How I Do Content

Hosted by Tahryn Bolt

Business Entrepreneurship Education

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Episodes

263

Latest episode

Aug 2026

Language

EN-AU

About the show

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

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60 recent

August 17, 2026Episode 2638 min

263. Why you’re not attracting more leads into your business

Last week, I put the call out to my community and asked them – what’s your biggest challenge in business right now. Now, not gonna lie – the answer did actually surprise me a little, but it also highlighted that you can never assume you know exactly what’s going on for your ideal client at all times. And it also reinforced what I’m always banging on about – messaging isn’t something you do once and never again. It will continue to evolve as your ideal clients, the market and your business also evolve. Now my community has just told me that their biggest challenge currently is bringing in more leads to their business. So in today’s episode of the How I Do Content Podcast, I’m sharing exactly why you’re not attracting more leads into your business. Let’s begin. WANT MORE? Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why am I not getting leads, attract more leads into your business, lead generation strategy for service businesses, how to get more leads on Instagram, Instagram not converting to leads, messaging and marketing for online business, how to attract dream clients, lead generation for online service business, why is my content not converting, out of touch with ideal client, how to find your ideal client, vague messaging examples, how to write a clear CTA, why isn't my content converting, generic content ideas, AI content sounds the same, how to stand out with content, online business lead generation 2026, messaging strategist, how to get more leads without posting more Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

August 10, 2026Episode 26210 min

262. Why Repeating Your Messaging Works: The Psychology Behind It

So let me take you behind the scenes and play out a conversation that happens on repeat with my clients. They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.” My response: “ Yeah, that’s kinda the point” And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history… Obviously I’m going to explain myself and tell you why repeating your messaging isn’t a bad thing, in fact it’s actually essential if you want it to have the intended impact – attracting Beyonce-level clients on repeat. So if you’re feeling like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – you need to keep listening. WANT MORE? Watch my 11 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Sign up for a the Messaging Fasttrack Intensive at https://thesocialbolt.com.au/the-messaging-fasttrack/ Join the Micro Messaging at https://thesocialbolt.com.au/micro-messaging/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE why repetition works in marketing, repeating your messaging, how many times before someone buys, Rule of 7 marketing, mere exposure effect marketing, why does marketing repetition work, Google 7-11-4 rule, Instagram organic reach 2025, how to repeat your marketing without being boring, messaging repetition strategy, why do I feel like I'm repeating myself marketing, good vs bad repetition marketing, how to talk about my offer differently, messaging angles for offers, brand consistency and repetition, how to make people remember my brand, marketing psychology repetition, how often should I post about my offer, messaging framework for small business, why isn't my messaging converting Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

August 3, 2026Episode 26112 min

261. Using AI To Create Content Isn't Saving You Time. Here's Where Those Hours Are Going.

So we need to have a frank discussion And you’re probably not going to like what I say, but it needs to be said because I care about you and I want to see you win. But right now, you’re doing something that’s actually stopping you from winning. You're using AI to write your content. And I get it – your biggest barrier to creating content is time. I hear it all the time. You don’t have the time to create content. There’s people like me telling you that to attract clients you need to create content consistently. So when you find something that genuinely saves you time, you use it. But using AI to create your content isn’t saving you time – it’s actually costing you time. So in today's episode of the How I Do Content Podcast, I'm going to walk you through exactly where those hours are going AND how you can save time on your content without AI writing it for you. Let’s begin. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE using AI to write content, does AI save time on content, AI content creation problems, why AI content doesn't work, how to save time creating content, content creation time management, AI written captions, how to come up with content ideas, content ideas from client conversations, why my content isn't converting, content that doesn't sound like me, how to repurpose content, batch content creation, content ideation process, using your content data, how to make content faster, AI content sounds generic, content marketing for service businesses, how to write content without AI, content creation for small business owners Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

July 27, 2026Episode 26016 min

260. 10 Messaging Tweaks To Help You Make More Sales: Why Your Content Isn't Converting

98% of business owners tell me they want to make more sales… But when I actually look at their messaging (and the by-product of this, their marketing) – it’s not optimised to help them make more sales or stand out in the current landscape filled with AI slop. And when you feel like you’re doing all the things you should be doing (showing up, talking about your offer, promoting it consistently) – it can feel frustrating when you’re not seeing that effort rewarded in your cash flow. But that’s also the problem – you’re focusing on the wrong things. More content doesn’t mean more sales and more leads doesn’t mean more sales… Because ultimately what leads to more sales is messaging that moves your ideal client from first discovering you to deciding to buy from you. So content creation and lead generation without good messaging is a big fat waste of time. You’ll forever find yourself doing all the “right things” but never seeing it flow through to your bank account. So how can you fix this? Well I’m glad you asked! In today’s episode of the How I Do Content Podcast, I’m sharing 10 messaging tweaks to help you make more sales. What can I say?! I’m a wizard of the people, so I’m giving you what you want – more sales! WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE messaging tweaks to make more sales, how to convert leads into sales, why isn't my content converting, messaging strategy for small business, how to sell more online, content that doesn't convert to sales, how to write sales messaging, difference between marketing and selling, how to write copy that sells, specific messaging examples, how to handle objections in marketing, testimonials that convert, how to speak to ideal client, messaging vs marketing, how to sell without being salesy, copywriting tips for small business owners, how to improve sales messaging, why am I not making sales, sales copywriting tips, how to write a sales page that converts Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

July 20, 2026Episode 25914 min

259. Your sales season lead generation checklist: 11 ways to fill your sales pipeline

Ok so sales season is upon us – the time of the year where the planets align with buyer intent, and we see a whole lot of money flowing! And if you’re planning to sell during this season, you want to make sure your sales pipeline is filled (or topped up) with leads as hot as Pedro Pascal. So how can you make sure you’re not only attracting leads, but also attracting the right leads – aka those dream humans who also buy from you. Well that’s exactly why I’m recording today’s episode of the How I Do Content Podcast. There are so many different ways you can generate leads, but for most people, they’re slogging away on Instagram and their pipeline looks dry as fuck. And because I know you want to make more sales (along with every other business owner in the universe), a dry sales pipeline is not gonna help. So here are 11 ways you can generate more leads ahead of sales season. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE sales pipeline, lead generation ideas, how to generate more leads, fill your sales pipeline, sales pipeline tips, lead magnet ideas, how to build an email list, waitlist for a launch, referral program for small business, affiliate program for online business, podcast guesting for leads, run a masterclass to generate leads, discovery call lead generation, low cost lead magnet ads, content upgrade ideas, Instagram content series ideas, short form video hooks, how to warm up leads before a launch, sales season marketing strategy, lead generation for coaches Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

July 13, 2026Episode 2589 min

258: Mid-Year Observations from 2026 So Far: AI, Content & What's Actually Working

Can you believe we’re halfway through 2026? I know I’ve been reflecting on the last 6 months in my business, but also thinking about how much has shifted in the online space in a very short amount of time. I don’t think there’s been a start to the year quite like this in my 7 years of business. And who knows what’s in store for the rest of the year?! But in today’s episode of the How I Do Content Podcast, I’m going to share my mid year observations as well as a couple of truth bombs you need to hear if you really want the next 6 months to be fucking epic for yourself and your business. So let’s dive in. WANT MORE? Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE mid year observations 2026, AI content creation 2026, does AI generated content work, content that converts, AI content marketing risks, mid year business reflections, content marketing trends 2026, how to create content that converts, AI slop content, authentic content marketing 2026, content strategy for small business owners, using AI responsibly in business, personal brand content strategy, how to stand out on social media 2026, content that attracts dream clients, AI generated content skepticism, content marketing predictions 2026, building trust through content, why isn't my content converting, social media content strategy 2026 Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

July 6, 2026Episode 25745 min

257. The Portfolio Business Model: How to Build a Business AI Can't Replace with Monique Harding

There’s a whole lot of business advice in the online space that says if you want to be successful you need to squeeze yourself into one niche, one offer, one tidy little business model that looks good on paper…but also completely destroys your soul. You end up bored, boxed in, and feeling a bit like you've abandoned half of who you are. But what if I told you that this isn’t actually a flaw that you need to fix? That there is a way for you to have a business that holds ALL of you – every interest, every skill, every part of you you've been told to tuck away. And that with everything changing thanks to AI – it could also be one of the smartest, most future-proof ways to run your business right now. Well, that’s exactly what we’re getting into today, with the always magical Monique Harding. Mon is a portfolio business owner, sociologist and coach who helps founders and skilled professionals build multiple income streams under one identity. Her own work spans a therapy practice, business coaching, digital products and a retained partnership with the Australian Institute of Sport. She's on a mission to help women connect with their unique strengths and create a flexible, creatively satisfying business of diversified streams. In this episode of the How I Do Content Podcast, Mon shares what the portfolio model actually is and how to put one together with real strategy, why she's convinced it's where things are heading, and how leaning into all of who you are might just be your biggest edge in a world that keeps changing. By the end, I reckon you'll look at all those "too many interests" of yours in a completely different light. So let’s get into it. CONNECT WITH MONIQUE HARDING Follow Monique on Instagram @moniqueharding_ Find out more at https://moniqueharding.co/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE portfolio business model, multiple income streams for service providers, how to diversify your business income, do I have to niche down, alternatives to niching down, how to build a business AI can't replace, future-proof your business against AI, multi-passionate entrepreneur business model, business ideas for people with too many interests, how to build multiple income streams online, diversified income for coaches and consultants, how to stop relying on one offer, business model for multi-passionate women, is niching down necessary, building a business around your strengths, anchor income stream strategy, scalable offers for service providers, portfolio career vs traditional business Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

June 29, 2026Episode 25647 min

256. Your Marketing Data, Made Simple: Why You Don't Have to Be a Numbers Person to Make Sense of It with Rebecca Caldwell of Three Groves Marketing

If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you! Because I’ve seen this scenario play out time and time again. When you do something that doesn't work: you make it mean something. You decide the whole strategy is broken or worse, that you’re broken. But the one thing you don't do is the thing that would actually tell you what happened: go and look at the data. And I know, I know. The second I say "data," you tense up and go "but I'm not a numbers person." I get it – I'm the creative, messaging, words girlie, not the spreadsheet one. But as my coach always reminds me – data is just information. And when you actually look at it, it’s going to make your marketing efforts much more effective. And to help me highlight why data isn’t so scary – today I’m joined by the extra magical Rebecca Caldwell. Rebecca is the founder of Three Groves Marketing, where she helps service-based business owners actually use their marketing data and build lead-generating systems, so they can spend their time, money and energy wisely, while building a business that lets them have a really great life. In this episode of the How I Do Content Podcast, Rebecca shares how to make data feel genuinely simple (and dare I say, not scary). We get into where this fear of data really comes from, where to start and how your data might just give you permission to stop doing all the marketing you secretly hate. I guarantee after you finish listening to this episode, you’ll look at data a whole lot differently! So let's get into it. CONNECT WITH REBECCA CALDWELL Follow Rebecca on Instagram @threegroves Get to know your data with Rebecca’s Marketing Compass at https://threegrovesmarketing.com/marketing-compass Grab the Free Marketing Measurement Playbook at https://threegrovesmarketing.com/mmp Find out more at https://threegrovesmarketing.com/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE marketing data made simple, how to read marketing analytics, marketing analytics for beginners, google analytics for small business, what marketing metrics actually matter, data informed content strategy, how to use UTM parameters, marketing for service providers, stop guessing marketing, how to know what content is working, paid ads for small business, when to start paid advertising, retargeting ads for beginners, reusing top performing content, how to get off the content hamster wheel, why is my marketing not working, data driven marketing decisions, marketing for non numbers people, google search console for beginners, small business marketing strategy Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

June 22, 2026Episode 25511 min

255. Let's Yap About Yapping. What the latest online obsession can teach you about messaging

It’s time – to yap about yapping. Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also let all the think pieces settle before I add my perspective to the mix. And if you’re thinking “Tahryn, what the heck are you on about?” – stay with me. In today’s episode of the How I Do Content Podcast, I’m going to tell you more about the latest online obsession, coined “yapping,” and whether you should become a certified yapper yourself. The online space is divided, so I want to share my thoughts and how it applies to your business AND specifically your messaging. So let’s yap. WANT MORE? Sign up for the Messaging for Leads Mini-Mind at https://thesocialbolt.com.au/mini-mind/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE yapping trend, what is yapping on Instagram, yapping on camera, Jessi Jean Yap Challenge, how to talk to camera confidently, face to camera Reels, talking head video tips, how to grow on Instagram with Reels, online business messaging, how to sell the transformation not the feature, selling to your audience's fears, content creation for service based business, how to message your offer, should I make Reels for my business, what to say on camera, marketing trends 2026, how to grow an Instagram following fast, clear messaging for small business Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE

June 15, 2026Episode 2541 hr 7 min

254. The Subconscious Reasons You Keep Hitting an Income Cap with Jess Pinili

Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?! But what if I told you, the problem often isn’t your strategy – it’s YOU. I know, I know… But after over 7 years in business I’ve watched so many capable, ambitious women do everything right on paper and still not hit their goals. And the hardest thing to admit (because strategy is always the easiest thing to change) is that the ceiling isn't out there – it's internal. And that’s exactly why I wanted Jess Pinili to join me on today’s episode of the How I Do Content Podcast. Jess is a business strategist, membership founder, and the woman behind my favourite TikTok business audits. She works at the intersection of business strategy and subconscious identity work – helping women figure out what's actually going on beneath the surface when the strategy should be working but isn't. In this episode we get into the subconscious reasons you keep hitting an income cap and what self-sabotage actually looks like in a high-achieving woman's business (spoiler alert: it's a lot sneakier than you think). This one went deep and I loved every second of it – I think you will too. CONNECT WITH JESSICA PINILI Follow Jess on Instagram @jesspinili Watch Jess’s YouTube Channel at https://www.youtube.com/@jesspinili Watch the Think Like a CEO Free Masterclass at https://thinklikeaceo.jessicapinili.com/ Find out more at https://www.jessicapinili.com/ WANT MORE? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE hitting an income cap, why my launch flopped, self-sabotage in business, subconscious blocks to success, business mindset for women, why smart women self-sabotage, income ceiling in business, why I keep getting the same results, subconscious identity work, business strategy and mindset, why my business isn't growing, fear of visibility in business, procrastination in business, women in business mindset, breaking through income plateau, inner work for business owners, why success feels uncomfortable, business personal development Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE