In The LOOP Podcast with Jordan Jo

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298

Latest episode

Jul 2026

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EN-US

About the show

Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!

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60 recent

August 13, 202658 min

Bring the Joy: The Matt Merritt Story | #290

In this episode of In The LOOP, Jordan Jo sits down with 2025 Clown Act of the Year Matt Merritt for a conversation that goes far beyond the makeup and comedy. For 27 years, Matt has made rodeo crowds laugh, but behind it all is a story built on hard work, faith, family, and a genuine desire to bring joy wherever he goes. Matt shares how he got his start as a teenager in Louisiana, what he learned working everything from small rodeos to major events, and how “pulling his own wagon” helped shape his career. He also talks about building his personal brand, using social media as part of his business, and how rodeo has evolved over the years. The conversation turns personal as Matt opens up about his cancer journey, the role faith played in moving him from fear to peace, and how that season deepened his perspective on life. Jordan and Matt also talk about raising kids in rodeo, financial lessons, the responsibility of being someone younger generations look up to, and remembering that rodeo may be what you do—but it isn’t who you are. It’s funny, honest, faith-filled, and full of perspective from someone who has spent nearly three decades bringing joy to the rodeo world. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 23, 202651 min

Breakaway Roper Jordan Jo Hollabaugh and Kenny Russell on Building the American Dream | Kenny Russell | #289

In this episode of In The LOOP, Jordan Jo sits down with Kenny Russell—the owner of Russell Feed & Supply—for a conversation about humble beginnings, hard work, and building an American dream that can last for generations. Kenny’s journey began in 1975 when his high school agriculture teacher helped him land a job at a local feed store for just $1.60 an hour. What started as a part-time position became a lifelong career—one built by unloading trucks by hand, serving customers well, and learning from mentors who believed in him. After working for the original owners for more than 22 years, Kenny was given the opportunity to purchase the business. Today, Russell Feed & Supply has grown from three locations into a family-run company with 12 stores, hundreds of employees, and deep roots throughout the agricultural community. Kenny shares how customer service became the foundation of the company, why he hires for personality and trains for skill, and what it takes to compete against big-box retailers while remaining locally owned and operated. They also talk about investing in employees, creating opportunities for the next generation, working alongside his daughter Megan, and why surrounding yourself with the right people can shape the direction of your life. At the heart of Kenny’s story is a simple reminder: The American dream is still alive—but you have to be willing to start at the bottom, remain patient, take care of people, and keep showing up. 🎧 Tune in to hear how Kenny Russell turned a $1.60-an-hour feed store job into a lasting legacy built on faith, mentorship, service, and more than 50 years of hard work. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

July 9, 20261 hr 2 min

Investing for the Self Employed Rodeo Athlete—Money, Habits, and Providing for Your Future and Family | Neil Shultz | #288

In this episode of In The LOOP, Jordan Jo sits down with Neil Shultz—a financial advisor turned trusted friend—for a conversation rooted in ownership, discipline, and building a life beyond the rodeo arena. What started as a simple phone call with “$2,000 to invest” turned into something much bigger… a full shift in mindset around money, priorities, and the future. Neil brings a perspective that most in the rodeo world don’t always have access to—one that challenges the way we think about income, debt, and what happens when the rodeo road slows down. They talk about paying yourself first, understanding good versus bad debt, and why having a plan matters more than how much money you start with. At the core of it all is a simple belief: If you don’t have a plan… you’re already behind. This episode is a reminder that success isn’t just about what you win in the arena… it’s about what you build after it. 🎧 Tune in to hear how Neil Shultz is helping rodeo athletes take control of their future—one decision at a time. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

June 18, 202657 min

The Horses, the Heritage, and the Gratitude Behind Sherry Cervi’s Career | Sherry Cervi | #287

In this episode of In The LOOP Podcast, Jordan Jo Hollabaugh sits down with one of barrel racing’s most respected champions, Sherry Cervi. A 19-time NFR qualifier and four-time world champion, Sherry has built a career defined by great horses, quiet confidence, deep faith, and the people who helped shape her along the way. From growing up on Potter Ranch with rodeo in her blood, to learning horsemanship from her mom and mental toughness from her dad, Sherry reflects on the foundation that carried her through decades of competition. She shares stories behind some of the legendary horses that changed her life, including Troubles, Hawk, De Niro, and Stingray, while also opening up about the breeding program her father believed in so deeply. From De Niro’s lasting influence to Stingray’s next generation, Sherry talks about what it means to carry on a legacy through horses that continue to impact the industry. This conversation also goes far beyond gold buckles. Sherry talks about the importance of appreciating the small moments, staying grateful for the people who help you along the way, and using your story to give hope to someone else. Through loss, purpose, faith, and the western industry that has surrounded her, she shares what it means to keep showing up, keep learning, and keep giving back. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

June 11, 202656 min

The Mental Game of Rodeo: How to Get Ready for Summer | Paige Lawrence Champion | #286

In this episode of In The LOOP Podcast, Jordan Jo sits down with retired Olympic figure skater, high performance coach, entrepreneur, wife, and mom Paige Lawrence Champion for a conversation about mindset, confidence, resilience, identity, and what it truly takes to perform at your highest level. They dive into topics every athlete can relate to, including confidence versus self belief, handling criticism, learning from mistakes, creating flow state, and separating your identity from your performance. Paige also shares practical strategies for managing pressure, building resilience, and showing up as your best self both inside and outside the arena. Beyond competition, the conversation explores motherhood, entrepreneurship, intentional living, and why having it all is less about balance and more about being clear on your priorities. At the heart of the episode is a powerful reminder that success is not about perfection. It is about consistently investing in your growth, trusting the process, and realizing you are capable of far more than you give yourself credit for. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

June 4, 202649 min

PWR: From First Generation Rodeo to Paving the Way for Women | Sami Jo Smith | #285

In this episode of In The LOOP Podcast, Jordan Jo sits down with Sami Jo Smith for a powerful conversation about leadership, legacy, women’s rodeo, faith, and the behind the scenes work it takes to build something that truly moves the industry forward. From growing up as a first generation rodeo kid in Cheyenne, Wyoming, to serving as Miss Frontier and building a career across RFD TV, The American, ERA, WCRA, and now Premier Women’s Rodeo, Sami Jo shares the people, moments, and opportunities that shaped her path in the Western industry. The two also dive into the growth of PWR, the evolution of professional women’s rodeo, the addition of rough stock, national television opportunities, athlete stories, family legacies, and why creating a true home for women in rodeo matters now more than ever. As the Director of Operations and Rodeo Administration for PWR, Sami Jo reflects on what it means to serve behind the scenes, build opportunities for cowgirls, and help carry a movement that is opening doors for the next generation. At the heart of the conversation is a reminder that legacy is not just about titles or organizations. It is about the impression you leave, the people you serve, and the impact that lasts long after the event is over. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 28, 202651 min

#284 - The Power of Planting Seeds | Judy Wagner

In this episode of In The LOOP Podcast, Jordan Jo sits down with Judy Wagner for a heartfelt conversation about purpose, mentorship, relationships, branding, faith, and the power of planting seeds that can change lives. From growing up on a ranch in Avon, Montana, to building iconic Western brands like Gator Ropes and helping shape the legacy of Montana Silversmiths, Judy shares the stories, lessons, and moments that defined her journey in the Western industry. The two also dive into the meaning behind “Nice Job Cowgirl,” the importance of encouraging others, navigating different seasons of life, building authentic relationships, and why purpose should always remain at the center of everything we do. Fresh off receiving the 2026 Pam Minick Lifetime Achievement Award at the Premier Women’s Rodeo and speaking at the Cowgirl 30 Under 30 Leadership Conference, Judy reflects on legacy, leadership, mentorship, and the impact of simply believing in people. At the heart of the conversation is a reminder that success is never built alone. The seeds we plant, the relationships we nurture, and the encouragement we give to others can leave a lasting impact far beyond what we may ever see. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 21, 202655 min

#283 - Chasing Big Dreams While Balancing Marriage, Motherhood and Business | Lorinda VanNewkirk

In this episode of In The LOOP Podcast, Jordan Jo sits down with Lorinda Van Newkirk for a conversation about entrepreneurship, boldness, motherhood, marriage, reinvention, and building a life with purpose. From growing up in Southern California to building powerhouse brands like Gypsy Soul and Lucky Chuck Socks, Lorinda opens up about the hustle behind the success, the risks she took, the lessons she learned through business, and the importance of dreaming bigger. The two also dive into balancing ambition with motherhood, navigating marriage as strong driven women, the power of mentorship in the Western industry, and why learning to unplug may be one of the hardest lessons of all. At the center of the conversation is a reminder that bold goals are built through hard work, intentionality, faith, and surrounding yourself with people who want to see you win. 🎧 Watch now. Available on the Official YouTube Channel of RodeoLive and all podcast platforms. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 14, 202649 min

#282 - Positive Times, American Hats, and the Legacy Behind the Brand | Susan Maddox

In this episode of In The LOOP, Jordan Jo sits down with Susan Maddox for a conversation rooted in resilience, legacy, and what it truly means to build something that lasts. From growing up on a farm in Wyoming to becoming one of the most influential women in the Western industry, Susan shares the story behind the creation of the Best Hat Store and the rise of American Hat Company into one of the most recognizable brands in rodeo today. But what stands out most isn’t just the success of the brand… it’s the heart behind it. Susan opens up about her love story with Keith Maddox, the foundation they built together, and the unwavering belief in “Positive Times” that continues to shape American Hat Company today. She shares the hard moments too—from losing nearly everything in a devastating factory fire to carrying on the legacy after Keith’s passing. They talk about the importance of doing the right thing in business, supporting the next generation through the Keith Maddox Memorial Scholarship, and why faith, family, and integrity remain at the center of everything American Hat stands for. At the core of it all is a simple belief: Be positive. Work hard. And never stop showing up. This episode is a reminder that true legacy isn’t built overnight… it’s built through perseverance, purpose, and the people you choose to impact along the way. 🎧 Tune in to hear how Susan Maddox is continuing the Positive Times legacy, empowering the next generation, and proving that grit, kindness, and authenticity still matter in the Western industry today. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

May 7, 20261 hr 1 min

#281 - Haven Meged: From Small Town Roots to a Gold Buckle—Building a Life, a Business, and a Legacy

In this episode of In The LOOP, Jordan Jo sits down with Haven Meged—a World Champion tie down roper—for a conversation rooted in grit, perspective, and what it really takes to stay at the top of the sport. From growing up in Miles City to building a career in the most competitive roping environment in the world, Haven shares how his foundation outside the arena shaped everything about the way he competes today. But what stands out most isn’t just the gold buckle… it’s the mindset behind it. They talk about what it means to compete against the best every single day, the role of horsepower in today’s game, and how building a program alongside Shelby has elevated both of them to another level. At the core of it all is a simple belief: Focus on what’s in front of you—and go to work. This episode is a reminder that success in rodeo isn’t built in the big moments… it’s built in the daily decisions, the hard lessons, and the willingness to keep showing up. 🎧 Tune in to hear how Haven Meged is staying in the fight, chasing the next level, and proving that nothing is ever guaranteed. ----In The LOOP Podcast hosted by Jordan Jo Hollabaugh, is inspired by the western culture and breakaway roping lifestyle. This podcast highlights the raw, real, truth behind the box of the breakaway roping industry. Bringing you behind the scenes stories of what real life looks like everyday from; breakaway ropers, cowgirls, cowboys, producers, leaders, trailblazers, and the like, all sharing stories of the western culture and lifestyle that they live daily.In The LOOP Podcast & Fabrizio Marketing LLC are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.----New Episodes Every Thursday @ 9a ET on Cowboy_Plus YT----Get In The LOOP Podcast with Jordan JoGet the Newsletter at | www.inthelooprodeo.com/Like us on Facebook | www.facebook.com/inthelooppodcast.jordanjoTag us on Instagram | www.instagram.com/inthelooppodcast.jordanjoFollow us on TikTok | https://www.tiktok.com/@jordanjo.hollabaughWatch more on our Youtube Channel Watch on Youtube @ JordanJoHollabaugh ... Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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In The LOOP Podcast with Jordan Jo

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Listen to episodes

Bring the Joy: The Matt Merritt Story | #290

Breakaway Roper Jordan Jo Hollabaugh and Kenny Russell on Building the American Dream | Kenny Russell | #289

Investing for the Self Employed Rodeo Athlete—Money, Habits, and Providing for Your Future and Family | Neil Shultz | #288

The Horses, the Heritage, and the Gratitude Behind Sherry Cervi’s Career | Sherry Cervi | #287

The Mental Game of Rodeo: How to Get Ready for Summer | Paige Lawrence Champion | #286

PWR: From First Generation Rodeo to Paving the Way for Women | Sami Jo Smith | #285

#284 - The Power of Planting Seeds | Judy Wagner

#283 - Chasing Big Dreams While Balancing Marriage, Motherhood and Business | Lorinda VanNewkirk

#282 - Positive Times, American Hats, and the Legacy Behind the Brand | Susan Maddox

#281 - Haven Meged: From Small Town Roots to a Gold Buckle—Building a Life, a Business, and a Legacy

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