JFDI — The Show for Freelance Social Media Managers

Hosted by The Two Lauras

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212

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Oct 2026

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About the show

You built a business doing social media for clients. The goal was freedom, good money, and work you actually enjoy. What you got was six clients paying £400 a month, a laptop that never fully closes, and the creeping suspicion that everyone else has figured something out that you haven't. That's exactly why JFDI exists. Every week, The Two Lauras — Laura Moore and Laura Davis — give freelance social media managers the honest, practical advice that actually moves the needle. How to charge more without losing the clients you've got. How to stop working evenings for people who treat your invoice like a suggestion. How to use AI to work smarter without it eating your soul. How to build a freelance social media business that pays you properly and doesn't make you want to dust off your old CV. We've got nearly 30 years of marketing experience between us, and we've been building successful freelance social media businesses long enough to have seen every trend, algorithm change, and industry shake-up coming. We know what works, we know what's nonsense, and we're not shy about telling you which is which. JFDI stands for Just F***ing Do It. And that's the energy here. New episodes every week. Follow so you never miss one.

Listen to episodes

60 recent

October 20, 202618 min

210: What actually happens when you stop figuring it all out alone?

Running a freelance social media business can mean making every decision on your own. What should you charge? Is this new service a good idea? Why isn’t anyone booking your power hour? And when a client leaves, do you really have to find another retainer to replace them? In this episode, Laura shares what happens when you bring those questions to people who understand your business. You’ll hear about members who asked for a second opinion before sending a proposal, got help selling a new offer, and found ways to earn beyond ongoing management. You’ll get a real feel for the conversations happening inside our membership. The membership is OPEN - Join us today and get in for our November JFDI month, where we’re helping you build a VIP service to get sales before Christmas! Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

October 13, 202616 min

209: They say proposal is “too expensive”. What do you say next?

You’ve sent a proposal you’re happy with. Then the reply lands: “Thanks, but it’s too expensive.” Do you leave it there? Offer a discount? Start questioning every pricing decision you’ve ever made? In this episode, Laura talks through what “too expensive” might actually mean, the conversations worth having before you write someone off, and how to offer a different way to work together without cutting the fee for your original service. She also covers what to put in place before the proposal so the price is less likely to come as a shock. If you’re relying on monthly management as your only offer, this one is especially worth a listen. Want to explore services you could sell beyond retainers? Join our free live Beyond Retainers masterclass: https://thetwolauras.com/masterclass Everyone who attends live will also get a tool to help identify which service could fit their business. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

October 6, 202622 min

208: The High-Ticket Funnel That Stops Good Leads Slipping Through the Cracks

In this episode, Laura takes you behind the scenes of a simple high-ticket sales funnel you can use for social media management, ads management, VIP days and other higher-value services. You’ll hear how a simple system like this works, how to set it up, and what the experience is like from a customer's perspective. If you sell anything that requires a bit more consideration than clicking “buy now”, this is one to listen to. And if you want to build a freelance business that isn’t completely dependent on retainers, join us for our next free live masterclass: Beyond Retainers grab a spot at thetwolauras.com/masterclass Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram. Mentioned in this episode: Listen to Secrets Of Social Media Managers Listen to Secrets Of Social Media Managers Success Stories Of Social Media Managers

September 29, 202619 min

207: Stop posting these 3 things if you need a social media management client

Plenty of freelance social media managers are showing up every day, posting on social media, and still not getting enquiries about their social media management services. And it's probably because you're making the same three mistakes we see all the time. Hit play to hear → The three types of content that put off the businesses you want to hire you. → Why the most popular content for SMMs actually pulls in the wrong crowd, and a small tweak to flip it. → How to create case study content without asking your client for a single thing If you want to start creating content that sells, listen to Screw the Algorithm , our audio training that helps you stop creating content for the algorithm and start thinking about content differently. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

September 22, 202617 min

206: If Your Biggest Client Left Tomorrow, Would Your Business Be Okay?

Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you? This episode is a stability check for freelance social media managers who've never actually stress-tested what happens if their biggest client walks. Listen to hear → The client myth that makes freelancers feel safer than they actually are → The three-part framework that determines how fast you could recover if your biggest client walked tomorrow → The two-week test that shows exactly how reliant your business still is on you (most freelancers have never actually run it) Drop us a DM on Instagram saying "206" for an AI prompt to run the full audit on your business. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

September 15, 202622 min

205: 7 Things I Use AI For That Have Absolutely Nothing to Do With Writing Content.

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week. Listen to hear → Questions we put to AI to make us less likely to fail. → The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI) → How AI helps us with client conversations (without just asking it to write us a script) We also talk about Callan Faulkner's AI Employee Bootcamp. We're attending this bootcamp again this autumn, and we'd love you to join us (it's so good). All the details are here along with details of a gift we're giving to VIP ticket holders. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

September 8, 202622 min

204: How to generate content ideas for any business in any niche

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer. This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking! Listen to learn → Conversations happening in your client's business that can write your content for you → How to pull ideas out of clients without asking the one question that shuts them down (or has them questioning why they're hiring you) → Why sharing reviews as they are isn't the only thing you should do when someone says nice things about your clients. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

September 1, 202623 min

203: How to stop being 'just' a social media manager and start being the strategist clients can't replace

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace. Hit play to hear → How longer-term thinking makes a client see you as a strategist → The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace) → What most social media managers have never looked at, and why you should start. → Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked again We're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.

August 25, 202616 min

202: Should you be offering a Threads management service?

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026? Press play to hear: → What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients. → Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform. → How to scope and price Threads work properly for profit and success. → Which types of clients are getting the best results from Threads right now, and where the real retainer opportunity sits. Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.

August 18, 202615 min

201: How to be visible as a social media manager without burning out.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job." That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you. Hit play to hear → The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this) → What your content actually needs to do to make someone think "I need to hire this person" → Why your results are more powerful than your personality when it comes to getting clients → Where most social media managers are wasting their time Join the membership!! The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras and come continue the conversation on Instagram.