Frontline to MD: AJ Moreland on Leading the Unconventional Way
AJ Moreland came to MedTech the long way round. He spent the first half of his working life on the frontline as a firefighter and paramedic, then moved to Australia and decided it was time for something different.He started as an account manager at B. Braun, found his footing, and moved to Dräger - where he spent eight years and ultimately became Managing Director for the Pacific Region.In this episode, AJ shares:The needle decompression story: Midway through his paramedic career, AJ's mentor - a US Air Force captain and doctor - sent him alone into radiology to perform a needle decompression on a decompensating patient. What AJ didn't know: his mentor had called the ICU and sent six resident doctors down to watch. You have it. You just need to believe in yourself. That moment became the foundation of AJ's leadership style - find the capability people don't know they have, and put them in the room to prove it.Imposter syndrome at speed: AJ's rise from account manager to MD was fast. Looking back, he estimates he was burning 30% more energy than he needed to - trying to prove he deserved to be in the room. Who was I even trying to prove it to? Naming that pattern was a turning point.Self-awareness is only the first step: Knowing your blind spots is not enough. Some people get stuck there. They don't do the work on what to do about it. The real hard work is step two.Leadership is a torch, not a spotlight: Early in his career, AJ received feedback that he was unintentionally dominating meetings - not from ego, but from drive. The phrase that reframed everything: leadership is not a spotlight. It's a torch. Raise it high so others can see. He still negotiates with himself on this. Every meeting.Fast decisions and the cost of delay: AJ believes over 90% of decisions should be made quickly. Delay doesn't protect the outcome - it costs the people waiting. If you're slow, you'll cost the business more than you would by making a swift call with possible failure.Failure as clay: AJ doesn't frame failure as something to avoid - it's the material that shapes you. Attempt 40 things with the right mindset and you'll get 30 or 35 right. Versus trying to perfect 10.The 4:30am ritual: AJ used to be a night owl. Now he's in bed by 7:30pm, up at 4:30am, 15 minutes of mindfulness, a coffee - and sometimes his son Cooper joins him for a baby hot chocolate. That window is where he sets the tone.Finding mentors that push, not just support: Find the ones who push you into the uncomfortable more than they comfort you. You may not recognise them as a mentor straight away. But in time, you'll see the feedback they gave you was a gift.What do you want to do?: When aspiring leaders ask how to get ahead, AJ turns the question back. Not what title do you want - but what do you want to do? Answer that first. Then find mentors who resonate with that why.LinkedIn and the candidate who found Dräger because of a post: AJ has a love-hate relationship with social media. But he's seen its impact firsthand - a finalist candidate once told him she'd been following his LinkedIn for years and had always planned to apply to Drager when she was ready. I will now get a restraining order. Authenticity travels further than you think.AJ's story is a masterclass in knowing yourself, doing the work, and leading people - not from the front, but from alongside.




