LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Hosted by Aliza Licht

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266

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Nov 2025

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About the show

How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.

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November 12, 202511 min

Toxic Nonchalance: When Relaxed Leadership Causes Team Stress

In this episode, I’m talking about something I’ve seen again and again in leadership: Toxic Nonchalance. It's when a manager appears calm, easygoing, and “empowering,” but their lack of direction and decisiveness quietly drives everyone crazy. They think they’re creating space. What they’re really creating is stress. I break down how this leadership trap shows up — from unclear expectations and delayed decisions to endless “You decide” moments that leave teams spinning. Drawing on insights from Forbes and Harvard Business Review, I’ll unpack why leaders fall into this pattern, what it signals to employees, and how to shift from passive to purposeful.You’ll learn: Why indecisive leadership damages trust and engagement How “relaxed” leaders accidentally create anxiety and burnout The difference between empowerment and abandonment How to balance calm with clarity My self-diagnosis checklist to see if you’re slipping into toxic nonchalance yourself If you’ve ever worried that being too chill might come across as careless, this episode will help you find that sweet spot between calm and confident leadership. Because being easygoing isn’t the goal. Being clear is.

November 5, 202526 min

Effortless Influence: How Jane Birkin Rewrote the Rules of Reinvention with Marisa Meltzer

In this episode of Leave Your Mark, I sit down again with New York Times bestselling author Marisa Meltzer to talk about her new book, IT GIRL — the first comprehensive biography of Jane Birkin, actress, singer, and legendary style icon. Jane Birkin was synonymous with chic. Her effortless style and artistic legacy have been immortalized through her music and film career. And of course, she was the inspiration behind one of the world’s most coveted bags, the Hermès Birkin. But who was the real woman behind the it girl? Marisa sheds new light on Birkin’s enigmatic life and explores her profound influence on generations in a rigorously reported biography unlike any other. It Girl paints a vivid portrait of Birkin’s life — from her early years in 1960s London to her rise as a beloved celebrity in France — revealing her creative drive, personal challenges, and the delicate balance between her public persona and private self. Together, we talk about how Birkin redefined femininity, inspired an entire cultural aesthetic, and carved out a creative identity that was far more than a muse. Far from being just the woman behind the bag, Jane Birkin was a woman ahead of her time — and It Girl finally gives her the recognition she deserves.

October 15, 202534 min

Focused, Not Frenzied: Amanda Goetz on Escaping Toxic Grit and Redefining Ambition

In a world that rewards busyness, focus has become a radical act. Amanda Goetz — 2x founder, 4x CMO, and author of Toxic Grit — joins me to unpack why our obsession with doing it all is costing us what matters most. From the myth of balance to the power of intentional imbalance, Amanda shares how to build a version of ambition that fuels joy instead of burnout. This episode is your permission slip to stop chasing more and start focusing on what actually moves you forward.

October 8, 20259 min

Introducing Polyworking: Build a Brand of Self, Not a Brand of Tasks

In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable — and not just busy? This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to build a brand of self, not a brand of tasks. Perfect for anyone balancing consulting, content, or creative work — and wondering how to make it all make sense.

September 17, 202510 min

Gen Z’s Workplace Crisis: When Mom Calls Your Boss

In this episode of Leave Your Mark, I dig into a survey that honestly horrified me: 77% of Gen Z job seekers have brought a parent to an interview, and nearly half admit their parents regularly speak to their boss. Let that sink in. I break down what this looks like to managers, why it’s a personal branding nightmare, and how parents are unknowingly sabotaging their kids’ careers by taking away the discomfort that builds problem-solving and resilience. This is a tough-love conversation with tips on how parents can guide without overstepping, and how Gen Z can start advocating for themselves. It’s time for a wake-up call—because no one gets promoted when their mom is making the call.

September 10, 202548 min

Reframing Manipulative: Jenny Wood on Turning Taboo Traits Into Superpowers

Most of us were raised to believe being manipulative is a career killer. Jenny Wood says it’s the opposite—if you reframe it. In her New York Times bestseller Wild Courage, the former Google exec argues that being manipulative, bossy, or even reckless can actually fuel your success—when done with empathy, strategy, and courage. In this conversation, Jenny reveals how to self-promote without the cringe, negotiate without apology, and lean into the traits you’ve been taught to suppress to finally get what you want.

September 3, 202514 min

Act As If: The Psychology of Stepping Forward Before You’re Ready

Why do some people move ahead even when they’re underprepared — while others hold back until they’re overprepared? The secret often comes down to a simple mindset shift: act as if. In this episode, I dive into the science of why confidence in motion creates momentum, the dangers of overdoing it, and practical ways you can harness “acting as if” to grow into the career you want.

August 27, 202514 min

Quiet Cracking Explained: The Newest Workplace Buzzword You Can’t Ignore

What happens when employees don’t quit—but instead break quietly on the inside? Welcome to quiet cracking, the hidden crisis of the modern workplace. In this 15-minute deep dive, I trace how we got here—from the Great Resignation to the Big Stay—and share real stories, mental health insights, and practical solutions. Whether you’re an employee feeling the strain or a manager trying to lead through it, you’ll walk away with tools to spot the signs, prevent burnout, and rebuild trust at work.

August 20, 202517 min

The Rise of the “Mean Boss” and What It Means for You

The pandemic made the “nice boss” the gold standard—leaders who prioritized empathy, flexibility, and understanding. But as Forbes Senior Contributor Caroline Castrillon reports, that era is ending. In today’s results-driven workplace, leaders are dialing back on perks, flattening hierarchies, and adopting tougher, more direct management styles. In this episode of Leave Your Mark, I break down what’s driving this shift, the risks of going too far, and how to strike the right balance between compassion and accountability. You’ll hear: The “mean boss” playbook—and why it’s on the rise Real-world examples Expanded tips for managers to lead with kind candor Actionable advice for employees to prove their value in measurable terms Whether you’re leading a team or working within one, this episode is your guide to navigating—and thriving in—the new leadership reality.

August 13, 202539 min

How to Write a Cult Novel: Christopher J. Yates on His Bestselling Dark Academia Thrillers

What makes a novel go from page-turner to cult classic? Aspiring novelists: This one’s for you. In this episode of Leave Your Mark, I sit down with Christopher J. Yates, a British-American novelist known for his works in the dark academia genre. His first novel, Black Chalk, was named best book of the year by NPR, and continues to haunt readers 10 years later. In his latest masterpiece, Yates delivers for his fans with his new novel, The Rabbit Club, which follows an American student at Oxford. Add a secret society with a sinister streak, and it has an unexpected twist you won’t see coming. But what’s the secret to writing psychological thrillers? Christopher shares his writing process, the evolution of his novels, and the cultivation of a dedicated fan base. The conversation delves into character development, the significance of plot twists, and the challenges of navigating the publishing industry, including rejection and reader feedback. Tune in to discover Yates’s insights on storytelling and learn how you can elevate your own writing. 00:00 Introduction to Leave Your Mark Podcast 00:24 Exploring Dark Academia with Christopher J. Yates 02:13 Cultivating a Fan Base: The Black Chalk Experience 04:39 The Writing Process: From Black Chalk to The Rabbit Club 06:35 Character Development and Dialogue 09:58 Writing Timelines: Black Chalk vs. The Rabbit Club 11:24 Daily Writing Routines and Overcoming Writer's Block 13:47 Plotting and Puzzles in Storytelling 15:39 The Role of Secret Societies in The Rabbit Club 19:02 Target Audience and Themes in The Rabbit Club 22:18 Navigating Plot Twists and Character Development 24:45 Feedback and the Writing Process 28:01 The Journey to Finding an Agent 29:54 Dealing with Rejection and Reader Feedback 33:46 Leaving a Mark in the Literary World