AI Won't Replace Human Relationships
Revolutionising Charity Funding with Tom Brushwood of Ziptrix In this episode of Impact Insiders Podcast , Matthew Damon is joined by Tom Brushwood, Co-Founder of Ziptrix, to explore how AI and data are transforming the future of charity funding. Tom shares how Ziptrix is using open data and AI to unlock new opportunities for organisations trying to make the world a better place, through tools like Ingrid and their latest development, Scout. Together, they discuss how technology can remove repetitive, time-consuming tasks, helping fundraisers spend less time on administration and more time building meaningful relationships. Hear Toms thoughts on why AI should take on the robotic tasks, enabling humans to be human again —supporting better decision-making without replacing critical thinking, judgement, or the importance of human connection. The conversation also explores the responsible use of AI, the importance of providing the right guidance and context, and why technology should serve us rather than replace us. Gain insight into Toms golden rule of marketing and fundraising - be different and challenge the traditions of how things are done . He believes fundraising campaigns don't need to be perfect—because perfection can often lead to bland, personality-free communication. Fundraising is a people business, built on trust, relationships, and emotional connection. Humanity is messy, imperfect, and authentic—and that's where real impact happens. Why listen? Whether you're working in fundraising, leading a charity, or simply curious about the future of AI, this conversation offers a refreshing perspective on how technology can enhance human creativity, strengthen relationships, and help organisations create greater impact—without losing the human touch at the heart of what they do.
