In Your Dreams

Hosted by Shirah

Business Entrepreneurship

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Latest episode

Jan 2025

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EN-US

About the show

We all have goals and dreams but not all of us follow them. However, they are YOUR dreams because you're supposed to follow them...Many of us put our dream job or favorite influencers on a pedestal that doesn't actually exist. We tell ourselves that we aren't good enough or we don't know enough. If you don't know what you're doing, you are on the right track! Join your host, entrepreneur, and inventor, Shirah Benarde as she debunks the myth of needing to know it all. Listen to Shirah inventing a product in her sleep at 16, her Shark Tank journey at 17 and her favorite founders spilling it all.

Listen to episodes

52 recent

January 8, 202522 min

How Nightcap Got Its Name: The Story Behind Nightcap’s First Supporter

In this special episode, I sit down with my dad to reflect on his role as the very first believer in NightCap. From the initial spark of an idea to the name that would come to define our brand, my dad has been a guiding force every step of the way. We explore the brainstorming sessions that led to the creation of NightCap, including how the name itself was born and what it represents. You’ll hear stories of encouragement, lessons learned, and the invaluable support that kept the vision alive even in the earliest, most uncertain days. This episode is a tribute to the power of belief—how one person’s unwavering confidence can fuel an entire dream. It’s also a testament to the strong bond between family and entrepreneurship, and how those closest to us often see our potential before we do. Whether you're an aspiring entrepreneur, a fan of family-driven businesses, or simply someone who loves a good behind-the-scenes story, this episode is packed with heart, wisdom, and inspiration.

December 19, 2024Episode 1030 min

Family in Business: Meet the President of NightCap

In this heartfelt and humorous episode, my brother and co-founder Michael joins me to share the real story behind NightCap, a drink-spiking prevention product that grew from a scrappy college invention into a Shark Tank success. This episode is about siblings growing up together, dreaming big, and turning those dreams into reality. Michael and I take you back to our childhood, sharing how our sibling dynamic shaped who we are as entrepreneurs. We reflect on how our upbringing prepared us for the rollercoaster of running a business together. We share moments like Michael's time spent at Starbucks. Join us for a candid, laughter-filled conversation about growing up together, dreaming big, and making it all happen.

December 11, 2024Episode 1014 min

Invest In Yourself This Year: Building Habits That Will Change Your 2025

In this episode, we dive into the power of habit stacking—a proven method for creating lasting change by building small, consistent habits that transform your daily life. Instead of chasing goals that fizzle out, learn how to invest in yourself by focusing on sustainable actions that lead to personal and professional growth. Whether you're looking to improve productivity, enhance your health, or find balance, this episode provides actionable tips to help you prioritize self-investment and achieve success. Tune in to discover why habit stacking is the ultimate strategy for making 2025 your most fulfilling year yet!

November 20, 2024Episode 949 min

Exposing the Dark Side of Hollywood and America: Diddy Allegations and the Rise of Predatory Culture

In this eye-opening episode, we uncover the shocking reality of drink spiking and its disturbing connections to Hollywood and America at large. As high-profile celebrities and influential figures turn a blind eye, the problem of drink spiking is not only a widespread issue but one that is often swept under the rug by those in power. We delve into the ways this crime is not only harming individuals but also being normalized in both the entertainment industry and broader society. This episode explores the hidden dangers of drink spiking, how it affects victims, and why it is crucial for Hollywood and America to address this growing epidemic. We discuss how celebrities, influencers, and the media continue to remain silent on this important issue and why it’s time for the culture to change. Tune in as we examine the role of public figures in perpetuating a culture of silence and neglect, and explore real-life stories of individuals who have been impacted by this crime. We also take a closer look at the broader societal implications of turning a blind eye to such serious issues and what can be done to create safer spaces for everyone, both in Hollywood and beyond. Whether you're concerned about personal safety or the influence of Hollywood on societal norms, this episode offers an unfiltered look at the dark side of fame and the urgent need for change. Human trafficking helpline at 1 88 373 7888

November 13, 2024Episode 848 min

40 Million in Year 4: Content, Capuanos and CAKES!

In this episode, we chat with Taylor Capuano, founder of Cakes, a revolutionary brand focused on transforming solutions for women’s comfort and confidence in the “boob space.” Taylor shares her journey in the early stages of Cakes, inspired by the idea of creating innovative support products that do for the bust what Spanx did for the backside. Together, we dive into how Cakes is addressing women’s needs through different body changes, from motherhood to life’s natural transitions, and the incredible growth that’s come with their unique approach. Taylor reveals the realities of growing a startup while balancing life as a mom. With just one full-time employee and a team of 15 contractors, Cakes has scaled rapidly yet stayed lean, proving profitability without a large overhead. Taylor discusses how this efficient, adaptable model helped them tackle early challenges, like moving fulfillment out of her co-founder’s kitchen to a fulfillment partner. This episode is packed with insights on launching a brand from scratch, staying resilient, and reimagining traditional solutions for modern women.

November 6, 2024Episode 716 min

Turn Your Passion Into Profit: Conquer The Fear of Being Seen with Courtney Johnson

Courtney joins us to unpack her inspiring journey from a traditional 9-to-5 role to creating multiple income streams and building a powerful personal brand that resonates with thousands. Known for her authenticity and actionable insights, Courtney reveals the pivotal steps that allowed her to break free from conventional career expectations and create a life that blends creativity, purpose, and financial independence. Throughout our conversation, Courtney shares the importance of consistency in content creation and why posting regularly, even when it’s uncomfortable, is the most critical factor in building a personal brand. She explains how consistency leads to growth, helping you refine your style and message while building an audience that values what you have to say. For those struggling with the fear of being seen, Courtney dives into practical tips on how to overcome self-doubt and break free from the worry of others’ opinions, helping you show up as your authentic self. This episode covers the mindset shifts needed to stay visible and persistent, even when initial results aren’t as expected. With over ten different revenue sources, she shares her step-by-step process for developing a profitable side hustle, including the benefits of starting small. Courtney encourages listeners to focus on earning that first dollar as a proof of concept, which she believes is the hardest but most rewarding step in any venture. Her insights into digital products, ghostwriting, and content marketing demonstrate how to create valuable resources from your own knowledge base, even if you’re just starting out. For anyone interested in personal growth, Courtney also explores the importance of subconscious reprogramming in achieving personal and professional goals. She introduces tools like TBM (To Be Magnetic) to help process past traumas and reframe limiting beliefs, enabling you to operate from a place of confidence rather than fear. Courtney’s perspective on the role of the subconscious in branding is invaluable, showing how deep personal work can help unlock a creator’s true potential.

October 30, 2024Episode 635 min

Halloween Safety: Experts Advice on Costumes and Communicating

Special guest David Heineman, an expert in martial arts and personal safety with nearly 400,000 Instagram followers, joins us to share vital insights for staying safe during one of the year's most unpredictable nights. David, a close partner of Nightcap and a passionate advocate for self-defense, breaks down the heightened risks around Halloween and the holiday season. As costumes and alcohol bring both fun and hidden dangers, David explains how to stay vigilant and protect yourself without missing out on the night’s excitement. From the importance of sticking with trusted friends and identifying exit points to handling uncomfortable situations, David emphasizes proactive awareness and shares actionable tips for keeping safe, even when surrounded by costumed strangers. This episode isn’t just about surviving Halloween night; it’s about empowering you to trust your instincts, set clear boundaries, and recognize red flags before a situation escalates. Whether you're celebrating Halloween or heading out for Blackout Wednesday, this conversation will help you go out with confidence and return home safely. Make sure to tune in and equip yourself with these critical insights before the holiday season kicks into high gear.

October 23, 2024Episode 526 min

Why You Should Pay Attention to Your Dreams: How One Dream Changed My Life

Why You Should Pay Attention to Your Dreams: How One Dream Changed My Life In this episode, I sit down with Pam, a dream expert and dream analyst, to talk about something deeply personal to me—how a dream quite literally changed my life. At just 16 years old, I dreamt up the idea for Nightcap, a product that has now helped thousands of people prevent drink spiking. That one dream set me on a journey of entrepreneurship and purpose, and it made me realize the profound impact dreams can have on our lives. That’s why I wanted to bring Pam on the podcast to explore this topic more deeply. Pam shares her own fascinating journey into dream work, a path that began during a personal life crisis, and how she discovered that dreams hold incredible wisdom for all of us. We discuss why people often don’t remember their dreams, how our subconscious works through issues while we sleep, and how dreams can offer solutions or insights we never even realized we needed. Throughout the episode, Pam explains how dream interpretation works, why even the most bizarre dreams have meaning, and how anyone can tap into their dreams for personal growth, creative inspiration, and emotional healing. We also dive into some common misconceptions about dreaming, like the idea that some dreams "don’t matter." Spoiler: they all do. Pam also shares practical tips on how to improve dream recall, how to create a nighttime routine that fosters impactful dreaming, and how dreams can be a mirror reflecting back our deepest thoughts and emotions. Whether you’re someone who never remembers your dreams, or you’re curious about the hidden messages behind them, this conversation with Pam will open your eyes to the transformative power of dreams. Follow Pam here Pam's website here

October 16, 2024Episode 49 min

One Young World Summit Vlog with Pernod Ricard | Global Leaders on Alcohol Harm Prevention

Join me as I bring you along for an incredible journey at the One Young World Summit in Montreal with Pernod Ricard, a global leader in responsible drinking initiatives. This special episode dives deep into Pernod Ricard’s commitment to reducing alcohol-related harm through a scholarship program that brought together 10 young leaders from around the world—only two of us from America! In this episode, I’ll introduce you to some of the brightest minds tackling global issues surrounding alcohol safety. We’ll discuss the critical role that young leaders play in reshaping how alcohol is consumed and how we can create safer spaces for everyone. I’ll also take you behind the scenes of my interviews with the Pernod Ricard team, including Geraldine and Rachel, who are leading the charge on their iconic "Drink More Water" campaign, aimed at reducing binge drinking among Gen Z. You'll get a firsthand look at how they’re engaging global audiences at the summit and why responsible drinking is such an integral part of Pernod Ricard's mission. I chat with fellow delegates, including Vedanshi from Bolt Safety, a youth-led tech nonprofit working to combat violence, as we discuss the "Red Zone" and how advocacy projects like Nightcap and Bolt can make a real-world impact. It was a packed week of presentations, interviews, and exciting events, and I’m here to share every step with you. We're even being interviewed on the street with City News Montreal. The week is all about inspiring change and driving impact. If you’re passionate about creating safer spaces and tackling global challenges or if you are just curious about the Summit, this is an episode you won’t want to miss. Subscribe now to stay updated on the latest from the One Young World Summit and hear how we’re working together to change the world, one conversation at a time!

October 9, 2024Episode 328 min

From Surfing Instructor to Shark Tank: How Lindsey McCormick Built Bite’s Plastic-Free Empire

In this insightful episode of the In Your Dreams Podcast, we chat with Lindsey McCormick, founder of Bite, to explore her inspiring journey from surf instructor to eco-conscious entrepreneur. Lindsey shares how witnessing plastic pollution firsthand in the ocean drove her to create a revolutionary, plastic-free toothpaste tablet. She opens up about the many cringe-worthy moments along the way and emphasizes the importance of embracing the awkwardness and uncertainty that comes with building something new. Lindsey's story is a powerful reminder that sometimes, it’s the uncomfortable beginnings that lead to groundbreaking success. We also delve into the challenges of bringing an innovative product to market and educating consumers about why they need something they didn’t even realize was a problem. Lindsey shares her experience on Shark Tank, how Bite managed to grow its audience organically, and the role viral moments on social media played in its rise. She offers invaluable advice for entrepreneurs on how to overcome self-doubt, deal with negativity, and maintain motivation even when the odds seem stacked against you. Lindsey’s mission-driven approach to business not only fuels her passion but resonates with her environmentally-conscious customers. Don’t miss out on Lindsey’s wisdom on navigating the ups and downs of entrepreneurship, all while staying true to your mission and embracing the cringe moments that lead to success. Check out bite here Follow Bite on IG here