
Banijay Rights on MIPCOM, Monetisation and the Future of Global Distribution
On this episode of Inside Content, Toby Russell, CEO at 3Vision, is joined by Matt Creasey, Senior EVP Worldwide at Banijay Rights. They discuss the integration of Banijay Rights and All3Media International, what greater scale means for the combined business, and what buyers are looking for ahead of MIPCOM. Matt also explores the changing economics of scripted distribution, the growing importance of monetisation across YouTube, AVOD and FAST, and why deep content libraries are becoming increasingly valuable. The conversation also covers opportunities around sports content, consolidation across the international distribution market, and why distributors remain central to financing, monetising and extending the life of content. Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our TV industry insights mailing list . About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ Get in touch ➡️ Visit our website ➡️ Follow us on Linkedin


