
Building a Fashion Brand That Fits Right with Hannah Lavery
She dropped out of law school and accidentally built one of South Africa’s most recognisable fashion brands. In this episode, we sit down with renowned designer Hanna Lavery to unpack the unlikely path that took her from aspiring lawyer to household name in South African clothing. Part instinct, part strategy, Hanna shares how following curiosity and opportunity led her into fashion and how she turned that passion into a thriving business.But this conversation goes far beyond hemlines and trends. Hanna reflects on what clothing really means in a world of fast fashion and constant consumption: the identity we project, the stories we tell about ourselves, and why what we wear matters far more to people than simply covering our bodies. We also dive into the entrepreneurial side of her journey, building a brand, staying creative while running a company, and why loving the craft and understanding the business are both essential to lasting success.












