The Sales Game

Hosted by Josh Mackay

Business Entrepreneurship

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Episodes

160

Latest episode

May 2025

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About the show

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth. ✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure. ✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch. ✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns. ✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.

Listen to episodes

60 recent

May 9, 202515 min

Building Bush Access: The First Wins, Setbacks & What’s Coming Next

In this episode, I give a raw update on the first few days of launching the WA Bowhunting Bush Access Pack. From big early interest and two paid backers, to what I’ve learned about outreach, messaging, and navigating land access under WA’s strict hunting laws. I also share how a close contact with serious landowner connections could change the game—and what’s coming next in terms of vetting, property deals, and scaling the idea without losing its integrity. If you’ve been watching from the sidelines, this episode breaks it all down.

April 8, 202534 min

Episode 159 - Full CRM Build and Sales Training Offer - The Sales Game

I’m flat broke in debt but more excited than ever to fully send On an offer that I just created for working with Solar businesses in Australia building a full CRM doing sales training improving deal margins conversions improving their offer and automating their follow-up sequences as well as providing a lot of other value adds to the CRM and automations. I’m just sharing which companies I’m targeting what my offer structure will be and what the process of going through and qualifying the companies I’m working with will look like.

March 28, 202535 min

Episode 158 - Solar Sales Training & CRM Builds in GHL- The Sales Game

The work I’m doing in solar sales training programs and consulting with solar companies in Australia. Improving Martian, conversions, and automations with CRM build that are sales focused to automate follow up within Go High Level crm, among many other cool features

March 13, 202517 min

Episode 157 - Conditions Leading Up To Personal Breakthrough- The Sales Game

Sharing a recent personal breakthrough I’ve had, how I’ve been leading up to it, how I’ve shattered my mentality shift around money and how that allowed me to have a way more clear mind about what I want to be doing in life

October 22, 202425 min

Episode 156 - Closing Residential Solar Business- The Sales Game

Just a podcast talking about closing out the residential Solar aspect of the business and potentially even looking at working under another business and learning a different industry or a different skill set and just doing some side project stuff for Sales launch for fun like building an AI chat and Sales support pot and Solar sales course just to train this child chat so I can build a CRM which can automate it and just doing it for fun just to see how much you can automate the process including SMS Emails and maybe even Robo calls.

September 3, 20245 min

Days 101 to 105: The Go-Giver Mindset - Enriching Your Life and Business

In this episode of "The Sales Game with Josh McKay," I reflect on the importance of giving more than you receive, inspired by "The Magic of Thinking Big" and "The Go-Giver." These principles have helped me focus on providing value without expecting immediate returns, enriching both my life and business.I share personal insights on maintaining balance and enjoying the journey, emphasising that life is not a rehearsal—this is the main act. By introducing patience into my business approach, I aim to reduce stress and build a more enjoyable and sustainable venture.I also touch on the value of spending time in nature to clear my mind and the importance of enjoying what you do. A recent experience with potential employee turnover highlighted the need for patience and professionalism, and I discuss how tools like ChatGPT can help maintain a positive tone in challenging communications.Additionally, I recount my conversations with a fellow solar business owner in South Australia, illustrating the ups and downs of scaling a business and the importance of enjoying the process. The episode concludes with a reminder that different strengths and perspectives are what make the world work.Tune in for a thoughtful discussion on giving, patience, and finding joy in the entrepreneurial journey.

August 27, 20242 min

Days 96 to 100: Building an Autonomous Sales Team - Empowerment and Responsibility

I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally.I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular workouts and healthy eating, has been crucial for my overall well-being and stress management.I also touch on my current reading journey, highlighting insights from "Poor Charlie's Almanac" and the value of investing wisely. Emphasising the importance of enjoying the process rather than fixating on end results, I share how wisdom from books and personal reflections shape my approach to business and life.Tune in to explore how nature, mindfulness, and continuous learning contribute to a balanced and effective entrepreneurial journey.

August 20, 20247 min

Days 91 to 95: Pause and Reflect - Effective Strategies for Handling Business Challenges

August 13, 20245 min

Days 86 to 90: Ethical Sales and Team Culture - Keys to Long-Term Success

In this episode, we explore the strategic decision to avoid leveraging cash flow for rapid expansion, emphasising the importance of operating from a position of strength. We discuss maintaining a balanced approach to growth, ensuring stability before considering a move to the American market.With a focus on sustainable business practices, I break down the financial requirements and cost management strategies that keep operations running smoothly. I also share insights into keeping personal expenses in check to prioritise reinvestment into the business, highlighting my approach to meal prepping and avoiding lifestyle inflation.Join me as I delve into building a resilient solar business, the importance of ethical sales practices, and the balance between personal and professional financial management. Discover how to create a strong team culture and maintain focus on long-term success in the ever-evolving solar industry.

August 6, 202412 min

Days 81 to 85: Navigating Cash Flow Challenges - Tools for a Solar Business

I delve into the power of interest-free offers in today’s challenging economic climate. With rising interest rates and cost of living in Australia, customers are gravitating towards zero upfront cost and zero percent interest solar solutions.This approach tackles their financial burdens without adding more stress.I discuss our current marketing strategies, from door-to-door pitches to leveraging Facebook ads and exploring Google Ads. By solving a key problem—cost of living increases—without adding financial strain, we aim to build a recession-proof business.Additionally, I share insights into maintaining ethical sales practices, emphasizing the importance of customer-first service and long-term trust. This philosophy stems from my personal experience and conviction that selling with integrity is not only right but also more effective.I also touch on managing cash flow with tools like American Express and Trade Zone Credit, allowing for flexibility in a cash-intensive business.Recruitment remains a priority, focusing on hiring individuals who are a perfect fit for our team culture.Join me as I navigate the complexities of building a sustainable and ethical solar business, sharing strategies, challenges, and the importance of staying adaptable in a dynamic market.