Jewellers Academy Podcast

In this week’s episode of the Jewellers Academy podcast, Jess and jeweller Kelly Twigg dive into the often underappreciated craft of polishing and finishing jewellery. Drawing on Kelly’s experience from the Diploma in Silver Jewellery, they explore the techniques, tools, and creative choices that bring a piece to life. From filing and sanding to hand polishing and finishing styles, this conversation covers the essentials for jewellers at all levels. You’ll learn why quality tools matter, how different finishes influence the final look, and what safety measures are crucial in your workspace. Whether you’re refining your skills or just getting started, this episode offers practical insights and inspiration to enhance your jewellery-making journey.   Key takeaways: Finishing is a skill developed over time with experimentation and care. High-quality files and tools make a noticeable difference. Hand polishing often offers more control and better results than machine polishing. Choosing the right finish is a creative decision that shapes your piece’s identity. Proper magnification can help achieve a flawless result. Patience is essential—rushing the process rarely ends well. Safety in the workshop should always come first.   If you’d love to really hone your polishing skills and take your jewellery to the next level, check out our brand new course: Polishing and Finishing Masterclass This course is designed to cover finishes, techniques and tools for upping your polishing game. Covering Filing - The finish you get on your jewellery starts with the fundamentals. Learn how to use different files to prepare your metal for polishing. Finishes - There are so many amazing finishes you can achieve for your jewellery and each gives a very different look to the same piece. Learn how to achieve a mirror finish, a satin finish and a frosted finish on your jewellery creations. Polishing gemstone set jewellery - Get tips on how to polish your gemstone jewellery so the jewellery shines as bright as the stones. Tips for cleaning up wax casting Polishing tools - There are lots of tools you can use for polishing. You don’t need them all! This course gives you a run down of the most popular tools and how to use them including: pendant motor with 3M radial disks, split pin mandrels, burrs and polishing mops barrel polisher/tumbler bench polisher ultrasonic jewellery cleaner This course is currently available with 50% off in our launch sale, but only until Wed 28th May 2025 so don’t wait! https://www.jewellersacademy.com/polishing-and-finishing   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week’s episode of the Jewellers Academy podcast, Jessica Rose dives into what it really takes to build a sustainable and fulfilling jewellery business - one that can eventually replace your day job. From mastering your finances and identifying bestsellers to setting realistic salary expectations, Jessica shares practical insights and strategies for making the leap into full-time entrepreneurship. You’ll learn why staying under the VAT threshold can benefit small businesses, how strong profit margins keep your business sustainable, and why continuous learning and creativity are key to long-term success. Whether you're just starting out or looking to take your business to the next level, this episode offers valuable advice, honest reflections, and encouragement for every step of the journey.   Key takeaways: Why financial management is the backbone of a sustainable business The power of having a reliable bestseller How community, creativity, and training fuel business growth What to expect when transitioning from a day job to running your own jewellery business   If you’d like to know more about this, I’d love you to join me for a FREE online webinar: 10 Steps To Building A Jewellery Business You Can Leave Your Job For - free webinar I am going into more detail about the steps to take and the milestone moments. When? Monday 19th May 2025 at 8pm (BST) UK time. Click the link below and add your email address to ensure you get all the details you need to join me live. https://mailchi.mp/0a127274479d/10-steps-to-building-a-jewellery-business-you-can-leave-your-job-for Whether you currently make jewellery for a hobby, sell it as a side hustle or have an established business that you want to scale up - the dream of making your passion your full-time job IS achievable and I will explain exactly how. I can’t wait. With love Jess x I hope you can join me live but if not, do still register in order to receive the replay. Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week’s episode of the Jewellers Academy Podcast, host Anna Campbell chats with jeweller and shop owner Tori Foster to talk about the real journey of opening a jewellery shop — the trials, the joys, and everything in between. Tori shares how she made the leap from maker to shop owner, revealing the ten things no one tells you about setting up and running a jewellery store. From learning that things won’t always go to plan to discovering the hidden benefits of having a creative haven, Tori offers insights for any jeweller dreaming of their own space. The conversation covers practical tips like researching local funding, navigating hidden costs, and dealing with the public — as well as the unexpected opportunities that come from having a shopfront, from commissions to community connections. Whether you’re dreaming of a bricks-and-mortar shop or just curious about the behind-the-scenes reality, this episode is packed with lessons, encouragement, and honest reflections to help you take your next big step.   Here’s what we cover in this episode: Why it never goes exactly to plan — and why that’s OK Local funding opportunities and how to prepare The hidden costs of shop ownership What it’s really like working with the public Why investing in yourself matters How set hours and a creative space can transform your work The unexpected perks of having a customer-facing workshop  And much more.   About Tori Foster Diploma graduate Tori Foster creates jewellery inspired by the beauty of nature and the magic of the night sky. Her pieces blend delicate designs with celestial touches, using natural textures and gemstones. Working from her studio in East Yorkshire, Tori crafts meaningful, wearable treasures and runs workshops, helping others discover the joy of making their own jewellery and exploring their creativity.   Online Jewellery Diploma Courses As discussed in this weeks episode, Tori has taken three Diplomas with Jewellers Academy. Year 1 - Diploma in Silver Jewellery Year 2 - Diploma in Fine Jewellery Year 3 - Advanced Jewellery Diploma You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment in June. https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week’s episode of the Jewellers Academy Podcast, we’re diving into all the exciting updates to our Diploma program. Join us as we explore the new projects, enhanced techniques, and fresh resources designed to take your jewellery-making skills to the next level. We share insights on the journey from beginner to skilled jeweller, with a focus on mastering polishing, finishing, advanced stone setting, and finding making techniques. Plus, we highlight the importance of recycling silver and introduce brand-new projects, including the much-anticipated solitaire ring as well as sea glass jewellery. You'll also hear more about the lifetime access students have to course materials, ongoing updates, and the powerful community support that makes the Diploma experience so special. If you're considering starting or growing your jewellery journey, this is your invitation to take the leap!   Check out our online Jewellery Diplomas Which Diploma is Right For Me? Take our 2 minute quiz   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode of the Jewellers Academy Podcast, Kim Thomson talks with goldsmith and educator Iris, whose unique journey through jewellery and cultural sciences has shaped two distinct jewellery brands and a passion for teaching. Iris shares how her creatively rich upbringing and formal training led her to a multifaceted career, balancing bespoke design with a commercial line, all while running hands-on workshops for aspiring makers. Covering the art of jewellery making, the value of continuous learning, and how the Jewellers Academy Silver Diploma helped Iris refine her skills and grow in confidence. This is an episode packed with wisdom, tips and inspiration.   Iris has completed our Diploma in Silver Jewellery and is currently completing the Diploma in Fine Jewellery. Find out more about all of our Diploma courses https://www.jewellersacademy.com/diplomas   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   About Iris In 2018, Iris Van Steenwinckel launched her jewellery brand, Iris Van Steenwinckel – Contemporary Jewellery, debuting with a collection inspired by her graduation project. Blending historic artworks and traditional jewellery techniques with a sleek, modern aesthetic, her early designs continue to influence her work today. Since then, her business has evolved to include one-day jewellery courses for beginners and a more accessible, commercial line called Nua Nua Jewellery. Juggling two brands and teaching means every day is full of creative variety—but never enough hours. Iris dreams of opening her own gallery, shop, and workshop space, where she can share her passion for jewellery with an even wider community.   LINKS https://www.irisvansteenwinckel.be/ https://www.nuanua.be/ https://www.instagram.com/irisvansteenwinckel/ https://www.instagram.com/nuanuajewellery/ https://www.facebook.com/irisvansteenwinckelcontemporaryjewellery/   https://www.facebook.com/NuaNuaJewellery/

In this special episode, Jessica Rose shares the exciting news about the opening of our brand-new sister school, Jewellers Academy Brighton. Located on the stunning south coast of England, this state-of-the-art jewellery training centre is now open for in-person workshops seven days a week. Whether you're based in the UK or abroad, this could be your opportunity to take your jewellery skills to the next level while investing in your business and yourself. With students already enrolling from the USA and Vietnam, this world-class training centre is quickly becoming a global destination for jewellers ready to learn, grow, and connect. Jessica, Anna Campbell and Sam Hudson talk through what’s on offer in 2025, including our popular 5-Day Intensives, Masterclasses, and our intensive Diploma courses designed with travelling makers in mind. Plus, discover why Brighton is the perfect creative coastal city to host your next jewellery adventure—and how it might be more accessible (and affordable) than you think.   Want to explore the courses mentioned? Here are the links Diploma in Silver Jewellery - Summer Intensive  Silver Jewellery - 5 Day Intensive Stone Setting - 5 day Intensive Tiara Wedding Ring Masterclass with April Dace Halo Set Ring Masterclass with Scott McIntyre Private Tuition Jewellers Academy Brighton   Jewellers Academy Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook      

In this episode of the Jewellers Academy Podcast, jeweller and tutor April Dace dives into the art and precision behind her Tiara Wedding Ring masterclass. With over a decade of experience in fine jewellery, April shares invaluable insights into bespoke design, stone setting, and how to craft bands that perfectly frame existing rings. From sketching with accuracy to selecting the right jewelry tools, she covers the must-know techniques and pricing strategies that help elevate both your work and your business. Whether you're new to jewellery making or deep into your journey, this episode is packed with practical advice on client communication, intuitive design, and growing your skills with confidence.   Fancy learning from April? Check out the Tiara Wedding Ring Masterclass https://www.jewellersacademy.com/tiara-wedding-ring Save now with the Masterclass Bundle https://www.jewellersacademy.com/masterclass-bundle   Learn more about April Dace https://www.aprildacejewellery.com/ Follow April on Instagram @aprildacejewellery   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

If you love hearing how other jewellers found their way into the industry, this episode is for you! This week, Elin Horgan chats with Ruth and Brendan from I Am Acrylic, a duo who never planned to be jewellers but found themselves falling in love with the craft. Trained in fine art, they stumbled into jewellery-making after experimenting with acrylic scraps and a fret saw. What started as a creative experiment grew into a thriving business, with independent shops and even celebrities like Angelina Jolie and David Schwimmer snapping up their work. In this episode, they share their journey of hand-cutting every piece (despite the rise of laser cutting), the joys of selling at markets, and the power of connecting with fellow makers. They also discuss how running workshops helps them stay connected to their craft and community. If you’re inspired by real-life jewellery journeys, listen now to hear how I Am Acrylic built their business with creativity, passion, and a hands-on approach.   I Am Acrylic on Instagram I Am Acrylic website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them. From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision. If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you.   The 10 Mistakes - Summary Underestimating the cost of materials Not updating your prices regularly Undercharging for your own time Comparing yourself and your pricing to other jewellers Lowering your pricing to get sales Not accounting for all the extras e.g. hallmarking, packaging, postage etc Over discounting to attract sales Blaming yourself if you don’t get it right first time Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery Confidence and not taking action to get your pricing right   Learn how to price your jewellery for selling directly to the customer, wholesale and fine jewellery in the FREE How to Price Your Jewellery for Profit Masterclass. Covering everything you need to know as well as spreadsheets that calculate your prices for you. Enrol now free: https://www.jewellersacademy.com/pricing   Also mentioned in this episode: The Jewellery Business Starter Kit - perfect for you in your first year of business Jewellers Academy Brighton   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook

In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence.     If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   Find out more about Aime and Studio Cotton StudioCotton.co.uk  Studio Cotton on Instragram