The Long Game of Entrepreneurship
n this episode of In Reality: Lessons from Leaders and Entrepreneurs, host Nikithan Karnanndi sits down with Justin Chen, a Vancouver-based marketing and sales professional with over a decade of experience supporting small businesses, now working in partnership development at Merchant Growth. Justin shares his journey from direct sales to helping small businesses access financing, and offers practical wisdom on entrepreneurship: start in an industry you know, embrace the health and wellness sector's unlimited growth ceiling, use AI as a tool to compress timelines rather than chase it as a trend, and build trust through both competence and character. He emphasizes that success — whether in content creation, sales, or business — demands consistency over time, a willingness to "suck at the beginning," and the courage to take action rather than endlessly consume knowledge. The episode closes with a reminder that community, human connection, and showing up consistently are the real foundations of lasting business success.




