Podcasting Strategy Simplified | Tips For Business Owners

Hosted by Jason Cercone | Business Media Consultant

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Episodes

137

Latest episode

Nov 2026

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EN-US

About the show

Jason Cercone is a Business Media Consultant for entrepreneurs and founder-led businesses who want to leverage podcasting and other forms of digital media to drive revenue, generate leads, build lucrative relationships, and accelerate growth. He specializes in curating and executing an impactful, effective media and content strategy that helps meet and exceed brand and marketing goals. Podcasting Strategy Simplified delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. This podcast is built for entrepreneurs and founder-led businesses who want to use podcasting to elevate critical aspects of their operations. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen. Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: *How do I start a podcast for my business? *What is the best way to monetize my podcast? *How do I use podcasting to amplify my brand message? *If I want to start a podcast, what should I do first? *How can I grow my podcast and get more listeners? *When do download numbers really matter? *How do I use a podcast to find more customers? *Can a podcast grow my brand? *Why isn't my podcast growing?

Listen to episodes

60 recent

November 5, 2026Episode 13221 min

How the SPARK Framework Kickstarts Your Business Growth (#132)

Struggling to get your podcasting strategy and/or overall business efforts in a position to bear fruit? All you need is a SPARK. In Episode 132 of Podcasting Strategy Simplified, I'm sharing the ins and outs of my SPARK framework and showing you how it brings purpose, confidence, and clarity to your daily practices, both with podcasting and growing your business as a whole. After taking in Episode 132, you'll understand: ✅ What SPARK is and how you can leverage it in your day-to-day operations ✅ Why I felt it was important to develop this framework to work within (for myself and you as well) ✅ Why everything you want to do to implement podcasting into your business needs to begin with Strategy ✅ The power of positive movement forward and the impact it has on your business (and your quality of life as a whole) 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

November 2, 2026Episode 1319 min

Can't I Just Use AI to Build My Podcasting Strategy? (#131)

AI can do a lot for your business. But should you be using it to plan your podcasting strategy? I've got some words on this. In Episode 131 of Podcasting Strategy Simplified, I'm answering this question in detail and explaining why I believe platforms like ChatGPT and Claude can be great complements to your efforts, but not resources that will provide the full scope of what you need to succeed. Smash that play button and consume! 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 29, 2026Episode 13035 min

How Will The New 'Instagram Features' Impact Podcasting? What You Need to Know (#130)

On Monday, October 26th, 2026, Instagram CEO Adam Mosseri announced a major addition to the IG lineup: long-form video! Known as Features, Instagram is in the early stages (as of the release of this episode) of rolling this new option out - with select creators getting first crack at putting Features to work. In Episode 130 of Podcasting Strategy Simplified, I'm joined by Marc Ronick, my friend and business partner at Empowered Podcasting, to partake in some early thoughts, predictions, and insights on what full-length video coming to Instagram means for podcasters. As Marc and I discuss Instagram's latest foray into long-form video, we learn this element of the platform very closely mirrors what you see on YouTube. Long-form videos (up to 90 minutes will be at your disposal on IG) Full screen orientation to watch horizontally on your smartphone and tablets The ability to connect Reels to Features to increase discoverability and views Marc and I both agreed we could've kept this conversation going longer than we did. ESPECIALLY after we discovered we didn't mention this new Features launch will be accompanied by the launch of an IG app for your SmartTV...meaning you can watch full-length video on your big screen as well. Highlights of this conversation include: ✅ What is Features all about (and did anyone really ask for it)? ✅ How can you implement Features into your content strategy (and will Reels be more effective at driving traffic to your podcast now that full episodes are in the same app)? ✅ My experiment with posting a full episode of this show on IG to test the waters (and learning later it was a total bust because it's not even close to the same thing that Features will be) ✅ Early speculation on strategies to leverage Reels and Features together to elevate your podcast presence Marc mentioned some new projects he's currently working on, and if you'd like to follow along with what he's sharing about said projects, give him a follow on Instagram 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 26, 2026Episode 12912 min

What's the Best Way to Get High-Quality Guests to Say YES to My Podcast? (#129)

Landing a "high-quality" guest on your podcast doesn't mean featuring a celebrity, VIP, or well-known influencer. It can be anyone you believe can add value to your catalog while positively impacting your audience. The term "high-quality" carries a different meaning for each of us, and determining YOUR definition will guide you to landing the right personalities on your show. In Episode 129 of Podcasting Strategy Simplified, Jason Cercone answers the question "what's the best way to get high-quality guests to say yes to my podcast?" Enjoy the show! 🍿 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 22, 2026Episode 12830 min

How to Use Business Podcasting to Blow Up Your Personal Brand (#128)

In addition to leveraging your business podcast to tell your brand story (as illustrated in Episode 126 ), your show can also play pivotal role in taking your personal brand ot the next level. In this episode of Podcasting Strategy Simplified, Jason Cercone explains how your business podcast can serve as the ultimate catalyst to the growth and development of your personal brand. After taking in Episode 128, you'll understand: ✅ The pivotal role personal branding plays in the growth of your business ✅ Why your podcast is the best platform to build upon said personal brand ✅ The conscious personal branding decision that I added to my show to help me stand out ✅ Why you need to make your personal brand approachable in a world where people are desperately seeking human connection ✅ How one specific industry is knocking it out of the park with personal brand development (and why you should pay attention to how they do it) 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 19, 2026Episode 12710 min

What Questions Create the Best Podcast Interviews? (#127)

If you want your podcast to feature the best possible conversations, it starts with asking powerful, engaging questions. Combine this with great conversation and active listening, and you've got yourself a show people will want to come back to again and again. In today's episode of Podcasting Strategy Simplified, Jason Cercone answers the question "What questions create the best podcast interviews?" Consume responsibly! 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 15, 2026Episode 12626 min

How to Use Your Business Podcast to Bring Your Brand Story to Life (#126)

No matter what industry you're in, no matter what business you've been building, you have a story to tell... The story that led to the launch of your business and everything you're working towards today! And your business podcast is the perfect platform to let that story unfold. Today on Episode 126 of Podcasting Strategy Simplified, I'm explaining how much power lays in your brand story and why you should be using your business podcast to tell that story so it humanizes your brand and builds ample trust with your audience. Inside Episode 126, you'll discover: ✅ How I invented social media before social media was a thing ✅ Why your brand story is a conduit to the connection you want (and need) with your target customer ✅ How I've been developing my brand story since the age of 13 ✅ The reason you need to lean into your brand story today (and leverage your business podcast to tell it with pride) 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 12, 2026Episode 12511 min

How Do I Position My Podcast to Stand Out In a Crowded Market? (#125)

There may be a number of podcasts in your space that cover the same content as you. But your show is unique because it features something no other podcast has: You. Now, it's time to make your podcast stand out. How do you do that? That's the question I'm answering today on Episode 125 of Podcasting Strategy Simplified. No purchase necessary, details inside! Also... Check out Episode 90 of Podcasting Strategy Simplified about Podcast SEO featuring Julia Levine | Click Here For Access 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 8, 2026Episode 12413 min

An Underused Podcast Repurposing Hack That Saves Time and Money (#124)

The content you create for your podcast has a ton of value baked into it. And that value doesn't expire when the next episode releases. It continues to play an active role in your catalog's performance in perpetuity, so utilizing it more than once is not a bad thing at all. If we've proven anything as a society of people, it's that we enjoy binging and re-binging content we love, and today in Episode 124 of Podcasting Strategy Simplified, I'm sharing a simple hack for re-utilizing your podcast episodes and giving your audience additional opportunities to consume each episode's value. After taking in Episode 124, you'll understand: ✅ How TV networks used to lean into reruns of their top-rated shows ✅ Why your podcast should operate the same way (and why re-running your content should become more of a habit) ✅ The value of each of your episodes remains in tact forever (regardless of how many new episodes you produce) ✅ The additional benefits gained from leveraging this repurposing "re-run" hack 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!

October 5, 2026Episode 12323 min

How to Turn Your Podcast Into a Full-Fledged Business Asset (#123)

THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business. THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with the respect it deserves and utilize it in a way that serves your initiatives. That requires a solid top-to-bottom strategy that becomes your GPS and guides you as you build trust and rapport with your audience. Once you showcase you have the answers they've been seeking, this is when they'll take the next step and become your customer. In Episode 123 of Podcasting Strategy Simplified, it's Part 12 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm sharing a simple blueprint for turning your podcast into an asset that delivers significant value to your company. After listening to Episode 123, you'll understand: ✅ The critical questions you need to ask yourself before starting your podcast (this will be the foundation of your strategy) ✅ Why trying to podcast without clarity will ultimately lead to your show derailing before you experience any significant breakthroughs ✅ That the world has gone this long without your podcast...so it can wait a little longer for you to get everything together before launching ✅ The realistic and reasonable timeline you'll have working with me that will take you from strategy to launch 📆 Schedule a Free Strategy Kickstart Call with Jason Cercone 📲 Or Contact Me Directly: jason@bombtrackmedia.com | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com Thank you for listening and becoming an official member of The Bomb Squad!