Podcasting Strategy Simplified

Hosted by Jason Cercone | Business Podcasting Consultant

Business Entrepreneurship Society CultureInterviews guests

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Episodes

118

Latest episode

Aug 2026

Language

EN-US

About the show

Jason Cercone is a Business Podcasting Consultant for business owners who want to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for entrepreneurs, business owners, coaches, and consultants who want to use podcasting to elevate critical aspects of their operations. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen. Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: *How do I start a podcast for my business? *What is the best way to monetize my podcast? *How do I use podcasting to amplify my brand message? *If I want to start a podcast, what should I do first? *How can I grow my podcast and get more listeners? *When do download numbers really matter? *How do I use a podcast to find more customers? *Can a podcast grow my brand? *Why isn't my podcast growing?

Listen to episodes

60 recent

September 3, 2026Episode 1149 min

Why Aren't My Podcast Clips Generating Leads? (#114)

If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that. You can't just share clips and expect people to take the next step if you don't provide them with the next step to take. In Episode 114 of Podcasting Strategy Simplified, it's Part 3 in our 12-Part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, we're covering how to get more mileage out of your short-form video clips for each episode. After taking in Part 3 of this miniseries, you'll understand: ✅ How short-form clips raise awareness for your podcast (and, in some cases, give the consumer everything they need) ✅ Why just posting clips as is won't get the job done ✅ What you need to do with your clips to optimize them for lead generation 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 31, 2026Episode 11311 min

Why Aren't My Podcast Guests Promoting Their Episodes? (#113)

If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault. In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving the doors of opportunity shut and giving guests more reasons to not share their episodes when they're published. It's Episode 113 of Podcasting Strategy Simplified and it's Part 2 in our special 12-Part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting. After listening to Part 2 of this miniseries, you'll understand: ✅ Why 9 out of 10 times, it's on you if your guest doesn't share their episode ✅ Why business owners should focus more on solo content than guest-driven content anyway ✅ How to use your podcast as a powerful networking tool for your business ✅ What to say to your guests after a great interview to being building a meaningful, lucrative relationship 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 27, 2026Episode 11210 min

Why Does My Podcast Have Great Guests, But No Audience? (#112)

If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening: Your audience simply isn't jiving with your guests You're featuring the wrong type of content for your podcast Episode 112 kicks off a special 12-Part miniseries here on Podcasting Strategy Simplified, entitled 12 Things Business Owners Get Wrong With Podcasting. After listening to Part 1 of this miniseries, you'll understand: ✅ Why "great guests" are not always the key to audience growth ✅ The reason good conversations are key (and what you need to do to facilitate them) ✅ Why you may need to change up your strategy altogether (depending on your goals) ✅ How solo content can unlock the growth necessary to drive results for your business 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 24, 2026Episode 1117 min

What Questions Lead to the Best Podcast Interviews? (#111)

The best podcasts are rooted in great conversation and, for the most part, don't sound like interviews at all. That said, it's important to go beneath the surface to get the absolute best answers from your guest. In this episode of Podcasting Strategy Simplified, I'm answering the question "What questions lead to the best podcast interviews?" Smash the play button and let's dig in! 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 20, 2026Episode 11021 min

Why Great Podcast Content Isn't Enough (#110)

Great podcast content is a key component to your overall growth and success. But it's only one piece of the machine. It's important to understand there are several moving pieces that make your podcast hum. In this episode of Podcasting Strategy SImplified, I'm sharing why great podcast content, while necessary, isn't the only piece of the puzzle. After consuming this episode, you'll understand: ✅ Why your podcast content is like a party you want everyone to attend ✅ The strong role promotion plays in getting people to consume your content ✅ Why constructive criticism will help you grow (if you're willing to listen to it and not let it hurt your feelings) ✅ How the additional pieces surrounding your content help fuel it (and make audience members want to consume it more) 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 17, 2026Episode 1099 min

What Makes a Listener Choose One Podcast Over Another In the Same Niche? (#109)

In order to ensure your podcast is in the mix with other shows in your niche (or, even better, is leading the charge as your industry's favorite podcast), a few key items need to be in place. In this episode of Podcasting Strategy Simplified, Jason Cercone answers the question "what makes a listener choose one podcast over another in the same niche." No purchase necessary, details inside! 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 13, 2026Episode 10834 min

4 Mistakes That Cost Podcasters Years of Growth (#108)

When you lean into podcasting strategies for your business, a key element you'll naturally want to capitalize on is growth. Growth means your message reaches more eyes and ears, thus giving you more opportunities to establish trust, facilitate sales, and accomplish goals. Unfortunately, many creators put inadvertent roadblocks in front of their efforts and cost themselves years of growth. Today, I'm going to identify four of those roadblocks so you can avoid them as you build your podcast. After taking in this podcast, you'll understand: ✅ Why you can't accomplish anything (podcasting and beyond) if you're mindset is off-center ✅ The non-negotiable importance of focusing your message to ONE ideal listener ✅ Why your content planning needs to go far beyond just one episode at a time ✅ Why direct beats "cute and clever" every time in podcasting 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 10, 2026Episode 1077 min

How Can I Use a Podcast to Generate Leads Without Sounding Salesy? (#107)

Going into sales mode on your podcast (or when you're guesting on someone else's podcast) is the worst thing you can do. It makes things awkward, it makes people look at your differently, and it makes it damn near impossible for anyone to establish trust in you. In this episode, I'm providing a solution to the question "How can I use a podcast to generate leads without sounding salesy?" Do you have a question you'd like answered on this series? Use the SpeakPipe link below to record your question and I'll feature it on an upcoming episode! 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 6, 2026Episode 10626 min

How to Launch and Grow Your Podcast: What You Need to Know (#106)

Launching a podcast is easy. If you reeeeally wanted to, you could launch a show today. It wouldn't be very good, but the physical act of getting a podcast onto the Internet could be done rather quickly. But what REALLY matters in this game is building and growing a podcast to the point that it consistently helps you reach goals, make connections, and serve your current and potential audience with trust-building expertise. In this episode of Podcasting Strategy Simplified, I'm going to share what it takes to truly build a podcast that supports your business goals and establishes you as an authority in your space. I'll talk about the importance of an impactful launch as well, but where you truly make your bones with the podcast medium is getting better at your craft and building something that makes your brand stand out. After consuming this episode, you'll understand: ✅ The difference between launching a podcast and building a podcast ✅ Why an impactful launch is great, but your vision needs to be much bigger ✅ Why you can never trust fly-by-night, "launch your podcast in 24 hours" bullshit ✅ How to implement a strategy that sets you up for long-term growth and success (for your podcast AND your business) 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

August 3, 2026Episode 1058 min

How Can I Make My Podcast Conversations Sound More Natural and Less Scripted? (#105)

Sounding more natural and unscripted on your podcasts can lead to more engaging content for your audience, as well as a deeper experience when recording with guests. Today, I'm answering another burning question: How can I make my podcast conversations sound more natural and less scripted? No purchase necessary. Details inside! 📆 Schedule a Free Strategy Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!