JFDI — The Show for Freelance Social Media Managers

Hosted by The Two Lauras

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204

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Aug 2026

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About the show

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every week. Follow so you never miss one.

Listen to episodes

60 recent

August 18, 202615 min

201: How to be visible as a social media manager without burning out.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job." That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you. Hit play to hear → The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this) → What your content actually needs to do to make someone think "I need to hire this person" → Why your results are more powerful than your personality when it comes to getting clients → Where most social media managers are wasting their time Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

August 11, 202621 min

200: You asked... we answered! The celebration episode!

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode! Hit play to hear → The jobs neither of us expected would lead us into social media, years before it was ever a proper career → How a disagreement in a Florida swimming pool somehow turned into the business we run today → How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online) → Our thoughts on retirement And more! Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

August 4, 202624 min

199: This could add serious income to your Q4...

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be one of them. Hit play to hear → Why the thing that makes you nervous about trying this is proof you'd be brilliant at it → The skills you're already using every day that mean you can get going quicker than most. → The bare minimum you should charge once you add this to your services, and why doing this tends to keep clients longer than usual. Join the sprint here , and we'll walk you through everything in time for Q4!

July 28, 20269 min

198: Fix the pricing mistake that makes your social media services feel replaceable

Your pricing is probably doing you a disservice and losing you clients. Listen to hear: → The one question to ask yourself before your next discovery call. → Why the most popular pricing models might be putting your income at risk. → The three places to start repositioning yourself. → What the social media managers who will thrive in the next 12 months are doing. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

July 21, 202623 min

197: This massive Google update changes how social media managers should be thinking about content

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them. Hit play to hear → What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients → The three things worth auditing across your accounts and your clients' this week → How to turn this into a specific, measurable service line you can put on your next proposal Get more information on the Google update here Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

July 14, 202626 min

196: Need a new client? These 10 things will help fill the gap

Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now. In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing. Hit play to hear → The first thing to do the moment you've got capacity. → The move that converts way faster than chasing cold leads. → How to bring in some quick cash while you wait for those slower long-term clients to land Drop us a DM on Instagram saying "196", and we'll send you a detailed checklist to make these steps even easier! Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

July 7, 202621 min

195: Stop your AI sounding generic: the second brain every social media manager needs

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain. It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking. Listen to learn → Why social media managers need a second brain more than anyone else on the planet → The boring setup step you shouldn't skip (but probably have) → Why using AI in your business means you should be charging more, not less → What goes into a second brain, and where to keep everything.

June 30, 202618 min

194: Why Niching Down Isn't What Social Media Managers Think It Is

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer. Hit play to hear → What being clear and consistent with your messaging does for your rbusiness → Why a smaller, niche audience can land you better-paying clients than chasing a big broad one → How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever) → Why "I work with small businesses" isn't a niche, and the question to ask yourself instead Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

June 23, 202626 min

193: Atomicon 2026: the biggest takeaways for freelance social media managers

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that. Hit play to hear: → The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up → What the latest research says about trust, and why your clients need a human face out front more than ever. → The simple rule everyone should adopt for using AI → Three things every social media manager should start doing with AI right now (none of them is technical) Useful links: Using AI to write your processes Get your 2027 Atomicon tickets (see you in Manchester?) Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

June 16, 202629 min

192: What freelance social media managers can learn from this year's biggest social media launches

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget. We're 'yapping' about: → How these launches both sold a feeling rather than features. → Launch mechanisms you could steal (and how to get buy in from people) → A sneaky way to get people to market your business for you. → The real reason people were so invested in these launches Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.