In Studio with Kimberly Lovi

Hosted by Iconic Nation Media

Business Entrepreneurship EducationInterviews guests

Website RSS feed

Episodes

212

Latest episode

Jun 2026

Language

About the show

Kimberly Lovi is a wife, mother and CEO. In this podcast we discuss all the ways we can level up in life from mindset, business, wellness and more. We discuss overcoming adversity, mindset and unpacking success stories of changemakers. We explore wellness routines, hacks and key insights from industry experts. We highlight bumps and bruises that we all encounter on our way to becoming the best version of who we are and aspire to be. Kimberly speaks with entrepreneurs, professional athletes, influencers, and friends around the globe. So buckle up and get ready to be entertained, educated and inspired!

Listen to episodes

60 recent

June 10, 2026Episode 20938 min

Demystifying CTV Ads with Matt McLeggon from Magnite

Ep. 209 - Ever felt like television advertising was a "black box" reserved only for massive corporations with six-figure budgets? Think again. The digital landscape has shifted dramatically, and the reality is that no company is too small for TV anymore. In this episode of In Studio, host Kimberly Lovi sits down with Matt "Legs" McLeggon, a 6'9" streaming TV expert from Magnite. Together, they pull back the curtain on Connected TV (CTV) and streaming advertising to prove how accessible, affordable, and incredibly powerful it is for creators, small businesses, and large brands alike. Matt breaks down complex ad technology into simple terms, using a brilliant "StubHub" analogy to explain how advertising space is bought and sold today. If you've ever wanted to see your business on the big screen but didn't know where to start, this episode is your ultimate guide. Special Thanks to Melody Yazdenyar from PHYND for making the connection! Chapter Timestamps: [00:00] - Welcome & Meet "Legs" [01:14] - Demystifying Magnite: The StubHub Analogy [02:18] - Streaming vs. Connected TV (CTV) [02:44] - The Evolution of TV Advertising [04:41] - Hyper-Granular Data & Targeting Capabilities [05:53] - Programmatic Ads & The Death of Minimum Budgets [07:44] - AI Built-In Advisors & Self-Service Tools [09:44] - Smashing the Creative Barrier with Generative AI [11:38] - Budget Realities & Mid-Funnel Strategy [13:50] - Technical Specs & Human Ad Review [14:50] - Campaign Horizons & Content Strategy [15:18] - Tracking ROI: Performance & Conversion APIs (CAPI) [17:28] - The Creator Funnel: Owning Your Audience Data [19:40] - Wrap Up & Where to Find "Legs" Explore Magnite: https://www.magnite.com/ Connect with Matt: https://www.linkedin.com/in/mattmcleggon/ Follow Kimberly: https://www.instagram.com/kimberlylovi/

June 3, 2026Episode 20836 min

Stop Marketing to Demographics! Why "Interest Media" is the Future of Ads with Joe Lige

Ep. 208 - Kimberly is joined by Joe Ligé, co-founder of CultureHiveMedia, to discuss his journey from music production in St. Louis to revolutionizing the advertising technology space in Los Angeles. Joe shares the powerful inspiration behind CultureHive, sparked by a controversial global ad campaign that highlighted a massive gap in cross-cultural understanding. The conversation delves into how modern advertising is shifting from rigid demographic boxes to Gary Vee's concept of "interest media". Joe breaks down how CultureHive's proprietary Cultural Relevance Score (CRS) utilizes contextual, privacy-safe AI to help brands, creators, and businesses optimize their marketing, avoid costly cultural blind spots, and authentically connect with audiences based on shared values and interests. Chapter Timestamps: 00:00 – Welcome & Joe Lige's Journey from St. Louis to LA 02:00 – Transitioning from Music to the Early Days of Ad Tech 04:15 – A Suit in West Hollywood: The LinkedIn Connection that Changed Everything 06:10 – The H&M Controversy & The Spark that Founded CultureHive 08:15 – Redefining Culture: Why It's Not Just a Demographic 10:30 – How the Cultural Relevance Score (CRS) Flags Offensive Content 12:20 – Lessons from Joe's Grandfather: "Learning to See Without Seeing" 15:00 – Moving Past the Demographics Box into "Interest Media" 17:40 – The Authentic Tortilla Problem: A Real-World Marketing Example 20:15 – Finding Your "Why" & The 3 Ds of Life (Desire, Determination, Dreams) 22:10 – Contextual Targeting vs. Personal Identifiable Information (PII) 24:00 – How the CultureHive Platform Optimizes and Executes Cross-Channel Campaigns 26:15 – Self-Serve Tools for Smaller Creators & Wrap Up Demo CultureHiveMedia Here: https://www.theculturehive.ai/ Follow CultureHiveMedia Here: https://www.instagram.com/culturehivemedia/ Follow Kimberly here: https://www.instagram.com/kimberlylovi/

May 27, 2026Episode 20732 min

Strategy on the Future of Gaming with the Director of Gaming at Samsung

Ep. 207 - What does it take to navigate the massive, ever-changing landscape of the gaming industry? In this episode of In Studio, Kimberly sits down with Isaac Sundsted, Director of Gaming Strategy and Partnerships at Samsung, to break down the future of entertainment, cloud gaming, and the impact of AI on game development. Isaac shares his fascinating "scenic route" into the tech world—starting as a professional sign language interpreter, moving into elite management consulting at Accenture, launching cloud initiatives at Xbox, and now shaping the future of Connected TV (CTV) gaming at Samsung. They dive deep into the highly anticipated launch of Grand Theft Auto VI (GTA 6), why mobile gaming dominates the revenue charts, and a brilliant psychological networking trick inspired by Benjamin Franklin. Plus, Isaac gives his raw, realistic take on how AI is actually shifting the workflow for modern gaming studios. Whether you're a hardcore gamer, a tech enthusiast, or looking for masterclass career advice on embracing ambiguity, this episode is packed with nerdy greatness. Chapter Timestamps 00:00 - Introduction: Grand Theft Auto VI & Mobile Gaming Dominance 00:30 - Welcome Isaac: From Seattle Gray to Marina del Rey 01:10 - Management Consultant Relics: The Story of the Black Accenture Business Card 02:00 - Isaac's Scenic Route: 8 Years as a Sign Language Interpreter 03:40 - The Core Thread: Connecting People & Breaking Barriers 04:50 - Embracing Ambiguity & Finding Meaning in Business 06:10 - Making the Leap to Xbox & Campus Culture 07:30 - Navigating Cloud Gaming & Personal Investment in the Industry 08:35 - How Big is Gaming? The Massive Launch of GTA VI 10:15 - The Psychology of Gaming: Benjamin Franklin's Favor Tactic & Skinner Boxes 12:50 - Gaming Industry Trend Predictions: Post-COVID Corrections & Smart TV Expansion 15:30 - The Future of Console Wars & Expanding to Non-Core Markets 17:00 - The Rise of CTV (Connected TV) Native Gaming with Find 18:10 - Breaking Down the Market: Mobile vs. Console vs. Cloud 19:15 - The Truth About AI in Gaming: The 0 to 80% Efficiency Shift Follow Isaac on LinkedIn here: https://www.linkedin.com/in/isaacsundsted/ Join the ICONIC community: https://www.youtube.com/@iconicnationmedia Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

May 20, 2026Episode 20630 min

Cloud Gaming: Free, Controller-less, & Ditching the Console with André Swanston (PHYND)

Ep. 206 - Kimberly sits down with multi-time tech entrepreneur André Swanston on the historic launch day of his groundbreaking cloud gaming platform, PHYND. Fresh off a massive nine-figure exit from his previous venture, True Optik, André is on a mission to completely democratize how we play video games on the big screen. In partnership with Samsung, PHYND is removing the heavy financial barrier of gaming by eliminating the need for expensive consoles and dedicated controllers—making high-quality gaming completely free and accessible right through your smart TV. André pulls back the curtain on the realities of entrepreneurship, including the gritty truths of raising capital as a minority founder, how being "pissed off" can be a powerful tool for motivation, and why failure is only finite if you refuse to quit. We also dive into his venture into professional sports as the founder of Connecticut United FC, and how he models a relentless work ethic for his children. Chapter Timestamps: 0:22 - Introduction: Meet André Swanston & PHYND 0:52 - Inside Launch Day & The 2-Year Journey 2:04 - The Roots of André's Entrepreneurial Hustle 3:50 - The "Ahead of Its Time" First Startup 4:59 - The Pivot to Data & The 9-Figure Exit of True Optik 5:32 - The Brutal Realities of Raising Capital as a Minority Founder 8:22 - Using Rejection and Spite as Core Motivation 9:33 - "Failure is Finite": How to Overcome a Shut-Down Startup 10:37 - How True Optic Revolutionized Connected TV Advertising 12:09 - Bringing Professional Soccer to Connecticut: Connecticut United FC 14:46 - Highs, Lows, and Moving the Goalposts as a Founder 17:19 - Modeling the Hustle: Raising Kids in the Office on Christmas Eve 19:18 - The Origin of PHYND: Why Cloud Gaming's Time is Right Now 22:51 - Disrupting the Industry: Helping Indie Studios and Saving Families $600 25:48 - Host Game Requests (Mahjong & Sudoku on TV!) 27:14 - Curating the Library: Over 150 Games & The Beta Rollout Strategy 28:19 - Launching with Samsung at Games Beat & Juggling Family Milestones 29:40 - How to Access PHYND Today PHYND: https://phynd.co/ PHYND on YouTube: https://www.youtube.com/@phyndgames Join the ICONIC community: https://www.youtube.com/@iconicnationmedia Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

May 13, 2026Episode 20534 min

Stage 4 Cancer: Brainwashing Yourself For Greatness with Charles Porter Part 2

Ep. 205 - Join Kimberly for part 2 of her deep-dive with the incredibly talented and incredibly inspiring Charles Porter. Last week, we got to know Charles as a Duke football player turned Hollywood entrepreneur. Today, we go deeper into the mindset that makes Charles a survivor, a leader, and a beacon of hope. We discuss his career as an actor, a producer, and his battles with stage 4 Hodgkin's lymphoma. Discover how Charles uses the power of brainwashing, creates strict boundaries, and goes all-in on life to navigate his cancer journey. Chapter Timestamps: 1:15 - Duke Football & The NFL: Transitioning from football to a new career path. 6:42 - Hollywood Bound: Charles' early years in LA, including his first job in marketing and landing a role on ESPN's "Beg, Borrow, or Deal". 10:11 - Producing & The Hollywood Grind: Shifting gears to producing and finding proactive ways to grow in his career. 13:17 - Stage 4 Cancer Diagnosis: Charles shares the poignant story of his cancer diagnosis, the physical symptoms he missed, and the emotional impact on his life and relationships. 21:55 - The Cancer Journey & Treatment: Charles discusses his experience with three bone marrow transplants, various treatments, and the emotional battle he and his family faced. 27:14 - The Power of the Mindset: Discover Charles' concept of "brainwashing for greatness" and how he used positive affirmations and visualization to stay strong during his treatments. 31:47 - Creating Strong Boundaries: The importance of choosing your circle wisely and ruthlessly protecting your peace. 38:39 - Dealing with Negative Perceptions: Charles' perspective on dealing with mischaracterization and character assassination. 41:40 - The Path to Wisdom & Peace: A discussion on ego, accountability, and his quest for a life of meaning and authenticity. Follow Charles on Instagram: https://www.instagram.com/cfpgram/ And Black Bench Productions: https://www.instagram.com/blackbenchproductions/ Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: ‪https://www.youtube.com/@iconicnationmedia

May 6, 2026Episode 20448 min

Stage 4 Cancer: Brainwashing Yourself For Greatness with Charles Porter

Ep. 204 - In this powerful episode, Kimberly sits down with Charles Porter, a man of "many talents and mysteries." From his dual citizenship and elite football career at Duke University to a 17-year battle with Stage IV Hodgkin's Lymphoma, Charles shares a masterclass in resilience, the power of brotherhood, and a concept he calls "brainwashing yourself for greatness." Chapter Timestamps: 0:44 - How Childhood Trauma Becomes a Gift 2:12 - Prep School: Exposure to a Different World 3:23 - Football at Duke University & The Power of Teamwork 4:44 - Why I Moved to Hollywood with No Plan 9:32 - Beg, Borrow and Deal: My Start in Reality TV 12:49 - The Bond of Brotherhood: "We Go Hard for Each Other" 16:04 - Pouring Champagne for Eddie Murphy & Celebrity Insight 19:13 - The Ari Emanuel Story: Hanging Up on a Power Agent 21:14 - The Diagnosis: Stage 4 Cancer at Age 30 23:44 - The Essence of Self: Stripped of Physical Identity 26:15 - Brainwashing Yourself for Greatness 28:47 - Parenting Through Chronic Illness 32:13 - The Power of All-In Boundaries 35:32 - Using Stoicism & Visualization to Heal 38:43 - Facing Sepsis: Protecting Your Mental Space 43:03 - Handling Mischaracterization & Character Assassination 45:33 - Charles's "Must-Read" Book Recommendations Follow Charles on Instagram: https://www.instagram.com/cfpgram/ And Black Bench Productions: https://www.instagram.com/p/DPAOvZAEgK2/?img_index=1 Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: ⁨https://www.youtube.com/@iconicnationmedia

April 29, 2026Episode 20329 min

How to Regain Your Creativity (The 90-Day Challenge)

Ep. 203 - Are you feeling stuck in a loop of mundane routines, stale conversations, and "bored energy"? Kimberly pulls back the curtain on the personal framework she's been using to reclaim her vibrancy and creativity. Kimberly argues that we lose our "playfulness" as we age, but the secret to unlocking new levels of success—both personally and professionally—is intentionally becoming a beginner again. Whether it's picking up a pickleball paddle, diving into the strategic world of Mahjong, or mastering a new technical skill, Kimberly shares why being "bad at something" is actually the best way to grow. Tune in as she challenges you to embark on a 90-day journey of "failing forward," explains why in-person connection is the ultimate networking tool, and reveals the surprising hobby that inspired Steve Jobs—and is now on her bucket list. Chapters 2:27 | Pillar 1: The Social Pattern Break (Physical Activity) 3:00 | Why Pickleball is a Game-Changer 6:36 | Beyond Pickleball: Ideas for New Physical Hobbies 7:28 | The Mahjong Craze: Why It's the Ultimate Networking Tool 9:44 | How to Start a Mahjong Group 13:17 | The Importance of Focus: Why Playing Sober Wins 16:20 | Pillar 2: The Amateur Mindset (Killing the Ego) 18:25 | The 90-Day "Fail Forward" Challenge 21:38 | Pillar 3: Cross-Training Your Brain (Technical & Strategic Growth) 24:48 | The Power of Combining Physical & Strategic Play 26:39 | Calligraphy and the Steve Jobs Connection Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: https://www.youtube.com/@iconicnationmedia/videos

April 22, 2026Episode 20253 min

Life Lessons From My Amazing Father Rick Goldstein

Ep. 202 - Kimberly sits down with her father, Rick Goldstein, for a mentor-to-mentee conversation on resilience, self-belief, and navigating life's most difficult chapters. Rick, a self-made individual who grew up in the tough neighborhoods of Brooklyn, shares his "Rickisms" and practical life lessons that have served as the foundation for Kimberly's own success and confidence. Chapters 1:25 – Mentorship: Lessons on resilience and strength 3:45 – Maintaining self-confidence in difficult business situations 5:12 – Handling critics and toxic energy ("Screw them") 8:06 – Building self-esteem and the "game of life" 9:51 – Navigating grief: Losing a spouse and a mother 13:46 – The roots of independence and the Brooklyn upbringing 17:18 – How to handle fear and high-pressure situations 20:23 – The power of the "Rickism": Never mistake kindness for weakness 25:03 – Rick's educational path and career pivot 27:15 – Meeting Mom: How they knew it was "the one" 32:43 – Aging gracefully and health/fitness discipline 36:03 – The medical emergencies: Surviving the "widowmaker" 43:31 – Spirituality and the afterlife 46:37 – Fatherly advice: High expectations and character building Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: https://www.youtube.com/@iconicnationmedia

April 15, 2026Episode 20142 min

Master Branding & Photography with Shannon Laurine

Ep. 201 - In this episode of In Studio, Kimberly Lovi sits down with her "creative secret weapon," Shannon Laurine. Shannon is the lead photographer at Iconic Nation Media, but her journey started far from the lens. From growing up on the sets of The Fresh Prince of Bel-Air to battling Lupus and returning to finish her degree 15 years later, Shannon's story is one of resilience and raw talent. They dive deep into what it actually takes to build an iconic brand, the "dirty" secret of high-end photo retouching, and why volume is king in the world of social media content. Whether you're a budding entrepreneur or an established creator, Shannon's insights on "holding space" for clients and curating a consistent visual vibe are a masterclass in modern branding. Chapters: 1:31 – Meeting the Visionary: Introducing Shannon Laurine 2:41 – Building the Studio: From Auto Body Shop to Iconic Space 4:58 – The "Tight-Lipped" Creative: Working under NDAs and Instagram "Collab" Drama 7:04 – More Than a Photographer: The Role of a Creative Director 8:32 – Roots in the Industry: Growing up on TV sets (Fresh Prince, Saved by the Bell) 10:41 – The Path to Creative Genius: From Makeup Artistry to the Camera 12:35 – Self-Taught Success: Failing Photography 101 and Mastering the Craft 14:40 – The Reality of Post-Production: Why High-End Editing Takes Time 16:14 – The Creative Process: How Shannon Curates a Brand's Identity 20:57 – The Second Act: Returning to School and Balancing 4.0 GPA with Motherhood 23:53 – Health, Lupus, and Resilience: Managing Autoimmune Challenges 26:49 – Protecting Your Peace: Journaling, Burning Rituals, and Energy Gates 29:15 – The "Underdog" Motivation: Helping Women See Their Own Beauty 32:14 – Photography Strategy: Why Volume Beats Perfection for Social Media 34:38 – Branding 101: Visual Consistency and Using Content Pillars Follow Shannon on Instagram: https://www.instagram.com/shannonlaurine/ Shannon's portfolio: https://www.shannonlaurine.com/ Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w

April 8, 2026Episode 20024 min

#200. How to Start and Scale a Podcast in 2026: 200 Episodes of Lessons Learned

Ep. 200 - Kimberly dives deep into the rise of video podcasting, why YouTube is no longer optional for growth, and how to balance professional production with raw authenticity. Whether you're a seasoned host or finally ready to hit record for the first time, this episode is your roadmap for strategy, mindset, and impact. A note from Kimberly: In Studio is celebrating a massive milestone! It's the 200th episode, and I'm pulling back the curtain on my entire journey since 2020. From launching as a side project to becoming a full-time creator and studio owner, the podcasting landscape has shifted—and today, I'm sharing the "State of the Union" for creators. Chapters: 01:03 – Episode 200: Reflections on a 6-Year Creator Journey 02:17 – The Rise of Video in Podcasting (And Why It Matters) 03:50 – How to Overcome the Fear of Being on Camera 06:32 – Building Trust, Authority, and Reach Through Video 07:48 – DIY vs. Professional Production: What's Right for You? 11:11 – Podcast Workflow Hacks & New AI Tools 12:19 – Why YouTube is Critical for Podcast Growth 13:09 – Introducing VIP Creators Day 15:17 – The Power of Niche Podcasting in a Crowded Market 20:04 – Using Your Podcast as a Networking & Authority Tool Sign up for your VIP Creators Day here: https://www.iconicstudioshq.com/vip Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/ Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w