In Clear Focus

Hosted by Bigeye

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Episodes

200

Latest episode

Oct 2026

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About the show

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.

Listen to episodes

60 recent

October 13, 2026Episode 1329 min

In Clear Focus: The Tangible Brand with Betsy Davis

IN CLEAR FOCUS: Our guest is Betsy Davis of Sandy Alexander , who explores the lasting power of phygital media and physical brand experiences. Discover how combining targeted direct mail with digital channels significantly boosts consumer response rates. Betsy also shares how to leverage spending data for personalization without crossing into the "creep factor". Learn how embedding conversational AI agents into printed mail via QR codes offers deep insights and accelerates marketing workflows.

October 6, 2026Episode 1229 min

In Clear Focus: Customer Passion with Steven Van Belleghem

IN CLEAR FOCUS: This week's guest, Steven Van Belleghem, explores how to build a customer culture competitors can't copy. Discussing this month's Bigeye Book Club selection, " Customer Passion: 101 Ways to Meet Customer Expectations and Stand Out ," Steven explains the 95-5 rule and why AI makes human empathy vital for complex interactions. Discover how to ignite deep loyalty using friction hunting, the 10-star mindset stretch, and empowering frontline employees to surprise and delight buyers.

September 29, 2026Episode 1129 min

In Clear Focus: Culture Stores with Ibrahim Ibrahim and Koral Ibrahim

IN CLEAR FOCUS: Ibrahim and Koral Ibrahim, the co-authors of " Culture Stores: Redefining the Shopping Space Through Connection to Community , " explore the future of physical retail. As transactions shift online, they argue that physical spaces must evolve into media platforms designed for community recruitment and retention. Discover how to turn customers into loyal fans by embracing culture-graphics over demographics and creating "Fifth Places" that merge physical and digital commerce.

September 22, 2026Episode 1026 min

In Clear Focus: Earned Media and AI Visibility with Brett Farmiloe

IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured , who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better than AI-generated ones. Brett explains how public relations drives generative search results and shares practical ways to use AI co-pilots without sacrificing authentic human authority.

September 15, 2026Episode 930 min

In Clear Focus: AI Strategy for Sales and Marketing with Katie King

IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, " AI Strategy for Sales and Marketing ". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of consent-first, ambient personalization and how ethical AI acts as a trust multiplier rather than a cost center. Listen now to learn how to implement Katie's AI Playbook framework and prepare for Agentic AI.

September 8, 2026Episode 829 min

In Clear Focus: Retail Architecture As Brand Strategy with Alexander Josephson

IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of PARTISANS , discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets damages credibility. From Bar Raval to Union Station, learn how treating store environments as brand infrastructure shapes customer behavior, builds authentic connections, and drives commercial success.

September 1, 2026Episode 731 min

In Clear Focus: The Digital Shelf, Tested with Daniela Bolzmann

IN CLEAR FOCUS: Daniela Bolzmann, founder of Mindful Goods and the Design Proof Substack, explores how data-driven creative optimization transforms e-commerce conversions. Drawing from over 1,000 consumer polls, Daniela shares how Amazon split testing, A+ Content, and main image tweaks reveal what shoppers actually want. Discover how to bridge the say-do gap, leverage AI for data analysis, and build a repeatable experimentation practice that converts testing into predictable sales lifts.

August 25, 2026Episode 632 min

In Clear Focus: The DNA of Brand Storytelling with Park Howell

IN CLEAR FOCUS: Park Howell, founder of Business of Story , and author of "Brand Bewitchery," explores the DNA of brand storytelling. Discover why narrative clarity must precede the creative brief and how to use the 10-step Story Cycle System™ to build compelling messaging. Park explains the AND, BUT, THEREFORE (ABT) framework, why brands must make the customer the hero, and how the StoryCycle Genie™ uses AI to elevate brand narratives rather than flattening them into "a sea of sameness."

August 18, 2026Episode 530 min

In Clear Focus: EFFECTIVE: How To Do Great Work in a Fast-Changing World with Melissa Swift

IN CLEAR FOCUS: Our guest this week, Melissa Swift, author of " Effective: How to Do Great Work in a Fast-Changing World, " explores the modern reality of work intensification. Discover why today's workplace mirrors the early Industrial Revolution and how the "curse of competence" impacts top performers. Melissa shares actionable strategies to navigate complex interdependence, manage AI anxiety, and build team effectiveness. Learn why hope is a vital leadership skill in a fast-changing world.

August 11, 2026Episode 430 min

In Clear Focus: What Do You Really Stand For? with Paul Ingram

IN CLEAR FOCUS: Columbia Business School professor Paul Ingram explains why shared values are the most powerful force in authentic brand-consumer relationships. Drawing from his book, " What Do You Really Stand For? ", Paul reveals how to uncover core values, apply value homophily for consumer segmentation, and the benefits of aligning internal culture with external messaging. Learn practical frameworks to build strong, resilient brands rooted in genuine human connection and intrinsic motivation.