Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot” : A simple, leveraged lifestyle business with one to two core offers, high profits , working 5-hour days with a lean, remote team (or no team at all!) Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale! Over one million downloads, subscribe and tune in to new episodes every week.
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March 23, 202623 min
Let's Catch Up: A Big Adventure, Midlife Musings, a Perspective on Ambition and Silver Linings
This episode is more ‘catch up with a friend’ than strategy. In it, I share more about a big, exciting adventure coming up, my changing perspective on ambition and the silver linings that come from difficult circumstances. ✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool
March 16, 2026Episode 29314 min
Behind the Scenes of My Latest Launch (Real Numbers)
In this episode, I share three key numbers from my latest launch and how I will use these metrics to make important decisions about next steps. ✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube:https://www.youtube.com/@lifestylebusinessschool
March 10, 2026Episode 29221 min
Passive Income DOES Exist: How to Generate a $120k/yr Forever Salary From Your Lifestyle Business
[Series 3/3] In this episode, I break down how to set your lifestyle business up to generate high profits, and the math behind using that profit to generate a forever salary to make work option.This is part three of the Lifestyle Business Operating System. Make sure to check out the previous two episodes in this series. Check out my programs: https://lifestylebusiness.school/programs✨ Follow for moreInstagram: / steviedillon_ Substack: https://lifestylebusinessschool.substack.comYoutube: / @lifestylebusinessschool
March 2, 2026Episode 29123 min
How to Create a Lifestyle Business Plan, Stick to It and Track Your Progress to Achieve Your Goals
[Series 2/3] In this episode, I break down how to ditch overwhelm and inaction, and swap it with a two hour a month Lifestyle Business Operating System.This episode deep dives into part two of the Operating System, and breaks down how to plan, set a steady pulse to stay on track and also how track and measure your progress.🎯 Watch the replay:The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool
February 24, 2026Episode 29028 min
How to Ditch Overwhelm and (Realistically) Build a Lifestyle Business You Love
[Series 1/3] In this episode, I break down how to ditch overwhelm and inaction, and swap it with a two hour a month Lifestyle Business Operating System.I deep dive into setting an inspiring lifestyle vision, ensuring your business model is capable of achieving it and how to develop a simple business system to bring it to life.🎯 Free Live Class March 3:The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool
February 16, 2026Episode 28923 min
Industry Changes, Life Updates, Business Shifts and a New Lens on Creating Content
In this episode, I share more about why I decided to pause the pod and how my approach to content creation is shifting. I also share more about the shifts I have been in my business focus and why I am going all in on helping people take messy action. ✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool 🎯 Free Live Class🎯 Free Live Class March 3:The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb
November 13, 2023Episode 22225 min
🏥 17 Metrics to Health Check the Vital Signs of Your Expert Business
Wondering how to diagnose the health of your expert business? 🏥Set and read the vital signs!Vital signs are key Performance Indicators for each key area 👀In today's podcast episode, we're breaking down 17 key metrics and KPIs to track in your business across three key areas. Having clarity on these metrics is game-changing, because it gives you CONTROL over your business. You are empowered because you know what is going wrong, and exactly how to fix it. Or, what is working - and how to do more of it! Later this week, we are hosting a free class called Operational Elegance, where we will break down these metrics in more detail and show you how you can track, report and improve on them to help you to make your business more efficient. Who knew math could be so fun.. and freeing!🖤 CEO/Top Level MetricsCEO metrics will give you a clear picture of the overall health of your business - how much money you are making, how much you are keeping (profit), how much you are working to get it and how much of that work is needle-moving “genius zone” work. From there, you can measure your personal hourly rate, and you’ll have a baseline to improve.Metrics to track: RevenuePersonal ProfitProfit MarginHour WorkedHours in Genius ZoneHourly RateFulfilment Rating🖤 Marketing MetricsMarketing metrics measure the HEALTH of your marketing and sales initiatives. If they’re unhealthy, it will show up in your CEO metrics a month or two later so it’s important to keep them well. In addition to the “qualitative” metrics above, focus also on metrics you can 100% control - being, quantatitve metrics like NUMBER of posts, NUMBER of podcast episodes and NUMBER of emails. You can’t always control the “outcome”, but you CAN control what you do.Metrics to track: TrafficLeadsOrganic ReachDownloadsActions🖤 Delivery Metrics Delivery metrics are the lifeblood of your business. If you aren’t delivering EXCEPTIONALLY well, your marketing won’t work long term (people talk, and unhappy students leave). Keep a pulse on client happiness and outcomes ALWAYS.Metrics to track: RetentionRenewalsTestimonialsAnon Feedback RatingResultsOf course, these are just example metrics and the actual metrics you track will depend on your business. The best way to track and measure these? Implement a scoreboard and track them all weekly. Even better, assign key metrics to other people and have THEM be responsible for them, plus track and measure them and report them to you weekly. 🟢 Colour them green if you’re hitting your goals;🟠 Orange if you’re off track;🔴 Red if they are bombing.What gets measured, gets improved. Track > optimise > improve > repeat.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com
August 21, 2023Episode 21341 min
Five “Not-Money” Goals to Obsess Over For a Simple, Sustainable Lifestyle Business
THE "YOU'RE NOT SUCCESSFUL IF YOU'RE NOT MAKING A MILLION DOLLARS IN TWO SECONDS" RHETORIC NEEDS TO STAAAAHP. Like, right now. The comparison-itis on the online space is RIFE right now -- which is totally fine if it was a healthy comparison of someone a few steps ahead with a realistic backstory, giving an honest account of their business journey. It's NOT fine, however, when we're all starting to hold ourselves up to an "ideal" of million dollar years, million dollar launches and million dollar offers in two seconds. The Australian Consumer Commission has a word for this type of behaviour in real life: It's called Misleading and Deceptive Conduct. And, it's highly illegal. And yet, it seems that online, the "rules" don't apply. Business "backstories" get blurred, "success" timelines get smudged and revenue figures get "creatively inflated" in order to sell a formula for online business success; and usually, one that generously sugarcoats the work, effort, time and sacrifice required to create something great. The result? We're all drowning in a puddle of not-enoughness. Wondering why we aren't "there" yet, what's wrong with us and diminishing the value of the hard work and small, steadily compounding wins that are the building blocks to sustainable success. It's time to be much more honest about the journey of online business. And instead to focus on YOUR journey, and building a business and a life that feels good for you - brick, by brick, by brick. It's not sexy to say that it takes time, but on the flip side I think having awareness of that actually helps in enjoying the journey somewhat. In today's podcast episode, we are ditching the "make six figures in six seconds" goal and instead, I'm am sharing 5 not-money goals to focus on as you start or scale your expertise-based online business.Let's go!Side note? I have a very special FREE invitation for you 💌If you'd like to see more of my journey, I'd love for you to join my broadcast channel on Instagram - BTS of a Business Model Pivot: Finding My Lifestyle Business Sweet Spot! To get all of the juicy, raw, behind the scenes intel, click here and join us.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com
August 7, 2023Episode 21147 min
My Business Story Year By Year [Part 1/2]
Let's take a quick walk down memory lane. My business is now five... coming on SIX... years in, and it's so easy to get caught up looking at someone a few steps ahead and wondering why you're not THERE yet. The intention of this podcast is to help you to remember to stop keeping score, tracking your time, and instead focusing on consistency and the long game.In today's podcast episode, I am walking you through part one of this series where I walk through each year of my business journey (including exactly how much revenue I made). In part 1 of my business story, we discussed:✔️ Year Zero - 2017✔️ Year One - 2018✔️ And MORE! PS If you have ever gotten value from our podcast, I would be so grateful if you could take a moment to leave a quick rating and written review. It takes two minutes, and would make my day. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com
July 10, 2023Episode 20749 min
Attention is Currency: The Three C's of Standing Out in a Saturated Space 👑
PRE PS Next week, my friend and client Alyce from Bossy. Copywriting is hosting a free training for small business owners ready to write STAND OUT copy and content. This training is for any product or service-based business owner, freelancer or side hustler that wants to get more attention, make more money and stop staring at the screen every time you need to write a caption! Register HERE. IF YOU'RE NOT STANDING OUT, YOU'RE FITTING IN - AND FITTING IN IS VANILLA (when you verrrry much want to be Neapolitan with hundred and thousands). Different is good. Standing out is IT. And learning how to craft a brand that oozes personality and helps you sell things (plus stand out in the TIDAL WAVE of AI-SAME SAME content) is an ESSENTIAL skill for all business owners. (In fact, in my humble opinion? It's the secret sauce that makes EVERYTHING ELSE work). So, when I knew I needed to talk stand out copy with you all because I was seeing a DISTINCT lack of spark out there, wayyyyy too many AI crafted captions and Threads one-liners that felt.. lacklustre at best (the point is to be funny and witty, guys ("BUT HOWWWW!", you say!!!), Alyce at Bossy. was of course the ONLY guest to speak to. Her copy is a joy to read, she has stamped personality on many of the big name brands and personalities you see in our space today and she knows this stuff like the back of her.. well, everything. What I didn't know, of course, is HOW GOOD this episode would be, how much I have LOVE HEART EYES for talking about this stuff and how much I would learn, too.Listen to the episode here. In it, we riff on the three C's for stand out copy: ✔️ Confidence✔️ Connection✔️ And (to save the best for last).. CreativityThis is a must listen if you spend hours staring at a blinking cursor wondering how on EARTH not to sound like you're writing a tenth grade history paper and bring personality! Charisma (a FIFTH C!) And charm (on a roll here..) to your brand. You're welcome. PS You should also come to her masterclass, if you love this ep and you want to riff on this stuff WAAAAAY more. ------------Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com
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