
S4 E4: Lucy Werner
Back in 2023, not long after I’d left my teaching job behind, launched my interior design business and was starting out here on Substack, I came across the wonderful Lucy Werner. As a newly initiated business owner, Lucy was the PR guru I didn’t know I needed. I became a member of her paid community almost immediately and haven’t looked back since. Lucy has been through the mill - not least when she lost her entire Substack publication and rose like a phoenix from the ashes with a newer, better version over on Ghost. You will have to listen to find out more! “ One of my mantras in work is consistency and delusion. I think you need to set big delusional goals so that you over-index yourself ” - Lucy Werner Links and Mentions * The Hype Newsletter : Lucy’s newsletter and community for self-employed creatives, founders, and freelancers who want to get seen and get paid, in a way that feels good. I absolutely love Lucy’s strategies, live sessions, directories, pitching guidance, real opportunities, and complete honesty. I highly recommend! * Hype Yourself: A no-nonsense PR toolkit for small businesses - Lucy’s first book * Brand Yourself: A no-nonsense brand toolkit for small businesses - Lucy’s second book which she co-wrote with her husband Hadrien Chatelet * No-Nonsense PR by Lucy Werner * Lucy Werner PR on Instagram * Lucy Werner on LinkedIn * Lucy Werner PR on Pinterest (some of the links above are affiliate links which mean I will earn a small amount of commission if you purchase 🙏🏻) A note from Hannah I’m aware that those in the thick of a career change, who have left a job or taken a pay cut, may not have the means to pay to listen and so the Creative Career Change podcast will always be free to all subscribers. I hope the conversations may inspire positive change and the pursuit of creativity and balance. I’ve created the resource that I wish had been available to me several years ago when I felt trapped by my job. Making this podcast is a labour of love and I do everything myself. This includes finding guests, researching, recording the conversation, editing and mixing. I even composed the intro and outro music myself. By becoming a paid subscriber, you help to ensure I can continue to record new episodes and make the Creative Career Change podcast available to all who might be inspired by it. Alternatively, if you’d prefer to make a one-off contribution to the podcast you can buy me a coffee here . I’m hugely grateful for all and any contributions! Thank you. Hannah x This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit chezhanny.substack.com/subscribe















