Well Beyond Practice - Online Business for Health + Wellness Practitioners

Hosted by Dr. Alison McLean DPT, ERYT, HHP

Business Entrepreneurship

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360

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Aug 2026

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About the show

For wellness practitioners — physical therapists, yoga teachers, acupuncturists, health coaches and massage therapists — ready to go beyond private practice and build an online business and stop trading time for money in the clinic. Host Alison McLean, DPT, ERYT, HHP, rebuilt her own practice online after a health event shifted her in-person work. Now she works less at multiple six figures — and teaches skilled clinicians how to do the same without overworking or losing credibility. Turn your clinical expertise into income that isn't tied to appointments only. New episodes weekly.

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60 recent

September 8, 202630 min

361. The Membership That Filled Her Clinic: How Laura Terry Grew Revenue 50%

Laura Terry is a physical therapist and yoga teacher with a full in-person schedule. For years, a schedule that full was also the ceiling — if she wasn't in the treatment room with someone, nothing came in. Then she noticed the thing her midlife clients kept asking for and couldn't find anywhere: strength training that's actually safe and informed for women moving through perimenopause, menopause, and the years after, instead of another round of "just be careful." She built it as an online membership, blew past her signup goal in under 10 days, and grew her overall revenue by 50% — with her brick-and-mortar practice still open and running. The part she didn't see coming: the online program started feeding the in-person practice. Her clinic calendar is now booked weeks out. In this episode, Laura shares how she: Found the gap her midlife female clients needed filled, and why her dual PT and yoga background was the exact thing they couldn't get anywhere else Built and launched the membership, and hit her signup goal in under 10 days Grew overall revenue 50% without abandoning the practice she'd already built Turned the online program into a referral engine for her clinic schedule Got through the cringe of showing up on Instagram, the tech, and the perfectionism that stalls most first-time online practitioners If you've been putting off building something that pays you when you're not in the room, Laura's story is proof it's worth the leap. Connect with Laura Instagram: @yogaandpt Website: yogaandpt.com Want to build your own income stream that doesn’t depend on your body showing up every day? I am teaching a free webinar, Replace Your In-Person Clinic Salary Online, on October 7th at 10:30 AM PST. Register here: https://100k-blueprint.pages.ontraport.net/work-from-home Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com

September 1, 202633 min

360. How Wellness Practitioners Build an Email List That Pays Them on the Days They Can't Work

The exact system to move followers off Instagram and onto an email list that earns when your hands can't — lead magnet, first email, and AI build. One tweaked shoulder, a broken wrist, or a kid home with a fever and your income for that week is gone. That's not a scheduling problem, it's what happens when every dollar you earn requires your body to physically be in the room. In this episode, Alison McLean breaks down how licensed wellness practitioners — physical therapists, yoga teachers, massage therapists, acupuncturists, chiropractors, and health coaches — build an email list that keeps earning on the days they can't teach or treat. Instagram followers belong to Instagram. An email list is an asset you own, you can sell to, and nobody can throttle. You'll get the full build: how to pick one lead magnet and stop rewriting it, the single email that gets the system running, how to invite people onto your list in a class or a community talk without it feeling like a pitch, and the Claude and ChatGPT workflow that takes the whole funnel from blank page to live in under two hours. What we cover Why shiny object syndrome keeps your lead magnet stuck in draft, and the one AI prompt that ends the loop The only email you need to write to get started (you do not need a 12-email sequence) How to sell without selling in classes, community talks, and DMs The exact Claude + ChatGPT workflow to build your funnel in under two hours Why the messy middle between posting content and pitching an offer is where the money actually lives Who this episode is for Licensed practitioners who are booked, respected, and completely dependent on being physically present to earn. If you have an Instagram following but no email list, or an email list you have never once sold to, start here. Frequently asked questions How do wellness practitioners make money without seeing clients in person? By building an email list and selling a digital offer to it. Instagram content builds awareness, but an email list is a direct channel you own, which means you can make an offer on a day you're not treating anyone and still generate revenue. What should a physical therapist or massage therapist use as a lead magnet? One specific thing your existing clients already ask you for. Not a comprehensive guide to your whole modality — a single problem your ideal client is actively searching for a fix to right now. Do I need a big email list to make money from it? No. A small list of people who already trust your clinical expertise converts far better than a large cold one. Practitioners regularly make their first online sale from a list under 200 people. How do I get Instagram followers onto my email list? Give them a reason to leave the platform: a lead magnet that solves a real problem, mentioned in your content, your bio, your classes, and your DMs. Followers are rented from the algorithm; email subscribers are yours. How long does it take to build an email funnel? Under two hours using AI tools like Claude or ChatGPT — lead magnet, opt-in page copy, and the first email. The delay is almost never the building. It's deciding what to build. Join me LIVE in the Replace Your In Person Income Free Webinar: https://100k-blueprint.pages.ontraport.net/work-from-home Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com

August 25, 202631 min

359. How to Fill a Workshop or Webinar When You Don't Have an Audience Yet — for Physical Therapists, Yoga Teachers & Massage Therapists

If you're a licensed wellness practitioner — a physical therapist, chiropractor, acupuncturist, yoga teacher, or massage therapist — trying to build online income without adding more sessions to your week, a workshop or webinar is one of the fastest ways to get warm leads in front of you. But most practitioners pick a date first and figure out the rest later, and that's why the workshop fills with eleven people who already know them and buys nothing at the end. Alison McLean, DPT, is a physical therapist and yoga therapist who built her own six-figure online practice and now mentors licensed practitioners doing the same. In this episode she walks through the three questions to answer before you announce anything. Here are the three questions, and why the order matters: Do you have an audience, or do you need to borrow one? Most practitioners have neither the list size nor the reach to fill a room on their own yet. That isn't a problem — it just means the plan is a borrowed-audience plan, and a borrowed-audience plan looks completely different from a "post it to my stories" plan. What are you offering after the workshop? This is where the money is. If you don't know the answer before you build the slides, the workshop becomes a free class you taught for exposure. Decide the offer first, then build backward from it. Are you building a one-time event, or a repeatable system? A one-time event pays you once. Inside the 100K Online program there's a lesson called Turn One Workshop into a Client Magnet — the whole point is that the same workshop keeps producing leads long after the live date. That's program work, but the decision you make here is what determines whether you rebuild from scratch every single time. Alison teaches the full workshop build inside 6-Figure Lead Generating Workshops That Convert — workshop topic, workshop framework, and how much to actually give away in the value portion. This episode covers the WHAT and the WHY. You don't need a huge audience to make workshops work. You need to answer these three questions before you pick a date. FAQ : Do I need a big email list to run a successful webinar? No. You need either an audience or a borrowed one, and a plan for which. What should I sell after a free workshop? Decide the offer before you build the workshop, not after. How many people do I need to sign up for a workshop to make it worth it? Fewer than you think, if the offer at the end is priced for the outcome. Are workshops still worth it for physical therapists and yoga teachers in 2026? Yes — they remain one of the highest-converting lead sources for licensed practitioners. Suggested tags/keywords: workshops for wellness practitioners, webinar for physical therapists, online business coach for licensed practitioners, how to fill a workshop, lead generating workshops, yoga teacher online income, massage therapist online business Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com Build your Online Offer in 15 Minutes with the Online Offer Builder for $15: https://path-to-profit.pages.ontraport.net/Online-offer-builder

August 18, 202630 min

358. Why You're Wiped Out After Every Session

You're seeing fewer clients than you were two years ago and you're more tired than you've ever been. That's the part that doesn't add up, and it's why you keep reaching for the wrong explanation — you need better boundaries, you need to sleep more, you need a lighter week. Here's what's actually going on. Somewhere after you raised your rate, the sessions got heavier. You started handing her three exercises she never asked for, plus a breathing practice, plus a sleep protocol, plus a follow-up email with two PDFs attached, because the higher number felt like it needed proof. None of that shows up on your schedule, and all of it comes out of you. It doesn't work for her either. She walked out with eleven things to do and managed two of them, so at the next session you explained more, which made that session run longer, which is how a 60-minute appointment quietly became a 90-minute one you're still getting paid 60 for. Then your body does the math before your brain does. That's the real reason you hesitate when someone asks if you have room for a new client — not because you don't want the income, but because your nervous system already knows what one more client actually costs you. So in this episode I walk you through the audit. Pick one client, pick one session, and write down every single thing you did for her, including the prep the night before and the text you answered at 9pm. Most practitioners find the leak in under ten minutes, and it's almost never where they expected it to be. You didn't get certified, trained, and experienced just to burn out proving your worth. It's time to charge like you already know it. In this episode: Why firehosing a client with information lowers her results and your rebooking rate What your nervous system is actually doing when it makes you hesitate to take on a new client The 3-step audit that finds where your time and energy are leaking out unpaid How one client went from scraping by session to session to consistent $12K+ months, working the same hours she was already working What to give a client instead of "more," so she actually implements and gets the result she came for Questions this episode answers : Why am I so drained after every session when I'm not seeing many clients? Because the unpaid work has grown around each session — the prep, the extra instruction, the follow-up messages — so your real hours per client are far higher than what's on your calendar. Why do I feel like I have to give clients more after raising my rates? A higher price triggers the urge to justify it, and the fastest-feeling justification is volume: more information, more homework, more access. Does giving clients more actually improve their results? No. Implementation drops as the number of instructions goes up. Fewer, clearer directives get followed; a long list gets abandoned. How do I find where my time is going in my practice? Audit one client and one session end to end, writing down every task you performed including the unpaid ones outside the session, then compare that total against what you were paid for it. Links to past episodes: 201. Perfect Price Formula (Feb 8, 2024, 45 min) https://podcasts.apple.com/us/podcast/201-perfect-price-formula/id1477774282?i=1000624496621 283. The 5 Step Wellness Pricing Formula: https://podcasts.apple.com/us/podcast/well-beyond-practice-online-business-for-health-wellness/id1477774282?i=1000698704920 Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com Build your online offer in just 15 minutes. Know who it's for, what the charge, what the program promise is and so much more. It's $15 to help you build an online program to help you bring in thousands. Get immediate access here: https://path-to-profit.pages.ontraport.net/Online-offer-builder

August 11, 202627 min

357. Why You Feel Behind in Your Wellness Business (And Why You're Not)

You're Not Behind. You're Between Phases. If you woke up Monday already feeling behind before the week even started — this one's for you. I just got back from a week of camping, fully unplugged, and I came home straight into something I hear from wellness practitioners every single week: the quiet feeling of being too late, too slow, or not far enough along. Here's the short answer, so you don't have to wait for it. You are not behind. There is no universal timeline, and nobody handed you one. What's actually happening is that you're in a phase. There are three of them, they have completely different jobs, and they give you completely different feedback. Most people quit in the first one because they're measuring it with the last one's ruler. I walk through all three in the episode. What I cover: Why comparing your chapter 2 to someone else's chapter 10 is costing you real momentum — and what it's actually measuring The three business phases most entrepreneurs never learn to recognize, and why you might be walking away right before the harvest How I launched my first online membership, made a few thousand dollars, decided it was a failure, and walked away from something that could have been gold The mindset shift that took me from a goal of 9 new clients to 15 — with no crystal ball and no guarantee Whether you're just starting to post on Instagram, launching your first program, or watching your peers lap you: the only thing that reliably slows you down is telling yourself you should be further along. Questions this episode answers: How do I know if I'm behind in my business? You aren't. The timeline you're measuring against is one you absorbed from someone else's highlight reel. Why isn't my business growing yet? In the earliest phase, growth shows up as inputs, not income. The results are stacking whether you can see them or not. Should I quit if something isn't working? Not until you know which phase you're in. A few thousand dollars in a first launch is a signal, not a verdict. How long does it take to build an online wellness business? There's no fixed answer, and anyone selling you one is selling you a timeline. Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com Get the free guide to craft your online offer and use IG to fill it: https://path-to-profit.pages.ontraport.net/online-offer-free-guide

August 4, 202624 min

356. How Lindsay Grobman Lombardo Built a Holistic Physical Therapy Practice Around School Hours

What if you could see 3 clients a day, be home for school pickup, and still hit $12K months? That's the practice Lindsay Grobman Lombardo built — and in this episode she walks through exactly how she did it. Lindsay is a physical therapist, yoga teacher, and health coach. Before she had the clients to fill it, she journaled the exact schedule she wanted: which hours she'd see people, which hours belonged to her kids. She sat in a coffee shop in the town she wanted to live in, years before she lived there. Then she did the business work and the energetic work until the calendar she'd written down became the calendar she was actually living. She started virtual-only — which she'll tell you was a gift, not a compromise — before opening a brick-and-mortar space. She was terrified of the camera and signed clients from Instagram anyway. She launched her first online group program, The Calm Mom Reset, without being what anyone would call tech-savvy. If you've been wondering whether you can have a full, profitable practice and still be the parent who's there at 3pm, this episode is your proof of concept. In this episode: How Lindsay blends physical therapy, yoga, breathwork, and health coaching into one practice instead of running four separate businesses Why starting virtual-only made the move to a physical space easier, not harder Designing a client schedule around school hours — and the boundaries that keep it from creeping Getting over camera fear and actually signing clients from Instagram What went into launching her first online group program, The Calm Mom Reset The manifestation practices she credits for making $12K months real What to do when you're scared, not tech-savvy, and want to grow anyway Connect with Lindsay: Website: https://www.breathe-eden.com Instagram: @breathe_edenptyogaandwellness Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com Get the free guide to building your online offer and filling it with Instagram here: https://path-to-profit.pages.ontraport.net/online-offer-free-guide

July 28, 202633 min

355. How to Show Up Online When Visibility Feels Unsafe

"I'm just not the type to put myself out there." If you've said that sentence — out loud or in your head — this episode is for you. What if the thing holding your business back is trying to be everything to everyone? I'm pulling back the curtain on my rebrand and the nervous system pattern I found underneath it all: the chameleon. For years I over-prepared, played it safe, held back the "controversial" stuff, and waited until every piece was perfect before putting it into the world. Here's what I know now: that's not a strategy problem. It's a safety response — and it's quietly capping your growth. In this episode: • Why perfectionism and people-pleasing are nervous system responses, not personality flaws • How to tell a safety response from an actual strategy problem • The fear of judgment — and why it usually traces back to how hard you judge yourself • What "who said you could teach this?" is really telling you • How to show up before it's perfect, and why the polishing is what's costing you reach • What stepping into a new identity actually looks like • The one shift that takes you from "that sounds nice" to magnetic Who this is for: Physical therapists, yoga teachers, massage therapists, acupuncturists, health coaches, and healers building online income beyond the treatment table — anyone who tidies a post into oblivion before she'll hit publish. Find me on IG: @wellunbound https://wellunbound.com Get the free guide to Fill Your Oine Program Using IG here: https://path-to-profit.pages.ontraport.net/online-offer-free-guide

July 21, 202637 min

354. What Is a Brand (and When Should You Rebrand)? A Wellness Business Branding Guide with Strategist Jasmine Haitalani

Your brand is already speaking — is it saying the right thing? Your brand isn't your logo. It's the impression someone forms in the three seconds before they decide whether you're the practitioner who can help them — and it's forming whether you're intentional about it or not. In this episode, I'm joined by my own rebrand strategist, Jasmine Haitalani of HighFlier Powerhouse. We're pulling back the curtain on branding and content creation for wellness entrepreneurs — whether you're just getting started or scaling past six figures. If you've ever felt paralyzed by imposter syndrome, stared at your phone with no idea what to post, or told yourself everything has to be perfect before you can show up — this one is your permission slip to start exactly where you are. What we cover: What a brand actually is (hint: it's not your logo) When to rebrand — and when to wait How organic content does your market research for you How to stand out in a saturated wellness space Why your story is the one thing AI can never replicate The "gag and go" mindset shift that changed everything How to post consistently without the time drain Connect with Jasmine: Instagram: @HighFlierPowerhouse Podcast: Brand Your Way to a Million Website: https://highflierpowerhouse.com Get the Free Guide to to Create Your Online Program and Use IG to Fill it Learn more about working with Alison and Book a Free Consult here

July 14, 202623 min

353. Beyond Back-to-Back Sessions: Welcome to Well Unbound

BIG NEWS — after 10 years, $1M+ in business, and 350+ episodes, we're going Well Unbound. This podcast is officially becoming The Well Beyond Practice Podcast , and the business is becoming Well Unbound — because you were never meant to stay trapped in back-to-back sessions, trading every hour for income and missing your own life in the process. If you're a licensed wellness practitioner — physical therapist, yoga teacher, massage therapist, acupuncturist, chiropractor, or health coach — and your income stops the second you stop working, this episode is the doorway to what comes next. In this episode: Why I rebranded from Ignite to Well Unbound — and what the shift actually means for you and your practice The movement I'm building to help wellness practitioners hit $20K+ months without stacking more sessions onto the calendar Program name updates and a first look at what's coming My personal story: from burned-out, back-to-back clinician to running a multi-six-figure online business — and how I want to shorten that road for you If you've ever felt capped by the session-based model — income tied to your hands, your table, your hours — this is your invitation to build beyond it. Follow The Well Beyond Practice Podcast so the next chapter lands in your feed, and if this hit home, send it to a practitioner who needs to hear it. 📲 Find me on Instagram: @igniteurwellnessbusiness (name to change soon) Check out the new website here: https://wellunbound.com Get the free guide to your first 5k online: https://path-to-profit.pages.ontraport.net/5k-free-guide

July 7, 202637 min

352. Why You Don't Need a Perfect Launch to Scale: Real Numbers From My Best Launch

Still waiting for the "perfect" launch before you go all in? This episode might change your mind. After 10 years in business, I just had my best launch ever — and I'm pulling back the curtain on every messy, imperfect detail so you can shortcut your own learning curve. I'm talking real numbers, the mistakes I made live and in public, how I launched while my daughter finished school and I was literally out of town, and how I stayed calm, grounded, and unattached even when my nervous system was screaming. If you're a skilled practitioner who's been told you need a massive audience, flawless sales calls, or a perfect funnel before you can scale — consider this your permission slip to start now, imperfect and all. In this episode: The real numbers from my most successful launch (and the goals I blew past) 3 mistakes I made publicly — and what each one taught me Why a price objection is almost never actually about the price How to launch while life is happening without burning out What I'd do differently next time — and what I'd do exactly the same This episode is for you if you've been asking: Do I need a big audience before I launch an online program? How do I launch when my sales calls or funnel aren't "perfect" yet? Can I run a launch while life is full and still stay grounded? Why do people say no on price — and is it really the price? If you're a licensed practitioner ready to build income beyond your treatment schedule, this is the honest, unfiltered look at what a real launch takes. Important Links: Follow me on Instagram → igniteyourwellnessbusiness Ready to work with me? Book a consultation call on my website! → https://igniteurwellness.com/business-coach-for-health-coaches/ Hit 10K Months online with this FREE guide: https://igniteurwellness.com/10k-months-masterclass/