Get Booked: A Photography Marketing Podcast

Hosted by Alison Bell, Melissa Arlena

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123

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Jun 2026

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About the show

Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who's successfully moved her photography business across the country (multiple times) and knows how to book clients fast in any market. Each week, they break down what's actually working: SEO that gets you on page one, marketing funnels that convert, email strategies that book sessions, and the business foundations you need to grow sustainably. It's why thousands of photographers have made this a top 25% podcast. This is the business education photography school skipped.

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June 15, 2026Episode 10345 min

103: Facebook Ads for Photographers, Finally Demystified (with Matt & Heidi - Go Book Yourself)

Turns out the secret to a fully booked calendar might be hiding inside the app you've been avoiding. We sat down with Facebook ads experts Matt and Heidi of GoBookYourself.club to break down exactly how photographers can use Meta ads to generate consistent inquiries — without needing a huge following, a fancy funnel, or a marketing degree. On this episode: How to structure your first Facebook ad — even if you have zero followers and one portfolio shoot to work with The three-tier ad strategy that lets you match your budget and time to the right approach for your business Why boosting posts isn't the same as running ads — and what to do instead Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now Ready to get your photography business in front of the right people? Melissa has compiled 35 Blog Post Topics to help your website work harder for you between ad campaigns. Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's free 15-minute calls and mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

June 8, 2026Episode 10219 min

102: Homepage SEO: Why Your Pretty Page Isn't Working

Your homepage has one job: tell people where to go — and right now, a lot of photography websites are dropping the ball. We're walking through exactly what needs to be on your homepage for both Google and your dream client, so you stop losing bookings to a pretty-but-confusing website. On this episode: Why your homepage structure is the backbone of your SEO — and what Google's actually reading The homepage sections that build trust, overcome objections, and direct visitors to book How to use clear calls to action in every section so no one leaves confused Download Melissa's Homepage Framework she mentioned in the episode here: https://pictureperfectrankings.myflodesk.com/homepage-framework Dig deeper into your business so you can book more clients with Alison's workshops. Map Out Your Marketing & Blog to Book are available now Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

June 1, 2026Episode 531 min

101: Your CRM Is Working Harder Than You Think (with VSCO Workspace)

Hot take: your CRM should be working harder than you are. If that's not currently the case — hi, welcome, you found the right episode. We're getting into the nitty-gritty of VSCO Workspace with Nicole Hoffman, a photographer-turned-CRM-evangelist who runs her entire business in about an hour a day — and she's here to show you exactly how. On this episode: Why a CRM is non-negotiable for photographers who want to stay in business Automations that do the client-communication heavy lifting (so you don't have to) How to use VSCO Workspace reports to actually know your numbers Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now Melissa has also pulled together 35 Blog Post Topics to help you create content that gets your photography business found online. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

May 25, 2026Episode 5824 min

100 Episodes! What You Loved & What We Loved

We hit 100 episodes of the Get Booked Podcast — and if you want a crash course in photography podcast top episodes worth bingeing, this is the one. We're pulling back the curtain on our five most-downloaded shows of all time, plus the episodes Alison and Melissa each personally think you need in your ears — even if the download numbers didn't reflect it yet. On this episode: The top 5 most downloaded episodes — and why they hit so hard Alison and Melissa's personal favorites and the lessons that stuck A birthday ask: what you can do in the next 5 minutes to help the show keep growing Melissa put together 35 Blog Post Topics to help you create content that actually works for your photography business SEO. Alison's workshop recordings are available! Map Out Your Marketing & Blog to Book are available now Loving the podcast? Leave a review on Apple Podcasts — it takes 2 minutes and helps more photographers find us. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Need to brain dump with someone about business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

May 18, 2026Episode 6916 min

99: Cleaning Your Email List

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will. On this episode: Why your open rates are the real metric — and what a healthy benchmark actually looks like How to find and segment cold subscribers without nuking your whole list The breakup email: what it is, why it works, and when to just let people go Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics to help you create content that works for your photography business SEO. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

May 11, 2026Episode 9823 min

98: How to Work From Home With Kids This Summer

NEW! Join the Get Booked Anywhere Facebook group to chat with biz-minded creatives. Alison will be in there all summer long to help answer questions and of course, share the show! Summer is coming in hot, and so are the kids — so we're breaking down exactly how to keep your photography business running when your whole house becomes a daycare. From mindset shifts to real-deal strategies (and yes, chore lists that actually work), this one's for every photographer-mom who refuses to let summer derail the business she's built. On this episode: How to decide your summer work mode — full on, full off, or somewhere in between Work strategies that actually fit around kids at home (including the early morning goldmine) Age-by-age tips for keeping kids busy so you can actually focus Want to get your content working harder for your photography business? Check out Melissa's 35 Blog Post Topics for blog content that actually brings in clients. Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and mentoring when it returns in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

May 4, 2026Episode 9725 min

97: Quarterly Catch Up Q2 - The Episode We Nearly Forgot

We set goals in January. We recorded a quarterly review episode in April. And somewhere in between, we genuinely forgot what those goals were. Relatable? Probably. This episode is our real, unfiltered quarterly business review — Q1 wins, Q1 flops, and the Q2 goals we're actually going to look at this time. On this episode: How our Q1 goals actually shook out — what hit, what flopped, and what we'd do differently What a sustainable Q2 looks like when summer busy season is coming fast How we're structuring our work schedules with kids home for summer — and why it actually requires planning ahead Why a Quarterly Review download might be the easiest system upgrade you make all year Ready to do your own Quarterly Review? Grab Alison's printable Quarterly Review from the shop — it's a pretty little PDF you'll want to use every single quarter. Link in the show notes. Looking for fresh blog content ideas to fuel your SEO strategy? Melissa has put together 35 Blog Post Topics to help you create content that actually works for your photography business. Want to talk through where your business stands heading into summer? Join the waitlist for a free 15 minute discovery call — spots reopen in the fall. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

April 27, 2026Episode 9421 min

96: Mini Mentoring with Morgan Walworth in Minnesota

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked. If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat down with Morgan Walworth, a newborn and family photographer based in Minnesota who is 18 months into her business — leasing studio space, shooting in-home and on location, and doing a solid volume of sessions. But she's ready to stop relying on her personal network and start building the systems that get her found by cold leads. We walked through her pricing structure, blogging strategy, email marketing setup, and what to prioritize when everything feels equally urgent. On this episode: How to evaluate your pricing structure and know when you're leaving money on the table Why blogging and email marketing work together to drive real, lasting SEO results Creative ways to get in front of cold leads through local business collaborations Links: Leave a review in Apple or on Spotify Grab the Local Lead Magnet Playbook Download Blog Post Topics @‌getbookedpodcast @‌pictureperfectrankings Used #GetBookedPodcast on socials!

April 20, 2026Episode 9522 min

95: Ways to Make Money Without Your Camera

If you've been searching for ways to make money as a photographer during slow seasons, after a move, or while you're rebuilding — this episode is going to feel like permission. Melissa and I broke down four real income avenues that use the skills you already have, no camera required. On this episode: How to audit your skills and find the income opportunity that fits your life right now Four income avenues for photographers: digital products, consulting, virtual services, and teaching/coaching Why military spouse photographers and anyone who moves frequently have a serious advantage with portable income Build a blogging strategy that BOOKS - On April 23, Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

April 13, 2026Episode 9418 min

94: 3 Types of Blog Posts Every Photographer Should Be Writing

If you've been wondering about the right blog content strategy for photographers, this episode is your answer. We're breaking down the three types of blog posts your photography website actually needs — and why getting the ratio right could be the thing that finally makes Google take you seriously. On this episode: The three blog post buckets every photographer needs — and exactly how many of each Why your FAQ posts are secretly your hardest-working SEO content How local feature posts help (and hurt) when you get the balance wrong Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!