Podcasting Strategy Simplified | The Business Owner's Guide to Podcast Success

Hosted by Jason Cercone | Business Podcasting Consultant

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Episodes

129

Latest episode

Oct 2026

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EN-US

About the show

Jason Cercone is a Business Podcasting Consultant for business owners who want to leverage the podcast medium to drive revenue, generate leads, build lucrative relationships, and accelerate growth.. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for entrepreneurs, business owners, coaches, and consultants who want to use podcasting to elevate critical aspects of their operations. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen. Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: *How do I start a podcast for my business? *What is the best way to monetize my podcast? *How do I use podcasting to amplify my brand message? *If I want to start a podcast, what should I do first? *How can I grow my podcast and get more listeners? *When do download numbers really matter? *How do I use a podcast to find more customers? *Can a podcast grow my brand? *Why isn't my podcast growing?

Listen to episodes

60 recent

October 15, 2026Episode 12626 min

How to Use Your Business Podcast to Bring Your Brand Story to Life (#126)

No matter what industry you're in, no matter what business you've been building, you have a story to tell... The story that led to the launch of your business and everything you're working towards today! And your business podcast is the perfect platform to let that story unfold. Today on Episode 126 of Podcasting Strategy Simplified, I'm explaining how much power lays in your brand story and why you should be using your business podcast to tell that story so it humanizes your brand and builds ample trust with your audience. Inside Episode 126, you'll discover: ✅ How I invented social media before social media was a thing ✅ Why your brand story is a conduit to the connection you want (and need) with your target customer ✅ How I've been developing my brand story since the age of 13 ✅ The reason you need to lean into your brand story today (and leverage your business podcast to tell it with pride) 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 12, 2026Episode 12511 min

How Do I Position My Podcast to Stand Out In a Crowded Market? (#125)

There may be a number of podcasts in your space that cover the same content as you. But your show is unique because it features something no other podcast has: You. Now, it's time to make your podcast stand out. How do you do that? That's the question I'm answering today on Episode 125 of Podcasting Strategy Simplified. No purchase necessary, details inside! Also... Check out Episode 90 of Podcasting Strategy Simplified about Podcast SEO featuring Julia Levine | Click Here For Access 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 8, 2026Episode 12413 min

An Underused Podcast Repurposing Hack That Saves Time and Money (#124)

The content you create for your podcast has a ton of value baked into it. And that value doesn't expire when the next episode releases. It continues to play an active role in your catalog's performance in perpetuity, so utilizing it more than once is not a bad thing at all. If we've proven anything as a society of people, it's that we enjoy binging and re-binging content we love, and today in Episode 124 of Podcasting Strategy Simplified, I'm sharing a simple hack for re-utilizing your podcast episodes and giving your audience additional opportunities to consume each episode's value. After taking in Episode 124, you'll understand: ✅ How TV networks used to lean into reruns of their top-rated shows ✅ Why your podcast should operate the same way (and why re-running your content should become more of a habit) ✅ The value of each of your episodes remains in tact forever (regardless of how many new episodes you produce) ✅ The additional benefits gained from leveraging this repurposing "re-run" hack 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 5, 2026Episode 12323 min

How to Turn Your Podcast Into a Full-Fledged Business Asset (#123)

THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business. THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with the respect it deserves and utilize it in a way that serves your initiatives. That requires a solid top-to-bottom strategy that becomes your GPS and guides you as you build trust and rapport with your audience. Once you showcase you have the answers they've been seeking, this is when they'll take the next step and become your customer. In Episode 123 of Podcasting Strategy Simplified, it's Part 12 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm sharing a simple blueprint for turning your podcast into an asset that delivers significant value to your company. After listening to Episode 123, you'll understand: ✅ The critical questions you need to ask yourself before starting your podcast (this will be the foundation of your strategy) ✅ Why trying to podcast without clarity will ultimately lead to your show derailing before you experience any significant breakthroughs ✅ That the world has gone this long without your podcast...so it can wait a little longer for you to get everything together before launching ✅ The realistic and reasonable timeline you'll have working with me that will take you from strategy to launch 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 1, 2026Episode 12230 min

6 Ways to Know Your Business Podcast Is Delivering Results (and NONE of Them Is Downloads) (#122)

THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all). You've discovered Episode 122 of Podcasting Strategy Simplified and today, it's Part 11 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting. In today's opus, I'm sharing my thoughts on six metrics that play a much deeper role in the plight of your podcasting endeavors than you're probably giving them credit for. After taking in Episode 122, you'll understand: ✅ Why we have a tendency to let numbers tell the whole story (but in reality, they're only telling a small portion of it) ✅ How a dialed-in message will help you produce better content (and lead to the numbers falling into place naturally) ✅ That the act of podcasting will help you improve intangible skills (and lead to the numbers falling into place naturally) ✅ Why your podcast content can play numerous roles on numerous platforms across your digital footprint (and lead to the numbers falling into place naturally) Notice a theme developing? 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

September 28, 2026Episode 12112 min

Why Are People Listening to My Podcast, But Not Becoming Clients? (#121)

THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your solution, and to you as the resource that can solve their problem. And while some listeners may choose to buy from you quickly, others may take more time to arrive at that buying decision. That's why it's critical for you to create content that's focused on your zone of genius - so you stay connected and engaged AND you have plenty of content to repurpose to check other marketing and content boxes within your business. In Episode 121, it's Part 10 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm breaking down why your listeners aren't immediately becoming customers (and what you need to do to keep them in your pipeline so they become customers when the time is right for them to buy). After taking in Episode 121, you'll understand: ✅ Why your podcast is a critical piece of your marketing funnel, but not something that instantly turns someone into a customer ✅ How to build valuable content that brings people closer to your brand ✅ How your podcast can warm someone up prior to connecting with you (so you don't have to do it on your sales calls) ✅ Why you need a strong sales process within your business (and why it's up to you -- not your podcast -- to do the closing) 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

September 24, 2026Episode 12018 min

Should My Business Podcast Even Be Trying to Grow An Audience? (#120)

THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that audience to make all your efforts worth your while. Whenever you bring podcasting into your business and marketing practices, growing an audience is always going to be part of it. But it's important to understand what audience growth means for you, as well as how download numbers impact your efforts and what your ultimate goals are for leveraging the podcast medium. In Episode 120 of Podcasting Strategy Simplified, it's Part 9 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the smartest ways to look at audience growth for your brand's podcast. After taking in Episode 120, you'll understand: ✅ Why you should never feel entitled to audience growth (and how consistency will help you earn it) ✅ How to grow your audience exponentially by starting with ONE LISTENER/VIEWER who needs to feel the impact of your message ✅ What you should be focused on for the first six months of your podcast (and why it has absolutely nothing to do with download numbers) ✅ Why defining what audience growth means to you needs to be a crucial part of your podcasting strategy LinkedIn post I referenced during this episode 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

September 21, 2026Episode 11921 min

Why Does Podcast Marketing Feel Like a Second Full-Time Job? (#119)

THE ISSUE: Business owners overwhelm themselves by trying to market their podcast content on every platform and network available THE REALITY: Marketing your podcast doesn't need to be as complicated as you think. In fact, there are a number of ways to simplify your efforts and still expose your podcast content to the right people. In Episode 119 of Podcasting Strategy Simplified, it's Part 8 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm breaking down how to not get overwhelmed with your podcast marketing efforts and, instead, employ a simple but impactful strategy that spreads the word about your podcast without making you feel like you're never taking a break. After listening to Episode 119, you'll understand: ✅ Why less can be more (and save you a ton of time in the process) ✅ How to cut back on the number of social media accounts you're trying to utilize (and get more from the ones you do choose to focus on) ✅ Why Podcast SEO is your friend (and will help you save time marketing your show as well) ✅ Another form of marketing your podcast that isn't social media (and will allow you to eliminate social media altogether if you'd like) 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

September 17, 2026Episode 11816 min

What Should Happen After Someone Listens to My Podcast? (#118)

THE ISSUE: Business owners thinking "big things" should happen whenever they publish a podcast episode THE REALITY: Building a podcast isn't just about the episode you release this week. It's about building a valuable, results-driven catalog that serves as an asset to those who enter into your pipeline. Once someone consumes your content, there are a number of things they can do next...and often times, that's totally up to you. Episode 118 is Part 7 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the multitude of actions a consumer can take once they listen to your content. After taking in Episode 118, you'll understand: ✅ Why you can't expect miracles to happen when you publish new episodes ✅ How to properly optimize your podcast to guide your audience where you want them to go ✅ Why you need to be patient with some audience members (because it takes them much longer to make a buying decision) ✅ How to focus on what you can control and continue amplifying your message so the right people hear it ✅ The value of the skills you sharpen by consistently creating new content 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

September 14, 2026Episode 11715 min

Why Isn't My Podcast Generating Leads? (#117)

THE ISSUE: Business owners believe having a podcast will instantly produce new leads for their business. THE REALITY: Your business podcast is a powerful content engine that can bring high-quality leads inside your ecosystem. But to make this happen effectively and efficiently, you need to ensure your podcast is optimized properly. In Episode 117 of Podcasting Strategy Simplified, it's Part 6 in our 12-part series 12 Things Business Owners Get Wrong With Podcasting and I'm sharing insights into why your podcast isn't generating leads and what you need to do to make that happen. After taking in Episode 117, you'll understand: ✅ Why you need to prove your a viable force with your podcast before you see real results ✅ What you're most likely missing that's preventing you from generating leads with your podcast (and the ancillary content your podcast produces) ✅ How to set your listeners up for a friction-free transition to the next step your customer journey ✅ The power of featuring ONE consistent, singular Call To Action in each episode you publish 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!