
The Entrepreneurial Casino Is Selling You a Lie | Jessica Lackey
The online business world sells you a dream that doesn't work. Jessica Lackey shares the reality outside of the entrepreneurial casino. We chat about the the real path - the long, hard path - that's often the only way to sustainable success.More from Imperfect Creatives:Substack: https://imperfect.emailYouTube: https://youtu.be/_0FRrrmBAMQInstagram: https://www.instagram.com/imperfect_creativesMore from Jessica: Website: https://www.deeperfoundations.com/Substack: https://substack.com/@jessicalackeyChapters(0:00) How Jessica ended up in the casino(5:48) Why social media stopped working for networking(8:30) Puppy dog internet theory(12:28) Building two businesses at once(17:20) The cost of running a content engine(20:00) Procasti-learning(25:56) Doing the stuff that sucks to do the stuff that sings(28:52) What are you optimising for?(30:28) Delivery vs content business(33:20) Don't force the art to pay the bills(35:06) Step-change functions and limiting factors(41:38) What kept Jessica going in the early years(45:32) The zone of enoughness(50:10) Idea composting(55:14) Roots to fruits(57:46) Signal vs momentum(1:01:14) Niche down, but let the pattern emerge(1:07:22) Playing the long game(1:11:31) Key takeaway & recommendations













