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Legally Contented

Legally Contented

Hosted by Wayne Pollock

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Episodes

142

Latest episode

Jun 2026

Language

EN

About the show

For lawyers, law firms, and companies serving the legal industry, content marketing and thought leadership marketing are a must if they want to build their books of business or increase their revenues. In each episode of Legally Contented, Wayne Pollock, a former Am Law 50 senior associate and the founder of the Law Firm Editorial Service, interviews lawyers and legal industry in-house marketers who are doing big things with their content marketing or thought leadership marketing efforts, or experts from inside the legal industry and out who can help you do bigger things with your content marketing and thought leadership marketing efforts. If you're a lawyer, a law firm marketer, or a marketer at a company serving the legal industry and want to stay apprised of the best practices in content marketing and thought leadership marketing in the legal industry, this is the podcast for you.

Listen to episodes

60 recent
June 8, 20269 min

Practice Pointer: Seven tips for writing conference recaps readers can't help but pass on to their colleagues

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues. Those tips are: 1. Use a “me and/or them” mindset to filter what matters to you versus your target audience; 2. Apply the “O-K-So?” framework to your descriptions of the presentations you attended and are reporting on; 3. Brevity over bulk; 4. Share valuable materials you received at the conference, such as presentations and whitepapers; 5. Capture the conference "vibes;" 6. Write a compelling thematic headline; and 7. Be timely, but don't rush the final product. === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

May 23, 20268 min

Practice Pointer: Four reasons—besides billable hours—attorneys shouldn't write their own thought leadership

Like deliveries from the milkman, people wearing suits and dresses whenever they left their homes, and smoking/non-smoking sections in restaurants, attorneys writing their own thought leadership articles is a relic from yesteryear—and should follow the same fate as those once-upon-a-time staples of everyday life.In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why attorneys should not write their own thought leadership articles—besides the issue of them having to invest non-billable time to do so:1. Attorneys know how to write for the practice of law, not for marketing and selling the practice of law.2. Attorneys approach thought leadership from a legal perspective, not a marketing perspective.3. The overwhelming majority of attorneys don't understand best practices for thought leadership.4. Most attorneys will never get better at writing thought leadership because they do it so rarely and as an add-on to their core legal practice. ===Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.comLearn more about Copo Strategies at https://www.copostrategies.com===Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage).Learn more: www.LTLAccelerator.com

May 8, 20266 min

Practice Pointer: Your AI-written thought leadership tastes like boxed brownies. Here's how to fix it.

Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable results that scream "AI-generated."In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) breaks down the perfect analogy for AI-assisted thought leadership: boxed brownie mix. Just like boxed brownies, your AI-assisted content can be basic and forgettable, or it can be impressive and memorable.It all depends on how much of yourself you add to the mix and whether you can "spice up" AI-generated content with your unique perspective and voice.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

April 23, 20269 min

Practice Pointer: This is the BEST way to inject storytelling into your legal thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership.Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal or industry trends?If you try to force a story into a standard piece of legal thought leadership, it usually fails.In this episode, Wayne breaks down the specific article type that solves this problem: The "Best Practices" article. This approach allows you to shift the focus from legal updates to real-world client success stories without sounding like a promotional sales brochure.Wayne discusses how to frame your strategies as objective best practices, how to put the reader in your client's shoes, and how to overcome the common fears attorneys have about sharing their "special sauce."By using the Best Practices framework, you demonstrate your expertise and authority while making your content as refreshing and consumable as a cool lemonade on a hot day.#LegalMarketing #ThoughtLeadership #ContentMarketing #LegalWriting #Storytelling #LawFirmMarketing====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

April 8, 20266 min

Practice Pointer: The three ways you're alienating your audience with AEO/GEO content

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the three ways writers can alienate their audiences when they write AEO/GEO content—that is, content designed to be found and served up by AI models like ChatGPT, Gemini, and Claude: 1. The structure of their content 2. Its density 3. Its tone====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

March 23, 20267 min

Practice Pointer: The fundamental shift in thought leadership attorneys and legal industry execs can't ignore

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reveals why, thanks to AI, the traditional approach to legal thought leadership is no longer enough, and introduces the concepts attorneys and legal industry executives must master if they want their thought leadership to thrive in the age of generative AI.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

March 8, 20266 min

Practice Pointer: Become an authority—and a hero—when you create this kind of content

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences.In addition, according to Wayne, curating content also has these benefits:1. Curating content forces you to stay abreast of what's going on in the worlds of your clients, prospects, and target audiences. It also allows you to issue spot for them.2. It takes less time to curate content than it does to create content.3. Curated content gives you a non-salesy way to get your content in front of your audience.4. Curating content can provide inspiration for your future content.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

February 23, 202610 min

Practice Pointer: 12 reasons your law firm should be producing industry newsletters

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses 12 reasons why law firms that serve clients in particular industries should be producing industry newsletters as part of their thought leadership strategy.Those 12 reasons are:1. Industry newsletters demonstrate your firm is knowledgeable about, and tracking, an industry.2. Industry newsletters position attorneys and their firm as authorities.3. Industry newsletters are a marketable, compounding asset.4. Industry newsletters are ongoing relationship builders.5. Industry newsletters only require short-form content.6. Industry newsletters are not constrained by media gatekeepers.7. Industry newsletters are not constrained by algorithmic gatekeepers.8. Industry newsletters help lure industry participants out of the shadows.9. Industry newsletters are a distribution channel for law firms' thought leadership.10. Industry newsletters make it easy for recipients to get in touch.11. Industry newsletters spark opportunities for co-marketing, referral relationships, and other partnerships beyond attorney-client relationships.12. Industry newsletters have a low barrier to entry.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

February 8, 20267 min

Practice Pointer: Every attorney needs to hear—and absorb—this quote from an advertising legend

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy's famous quote that "you can't save souls in an empty church."====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

January 23, 20266 min

Practice Pointer: The technique law firms can steal from McKinsey to get their people to create thought leadership

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the technique law firms can steal from McKinsey & Company to motivate their people to produce thought leadership content.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

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