In the Club by Club Colors

Hosted by Club Colors

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Oct 2026

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About the show

Welcome to In the Club by Club Colors.

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57 recent

October 22, 202621 min

How to Create a Brand People Want to Represent

What happens when people genuinely want to represent your brand? In Part 2, Erin Frazier and Annaliese Spradlin explore how intentional experiences, quality products, and audience-specific marketing can transform the way customers and employees connect with a brand. From regional events and national campaigns to promotional products people actually want to wear, they break down why every touchpoint matters. They also discuss measuring brand awareness, adapting content across social platforms, maintaining high standards down to the smallest details, and building a culture where employees are genuinely proud of the company they represent. Connect with Erin Frazier: https://www.linkedin.com/in/erin-frazier-51567694/ Connect with Annaliese Spradlin: https://www.linkedin.com/in/annaliese-spradlin-b689b9141/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

October 8, 202620 min

What It Takes to Own Your Market

How do you evolve a brand with nearly 180 years of history without losing what made it successful? In Part 1, Erin Frazier and Annaliese Spradlin join In The Club to break down the strategy behind a major brand evolution, including the decision to shift marketing directly toward the end user and claim a stronger position within the work truck industry. They also explore what it takes to execute a major rollout on a condensed timeline, maintain brand consistency across dozens of locations, and create internal buy-in so employees don't just see a new marketing message, but genuinely believe in what it represents. Connect with Erin Frazier: https://www.linkedin.com/in/erin-frazier-51567694/ Connect with Annaliese Spradlin: https://www.linkedin.com/in/annaliese-spradlin-b689b9141/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

September 24, 202625 min

How to Build a Brand People Remember

What does the product you put your logo on actually say about your brand? In Part 2, Angela O’Pry breaks down why quality, audience psychology, and relationships matter when building a brand people trust. From studying what customers actually wear and care about to creating promotional products people actively want to keep, she shares how thoughtful marketing can turn simple brand touchpoints into lasting impressions. The conversation also explores why people ultimately buy from people they know, like, and trust, how marketing supports reputation, and why even great branding only works when the experience behind it delivers. Connect with Angela: https://www.linkedin.com/in/angelaopry/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

September 10, 202623 min

The Secret to Building a More Creative Team

What makes someone actually remember a brand? In Part 1, Angela O’Pry joins In The Club to explore why the best branding goes beyond putting a logo on a product. She shares how themes, experiences, creativity, and emotional connections can turn an ordinary event into something people actually remember. The conversation also dives into building creative teams, finding inspiration, developing your leadership style, and why sometimes the best ideas happen when you give yourself room to think. Connect with Angela: https://www.linkedin.com/in/angelaopry/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

August 20, 202625 min

The Lost Art That’s Driving Nexus Licensing’s Growth

In Part 2, Ben Pope and Julian Andreola break down why showing up in person still matters in an increasingly digital world. From understanding campus and local culture to building genuine relationships, they share how Nexus approaches collegiate licensing differently. They also discuss creative licensing, The Royalty Report podcast, Nexus’ expansion, and their advice for anyone entering the industry: find your niche, be a sponge, and put yourself out there. Connect with Ben Pope: https://www.linkedin.com/in/ben-pope-04404117b/ Connect with Julian Andreola: https://www.linkedin.com/in/julian-andreola-425832222/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

August 6, 202625 min

How Nexus Is Disrupting College Licensing

What does it take to stand out in an industry where relationships and reputation are everything? Chris Jaeger sits down with Ben Pope and Julian Andreola of Nexus Licensing Group to explore how Nexus has grown by bringing a hands-on, relationship-first approach to collegiate licensing. They unpack the company’s rapid growth, the importance of getting face-to-face with clients, protecting university brands, and why service, character, collaboration, and commitment are more than just words on the wall. Connect with Ben Pope: https://www.linkedin.com/in/ben-pope-04404117b/ Connect with Julian Andreola: https://www.linkedin.com/in/julian-andreola-425832222/

July 23, 202617 min

Stop Waiting for the Perfect Idea and Just Start

What separates the entrepreneurs who make it from everyone else? They stop waiting for the perfect idea and simply start. In Part 2, Zach Dulla shares how a passion project became two thriving brands, why speed and storytelling win in the content game, and the lessons he's learned scaling nationwide. From capturing viral sports moments and working with the PGA and Blackhawks to betting on himself and leaving corporate America, Zach delivers a powerful message for entrepreneurs: start messy, stay adaptable, and let the business evolve into what it's meant to become. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

July 9, 202617 min

How This Company Became The Future of Real Estate Marketing

What if the next big innovation in real estate marketing isn't another website or virtual tour, but a drone flying through your building? In Part 1, CEO Zach Dulla shares how a COVID side project became one of the leading drone content companies in commercial real estate. He breaks down why companies, universities, and sports teams are embracing drone tours, the power of storytelling through physical spaces, and the entrepreneurial journey of building a business in an entirely new category. Plus, hear the behind-the-scenes stories, lessons learned, and why great content starts with great people. Connect with Zach Dulla: https://www.linkedin.com/in/zacharydulla/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

June 18, 202631 min

What College Students Actually Need Today

What does it actually take to create a campus where students feel supported, seen, and connected? In Part 2, we continue our discussion with Briana Maturi and Trinity Jones from Loyola Marymount University, diving deeper into the emotional side of student affairs, campus culture, and the behind-the-scenes work that shapes the student experience. From late-night student conversations to finals-week decompression zones filled with pancakes, popcorn, and hot chocolate, this episode highlights the small moments that leave lasting impact on students long after graduation. Briana shares what 20 years in higher education has taught her about leadership, mission-driven work, and adapting to changing student needs, while Trinity reflects on transitioning from graduate student to full-time student affairs professional and creating spaces where students truly feel like they belong. Connect with Briana Maturi: https://www.linkedin.com/in/brianamaturi/ Connect with Trinity Jones: https://www.linkedin.com/in/trinity-jones000/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

June 4, 202630 min

The Hidden Work Behind Student Success in College

What actually makes students feel like they belong in college? In Part 1 of this conversation, we sit down with Briana Maturi, Director of Student Transitions & Success, and Trinity Jones, Assistant Director of Student Transitions & Success at Loyola Marymount University to explore the hidden side of higher education that shapes student success far beyond the classroom. From supporting veteran and transfer students to creating massive campus traditions like Wellness Wednesday and Family Weekend, this episode dives into how meaningful student experiences are intentionally built and why they matter more than ever. Briana shares why student affairs professionals impact nearly every aspect of campus life, while Trinity offers a unique perspective transitioning from LMU student to full-time staff member. Together, they unpack how mission-driven leadership, belonging, and community shape the modern college experience. Whether you're in higher education, student affairs, enrollment management, or simply passionate about creating stronger communities, this episode offers a thoughtful look into the people and programs shaping student success today.