The Small But Mighty Marketing Podcast

Hosted by Josh Becerra & Shinhee Son

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Latest episode

Dec 2024

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EN-US

About the show

Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.

Listen to episodes

60 recent

December 18, 2024Episode 932 min

The Real Power of Psychological Safety in Marketing Teams - Small But Mighty Marketing Podcast Ep 9

Send us Fan MailHow important is psychological safety in driving your team’s success?In this episode, Josh Becerra and Heather Boschke dive into why a safe environment is crucial for creativity, collaboration, and problem-solving within marketing teams.We cover:- The impact of psychological safety on team performance- How fear of failure holds back innovation- Steps to create a culture of trust and learning- Why great marketing requires a safe space to take risksTune in to discover how building a supportive team culture can lead to better results and stronger relationships.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

December 4, 2024Episode 830 min

From Burnout to Balance: Lessons in Career Reinvention - Small But Mighty Marketing Podcast Ep 8

Send us Fan MailWhat if your path to career success is also leading you to burnout?In this episode, hosts Josh Becerra and Colleen Kranz explore building a fulfilling career without sacrificing balance.We cover:- How career burnout affects even the most ambitious professionals- The impact of aligning personal and business values- Practical steps to reinvent your career path- How to set goals that actually matter to youIf you're ready to turn career burnout into a journey toward balance and growth, this conversation is for you.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

November 13, 2024Episode 730 min

Is Your Digital Marketing Agency Keeping You in the Dark? - Small But Mighty Marketing Podcast Ep 7

Send us Fan MailIs your agency keeping you in the dark?Join Josh Becerra and Shinhee Son as they talk about the problems that come up when agencies aren’t open with clients. Miscommunication and lack of details can quickly ruin progress.In this episode, we cover:- Why transparency matters in agency-client relationships- How not having access to your data can slow you down- Easy ways to improve accountability and communication- Warning signs to look for with your agency partnerCheck it out to make sure your agency is on your side.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

October 30, 2024Episode 642 min

Why Most Agency Client Relationships Fail - Small But Mighty Marketing Podcast Ep 6

Send us Fan MailJoin hosts Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page.We cover:Why agency-client relationships often failCommon mistakes that lead to misunderstandingsHow to improve communication and trustSimple steps to build stronger partnerships🎧 Tune in to learn how to keep your data under control!Find other ways to listen to the podcast.https://augurian.com/small-but-mighty-marketing-podcast/Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

September 18, 2024Episode 545 min

Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5

Send us Fan MailJoin hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update. We discuss:Why analytics often fail during migrationsCommon mistakes marketers make with trackingHow to get alignment on your KPIs with leadershipThe steps to building a reliable source of truth🎧 Tune in to learn how to keep your data under control!Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

July 31, 2024Episode 441 min

Finding Purpose, Hidden Talents, and Boosting Energy with Laura King

Send us Fan MailIn this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally transform your marketing strategy.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

July 17, 2024Episode 332 min

How to Fully Commit to Your Marketing Strategy EP61

Send us Fan MailToday, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders, Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

July 3, 2024Episode 236 min

Alignment, Accountability, and Agency Responsibility

Send us Fan MailIn this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

June 19, 2024Episode 129 min

Small But Mighty Marketing Teams: Podcast Evolution

Send us Fan MailPodcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, promoting a mindset focused on continual learning and adaptation. The conversation also touches on the challenges faced by small marketing teams and the benefits of a systematic approach to managing priorities and tasks.Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

March 4, 2024Episode 2826 min

Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher

Send us Fan MailTerra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:- With limited resources, efficiency is key.- If they prefer chatting on the phone; give them a call. Tailor your communication.- Be a good human.Chapters:00:00 Terra Fletcher Introduction01:23 Terra's Career Path and Fractional CMO Work06:34 Challenges of Executing Marketing with Limited Resources08:25 Communicating with Leadership and Demonstrating Marketing's Value10:37 Collaboration between Marketing and Sales14:17 Working with External Vendors23:24 Thought Leaders Terra Follows#marketingleaders #marketingpodcast #marketers #marketinginterview #businessresourcesExplore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.