Let's Talk Income Protection

Hosted by Income Protection Task Force

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Latest episode

Sep 2026

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About the show

Let's Talk Income Protection is the official podcast of the Income Protection Task Force (IPTF), designed to educate, engage, and inspire financial professionals in the field of Income Protection. We tackle industry challenges, explore evolving trends, and provide practical insights to help advisers better serve their clients. Let's Talk IP is co-hosted by Matthew Chapman, The Protection Coach and Stevie Arnoldi, Content Associate for the IPTF. Join us as we look beyond financial advice, focusing on income protection, a subject often overlooked but undeniably vital for financial resilience. In each episode, Matt, renowned as The Protection Coach, along with industry experts brings his expertise to the forefront, shining a spotlight on income protection. Whether you're a seasoned financial adviser or someone eager to enhance your financial literacy, "Let's Talk IP" is the go-to resource for understanding the importance of income protection in securing a stable financial future for clients. We’re diving deep into real conversations that matter, as well as simple techniques for refining your advice process and increasing your income protection sales. 💡 Why Listen? Expert Insights: Matthew Chapman, with years of experience as The Protection Coach along with our expert guests provides invaluable insights and strategies for financial advisers to navigate the landscape of income protection seamlessly. CPD! Each episode contributes to your unstructured CPD total. Consumer Empowerment: Discover the power of income protection in fostering financial resilience among consumers. Learn how this often-overlooked aspect can be a game-changer in uncertain times. Practical Guidance: From industry trends to case studies, each episode offers practical guidance, empowering financial advisers to advocate effectively for income protection. Get your burning questions answered!: Send us your voice notes via SpeakPipe.com/LetsTalkIPPodcast or via email at info@iptf.co.uk 📣 Connect with IPTF: The IPTF exists to raise awareness about the vital role that income protection plays in ensuring financial resilience for policyholders. Stay updated on the latest podcast episodes, up-to-date insight and market data, and insights from other advisers by connecting with the Income Protection Task Force on social media: IPTF LinkedIn 🔊 Subscribe and Stay Informed: Don't miss out on the conversation! Subscribe to "Let's Talk IP" to receive regular expert advice and thought-provoking discussions. Be part of the movement to prioritise income protection in financial planning.

Listen to episodes

31 recent

October 22, 2026Episode 930 min

Dealing With the Most Common Income Protection Myths

How do you respond when a client says, “I’m fit and healthy, I won’t need income protection”? In this episode of Let's Talk Income Protection, Stevie and Matt tackle some of the most common objections advisers hear, from clients believing their employer will look after them to relying on savings, cutting back on spending, or simply thinking they’ll never need to claim. They explore the assumptions underlying these objections and how advisers can challenge them without resorting to scare tactics or trying to convince clients that something bad will happen. Instead, they discuss how to bring the conversation back to the client’s financial goals, what their income makes possible and whether their existing plans would hold up if circumstances changed. Along the way, Matt shares practical questions advisers can use to help clients think differently about their financial resilience and make more informed decisions about protection. If you’ve ever struggled to respond to these common objections, this episode will help you approach them with more confidence and have better conversations with your clients. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

September 30, 2026Episode 831 min

The Three-Step Income Protection Conversation That Works Every Time

What if better income protection conversations aren’t about knowing more products, but about having a better structure? In this episode of Let’s Talk IP, Stevie and Matt bring together many of the season’s themes into a simple, repeatable three-step framework advisers can use in everyday client conversations. They look at how to agree the client’s goals and non-negotiables, stress-test the income those plans rely on, and then align the protection with the outcome. They also explore where advisers can go wrong by jumping to products or price too early, and why giving clients a role in shaping the solution can reduce resistance and lead to better conversations. The idea is to give advisers a simple structure they can come back to in every conversation, while keeping the focus on what the client actually needs. If you want a practical framework for making income protection feel like part of genuine financial planning rather than a separate sales conversation, this episode is for you. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

August 20, 2026Episode 730 min

Rebuilding Trust When Clients Have Had Bad Advice Before

How do you have a great protection conversation with someone who’s already sceptical before you’ve even started? In this episode of Let’s Talk IP, Stevie and Matt explore why many clients don’t resist income protection itself; they resist the way it’s been presented to them in the past. Whether it’s feeling pressured, overwhelmed by jargon, or having protection bolted onto the end of a recommendation, those experiences can shape every conversation that follows. Together, they discuss how advisers can rebuild trust by slowing down, creating clarity, setting expectations early, and involving clients in the decision-making process rather than making them feel like they’re being sold to. This episode is all about replacing sales pressure with genuine advice, helping clients feel heard, understood, and confident in the recommendations they’re receiving. If you’ve ever worked with a client who’s been put off by a previous adviser, or struggled to overcome scepticism in the room, this episode will give you practical ways to rebuild trust from the very first conversation. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

July 16, 2026Episode 630 min

Anchoring Value Early: How to Prevent Price Shock

Why does the price of income protection so often become the whole conversation? In this episode of Let’s Talk IP, Stevie and Matt explore why many price objections are created long before a quote is ever presented. They look at how advisers can unintentionally trigger price shock by introducing cost before they’ve established the value of what they’re recommending. Together, they discuss how to position income protection as an investment in financial resilience rather than just another monthly bill, why clients mirror an adviser’s conviction, and how linking protection to a client’s goals changes the entire conversation. This episode is all about creating value before discussing cost, helping clients understand what they’re protecting, and making price feel like part of the plan, not the headline. If you’ve ever felt that clients focus on the premium before they understand the purpose, this episode will give you practical ways to change that conversation from the very beginning. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

June 18, 2026Episode 524 min

Stop Selling Features. Start Protecting Futures

What if the biggest mistake advisers make isn’t recommending the wrong protection product… but starting with protection at all? In this episode of Let’s Talk IP , Stevie and Matt explore why clients rarely arrive with a clear financial goal, and why uncovering what they’re really trying to achieve is one of the most important skills an adviser can develop. From home ownership and retirement plans to family security and future aspirations, they discuss how income sits at the heart of almost every financial plan, whether the client realises it or not. They also look at why protection conversations become easier when they’re linked to outcomes people genuinely care about, rather than product features and policy mechanics. This episode is a reminder that clients don’t buy income protection because they want a policy. They buy it because they want to protect the future they’re working towards. If you’ve ever struggled to make protection feel relevant, or found yourself talking features before understanding what really matters to the client, this episode will help you approach those conversations differently. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

May 21, 2026Episode 425 min

Holding the Line: Overcoming Cost Objections to Full-Term IP

What do you do when a client says, “That’s too expensive”? In this episode of Let’s Talk IP, Stevie and Matt get into one of the toughest moments in an income protection conversation, when the recommendation meets resistance. They explore why advisers can be quick to soften recommendations when cost comes up, often not because it’s the right client outcome, but because discomfort creeps into the conversation. More importantly, they unpack how to handle objections calmly, re-anchor the discussion to the client’s goals, and hold the recommendation without sounding pushy or salesy. This isn’t about persuading clients to take more cover. It’s about making sure any compromise is a conscious client decision, not an adviser assumption made too early. If price objections have ever made you flinch or rethink your recommendation, this episode will help you approach those conversations with more confidence and clarity. Links from this episode: Industry Conversations - Episode 1: Misrepresentation - Understanding the Rise and Resetting the Narrative - https://iptf.co.uk/industry-conversations/ 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

April 23, 2026Episode 326 min

Short Term or Full Term IP: It’s Not Either/Or

Why do so many advisers default to short-term income protection… even when the client’s need clearly isn’t short-term? In this episode of Let’s Talk Income Protection, Stevie and Matt unpack one of the most common patterns in protection conversations. Not from a product point of view, but from a behavioural one. They explore why short-term often becomes the default, from fear of price and pushback to the temptation to secure an easier “yes”. More importantly, they show how to shift the conversation back to what really matters: how long the client actually needs their income for. This isn’t about saying full-term is always right or short-term is wrong. It’s about making the decision deliberately, based on the client’s situation, not the adviser’s assumptions. If you’ve ever found yourself leading with a shorter-term option without fully sense-checking the need, this episode will help you approach that decision with more clarity and confidence. Links from today’s episode: Protect your everyday – The Building Blocks of Life - The IPTF’s animated consumer video, designed to help advisers explain as part of their regulated advice process, what income protection is and why it matters when an income is lost. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

March 19, 2026Episode 226 min

The Path of Least Resistance: Why Advisers Undersell IP

Why do advisers sometimes undersell income protection even when they know how important it is? In this episode of Let’s Talk IP, Stevie and Matt look at the moments where conversations wobble. The price comes up, the recommendation gets softened, or a cheaper option is offered just to avoid an awkward pause. They unpack why this happens, from adviser mindset and fear of pushback to the temptation to take the “path of least resistance”. More importantly, they explore how to hold your recommendation with confidence, handle objections calmly, and keep the focus on what clients actually need. If you’ve ever felt that moment of hesitation in an IP conversation, this episode will help you recognise it and handle it better next time. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

February 19, 2026Episode 129 min

Why Income Protection Conversations Fall Apart and How to Fix Them

Why do so many income protection conversations fall apart before they’ve even begun? In this episode of Let’s Talk IP, Stevie and Matt dig into the real reasons IP discussions stall, and it’s rarely about product or price. Instead, they explore the psychology behind effective conversations, from mindset and framing to expectation-setting and sequencing. Using real-world examples, they show how goal-based advice, income resilience, and better conversation structure can completely change how IP lands with clients. The result is clearer, more confident discussions that feel natural, valuable, and genuinely helpful. If income protection still feels awkward, clunky, or like the part of the meeting that clients resist, this episode will help you reset the way you approach it. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios

January 26, 20261 min

Let's Talk Income Protection Season 3!

Season 3 of Let’s Talk Income Protection is adviser-first, practical, and coaching-led. This season is a little different...shorter episodes. Less industry chat. More real-world conversations about what actually works when discussing income protection. Co-host Matt Chapman brings field-tested coaching insight, while Stevie Arnoldi challenges it from the perspective of a real client. Together, they break down why IP conversations fall apart, why advisers undersell, and what to say when clients push back. If you advise on mortgages, protection or financial planning and want better income protection conversations, this season is for you. Follow or subscribe to Let’s Talk IP wherever you get your podcasts. 📣 For More Education, Collaboration and Insight: IPTF Website IPTF on LinkedIn IPTF on YouTube IP Task Force on Instagram IPTF on TikTok Produced and edited by SEA Studios