In Clear Focus

Hosted by Bigeye

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Episodes

200

Latest episode

Oct 2026

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About the show

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

Listen to episodes

60 recent

November 3, 2026Episode 333 min

In Clear Focus: The Future of Shopping with Miya Knights

IN CLEAR FOCUS: Our guest, Miya Knights, author of " The Future of Shopping: Using Digital, Data and AI to Win with Customers ," explores the evolving retail landscape. As AI assistants begin making shortlists, Miya explains why product data must be clean and machine-readable for brands to remain selectable. Learn how to optimize retail media networks, when to intentionally add friction to the customer journey, and why consumers trade personal data for recognition rather than surveillance.

October 27, 2026Episode 227 min

In Clear Focus: AI Readiness and Human Judgment with David Magrini

IN CLEAR FOCUS: Podcast guest David Magrini, CEO of Volute Group, explores the critical role of AI readiness before investing in new marketing technology. While brands rush to buy AI tools, David explains why a fragmented data infrastructure creates accumulating "experience debt" for everyday consumers. Discover why AI alone is not the answer, how to ensure your strategies remain human-led, and what marketing leaders must evaluate in their MarTech stack before their next software purchase.

October 20, 2026Episode 132 min

In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes

IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital competitive edge for modern brand marketers. Discover how his new venture, Fodda , acts as an advanced context layer, using curated knowledge graphs and digital twins of human experts to deliver traceable AI outputs that preserve human judgment.

October 13, 2026Episode 1329 min

In Clear Focus: The Tangible Brand with Betsy Davis

IN CLEAR FOCUS: Our guest is Betsy Davis of Sandy Alexander , who explores the lasting power of phygital media and physical brand experiences. Discover how combining targeted direct mail with digital channels significantly boosts consumer response rates. Betsy also shares how to leverage spending data for personalization without crossing into the "creep factor". Learn how embedding conversational AI agents into printed mail via QR codes offers deep insights and accelerates marketing workflows.

October 6, 2026Episode 1229 min

In Clear Focus: Customer Passion with Steven Van Belleghem

IN CLEAR FOCUS: This week's guest, Steven Van Belleghem, explores how to build a customer culture competitors can't copy. Discussing this month's Bigeye Book Club selection, " Customer Passion: 101 Ways to Meet Customer Expectations and Stand Out ," Steven explains the 95-5 rule and why AI makes human empathy vital for complex interactions. Discover how to ignite deep loyalty using friction hunting, the 10-star mindset stretch, and empowering frontline employees to surprise and delight buyers.

September 29, 2026Episode 1129 min

In Clear Focus: Culture Stores with Ibrahim Ibrahim and Koral Ibrahim

IN CLEAR FOCUS: Ibrahim and Koral Ibrahim, the co-authors of " Culture Stores: Redefining the Shopping Space Through Connection to Community , " explore the future of physical retail. As transactions shift online, they argue that physical spaces must evolve into media platforms designed for community recruitment and retention. Discover how to turn customers into loyal fans by embracing culture-graphics over demographics and creating "Fifth Places" that merge physical and digital commerce.

September 22, 2026Episode 1026 min

In Clear Focus: Earned Media and AI Visibility with Brett Farmiloe

IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured , who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better than AI-generated ones. Brett explains how public relations drives generative search results and shares practical ways to use AI co-pilots without sacrificing authentic human authority.

September 15, 2026Episode 930 min

In Clear Focus: AI Strategy for Sales and Marketing with Katie King

IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, " AI Strategy for Sales and Marketing ". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.

September 8, 2026Episode 829 min

In Clear Focus: Retail Architecture As Brand Strategy with Alexander Josephson

IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of PARTISANS , discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets damages credibility. From Bar Raval to Union Station, learn how treating store environments as brand infrastructure shapes customer behavior, builds authentic connections, and drives commercial success.

September 1, 2026Episode 731 min

In Clear Focus: The Digital Shelf, Tested with Daniela Bolzmann

IN CLEAR FOCUS: Daniela Bolzmann, founder of Mindful Goods and the Design Proof Substack, explores how data-driven creative optimization transforms e-commerce conversions. Drawing from over 1,000 consumer polls, Daniela shares how Amazon split testing, A+ Content, and main image tweaks reveal what shoppers actually want. Discover how to bridge the say-do gap, leverage AI for data analysis, and build a repeatable experimentation practice that converts testing into predictable sales lifts.