Episodes
88
Latest episode
Aug 2026
Language
EN
For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!
Paul and Brandon revisit the topic of opening day stories. They share a few stories and also highlight what they have learned about opening day promotions. Grab your headphones and prepare for opening day of college football with our latest episode!
Paul and Brandon get honest in the latest episode. They share their frustrations and worries about the current college sports landscape and make a call for change.
Paul and Brandon discuss the topic of zoom and teams calls. COVID changed the meeting landscape and there has been no going back. They share the pros and cons of digital calls and in-person call in all areas of a sponsorship deal. From negotiations, brain storming campaigns, and even closing the deals.
We are joined by Caroline Allman, the Director of NIL Revenue & Activation at the University of Tennessee. Before joining the team at Tennessee, she worked on NIL for Under Armour. She shares her perspective and expertise on NIL from both the brand and the school side.
On today's episode, we are joined by Erik Lowery, the General Manager of VCU Sports Properties! Paul hosts a Q&A with Erik and Brandon discussing running a sports property. They discuss NIL, running a team, percentages of top clients, and even the best and worst parts of being a GM.
In this episode, Paul and Brandon discuss retaining young employees. They share the top reasons people leave jobs in the sports world and tips on retaining them.
Paul and Brandon disagree on whether they think post-season sponsorships are worth it. They discuss the pros and cons of each perspective. As a bonus, Paul shares his experience of attending the Olympics in Milan!Listen now and be sure to let us know if post-season sponsorships should be mandatory in your sponsorship contracts!
In this episode, Paul and Brandon discuss unique signage in sports sponsorships. They share some of their favorites and least favorite ways to utilize signage across sports.
In our latest episode, Paul and Brandon discuss the college football calendar and all of its flaws. They dive into how it affects other sports, marketing campaigns, the portal, and more!Challenge: see how many times Paul and Brandon say the date.
As we kick off season 8, Paul and Brandon discuss how college bowl games are broken. They deep dive into why they're broken and how they can be fixed to be beneficial to fans, sponsors, and teams alike.
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