often the ones who feel most stuck. This one will make you think differently about what "enough" really means, and why wanting more might be telling you something worth paying attention to. In this episode, you'll hear: • The exercise I want you to try out loud and see what happens in your body when you do • Why the women who seem to be doing just fine are often the most likely to stay stuck • The kind of discomfort that's actually hardest to sit with • The real reasons most women don't actually get bigger/better results • What "it's great" actually means when you stop treating it as a ceiling • The most freeing thing in business (that most of us massively resist) Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

July 22, 2026Episode 1650 min

Betting On Yourself (Session 12 with Sari)

Sari is in the middle of her first launch, and this session focuses on what that actually feels like from the inside. We dig into what the numbers are telling us, what they aren't, and how to stay grounded when you're learning everything in real time. We also go deeper into the life stuff, because realistically Sari has a lot on her plate (like so many working moms). This session gets honest about tradeoffs, risk tolerance, and what it really means to bet on yourself when the stakes feel high and very personal. In this episode, you'll hear: • Why checking in on your capacity is actually a business strategy • Why naming the tradeoffs can actually create more freedom and clarity (not less like we tend to believe) • The uncomfortable truth about risk tolerance most entrepreneurs avoid looking at • The tension between being an achiever and wanting to keep everyone comfortable • The surprising reason the numbers "making sense" matters more than you think • What first launches tend to bring up emotionally that no one really warns you about • The reminder every entrepreneur needs when they're deep in a hard season Episode Links • Follow me on Instagram • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

July 15, 2026Episode 1549 min

The Instagram Debacle & Energetic Exchange (Session 11 with Sari)

This session is such a good reminder of why data matters. Sari and I unpack an Instagram "debacle" that could have easily spiraled if she wasn't paying attention to the right metrics and context. We also talk about problem awareness, energetic exchange, and the difference between creating from "I am" versus "I have to prove." This conversation starts with data and strategy but goes deeper into identity, attachment, and what people are truly coming to Sari for. In this episode, you'll hear: • Why using data prevented an Instagram issue from becoming a much bigger challenge • How problem awareness shapes your marketing and messaging • Why knowing your client deeply changes how and when you apply strategy • Why we're only focused on shifting one specific data point right now • The difference between "this content doesn't work" and "how do I hook people faster?" • The energetic exchange exercise that shifted how I show up in business Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

July 8, 2026Episode 1451 min

What Does A CEO Actually Do? (Session 10 with Sari)

This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success. We also dig into urgency, launches, and optimization, specifically how to focus your energy when you're testing something strategically. This episode is about holding the tension of "it's great and I want more," trusting the data, and letting yourself step into the next level without needing to have it all perfectly figured out first. In this episode, you'll hear: • The difference between CEO mode and being the person posting online • The thing that can dramatically speed up your growth that a lot of us won't let ourselves have early on • The reality of hypervigilance and how it shows up in business • The importance of saying "It's great and I still want more" out loud • Why we decided to test urgency through a short-term launch and what that looks like Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

July 1, 2026Episode 1328 min

How to Know If What You're Doing Is Actually Working (Close-Up with Lacey)

One of the hardest parts of building a business is not knowing if what you're doing is actually working, especially when the results aren't showing up in the way you expected yet. It's so easy to assume something is broken, to second guess yourself, or to pivot too quickly. In this solo episode, I walk through how to actually know if your business will work and give you a framework and filter to run things through that you can come back to again and again. In this episode, you'll hear: • How to know if your work is actually solving a real problem • Why most early progress isn't monetary (and what to look for instead) • The role of iteration, and why not being willing to adjust stops growth • The #1 thing that can make something feel like it's "not working" • The most essential lens for lasting success • How to recognize if you still have opportunities left to try Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

June 24, 2026Episode 1256 min

But What If It Doesn't Work? (Session 9 with Sari)

This session is a real look at what it means to be in a season that feels like a lot... when you're in catch-up mode, when things aren't fully clicking yet, and when you're holding both the desire for more and the reality of where you are. It's also about the question "will this ever work?" and the realities of answering that question, dealing with the times where it feels like it isn't working, and how to know what your next steps are toward making it work. In this episode, you'll hear: • How to handle a catch-up mode season vs. a more proactive one • The way that grief shows up even when you're doing everything "right" • What high-functioning freeze looks like and how to respond to it • Why I changed my mind on past advice I gave Sari • Sari's "worst fear" coming true • How to know if your business will work and when it simply won't • Why industry standards are one of the secrets to understanding your strategy and next steps Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results

June 17, 2026Episode 1152 min

Unfortunately You're the Magic (Session 8 with Sari)

This session is what it looks like to shift into ownership of your voice, your process, and what actually makes your work work. Sari moves away from relying on ChatGPT, timing her posts, and feeling artificial pressure and realizes she has more to say and better results because of it. We talk about the type of pressure that gets in the way of growth. And dive into everything from play and experimentation to data and platform differences. This episode is about letting things be simpler, more aligned, and more you. Because when you do the strategy starts to feel so much easier. In this episode, you'll hear: • The type of pressure that's stalling most growth • How bringing more play into your business will make strategy and conversion feel easier overnight • The double bind of wanting things to be easy and then questioning it when they are • How different platforms require different approaches (even when repurposing) • The #1 thing you need when looking at your data • When small tactical tweaks make a difference and when they don't Episode Links • Join my Facebook group • Connect with Sari on Instagram • Learn more about Sari on her website If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results