In the Sauce

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Episodes

293

Latest episode

Oct 2026

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About the show

With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it features hours of brass-tacks advice from finance, legal, operations, and supply chain experts, alongside practical hacks from brand marketing and social media specialists. In the Sauce is produced in partnership with Naturally New York , a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.. ]]>

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60 recent

October 15, 202646 min

Building a New Waay

Morgan Zanotti is the founder and co-CEO of Waay, the sparkling protein beverage with 10 grams of protein, zero sugar, and 45 calories a can. On this episode of In the Sauce , Morgan talks about her return to building after co-founding Primal Kitchen and its $200 million exit to Kraft Heinz, the time she spent inside Kraft and learnings few founders get to see, the whey protein isolate that sparked the idea for Waay, and why she went national with Whole Foods straight out of the gate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

October 8, 202655 min

Building a New Chapter

Alison Cayne is founder and CEO of Choulie - Choulie, a fragrance-infused body oil brand for women in midlife and beyond. She is also the founder of Haven’s Kitchen the cooking school and CPG sauce line. On this episode of In the Sauce , Alison Alison talks about the Haven’s Kitchen journey and hard decisions and what she's carrying into Choulie as she launches her new brand in an entirely different category. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

October 1, 202656 min

Building Easy Squeezy

Matt Kramer is the co-founder and CEO of Sunny Fine Foods, the refrigerated condiment company he started with his wife, Nora. On this episode of ITS , Matt talks about starting with fresh tahini and expanding into dressings and drizzles, finding product-market fit, the complexities of scaling a refrigerated brand, and what retail velocity and consumer data can tell you about where to go next. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 17, 202652 min

Building Robusta

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS , Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 10, 202659 min

Building for the Babies

Ben Lewis is the co-founder and CEO of Little Spoon, the baby and kids' food company he started with his wife, Angela in 2017. On this episode of In the Sauce , Ben talks about building Little Spoon DTC before moving into retail, the partnership with Target, building across different stages of childhood and the store, and what Ben has learned as both a founder and an investor in emerging consumer brands. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 27, 202653 min

Building Win by Win

Kendall Kransdorf is the founder of Cotto, a line of whipped cottage cheese dips bringing real protein and big flavor to the refrigerated dip aisle. On this episode of In the Sauce , Ali and Kendall discuss turning a personal food habit into a product, the test and learn approach, and the particular challenges of building a refrigerated dairy brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 20, 202652 min

Building Again and Again

Elisabeth and Gina Galvin are the mother-daughter founders of Stellar Snacks. On this episode of ITS , Elisabeth, Gina, and Ali discuss how lessons from Elisabeth’s first food business shaped Stellar, what it takes to own and operate your own manufacturing, and how they’ve built a distinctive snack brand while navigating growth, retail, and working together as a family. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 13, 202650 min

Building a Vibe on a Crowded Shelf

Caitlin Skae is Director of Consumer Marketing at Carbone Fine Food . On this episode of ITS , Caitlin and Ali discuss how Carbone is building a grocery brand that stands on its own while drawing strength from its restaurant roots, why cultural relevance can't rely on celebrity alone, and how events, creators, and retail have become one connected marketing engine. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 6, 202657 min

Building in Food is Food Science

Esther Levy is a food scientist, consultant, and founder of Evolve Food Consultants . On this episode of ITS, Esther and Ali discuss why food science is at the center of every successful food business, how founders can better navigate product development, manufacturing, and supply chains, and why today's conversations around GLP-1, clean labels, MAHA, and ingredient transparency are changing the way brands think about innovation and growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

July 30, 202656 min

Building a Better Business

Jennifer Barney is the founder of Barney Butter, author of the newsletter The Business of Food, and an advisor on food manufacturing and agricultural innovation. On this episode of ITS, Jennifer and Ali talk about the CPG system. what she's optimistic about, and how founders need to understand the economics of what they're building. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .