
CEO Spotlight: Julie Cheetham of Travalyst
Julie Cheetham is ten months into her role as CEO of Travalyst, the not-for-profit coalition of travel and technology companies founded by Prince Harry. In this conversation with PhocusWire’s Linda Fox, recorded in the PhocusWire Studio at Phocuswright Europe 2026, Cheetham argues that sustainability has not slipped down the corporate agenda despite global conflict and economic pressure. Instead, senior leaders now frame it around revenue, risk and efficiency. Hotels are already seeing climate change hit the bottom line. Cheetham explains why credible data changes traveler behavior. The Travel Impact Model, built by the Travalyst coalition with Google, has surfaced aviation emissions data in more than 160 billion searches, and travelers pick the lower-impact option when price and routing are close. She also covers the rise in bookings at third-party certified properties, AI’s role in spreading tourists to lesser-known destinations and multimodal planning, and the push to consolidate competing certification schemes. All episodes: https://www.phocuswire.com/in-phocus See omnystudio.com/listener for privacy information.






