LeadingLane Podcast

Hosted by LeadingLane

Business Entrepreneurship

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Episodes

133

Latest episode

Aug 2026

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About the show

Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick. Each episode is a journey through essential topics like mastering time management, unraveling the complexities of real estate finances, and sharing authentic experiences from the field. Get valuable tips and tricks, whether you're a newbie or a pro. This podcast is your key to thriving in real estate. Fort Riley / Junction City / Manhattan / Abilene Kansas home buying & selling — VA loans, BAH & PCS: https://pcstofortriley.com

Listen to episodes

60 recent

August 18, 2026Episode 13318 min

The 90-Day Sprint: How Ashley Keeps Her Team Winning in Any Market | LeadingLane Podcast | Ep 133

Steven turns the mic on Ashley to break down the 90-day "sprint" (and its "summer surge" sequel) she runs with her team. Instead of a single annual goal that dies by March, agents choose a commitment level — Steady, Strong, or All In — and focus on the daily activities that actually create closings: conversations, CMAs, open houses, networking, database touches, and videos. Ashley shares the reflection questions she makes agents complete before every check-in, the hard accountability questions she asks, and why training and structure — not a better commission split — are what turn real estate into a lasting career. The result: her team is beating last year's numbers in a tougher market.

August 11, 2026Episode 13222 min

Follow-Up or Follow-Through? The Habit That Actually Closes Deals | LeadingLane Podcast | Ep 132

Steven and Ashley get real about the least glamorous — and most profitable — habit in real estate: follow-up. They unpack the difference between follow-up and follow-through, share stories of deals won (a condo alert that basically closed itself, a check-in call that uncovered hail damage and saved a listing) and deals lost to silence, and explain why proactive, human touchpoints beat any paid lead source. The throughline: you're not too busy, you're just not prioritizing it — so schedule your future self, build a system you'll actually use, find an accountability partner, and eat the frog.

August 4, 2026Episode 13124 min

AI as Your Real Estate Co-Pilot: Claude, ChatGPT & the Human Touch | LeadingLane Podcast | Ep 131

Steven and Ashley break down how they actually use AI day-to-day in real estate — from Claude's "record a skill" feature and an AI phone receptionist to ChatGPT for emails and reels. The throughline: AI is a powerful tool for prep, systems, and time savings, but relationships and human judgment still win the deal.

July 29, 2026Episode 13018 min

The Other Side of the Fence | LeadingLane Podcast | Ep 130

In this episode, Ashley takes us along on her search for a second home in Arizona—this time as the buyer instead of the agent. We share what we discovered touring homes with a great realtor named Des: the "perfect layout" house undone by a neighbor's dog-filled yard, the eye-opening differences in contracts and disclosures from state to state, and how unrepresented buyers get left in the dark. From party-house rentals to builder-grade construction and bad cell-phone listing photos, being on the other side of the transaction reinforced exactly why buyer agency matters—and what it really means to have someone in your corner who knows the neighborhoods, the HOAs, and the right questions to ask.

July 16, 2026Episode 12920 min

Stop Chasing Shiny Objects: The Priority That Actually Grows Your Business | LeadingLane Podcast | Ep 129

In this episode, we get back to basics and talk about the one thing that actually grows a real estate business: making people your priority. We break down why there's no magic button or shiny new lead source that beats a well-worked CRM, and why so many agents let life happen to them instead of running an honest time audit. We dig into what it really means to provide value — market updates, home-care tips, CMAs, and consistent touchpoints — and why dropping $700 on another course means nothing without implementation. We also get real about the comparison trap, the victim mentality, and why blaming a 'slow market' is usually just an excuse. Most of all, we challenge you to stop waiting for leads to fall from the sky and start doing the simple, uncomfortable work that pays off.

July 9, 2026Episode 12824 min

Buy Back Your Time: The Simple Systems That Free Up Your Day | LeadingLane Podcast | Ep 128

In this episode, we dig into Buy Back Your Time and why reclaiming your hours doesn't take a massive overhaul — just smart, simple shifts. We share how something as small as enabling automatic showing approvals saved a deal we almost lost, and how leaning into tools like ShowingTime helps us serve sellers faster with better feedback and real data. We get honest about the control-freak mindset that keeps us stuck, and why handing off the tasks we dread frees us up to do our best work. Most of all, we explore how buying back time isn't just about doing more business — it's about making room for the life we actually want to live.

June 30, 2026Episode 12721 min

Do You Really "Own" Your Past Clients? | LeadingLane Podcast | Ep 127

In this episode, we dig into one of the trickiest situations in real estate: what to do when a client chooses you over another agent — sometimes one in your own office. We talk honestly about handling those conversations with professionalism, why the "you owe me a referral" expectation rarely holds up, and how ego can get in the way of good business. We share why nobody truly "owns" a client and how staying in touch is what actually earns loyalty. Most of all, we challenge you to use these moments as a mirror for growth instead of a reason to point fingers.

June 23, 2026Episode 12617 min

Why Discipline Beats Motivation Every Time (And What to Do Instead) | LeadingLane Podcast | Ep 126

In this episode, we dig into one of the most misunderstood topics in personal and professional growth — the difference between motivation and discipline. We talk honestly about why motivation is fleeting and emotion-driven, while discipline is the daily commitment that actually moves the needle. We share real examples from real estate and everyday life to show how small, consistent actions build the foundation for long-term success. We also get into the frustration of watching others coast when you know their potential, and why sometimes letting people fail is the kindest thing a leader can do. If you've ever felt stuck waiting to feel inspired before taking action, this one is for you. Fort Riley / Junction City / Manhattan / Abilene Kansas home buying & selling — VA loans, BAH & PCS: pcstofortriley.com

June 16, 2026Episode 12527 min

Stop Kicking the Can: How to Beat Procrastination for Good | LeadingLane Podcast | Ep 125

In this episode, we dig into why procrastination quietly costs us more than we realize—lost deals, strained trust, and unnecessary stress. We get honest about the reasons we put things off, from chasing perfection to avoiding discomfort. We share the simple systems that changed the game for us, like the 5-whys exercise, short focus timers, and prioritizing response time over resolution time. If you've ever told yourself "I'll get to it later," we think this conversation will help you finally get it done. Fort Riley / Junction City / Manhattan / Abilene Kansas home buying & selling — VA loans, BAH & PCS: pcstofortriley.com

June 9, 2026Episode 12420 min

Why Being a "Stickler" Protects Your Entire Business | LeadingLane Podcast | Ep 124

In this episode, we dig into why we're such "sticklers" for compliance — and why the small details that feel like "no big deal" in the moment are often what protect us a year or two down the road. We talk through real scenarios around home warranties, inspection waivers, missed deadlines, and sloppy offers, and how a single word like "repair" versus "replace" can change an entire outcome. We share how stepping into the broker role shifts your view from one transaction to managing risk across dozens of files at once. Our goal is simple: raise the standard, document everything, and lead from a center of excellence. Fort Riley / Junction City / Manhattan / Abilene Kansas home buying & selling — VA loans, BAH & PCS: pcstofortriley.com