How I Do Content

Hosted by Tahryn Bolt

Business Entrepreneurship Education

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Episodes

253

Latest episode

Jun 2026

Language

EN-AU

About the show

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

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60 recent

June 15, 2026Episode 2541 hr 7 min

254. The Subconscious Reasons You Keep Hitting an Income Cap with Jess Pinili

Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?!But what if I told you, the problem often isn’t your strategy – it’s YOU. I know, I know…But after over 7 years in business I’ve watched so many capable, ambitious women do everything right on paper and still not hit their goals. And the hardest thing to admit (because strategy is always the easiest thing to change) is that the ceiling isn't out there – it's internal.And that’s exactly why I wanted Jess Pinili to join me on today’s episode of the How I Do Content Podcast.Jess is a business strategist, membership founder, and the woman behind my favourite TikTok business audits. She works at the intersection of business strategy and subconscious identity work – helping women figure out what's actually going on beneath the surface when the strategy should be working but isn't.In this episode we get into the subconscious reasons you keep hitting an income cap and what self-sabotage actually looks like in a high-achieving woman's business (spoiler alert: it's a lot sneakier than you think).This one went deep and I loved every second of it – I think you will too.CONNECT WITH JESSICA PINILIFollow Jess on Instagram @jesspiniliWatch Jess’s YouTube Channel at https://www.youtube.com/@jesspinili Watch the Think Like a CEO Free Masterclass at https://thinklikeaceo.jessicapinili.com/ Find out more at https://www.jessicapinili.com/ WANT MORE?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEhitting an income cap, why my launch flopped, self-sabotage in business, subconscious blocks to success, business mindset for women, why smart women self-sabotage, income ceiling in business, why I keep getting the same results, subconscious identity work, business strategy and mindset, why my business isn't growing, fear of visibility in business, procrastination in business, women in business mindset, breaking through income plateau, inner work for business owners, why success feels uncomfortable, business personal developmentBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

June 8, 2026Episode 25319 min

253. 7 Years of The Social Bolt: 7 Lessons from 7 Years in Business

Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business. On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced some epic highs and equally epic lows but I’m still here 7 years later – and that needs to be fucking celebrated. So in today’s episode of the How I Do Content Podcast, I'm going back through every single year of this business and sharing some of the lessons that defined it – the things I learned, lived, loved and loathed. Let’s do this.WANT MORE?Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEbusiness lessons from 7 years in business, lessons learned running a business, small business anniversary reflections, female entrepreneur lessons, how to pivot in business, business messaging strategy, burnout in business, grief and running a business, business foundations, messaging that converts, business mindset, online business lessons, how to start a business, stay-at-home entrepreneur, service-based business growth, business pivot during covid, introvert in business, business messaging mistakes, building a sustainable business, rebuild your businessBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

June 1, 2026Episode 25211 min

252. How to Be Unmissable in a Sea of AI Slop

As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop. Every piece of content looks and sounds exactly the same. And the impact of this sea of AI slop, is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations.This isn’t fear-mongering either – the data AND consumer behaviour both back it up. When AI started becoming a thing in 2023, the sentiment was mostly positive. People felt excited to use it, and boy did they ever. But now thanks to overuse and the resulting AI slop fest, consumer enthusiasm and even consumer acceptance for AI-generated content has dropped significantly.So what does this mean for you, the business owner?Well obviously, if you are going to use AI to create your content, proceed with caution.Be aware that your consumers are thinking about this when making purchase decisions, so you need to make sure your content isn’t giving off AI slop vibes.How? In today’s episode of the How I Do Content Podcast I’m sharing 3 things you can do this week to make sure your content is unmissably, undeniably, un-AI-ably YOU.So let’s get into it.WANT MORE?Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEhow to stand out on social media, AI generated content problems, AI slop marketing, how to make content that stands out, content marketing strategy for small business, how to sound human in your marketing, authentic content marketing, how to create content with AI, AI content vs human content, standing out in a saturated market, content marketing tips for coaches, how to use AI without losing your voice, unique content ideas, messaging strategy for online business, brand voice and AI, content that converts, how to create original content, avoid AI content pitfalls, personal brand content strategy, business owner content marketingBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

May 25, 2026Episode 25122 min

251.The behind the scenes story of The Social Bolt + Becoming a Messaging + Marketing Wizard

After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. Because NGL, I had absolutely nothing planned. Now I can obviously, quite easily come up with an idea but how do you follow episode 250?Enter Karen – who slid into my DMs and suggested I record a personal episode about my background and who I am now.Which is a great idea (thanks Karen) because not everyone has been here since Day 1 and seeing as next month is my 7th business birthday – I’ve been around for awhile! So you might not know the Tahryn + The Social Bolt lore – and that’s what I’m going to share with you on today’s episode of the How I Do Content Podcast. My backstory and how I ended up here, running a business and being the messaging + marketing wizard I am today. So buckle up and let’s begin.WANT MORE?Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEhow to start a marketing business, female founder story, leaving corporate to start a business, building a personal brand in business, messaging strategist Perth, marketing consultant Perth, how to find your niche in marketing, online business journey, solo female business owner, how to rebuild your business after burnout, personal brand vs AI, why personal branding matters in the age of AI, standing out in a saturated market, behind the scenes of running an online business, how to start a business with no experience, women in marketing, podcast host marketing, micro messaging, marketing wizard, mindset for entrepreneursBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

May 18, 2026Episode 25056 min

250. What 250 Podcast Episodes Taught Me About Marketing, Consistency, and Building a Business That Lasts with Special Guest Host Miish Grixti

When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person.I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind. But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but:I’ve gained so much confidence from using my voice.I’ve interviewed some epic humans, doing epic things – including my ultimate dream guest Samantha Wills I’ve used it as a vehicle to put my messaging into action, episode after episode and as a result have claimed my space as a messaging + marketing wizardAnd obviously, and most importantly, it’s allowed me to grow a loyal group of listeners without whom I never would’ve reached 250 episodes. So thank you. To mark the occasion, I handed over the mic to my extra special guest host, Miish Grixti, and we covered everything from how my podcast process has evolved, to what 250 episodes has taught me about consistency, and what I really think about AI's takeover of the online space.So for the 250th-mother-fucking-time – let’s dive in.CONNECT WITH MIISH GRIXTI Access the 5-Minute Marketing Reset at https://miishgrixti.com Follow Miish on Instagram @miishgrixtiSign up for Miish’s emails on mindset, selling, and business energetics at https://join.miishgrixti.com/emailsWANT MORE?Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEhow to start a podcast for business, podcasting for business owners, how to be consistent with content, content marketing strategy for small business, how to launch a podcast successfully, podcast launch strategy, marketing in the age of AI, AI and content marketing, how to stop relying on social media for business, alternatives to social media marketing, how to grow a service-based business, messaging strategy for online business, online business advice, how to create content consistently, building a content ecosystem, podcasting vs social media, how to repurpose podcast content, content strategy for introverts, how to build authority online, long-term marketing strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

May 11, 2026Episode 2499 min

249. Confessions of a Messaging + Marketing Wizard: I hate creating content for Instagram right now.

I have a confession to make.Even though I’m a messaging + marketing wizard and I love creating content…I hate creating content for Instagram right now. I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.” I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t need AI. I hate that so much content is so obviously created by AI – the same recycled content ideas, the same writing style. It’s got to the point where I have so much resistance to even opening the app, let alone creating content for it. And it’s not because I don’t know what to post. I have millions of brilliant ideas sitting in my notes app. But sometimes I feel like “what’s the point?!”So in today’s episode of the How I Do Content Podcast I’m giving you an insight into what I’m doing about this, in case you find yourself in the same slump.Let’s dive in.WANT MORE?Sign up for the How to Tell + Sell in the Age of AI Masterclass at https://thesocialbolt.com.au/masterclass/ Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEInstagram marketing strategy 2026, how to stand out on Instagram, content marketing without Instagram, email list building strategy, podcast marketing strategy, AI content marketing, using AI in marketing, how to differentiate your brand, authentic content marketing, building an audience without social media, lead generation without Instagram, Instagram content burnout, content marketing alternatives, brand differentiation strategy, human-led content vs AI content, how to grow a podcast audience, email list growth strategies, content creator burnout Instagram, owned marketing channels, Meta ads lead generationBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

May 4, 2026Episode 2481 hr 2 min

248. Visibility for Introverts: How to Grow a Business (Without Burning Out or Becoming an Extrovert) with Katherine Mackenzie-Smith

The online business world has a visibility problem. And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. You just haven't found your version of visibility yet.Because here's the thing – getting in front of the right people doesn't require you to be loud. It doesn't require you to perform. And it definitely doesn't require you to become someone you're not.That's exactly what today's episode of the How I Do Content Podcast is about.My guest today has been in business for 11 years and has watched every era of online business come and go – the influencer coach era, the girlboss era, the information age, and now whatever the hell we're calling the AI era one. And what she's landed on is a way of building a business that's designed around your energy, your strengths, and the way you actually work best.Katherine Mackenzie-Smith is an award-winning business coach, host of the Cozy Business with Katherine podcast, and creator of the Cozy Business Quest. She helps introverted, highly sensitive, and neurodivergent solopreneurs stop spinning in circles, pick a clear direction, and follow through, without burning out or becoming someone they're not.In this episode we get into what a cozy business actually means (because it's probably not what you think), how to get visible in a way that doesn't make you want to hide under a blanket, and why right now might actually be the best time ever to be the quieter voice in the room.So let's dive in.CONNECT WITH KATHERINE MACKENZIE-SMITHAccess Katherine’s 30 Visibility Prompts https://katherinemackenziesmith.com/30-visibility-prompts/ Listen to the Cozy Business with Katherine Podcast https://katherinemackenziesmith.com/podcast Follow Katherine on Instagram @miss_kmsFind out more at https://katherinemackenziesmith.com WANT MORE?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEvisibility for introverts, how to grow a business as an introvert, introverted business owner marketing, cozy business model, how to get visible online without social media burnout, business growth without hustle, solopreneur marketing strategy, how to show up online as an introvert, sustainable visibility strategy, introvert entrepreneur tips, online business for sensitive people, how to market your business without being loud, neurodivergent business owner, building a business on your own terms, cozy business coaching, how to be consistent in business without burning out, visibility without posting every day, showing up online without performingBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

April 27, 2026Episode 24750 min

247. The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton

Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It often falls a bit flat.And the frustrating part is that it's got nothing to do with their writing ability.And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.AI can't replicate you – it can't mine your lived experience, your perspective, or the way you think. So if you were already struggling to sound like yourself before AI came along, outsourcing your words to a robot isn't going to fix that. It's just going to give you more content that sounds like everyone else.So if AI isn't the answer, what is? That's exactly what we're diving into today with my extra magical guest, Kirsty Fanton.Kirsty is an ex-psychotherapist, ex-copywriter, and ex-pert (see what she did there? 😉) communicator, who helps online business owners hear and get heard when it matters most. Think: more successful sales convos, more memorable podcast interviews, richer experiences inside your courses and memberships, team meetings and the like. Her work isn't about tips and tricks – it's bigger-picture, human-centred strategy that puts your relationship with yourself, your business, and the people you serve right at the centre.And in this episode of the How I Do Content Podcast, we get into why smart, talented business owners end up sounding like everyone else, the psychology behind generic copy, what "use of self" actually looks like in your content, and the real reason your voice isn't coming through – and I promise you, it's not what you think.If you've ever used AI to write your content and still felt like something was missing, this one is for you.CONNECT WITH KIRSTY FANTONGrab Kirsty's free resource on what use of self looks like in action at https://www.kirstyfanton.com/tahryn Follow Kirsty on Instagram @kirsty.fantonFind out more at https://www.kirstyfanton.com/ WANT MORE?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow me on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEwhy you sound like everyone else in business, self-trust in business, generic content problem, finding your voice online, use of self in content marketing, personal stories in marketing, authentic content for business owners, psychology behind generic copy, AI and content voice, outsourcing voice to AI, psychotherapy and marketing, sales conversation mindset, how to have better discovery calls, how to sound like yourself in your marketing, building self-trust as an entrepreneur, how to show up authentically online, messaging strategy for business owners, overcoming blocks in content creation, voice of customer copy, human-centred marketing strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

April 20, 2026Episode 24617 min

246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire.So far we’ve covered:Part 1 – the Launching a New Offer Edition. Part 2 – the Growing Your Audience Edition. So if you missed either of those, go back and listen first.Today is Part 3, the final episode in this mini-series and it's the one most people come to me wanting help with – How to make more sales.Because at the end of the day, everything we’ve talked about in this mini-series – launching a new offer or growing your audience – it all comes back to this. More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love.But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram.It’s actually pretty simple (not easy, but simple).So let’s get into it.WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEhow to make more sales in online business, sales messaging strategy, marketing vs selling, how to sell more consistently, content that converts, sales content strategy, how to sell your offer online, messaging for service based business, how to increase conversions, online business sales tips, how to sell a coaching offer, sales volume strategy, content marketing for coaches, selling on Instagram, how to make your offer the obvious choice, urgency in sales copy, how to sell consistently online, conversion rate online business, how to show your offer from different anglesBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

April 13, 2026Episode 24513 min

245. 3 Things I’d Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire.Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, go back and listen to that one first hereToday is Part 2, and it's one of my most requested topics – how to grow your audience.But here's what I think you actually mean when you say that: you want more clients. You want more sales. You want to feel like your content is working and pulling the right people into your world. So that's exactly what we're going to talk about today.Let's get into it!WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEhow to grow your audience online, audience growth strategy for small business, how to attract the right clients, messaging strategy for coaches, ideal client messaging, how to get more clients from content, email list building for service providers, social media marketing for coaches, content marketing strategy, lead magnet ideas for service providers, guest podcasting for visibility, how to grow your email list, podcast guest strategy, content marketing for online business owners, how to stand out on social media, stop chasing followers get clients, marketing strategy for coaches and creatives, how to be consistent on social media, borrowing someone else's audience, visibility strategy for service providersBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE