Hustle Over Everything

In this conversation, Alex Whitfield and Frank Lazer discuss the implications of tariffs on the Canadian economy, the challenges faced by the auto industry, and the need for a stronger startup culture in Canada. They emphasize the importance of common sense in political leadership and the impact of retaliatory tariffs on consumers. The discussion also touches on the brain drain phenomenon, indigenous rights in resource management, and the future opportunities for young entrepreneurs in Canada, particularly in the northern regions.00:00 - Intro: The State of Canadian Politics and Common Sense01:11 - Understanding Tariffs: Basics and Implications04:17 - Impact of U.S. Tariffs on Canadian Economy10:37 - Challenges in the Canadian Auto Industry12:31 - The Need for a Startup Culture in Canada15:46 - Retaliatory Tariffs: A Misguided Approach19:51 - The Brain Drain and Talent Retention22:47 - Indigenous Rights and Resource Management25:17 - Negotiation Strategies and Missed Opportunities30:40 - The Future of Young Entrepreneurs in Canada39:43 - Opportunities in Northern Canada and Indigenous CollaborationFollow us here: https://www.instagram.com/247hustler/

In this episode of Hustle Over Everything, we sit down with Troy Crossfield to break down the realities of the entertainment industry, from navigating music deals to the tough choices artists face in chasing success. We dive into why many creatives have to leave their hometowns to level up, the implications of Drake’s lawsuit against Universal Music, and the crucial role accountability plays in business.Alex Whitfield and Troy also explore the mindset within Toronto’s creative community—how collaboration and support can change the game. Troy opens up about his journey in theater, including the creation of White Lie, and the fulfillment that storytelling has brought him. He shares wisdom on navigating relationships, dealing with loss, and avoiding the wrong ‘doors’ in life—To have a better life as a man.Beyond that, we get into the art of managing talent, upcoming projects, and what it takes to build a lasting legacy in the industry. This conversation is a masterclass for creatives looking to make an impact.00:00 The Journey to Success: Leaving Home for Opportunity07:02 Navigating the Music Industry: Deals and Dynamics12:08 Drake vs. Universal: The Implications of a Lawsuit17:58 Accountability and Strategy: Navigating Industry Politics21:58 The Impact of Hometown Support on Artists33:58 Balancing Family and Career: The Dilemma of Growth38:45 The Toronto Mindset and Community Support41:12 The Importance of Contracts and Accountability43:40 The Journey of Creating "White Lie"49:01 Navigating Relationships and Loss54:30 Life Lessons: Doors to Avoid01:07:19 Managing Artists and Upcoming ProjectsYou can find out more about Troy here: https://www.instagram.com/troycrossfield/You can find us on Instagram here: https://www.instagram.com/247hustler/

This week on the podcast, we’ve got an episode for creators! We’re diving deep into event sponsorships and brand deals with none other than Jackie Jackie has partnered with some of the biggest brands, from Nike to Coca-Cola, and she’s sharing her expertise with us. Here’s what we cover: - How to provide real value for brands - A live media kit audit with Jackie - The surprising ways Donald Trump’s influence could impact brand deals for Black creators … and so much more! The episode drops soon—don’t miss it! Subscribe to Hustle Over Everything on YouTube today. Filmed at Whitmedia Studios in Oshawa Timestamps: 00:00 Impact of Politics on Brand Deals 02:48 The Role of DEI in Sponsorships 06:04 Creating Value in Sponsorships 08:51 Return on Engagement vs. Return on Investment 11:45 Profitability of Events 15:08 Sponsorships as Partnerships 18:02 Crafting Effective Media Kits 20:56 Common Mistakes in Sponsorship Decks 23:51 Customizing Sponsorship Experiences 28:35 Event Planning Essentials 30:28 The Importance of Early Budgeting 33:22 Maximizing Sponsorship Opportunities 37:13 Navigating Challenges in Event Sponsorship 40:07 Understanding the Value of Sponsorships 44:42 The Economics of Event Planning 47:03 Perception vs. Reality in the Event Industry 50:18 Negotiating Brand Collaborations

Happy New Year and Welcome Back! Today on the show we've got Alicia Ace West. Host of Flow 98.7, Toronto Argonauts, and Extra Gravy podcast. Extra Gravy is one of my favorite podcasts so make sure you subscribe to them on YouTube. In this episode, we discuss: - The truth behind Toronto media - Reviewing the Toronto tempo name - Why Alicia Dislikes Kendrick Lamar & - Alicia reveals what’s really going on with her. Make sure you check out our sponsor Scotthill Cuisine. For the next month, we're doing a promotion where you get a free appetizer when you dine in. Simply take a screenshot of the episode and show it to the waiter. You can find Alicia here: https://www.instagram.com/aliciaacewest/Her podcast: https://www.youtube.com/@WaitImaMomPodcast Extra Gravy: https://www.youtube.com/@ExtraGravy You can find us here: https://www.instagram.com/247hustler/

Happy new year everyone! Here’s a quick check in from me as we start 2025! Speak to you soon.

In this clip we're unpacking the clip from Monica church. A realtor and Youtuber who mentions the agreement her and her boyfriend created in their relationship. What do you think about this comment below. Don't forget to subscribe for more moments business and culture content.

Welcome to Two Cents, an easy way to enjoy our podcast clips. To kick things off we're starting with our viral interview with Dr. Umar. Let us know what you think about it.

In this episode of Hustle Over Everything, we welcome a guest we’ve never had before. A pastor. Welcome PC or Pastor C (Colvin Chambers) to the show for the first time! We dive deep into: - Kirk Franklin & Maverick City teamed up with Glorilla, is mixing gospel and secular hip-hop okay? - We break down Dr. Umar’s viral video: Did Christianity fail the Black church? Pastor C’s powerful journey: From jail and divorce to leading a successful church. - Why Black men are not present in a lot of churches 💬 This episode is raw, honest, and packed with real talk about faith and culture! 👉 Don’t forget to like, comment, and subscribe for more real convos on business, culture, and personal growth! 🎥 Follow Hustle Over Everything: Instagram: https://www.instagram.com/247hustler/ https://www.instagram.com/elevatedalexander/ Pastor C: https://www.instagram.com/colvinchambers/ His church (EKM): https://www.instagram.com/ekmtoronto/ Timestamps: 00:00 Intro 01:28 Meet PC 01:44 Icebreaker Pastor C's musical background 03:20 - Maverick City, Kirk Franklin and Glorilla Talk 05:53 - Dr.Umar vs The Black Church 11:14 - Church challenges 16:00 - How the church can be performative 19:57 - Trend of pastors self-deleting 23:37 - Pastor's struggle with God 26:23 - Telling his wife he's going to be a pastor out of the blue 28:29 - Why young black men aren't in church 35:30 - How Donald trump will affect the Black church 41:52 - Challenges women are facing with their Christianity 44:37 - Getting Married while divorced making $500/month 52:04 - Getting Locked up

🔥 This week on Hustle Over Everything, we’ve got the amazing @thejasmineleeteam dropping all the knowledge on: 🔑 The real Toronto real estate market 💖 Love and relationships from a fresh perspective 💼 The "already made" man and why it matters 👫 Making genuine friendships as an adult This is one of the best episodes we've recorded this year—trust me, you do NOT want to miss this one! Tune in Thursday for the full episode, or listen on your favorite podcast platform. 📲 Don’t forget to like, comment, and share your thoughts below. Tell us what you think of this powerful conversation!

Sponsored by: Nyarai Cellars This week on the show Mouse Jones joins HustleOverEverything to discuss:- Dr.Umar interview recap- Hosting Trap Karaoke- Hosting the BET Awards pre show- Getting signed to Loudspeakers network- Almost getting arrested in Toronto- Drake vs Kendrick Timestamps: 00:00 - Trailer 00:48 - Intro 01:16 - Dr. Umar's episode talk 02:15 - Hip Hop Culture and Crime 10:25 - How Hip Hop is perceived 16:25 - The problem with older rappers 20:58 - What Wayno taught Mouse 22:31 - Mouse's peak into the industry 26:00 - Mouse on Trap Karaoke 27:44 - Mouse getting into Comedy 29:19 - Mouse getting signed to Loud Speakers 31:11 - Getting a show on BET 36:27 - Hosting BET Pre-show 46:11 - Truth about personality work 47:25 - The lessons from Grapevine 51:33 - Monetizing and building a podcast platform 57:44- Drake Vs Kendrick 101:30 - Almost getting arrested in Toronto