The Sales Advantage Podcast

Hosted by Dawn Grooters

Business

Website RSS feed

Episodes

181

Latest episode

Jun 2026

Language

EN-US

About the show

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

Listen to episodes

60 recent

June 16, 2026Episode 1818 min

You Can’t Force the Sale, But You Can Faithfully Show Up

Sales can feel emotionally exhausting when you carry pressure, uncertainty, and the fear of results slowing down. In this episode of The Sales Advantage Podcast, I talk about the emotional side of sales, why trying to force outcomes creates stress, and how faith, consistency, and trusting the process can completely change the way you work.We discuss:Sales stress and fear of uncertaintyTrying to control customer decisions and resultsThe importance of faith, surrender, and consistencyWhy adding value matters even when results are delayedIdentity beyond sales performanceHow Hybrid Sales helps create steady customer connection and follow-upThis episode is a reminder that sales is often about planting and watering consistently while trusting that growth takes time.👉 Learn more about Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage“Your job is to plant and water. You cannot force growth overnight.”Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

June 9, 2026Episode 18010 min

How AI Can Save Sales Reps Hours Every Week

Artificial Intelligence is everywhere right now, but what does it actually mean for sales reps?In this episode of The Sales Advantage Podcast, we cut through the hype and explore practical ways sales reps, sales managers, and business owners can use AI to save time, stay organized, and focus on what matters most: building relationships and generating sales.You'll learn how AI can help with:Drafting customer emails and follow-upsCreating customer outreach ideasTerritory planning and prioritizationSummarizing promotions and product launchesManaging CRM notes, tasks, and customer activityCreating social media contentAnalyzing sales reports and customer dataOrganizing spreadsheets and identifying sales opportunitiesWe also discuss the cautions of AI, including why you should learn the fundamentals first, how to verify information for accuracy, and why AI should support relationships rather than replace them.The sales professionals who learn how to leverage AI today will have a significant advantage tomorrow—not because AI replaces great sales skills, but because it frees up more time for meaningful customer conversations.If you're curious about how AI can help you work smarter, improve productivity, and grow sales without losing the human side of selling, this episode is for you.👉 Learn more about Hybrid Sales Advantage® and CRM Advantage at: https://www.brokenvesselsales.comAI won't replace great salespeople. But great salespeople who learn to use AI wisely will have a major advantage.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

June 2, 2026Episode 17910 min

How To Win Sales During Summer Show Season Even If Buyers Don’t Attend

Summer market season feels different this year, and the shift of Atlanta Market from July to June is changing buying timelines, travel plans, and customer behavior across the industry. In this episode of The Sales Advantage Podcast, we talk about what these changes could mean for sales reps, vendors, retailers, and agencies—and how to adapt strategically instead of reacting emotionally.Rather than panicking about attendance, this episode focuses on paying attention to customer behavior, identifying patterns, and learning how to support buyers whether they attend market or stay home.In this episode, you’ll learn:How changing trade show schedules may impact buyer behavior and order timingWhy great sales reps study customer patterns instead of jumping to conclusionsStrategies for working with buyers before, during, and after marketHow to support customers who choose not to attend trade showsWhy follow-up matters more than ever during show seasonHow curated recommendations and virtual support help customers make buying decisionsWhy trade shows are now just one part of the customer journeyThis episode also explores how Hybrid Sales helps sales reps stay connected year-round through phone calls, follow-up systems, CRM organization, and intentional customer outreach—whether customers attend market or not.👉 Learn how to build a stronger Hybrid Sales strategy inside Hybrid Sales Advantage™https://www.brokenvesselsales.com/hybridsalesadvantageTrade shows may evolve, but relationships, follow-up, and adding value will never go out of style.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

May 26, 2026Episode 17830 min

Building Connections, Skills, and the Future of the Industry with The Claxton Collective

In this episode of The Sales Advantage Podcast, I sit down with my dear friend, Kate Duff to talk about an exciting community designed to strengthen relationships, develop skills, and create more opportunities within the gift, wholesale, and sales industry: The Claxton Collective.We discuss:Who The Claxton Collective is forWhat members gain access to inside the communityHow connection and collaboration help professionals growWhy developing skills and industry relationships matters more than everHow communities like this can help attract and support the next generation entering our industryThis conversation is all about growth, support, networking, and creating an environment where people can learn from one another while building meaningful business relationships.Whether you are a sales rep, wholesale brand, agency, consultant, service provider or someone looking to grow your career and connections in the industry, this episode will show you why investing in community can be a game changer.👉 Learn more about The Claxton Collective and join here: https://the-claxton-collective.mn.co/landing/Building relationships and growing your skills is not optional in today’s business world. It is the advantage.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

May 26, 2026Episode 17710 min

The Sales Math No One Talks About: Why Hybrid Sales Wins

What actually creates more revenue in sales today: inside sales, road appointments, or a hybrid approach?In this episode of The Sales Advantage Podcast, I break down the real numbers behind three common sales models and reveal why Hybrid Sales consistently produces the strongest results. We walk through real sales math comparing inside sales calls, appointment-based selling, and a hybrid strategy that blends both.You’ll learn how:Inside sales creates volume, frequency, and consistent follow-upTraditional appointments generate larger orders but are limited by timeHybrid Sales combines customer reach with relationship depth to maximize revenueSmall phone orders add up faster than most reps realizeAnnual revenue differences can add up to tens of thousands of dollars each yearI also share a real story of a sales rep who implemented Hybrid Sales Advantage® and increased her sales by 50% year over year in just the first three months by changing how she worked and not by working more.In this episode, we explore:The hidden math behind sales activity and revenueWhy “more miles” does not always equal more salesThe limiting beliefs that keep sales reps stuck in outdated habitsHow Hybrid Sales creates more conversations, better follow-up, and sustainable growthIf you want to understand the real economics of your territory and learn how to make more money without burning yourself out, this episode will change how you think about sales.👉 Learn how to build your own Hybrid Sales strategy inside Hybrid Sales Advantage®🔗https://www.brokenvesselsales.com/hybridsalesadvantageYou do not need more miles. You need more conversations.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

May 12, 2026Episode 1768 min

The Data the Industry Is Missing

Most companies have sales data. Most sales reps have customer information. But there is one critical piece missing that connects everything together: activity data.In this episode of The Sales Advantage Podcast, I break down why the sales industry is missing one of the most valuable forms of information available and how a CRM helps capture the activity that actually drives revenue.You may know: who your customers are, what they ordered, and how much they spent.But do you know:When the last appointment happened?What was discussed during the last phone call?How many follow-ups were made?Whether messages were left or emails were opened?What activity actually led to the sale?Without activity data, sales teams are left guessing. You can see the outcome, but not the actions that created it. This episode explores why tracking customer engagement through a CRM is a game changer for sales reps, companies, agencies, and the industry as a whole.In this episode, you’ll learn:What activity data is and why it mattersThe missing connection between customer data and sales resultsWhy relying on memory, spreadsheets, and notebooks creates blind spotsHow CRM activity tracking improves follow-up, visibility, accountability, and revenue growthWhy companies that understand activity data can repeat what works and improve what doesn’tIf you want to stop guessing and start understanding what truly drives sales, this episode will change how you think about CRM and customer relationships.👉 Learn how to organize your sales process and capture the activity that drives results with CRM Advantagewww.brokenvesselsales.com/crmadvantageSales data tells you what happened. Activity data tells you why.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

May 5, 2026Episode 1759 min

Windshield Math: What Is Driving Really Costing You?

How much time do you spend behind the wheel each week? In this episode of The Sales Advantage Podcast, I walk you through a powerful exercise called The Windshield Math Exercise to reveal the true cost of windshield time and why traditional road sales may be limiting your growth.Many sales reps spend 15 to 20 hours per week driving, which can add up to nearly 80 hours a month spent in the car. That is two full work weeks that could be used for customer conversations, follow-ups, reorders, appointment setting, and building stronger relationships.In this episode, you will learn:How to calculate the real impact of windshield time on your salesWhy driving feels productive but conversations create revenueHow opportunity cost affects your customer reach and incomeThe limiting beliefs that keep sales reps tied to old habitsWhy hybrid sales helps you connect with more customers while spending less time on the roadHow blending phone calls, CRM organization, and strategic travel creates better resultsI also explain why the goal is not to visit every customer, but to reach every customer, and how Hybrid Sales helps sales reps increase efficiency, save time, and create more sales conversations.If you are ready to rethink how you spend your time and stop relying on miles to create revenue, this episode will challenge how you view productivity in sales.👉 Learn how to build a smarter, more profitable sales strategy inside Hybrid Sales Advantage®www.brokenvesselsales.com/hybridsalesadvantageThe money you are looking for is not in more miles. It is in more conversations with all your customers.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

April 28, 2026Episode 1748 min

The First 5 Days of the Month Determine Your Entire Month

Most sales reps don’t have a sales problem, they have a start-of-the-month problem. In this episode of The Sales Advantage Podcast, I break down why the first five days of the month are critical to your success and how front-loading the right activities can completely change your results.If you’ve ever felt like you’re playing catch-up all month, recreating emails from scratch, missing follow-ups, or only reaching a small portion of your customers, this episode will show you a better way to work.We talk about how to use the beginning of the month to:Create email templates that save hours of time each weekSend promotions to all your customers early so they can make informed buying decisionsBuild a clear plan that gives your follow-up purpose and directionReduce stress, increase productivity, and create consistent sales momentumI also address the limiting beliefs that keep sales reps stuck in reactive habits and why making time at the beginning of the month actually gives you more time, more customer connections, and more revenue.If you want to stop scrambling and start building momentum, this episode will help you reset how you work.Learn how to create systems, templates, and consistent customer outreach inside Hybrid Sales Advantage®https://www.brokenvesselsales.com/hybridsalesadvantageStart strong. Stay consistent. Build a better month.Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

April 21, 2026Episode 1736 min

What Happens When Life Disrupts Your Sales Routine

Life does not wait for a convenient time to interrupt your sales routine. In this episode of The Sales Advantage Podcast, I talk about what really happens when illness, family responsibilities, unexpected events, or major life changes disrupt the way you work.Most sales reps rely heavily on travel, in-person appointments, and being on the road. But when life limits your ability to do those things, it can leave you feeling stuck, overwhelmed, and unsure how to maintain your income or stay connected to your customers.In this episode, I share my personal experience of navigating a life-changing event that forced me to rethink how I sold, along with lessons learned from real situations like injuries, family emergencies, and even the impact of the pandemic on sales routines.You will learn:Why relying only on traditional road sales creates riskHow life disruptions can affect your sales, income, and relationshipsWhy learning new sales methods now prepares you for the unexpectedHow hybrid sales creates flexibility so you can keep working no matter your circumstancesIf you want a sales strategy that supports your life, not competes with it, this episode will help you think differently about how you work.Learn how to build a flexible, sustainable sales system with Hybrid Sales Advantage®https://www.brokenvesselsales.com/hybridsalesadvantageLife will interrupt your routine. The question is, will you be ready?Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

April 14, 2026Episode 1727 min

Your Customers Didn’t Say No, You Just Didn’t Follow Up

Most sales are not lost because customers say no. They are lost because there was no follow-up. In this episode of The Sales Advantage Podcast, I break down one of the most common and costly sales mistakes... missed follow-ups, and how they quietly impact your revenue, relationships, and confidence.We talk about why follow-ups get missed, how trying to manage everything in your head leads to forgotten opportunities, and the real cost of not having a system in place. I also address the limiting beliefs that keep sales reps from getting organized and why relying on memory is not a strategy.In this episode, you will learn:Why missed follow-ups lead to missed orders and lost revenueHow lack of follow-up impacts customer trust and relationshipsThe mindset shift needed to stop relying on memory and start using systemsThree simple steps you can take today to improve follow-up, even without a CRMIf you want more consistent sales, stronger customer relationships, and less stress in your day-to-day work, this episode will show you how to start making that change.👉 Ready to stop missing follow-ups and start closing more salesLearn how to build a follow-up system inside Hybrid Sales Advantage®https://www.brokenvesselsales.com/hybridsalesadvantageDon't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to Inside Gift & Home 🎧