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ASOTU Unscripted

ASOTU Unscripted

Hosted by More Than Cars Media Network

BusinessEntrepreneurshipInterviews guests

Episodes

248

Latest episode

Jun 2026

Language

EN

About the show

In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com

Listen to episodes

60 recent
June 24, 202614 min

The Dealership Commercial Is Back | Owen Moon

Five years ago, dealerships were pouring nearly every advertising dollar into search, social, and digital lead generation. Today, Owen Moon believes one of the biggest opportunities in automotive marketing is hiding in plain sight. As consumers spend m...

June 24, 202617 min

The Tech Stack Is Only Half the Story | Tom McGeachy & Casey Goodnight

The automotive industry has never had more technology, more data, or more tools at its disposal. Yet some dealerships still struggle to turn those investments into meaningful results. According to Tom McGeachy and Casey Goodnight, the answer isn't more...

June 23, 202617 min

I Wouldn't Buy a Car From Me | JB Burnett

Three years ago, JB Burnett stood up in a Ford meeting and said something most dealership leaders would never admit: "I wouldn't buy a car from me." That uncomfortable realization led him to challenge nearly every assumption about how dealerships opera...

June 23, 202614 min

The Dream Is Real | Rasean Comeaux

Most people wait until they've earned the right to dream out loud. Rasean Comeaux did the opposite. When he entered automotive after a successful career in retail leadership, he told people exactly where he was going: General Manager in five years, dea...

June 22, 202614 min

Your Best Salesperson Isn't the Problem | Jay Ku

When Jay Ku raced professionally, he learned a lesson that still shapes how he thinks about teams today: when the road turns uphill, the strongest rider doesn't always lead. That same principle applies inside a dealership. In this conversation, Jay exp...

June 19, 202614 min

The Problem with the Dealership “Frankenstack” | Earl Brown

After working with more than 100 dealerships over two decades, Earl Brown has seen plenty of changes in automotive retail. Surprisingly, one of the biggest dealer frustrations hasn't changed much at all. In this episode of ASOTU Unscripted, Earl shares...

June 19, 202618 min

Turning Dealership Data Into Better Decisions | John Ellis

John Ellis spent nearly three decades helping dealers navigate inventory, operations, and market shifts before realizing that the industry's biggest challenge wasn't a lack of data—it was knowing what to do with it. In this episode of ASOTU Unscripted,...

June 18, 202610 min

Growing Through Every Seat in the Dealership | Ben St. Ours | Carter Myers Automotive

Ben St. Ours didn't start his automotive career in the manager's office. He started washing cars at 14 years old after a chance encounter with a dealer changed the course of his life. Twenty-six years later, after growing through nearly every seat in t...

June 18, 202610 min

Building Communities, Not Just Dealerships

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Linda Nguyen for a conversation about purpose, community, and the unexpected ways different passions can come together. After spending decades working across automotive retail, real estat...

June 17, 20267 min

Learning The Language Of Auto

On this episode of ASOTU Unscripted, Erroll Bomar sits down with Kate Howell to talk about unexpected career turns, lifelong learning, and the opportunities that emerge when you're willing to say yes to something unfamiliar. After spending years focuse...

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