In The Bunker

Hosted by Joshua Maddux

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Feb 2024

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About the show

In The Bunker is a Podcast that explores the biggest challenges in starting and running a business. Hosted by Joshua Maddux, an entrepreneur and business owner himself. Joshua sits down with business owners to talk about the challenges they have faced, the lessons they have learned, and how we can all grow from it. We are on an every other week release cycle at the moment.

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February 2, 202421 min

The Necessity Of Starting A Business

Summary:In this episode of "In The Bunker," we're joined by Christopher Velona, CEO of CSG Consulting. Christopher discusses the unique challenges of being a single dad to a child with a rare disease while trying to grow his consulting business. He shares his journey of starting a business out of necessity, his continuous struggle with client acquisition, and the importance of family during these trying times.Our episode highlights:Christopher's personal story of becoming a stay-at-home single father and starting his business.The ongoing challenge of attracting clients in a competitive digital marketing landscape.Insights into balancing family life, particularly with a child requiring special care, and professional responsibilities.Advice for entrepreneurs and business owners facing similar personal and professional challenges.Bio:Christopher Velona is an experienced professional in sales, marketing, branding, and consulting. His journey includes overcoming personal and professional adversities while supporting his family and managing his son's rare disease. Christopher's expertise extends to outside sales territory management and leadership, with a compassionate approach to helping others.Links:Website (CSG Consulting): http://www.consultingwithcsg.comInstagram (CSG Consultants): https://www.instagram.com/csg_consultants/Facebook (Velona International): https://www.facebook.com/VelonaInt/LinkedIn Company: https://www.linkedin.com/company/csginc/LinkedIn Personal: https://www.linkedin.com/in/christophervelona/Project Sebastian:Website: https://www.projectsebastian.orgInstagram: https://www.instagram.com/projectsebastian1Facebook: https://www.facebook.com/projectsebi---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: <a href="https://www.inthebunkerpodcast.com/guest" rel="noopener noreferrer"...

January 26, 202441 min

Let's Spent $1,000,000 on Facebook Ads...

Summary:Join us in this episode of "In The Bunker," featuring digital marketing expert Charley Tichenor. With over seven years of experience, Charley has successfully navigated the challenges of the evolving digital landscape, overcoming rising costs and decreasing global consensus. He shares insights on building brands in this dynamic field and strategies for effectively planning for business scaling.Our episode highlights:Charley's background and rise to becoming a top Facebook advertiser in the U.S.The challenges of adapting to constant changes in digital marketing and maintaining competitiveness on popular platforms.Strategies Charley used to overcome rising costs and changes in the digital marketing world.Advice for entrepreneurs facing similar challenges, focusing on market saturation, the effectiveness of different marketing channels, and the importance of strategic planning and better tracking.Bio:Charles "Charley" Tichenor, a top Facebook advertiser in the United States, specializes in strategic and creative problem-solving in digital marketing. He has a deep understanding of the digital landscape and its continuous evolution. Charley has a rich history of helping brands grow in the competitive digital space, leveraging his expertise to guide businesses through challenges like rising costs and evolving market dynamics.Links:Website: http://www.facebookdisrupter.comYouTube: https://www.youtube.com/channel/UC3kl2OhNRZ1rH_4bnd0Ap7gInstagram: https://www.instagram.com/ctthedisrupter/Twitter: https://twitter.com/CTtheDisrupterLinkedIn: https://www.linkedin.com/in/charleytichenoriv/---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

January 19, 202428 min

Trial & Error

Summary:In this episode of "In The Bunker," join us as we explore the entrepreneurial journey of Brian Gaddis and Jesse Johnson, owners of DFW Metroplex Bubble Ball. They delve into their experiences of understanding and implementing effective marketing strategies, overcoming challenges in product quality and vendor logistics, and the unique aspects of buying and scaling a business.Our episode highlights:Brian and Jesse’s background and how they ventured into the world of bubble ball.Challenges in determining the most effective marketing strategies and their approach to trial and error in business.Insights into the impact of COVID-19 on their business and the experience of purchasing an existing business.Valuable advice for fellow entrepreneurs facing similar challenges, including market saturation, the efficacy of Google Ads, and the importance of better tracking and analytics.Bio:Brian Gaddis and Jesse Johnson bring their respective backgrounds in recreation and sports management to the world of bubble ball. Brian, a Texas State University alum, and Jesse, a graduate of Western Michigan University and UNT, combined their expertise to purchase and grow DFW Metroplex Bubble Ball. They specialize in offering unique and engaging bubble ball events in the Dallas area, leveraging their knowledge and skills in the recreation industry.Links:Website: http://www.dfwbubbleball.comFacebook: https://www.facebook.com/dfwmetroplexbubbleballInstagram: https://www.instagram.com/dfwbubbleball/LinkedIn (Brian Gaddis): https://www.linkedin.com/in/brian-gaddis-28992241---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

January 12, 202433 min

Raising Money

Summary:In this engaging episode of "In The Bunker," we welcome Matthew Lopez, a fractional startup General Counsel. Matthew brings unique insights into helping early-stage startups navigate legal complexities, with a focus on avoiding legal pitfalls, fundraising, and scaling. He shares his experience in offering diverse payment structures for his services and his approach to working with investors and startups from a legal and financial standpoint.Our episode highlights:Matthew's innovative approach to providing general counsel services fractionally.Challenges faced in raising funds and scaling startups, with specific legal perspectives.Practical advice for startups on finding advisors and asking for help.Matthew's unique methodology in helping startups set up legal structures and make informed decisions.Bio:Matthew Lopez specializes in assisting early-stage startups as a fractional General Counsel. He adopts a venture capital approach to his practice, understanding the constraints startups face in affording quality legal assistance. With a background in both law and accounting, Matthew has a comprehensive understanding of the legal and financial challenges startups encounter. He offers various payment options, including equity and monetary compensation, aligning his services with the needs of startups.Links:LinkedIn: https://www.linkedin.com/in/matthewtlopez/ ---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

January 5, 202429 min

Refining and Defining Who I am and How I Fit The Role

Summary:In this episode of "In The Bunker," Frank Schieber, Sr. Demand Generation Manager at Virtusa, shares his personal journey of overcoming employment gaps and the challenges of staying ahead in the fast-paced world of marketing. Frank discusses how he refined and defined his role in the industry, offering valuable insights and advice for those navigating similar career challenges.Our episode highlights:Frank’s experience with employment gaps and the stigma associated with them.His approach to evolving and adapting in the field of marketing and demand generation.Strategies Frank used to overcome his biggest business challenges.Frank's advice for individuals currently facing career challenges, emphasizing continuous learning, self-definition, and the importance of a strong support system.Bio: Frank Schieber is a metro Atlanta-based marketing expert with a wealth of experience in campaign strategy, management, communications, and analytics for B2B technology brands and select non-profit organizations. He is an influential figure in the field, known for his innovative approaches to marketing and demand generation. Frank holds a Master of Business Administration from Kennesaw State University and a Bachelor of Arts in Journalism from The University of Georgia. His academic accolades also include Data Science and Data Analytics certifications from General Assembly. Additionally, Frank serves as Vice President and Board Director for The Carnegie Writers, a Nashville-based volunteer non-profit organization.Links:LinkedIn: https://www.linkedin.com/in/frankschieberWebsite: https://www.frankschieber.comFacebook: https://www.facebook.com/frank.schieber/IG: https://www.instagram.com/frankschieber/---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

October 21, 202254 min

Learning Disability Is A Gift

How a learning disability can be a gift. Join Joshua Maddux has he talks with Andrew Calderella this week on In The Bunker Podcast.Our episode highlights:Be a responsible business owner.Bio: Andrew was born in Detroit, Michigan, in 1966 to parents fighting for the civil rights movement. His life is a combination of The Rocky Story, Think and Grow Rich, & The Celestine Prophecy on Steroids! He has been through so many harrowing and intense situations that those stories alone could fill volumes. He has overcome dyslexia, other learning disabilities, being legally blind in one eye, and being bullied to become a school leader, athlete and attain university degrees in Speech & Communications, Religious Studies, and Eastern Philosophy. He has lived overseas, traveled the world, is a martial artist, yogi, and what many call a health and fitness fanatic. He is a serial entrepreneur and has run a successful strategic consulting firm for over 20 years. He is the creator of The 7th Foundation, The One Show, The One Tribe, One Movement, One Party, and the bestselling author of The Way, 7 Revolutionary Steps to Living a Meaningful Life & Making a Real Difference in the World.Andrew is an inspirational speaker, trainer, and coach who specializes in helping everyone be their best in all areas of life while making a more significant positive impact in our world. He is helping some of our world’s leading movers and shakers and will influence many more in the years to come.Links:Websites: https://7way.me/Link-Tree/---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

October 7, 202234 min

Overcoming Mediocre Marketing

Want to overcome mediocre marketing? Join Joshua Maddux has he talks with Andrea Susan Glass this week on In The Bunker Podcast.Our episode highlights:Diversifying to overcome the inconsistencyBio: Andrea Susan Glass is an award-winning ghostwriter and book coach for first-time nonfiction authors. For more than 20 years, she's ghostwritten dozens of books and copyedited hundreds of nonfiction books. As a book coach she's guided countless new authors to write and publish their book, some to bestseller status. Andrea is a long-time instructor for the University of California, teaching classes in the creative writing and copyediting certificate programs. She wrote the bestselling book, "Your Fabulous First Book: How to Write with Clarity, Confidence & Connection" to guarantee that new authors would have all the essential preparation to write their own fabulous first book. She’s followed that up with “My Fabulous First Book: A Workbook Companion to Your Fabulous First Book”. Learn more about Andrea and her book coaching programs at https://www.AndreaSusanGlass.comLinks:Website: https://www.WritersWay.com and https://www.AndreaSusanGlass.comIG: https://www.instagram.com/andreasusanglass/LinkedIn: https://www.linkedin.com/in/andreasusanglass/Amazon: https://www.amazon.com/Andrea-Susan-Glass/e/B08SKLJZT7Facebook: https://www.facebook.com/AndreaSusanGlass---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

September 23, 202232 min

Total Restructuring Of A Business

Not everyone can say "I own a town"... However, Mike Malcanas can. This week on In The Bunker Joshua sits down and talks with Mike about his adventure in business and how he is helping other businesses grow today. Bio: Mike is the owner of a specialty Large Traveling Building insulation contractor focused Solely on the Largest Multi Unit Projects. We work with the Who's who of top apartment developer builders accross eastern USLinks:Website: https://www.mitoinsulation.comFacebook: https://www.facebook.com/Olde-Towne-Overhaul-112848956950565LinkedIn: https://www.linkedin.com/in/michaelmalcanas/---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

July 1, 202224 min

Gaining The Attention Of Decision Makers

Jeremy Boerger joins Joshua Maddux on this weeks episode of In The Bunker to talk about Gaining The Attention Of Decision Makers. Jeremy talks about how he is working to get the attention of the c-suite and decision makers. He notes that he is still working on overcoming it and how partnering with other service providers has been very helpful.Our episode highlights:Get your product honed in. What’s the problem that you are going to solve, and explain it in 5-10 words or less. C-suite NEVER has time to read anything, because they are putting out fires… How can you solve that pain point and NOT be one?Become the thought leader on the topic. (blog, LinkedIn posts, Book, podcast, other)4 most important words in business are “I know a guy/girl”.If this does not help you, tell me why so I can make sure that I can help the next person.Bio: Jeremy Boerger’s work in asset management started way back in 2000 fighting the Y2K bug. At that time, he set out to approach ITAM in a way no one had tried before: Jeremy began combining data theory with automation and self governance while consultants were answering tickets and running inventories when he began.The Pragmatic ITAM Method grew out of the success of his experiment and today, companies and organizations hire Jeremy to implement better solutions and coach their teams to ensure the positive results are permanent. Jeremy is on the Board of Advisors at Neocor. His previous roles before starting Boerger Consulting include: Manager ll at Mercy Health, Asset Administrator at Atos, Associate, Enterprise SAM: JPMorgan Chase.When Jeremy is not traveling or staring at multiple monitors you’ll find him hanging out at home in Cincinnati with his wife, kids, and two very large dogs.Links:Website: https://www.boergerconsulting.comLinkedIn: https://www.linkedin.com/in/jeremyboergerBook: https://www.amazon.com/dp/1637420145---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: https://www.facebook.com/InTheBunkerPodcast/YouTube: https://www.youtube.com/channel/UCyvc50KjJZCqDM37mug6W1QWebsite: https://www.inthebunkerpodcast.comListen Links: https://www.inthebunkerpodcast.com/listenBecome a Guest: https://www.inthebunkerpodcast.com/guest

June 24, 202226 min

People, Process, Performance

Robb Hoyle joins Joshua Maddux on this weeks episode of In The Bunker to talk about People, Process, & Performance. Robb talks about how he got consistent as a company and moved away from the roller coaster effect. This was overcome by People, Process, & Performance.Our episode highlights:Keep going! Have some blind faith. Work harder for some time.Working on the business vs in the business.Your "Not To Do" list.Bio: Robb is a passionate leader with an intense focus on building strong personal relationships with colleagues, candidates, clients and industry leaders. Over 15 years’ experience in business management, operations, and business development. An uncommon work ethic, fanatical discipline and winning attitude are the guiding principles that have allowed for continued career and life success.As CEO of GTS responsibilities include the overall recruiting program, business development, marketing, finance and operational functions. In this role, critical focus has been placed on client relations, requirement fulfillment and employee career development. Success in this role has been accomplished by building next level personal relationships, tailoring the overall recruiting strategy and providing the highest quality candidates allowing for clients to achieve dramatic company growth.Specializing in the recruiting and staffing industry including full life cycle agency and corporate recruiting in both contract and permanent placement recruitment. Expertise in creating and improving recruitment processes, leading and developing high performance recruiting teams. Subject matter expert in the areas of scientific, engineering and technical recruiting for niche industries including: biotech, pharmaceutical, medical device, chemical, engineering, environmental, food & beverage and healthcare. Extensive work partnering with companies varying in size from start-up to fortune 100 companies in the U.S. and Globally. Why Robb loves what he does:Building Deep Personal RelationshipsTeam Building, Training & DevelopmentConnecting, Networking & Helping Others - "Pay it Forward"Big Picture Vision & LeadershipLinks:Website: http://www.gtscareers.comLinkedIn: https://www.linkedin.com/in/r-hoylegts/LinkedIn Company: https://www.linkedin.com/company/gts-scientific/YouTube: https://www.youtube.com/channel/UCx04lDV_wWVGMCZYvokN10QInstagram: https://www.instagram.com/gts_scientificFacebook: https://www.facebook.com/growthstaffing---------- In The Bunker Podcast Links ----------LinkedIn: https://www.linkedin.com/company/in-the-bunker-podcastInstagram: https://www.instagram.com/inthebunkerpodcast/FaceBook: <a href="https://www.facebook.com/InTheBunkerPodcast/" rel="noopener noreferrer"...