Lighting For Profits

Hosted by Ryan Lee

Business Management EducationInterviews guests

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Episodes

261

Latest episode

Oct 2026

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About the show

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry. After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. So far, Ryan has helped Landscape Lighting Secrets members generate over $75 million in revenue from landscape lighting. If you want to grow your landscaping business, holiday lighting business, or are an electrician, or an integrator looking to grow your AV business, Lighting For Profits is the place to start. To learn more about the top Landscape Lighting community in the world, visit: https://landscapelightingsecrets.com. Contact EmeryAllen by emailing JacksonL@emeryallen.com or through their website (https://emeryallen.com) and mention Lighting For Profits to get contractor pricing. To learn more about CallSource, go to their website https://try.callsource.com/lfp To learn more about Lights for Decorators, go to their website https://lightsfordecorators.com.

Listen to episodes

60 recent

October 20, 2026Episode 2631 hr 27 min

Ep #263 - Rob Goodman - Built to Be Free

From a small Christmas lighting side hustle to nearly 300 holiday lighting accounts, this entrepreneur built a business around his biggest Why: family and freedom. In this episode, he shares his journey through failed launches, GET LIT Christmas Lighting, and expanding into landscape and permanent lighting while focusing on marketing, sales, leadership, culture, and building a business that can run without him. Plus, family, travel, pickleball, golf, snowboarding, and the lessons behind building a business—not just a job.

October 13, 2026Episode 2621 hr 14 min

Ep #262 - Levi Ringo - Marketing Millions

How do you scale a business into a $233M acquisition? Levi, founder of Next Level Pros, shares his expertise in business strategy, marketing, lead generation, and sales optimization. From managing $2.2M in monthly ad spend to generating over 25,000 leads per month, he reveals the strategies behind scaling businesses, building powerful brands, and driving sustainable growth.

October 7, 2026Episode 2611 hr 4 min

Ep #261 - Sam Taggart - Master the Knock

What does it take to build a career, a company, and a legacy from knocking doors? In this episode, Sam Taggart—CEO of D2D Experts and Founder of D2DCON—shares his journey from selling curb addresses and magazine subscriptions to becoming one of the most influential voices in the door-to-door sales industry. With 400+ personal alarm accounts sold, executive experience, multiple seven-figure businesses, and thousands of sales reps trained, Sam breaks down the mindset, sales strategies, leadership principles, and recruiting lessons that helped him rise to the top. Get ready for a conversation about sales, leadership, recruiting, resilience, and what it really takes to become a sales carnivore.

September 29, 2026Episode 2601 hr 11 min

Ep #260 - Indra Chitre & Tiffany Tran - Every Call Counts

How can service businesses turn more calls and leads into actual customers? In this episode, we’re joined by Indra Chitre, President & CFO at CallSource, and Tiffany Tran, Senior Director of Call Center Operations & Client Success at CallSource, to talk about lead conversion, customer experience, and smarter follow-up strategies. With over a decade of experience at CallSource, Tiffany shares practical insights on missed calls, unsold estimates, past customers, outbound calling, and how businesses can build stronger systems that turn more opportunities into measurable revenue.

September 22, 2026Episode 2591 hr 7 min

Ep #259 - Patrick Martinez - Close More. Sell Better.

In this episode, Patrick Martinez, Founder of Elite Sales Academy, shares practical sales strategies for luxury contractors. With over 30 years of experience in entrepreneurship, sales leadership, and business coaching, Patrick breaks down how contractors can increase revenue, improve closing ratios, and build scalable sales systems—all while creating exceptional client experiences.

September 15, 2026Episode 2581 hr 13 min

Ep #258 - Brad & Reid McEowen - Built to Blingle!

Brad and Reid McEowen with Blingle! of Plano join us to share their journey of building a family-owned outdoor lighting business in the Dallas-Fort Worth area. From custom landscape lighting to permanent holiday lighting, they discuss what it takes to grow a business, serve a community, and create an experience customers remember. Along the way, we explore family, leadership, entrepreneurship, and building a lasting legacy.

September 1, 2026Episode 2571 hr 5 min

Ep #257 - Tom Garber - What Makes Great Lighting?

With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American Lighting Association member, engineering committee member, and UL Technical Committee member for UL 1838, 1598, and 153, he brings a unique perspective on where lighting technology, innovation, and industry standards meet.

August 25, 2026Episode 25658 min

Ep #256 - David Carroll - DOPE Growth

Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. Dave breaks down the power of automated direct mail, handwritten notes, and personalized gift boxes, and why these strategies can still make a big impact in today’s digital world. He also shares lessons from working with businesses ranging from local home service companies to major brands like Nike and Ashley Furniture.

August 19, 2026Episode 25553 min

Ep #255 - Brad Mortensen - Sales to Scale

Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the field sales industry. We talk about the challenges that inspired RepCard, how technology can help sales teams simplify operations and close more business, and the lessons Brad has learned about entrepreneurship, leadership, faith, and family along the way.