E20 - Why Most People Fail at Content (And How GaryVee Actually Wins)
If you’ve ever felt stuck posting overthinking your content or wondering if you’re already too late this episode will shift everything Today I’m sitting down with Sid Astir Executive Vice President of Brand at VaynerMedia and the person behind scaling the global presence of Gary Vaynerchuk’s brand We go deep into what actually works when it comes to content brand building and growth not just theory but what they are doing every single day behind the scenes Sid shares how he went from electrical engineer in India to leading one of the most recognizable personal brands in the world and the biggest lessons he’s learned along the way. We talk about: Why most people never start creating content and how to fix it The least friction strategy that makes content sustainable What actually separates successful creators from those who quit How GaryVee builds his brand and what his team does versus what he does Organic versus paid media and when you should actually invest The biggest mistake people make when trying to grow How to think about going global with your brand Why YouTube Shorts and Facebook are massively underrated right now How AI is changing everything and how to start using it today This is one of those conversations that will make you rethink how you’re showing up online and simplify it at the same time If you’ve been waiting to start this is your sign
