B2B Branding & Marketing by Bejoy Peter

Hosted by Bejoy Peter

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Latest episode

Nov 2025

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EN-US

About the show

With an experience of over 20 years, I help engineering and manufacturing companies implement modern marketing programs that deliver meaningful business outcomes through definitive brand strategy, marketing automation, and lead generation systems, transforming their digital footprint - globally! Write to me at bejoy@VisionKraft.com to engage further...

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20 recent

November 14, 202526 min

The Write Inheritance: How Words Build Legacies

Send us Fan MailIn this inspiring episode of The Write Inheritance, industrial marketer Bejoy Peter sits down with Ramesh Natarajan, well-known author and battery industry expert to explore the powerful connection between writing, influence, and legacy.From factory floors to life as a best-selling author, Ramesh shares how his journey through the world of batteries sparked stories that charge minds and move hearts. Together, Bejoy and Ramesh unpack the creative process, the discipline of writing amidst demanding careers, and why every professional - no matter their field - has a story worth telling.Expect witty insights, honest reflections, and a few “aha” moments that will make you rethink what your words can leave behind.Because in the end, ideas fade but what you write, lives on.Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

March 12, 202518 min

Does SPATIAL BRANDING mean - no compromise!

Send us Fan MailIn this episode, host Bejoy Peter sits down with spatial branding expert Tanishqa Jagtap to explore the art and science of creating immersive brand experiences through physical spaces. From retail environments to corporate offices, Tanishqa shares insights on how spatial branding influences customer perception, enhances engagement, and reinforces brand identity. Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

March 14, 202422 min

In Conversation with Tanvi Pinjarkar on BRAND MANUALS

Send us Fan MailWelcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals.Join Tanvi and Bejoy as they explore the significance of brand manuals in shaping the identity and messaging of a brand. From establishing visual guidelines to rendering a pride of association, they dissect the essential components that make up a comprehensive brand manual.Whether you're a seasoned marketer seeking to enhance brand consistency or an entrepreneur looking to establish a strong brand identity, this episode offers invaluable insights. Tune in as Tanvi Pinjarkar and Bejoy Peter share their expertise and experiences, shedding light on the transformative power of brand manuals.Don't miss out on this enlightening conversation on brand manuals...Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

February 12, 202419 min

Grow Your Business With SEARCH ENGINE OPTIMISATION

Send us Fan MailJoin Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimising content, they explore the fundamental principles and advanced techniques that can elevate your digital presence. Whether you're a seasoned marketer or a budding entrepreneur, this conversation promises valuable insights and actionable tips to navigate the ever-evolving terrain of SEO and stay ahead in the competitive online landscape. Tune in and embark on a journey towards unlocking the full potential of your online endeavours!Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

May 30, 202316 min

In Conversation with Agrim Yog on enabling BUSINESS INTELLIGENCE

Send us Fan MailBusiness intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity. In this episode, I am in discussions with Agrim Yog a professional with over of a decade of marketing experience coupled with a great acumen in information technology. We hope our discussions serve as a conversation started in the field of Business Intelligence (BI) and the tools that drive the same.Do share your feedback with me on bejoy@VisionKraft.com or speak to me on 9850555795 Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

January 25, 202318 min

Milestone Episode on BOOK LAUNCH for Industrial Marketing

Send us Fan MailThe industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the brand. The contents of this book will help business owners and decision-makers engage with marketing agencies, consultants and internal communications teams in more practical ways than ever.Hope this episode adds value to your business and professional excellence. Do share your feedback with me on bejoy@VisionKraft.com...Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

January 21, 202337 min

Securing Brand TRADEMARKS, REGISTRATION and PATENTS - Bejoy Peter in Conversation with Manali Bidkar and Parimal Jadhav

Send us Fan MailSmall business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations. Brand logos are the most obvious and most commonly trademarked items for small businesses. But you can also trademark words, symbols, packaging, and even sounds. Trademark assessment is a case-by-case basis, so if you have a question about whether part of your brand identity is trademark-worthy, then this episode is for you...I am in discussions with Manali Bidkar and Parimal Jadhav as we touch upon various touchpoints that you can leverage upon through your journey of growth. You may get in with Parimal on his email parimal@cs-jma.com to engage further. Do share your feedback with me on the episode, at bejoy@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

October 26, 202231 min

ENABLING SALES In Your Enterprise - Bejoy Peter in Conversation with V Ravichandran

Send us Fan MailV. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and then moved to sales in 1998. Subsequently, he managed the Pan India marketing and training operation, primarily focussing on increasing sales and channel management at CNH Industrial, a multinational Organisation. His book '7 Value Drivers for Success in Sales' is a best seller, and is read by Sales Professionals throughout the B2B domain.Ravichandran has traveled extensively throughout India, enriching his understanding of market behavior. He has acquired deep knowledge of the customers’ inner drives and motives. He has personally designed and delivered over 100 sales training programs. Ravichandran won a gold medal from IIFT Delhi for his Executive Diploma in Industrial Marketing & a Certified Sales Coach from Erickson Coaching International.I hope this conversation adds value to your business. I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

September 2, 202226 min

An ORGANISATION'S GROWTH STORY Driven by Sales Engineers

Send us Fan MailIndustrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information, and beating around the bush, in a heartbeat. These professionals tend to enjoy the content that is concise, accurate, and to the point, which requires solid technical know-how.That’s why industrial manufacturing companies engaging in inbound marketing, should be involving their engineers in content creation. It is a proven effective way to deliver the type of specialized content required to build trust and resonate with your target audience. This will boost the effectiveness of all marketing materials, from blog posts and website content to brochure ad copy.Using an engineer’s perspective, a company will appear more trustworthy and effective when sales and marketing materials are based on solid technical foundations. In this episode, I am in conversation with Agrim Yog knowing his growth story as a Sales Engineer while aligning his goals by leveraging the power of digital marketing technology.Do share your feedback with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

August 8, 202236 min

FUELLING GROWTH in the Battery Manufacturing Businesses by Digital Marketing

Send us Fan MailI am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery Manufacturing Machines.What started as short interactions on Quora led him to adopting new-age marketing especially in his role as Director in UNIK, and now an Influencer mentoring the battery industry through his media-to-market acumen. Today Ramesh is among the most sought Battery Expert & Coach and his seminars, videos, podcast, and best-selling book are integral to what makes branding & marketing a real thing.Visit, https://linktr.ee/rameshnatarajan to connect with Ramesh Natarajan.If you would like to share your experience as a podcast episode on how you integrated Branding & Marketing into your business, do write to me at bejoy@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

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B2B Branding &amp; Marketing by Bejoy Peter