Biz and Tech Podcasts > Business > Home Green Homes
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"The fact of the matter is your heating your home and cooling your home and heating your water are the two biggest loads to your electric bill. They cost the most in in your home. So this is an opportunity to yes decarbonize and do right for the environment and our grid but also for energy usage. And the products are there. There's more and more coming for sure. " - Anita Singha The much anticipated rebate part of the Inflation Reduction Act, HEEHRA, Home Energy Efficiency Rebate program launched in California in November, 2024. Anita Singha, the Senior Marketing Manager for the Switch Is On, the administrator of the financial incentive programs in California explains how this rebate program works and how to navigate it. She explains the program provides rebates of up to $8,000 for low-income households (80% or less of area median income) and $4,000 for moderate-income households (80-150% of area median income) to install heat pumps and heat pump water heaters. The rebates are paid directly to the contractor, and consumers must use a HEEHRA-qualified contractor to be eligible. Anita walks through the steps for consumers to verify their income eligibility and find HEER-qualified contractors through the Switch Is On website. This includes using an online income verification tool, getting a certificate of eligibility, and then contacting multiple contractors to get quotes. Izumi shares her experiences trying to help low-income homeowners, particularly those in remote/rural areas, navigate the HEER program. She highlights issues like lack of HEER-qualified contractors in certain regions, contractors being unfamiliar with heat pump technology, and complexities around mobile home and rental properties. Anita acknowledges these challenges and discusses efforts to expand contractor training and outreach, and reassures that the $450 million in HEER funding allocated to California is secure, even with a potential change in federal administration. However, she notes that the rebates may not last indefinitely, so consumers are encouraged to act quickly. Additional clarifications: California state is launching the rebate program with one appliance at a time, mainly focusing on the heat pump systems. The first phase was for heat pump HVAC system, in which low-income households can get it installed for free although the homeowners may have to cover a difference if the cost of installation exceeds $8,000. Qualified householders can apply if you live in a condo, 2-4 units buildings, ADU and Junior ADU. If you live in a mobile home, you can apply as long as you’re on a foundation and not have an axle or license number.
We are focused on incentives for home upgrade projects. We’re focused right now on residential space. If anyone is listening or you might have applied for a rebate program in the past, like an appliance rebate program through a government agency or utility, it oftentimes can be quite challenging. So we provide an end to end solution to make it very easy for folks to pre-qualify projects for all available incentives as well as then to claim the funds. And you can think of us as kind of a TurboTax for electrification rebates. - Aimee Bailey, Rock Rabbit Rock Rabbit was founded in 2022 by Aimee Bailey, co-founder and CEO, with her co-founder, building on concepts Bailey had been developing for years in her previous roles in the energy sector, including roles at the Department of Energy, utilities, and government agencies, with a focus on designing and deploying incentive programs. The company's mission is "Future-proofing homes made easy and affordable for everyone," reflecting their commitment to accelerating the energy transition in the residential sector. Rock Rabbit provides an end-to-end solution for contractors and homeowners to easily navigate and claim rebates for home electrification projects. The platform integrates multiple databases, including incentive programs, authority having jurisdiction (AHJ) registries, and community choice aggregation (CCA) information, to simplify the complex landscape of rebates and eligibility requirements. The company addresses three key pain points in the rebate process: incentive discovery (finding available programs among hundreds of options), navigating eligibility requirements (interpreting complex program rules), and streamlining paperwork processing (reducing administrative burden for contractors and homeowners). Rock Rabbit works primarily with contractors as their main user base, but also collaborates with utilities and government agencies to streamline rebate programs. This dual approach allows them to improve the rebate process from both the implementation and administration sides. There's a significant labor shortage in the HVAC industry, with estimates suggesting a gap of hundreds of thousands of technicians needed to meet climate targets. Rock Rabbit aims to alleviate this by making rebate processes more efficient, allowing contractors to focus more on installations and less on paperwork. For inquiries, contact: info@rockrabbit.ai
If you’re thinking about starting an Eco-Village, you wanna know, essentially you want to know what are the issues with soil, with air, with water, in your bio-region, in the ecological region that you live in; what are the relationships that you have with your elected officials that have the power over the area where you want to make this happen; who are your neighbors, and what kind of relationships you have with those neighbors whether they’re rural, farm neighbors, or whether they’re urban neighbors on your block. - Lois Arkin Lois Arkin shares her personal journey, from growing up in a close-knit, nature-filled neighborhood as a child, to moving to California with her husband, studying anthropology, and eventually finding her calling in the cooperative and intentional community movements. This led her to found the Cooperative Resources and Services Project (CRSP) in 1980, which laid the groundwork for the Eco Village LA concept. She explains how she came to the idea of creating an "eco village" - a cooperative, environmentally-focused community - after hosting public forums on different types of cooperatives. She describes the process of acquiring the first Eco Village LA building in the 1980s, and how the community has grown to encompass three buildings and a land trust over the decades. As she outlines, the key criteria that define an eco village, as outlined by early eco village pioneer Robert Gilman - includes being human-scaled, full-featured, closing the waste loop, supporting healthy human development, and being sustainable long-term. She explains how Eco Village LA aims to embody these principles, while also maintaining a diverse community in terms of income, ethnicity, gender, age, and household composition. Lois candidly shares the conflicts and challenges the community has faced over the years, including periods of intense interpersonal tensions. She describes how they eventually implemented a formal conflict resolution process, requiring members to first try to resolve issues one-on-one, and then seek mediation through a community conflict resolution committee if needed. Looking ahead, Lois talks about Eco Village LA's upcoming plans, including creating a pedestrian plaza on their main street, developing an urban farm, and continuing efforts to remove more housing in the surrounding neighborhood from the speculative real estate market. She emphasizes the broader goal of transforming the real estate industry's mindset from "maximum return on investment" to a "fair return on investment" to improve housing affordability and quality of life. Other resources mentioned: Foundation for Intentional Communities The Cohousing Association of the United States
“And what we did was, ‘let’s combine the performance of heat pump, off the shelf heat pump, heat pump water heater, with thermal storage with really really smart controls, and you can reap the benefit of that heat pump by shifting the load to the middle of the day and giving you a heat and hot water whenever you need it.” - Jane Melia Jane Melia, Co-founder and CEO of Harvest, the smart thermal battery system explains the genesis of Harvest. She discusses the limitations of traditional heat pump systems and how Harvest combines a heat pump with thermal storage and smart controls to decouple the time when heat is generated from when it is used, allowing the system to take advantage of cheaper, cleaner electricity. Jane provides a detailed overview of how the Harvest system works. It uses a heat pump water heater, a thermal battery (hot water tank), and smart controls to optimize when the heat pump runs to take advantage of renewable energy and off-peak electricity rates, while still providing heating and hot water on demand. Jane discusses the cost of the Harvest system, noting that it is comparable to a median heat pump system but with higher performance. She explains the various incentives and tax credits available, including the 30% federal tax credit, that can make the system cost-competitive with traditional gas heating and water heating. She also discusses Harvest's efforts to work with contractors and property owners to drive broader adoption. Jane and Izumi discuss the future of home heating and cooling, with Jane envisioning a future where thermal storage becomes a standard feature of heat pump systems to better leverage renewable energy and support grid decarbonization. They also discuss the policy changes, such as bans on new gas furnaces, that are helping drive the transition to clean heating solutions. harvest.green
“During Covid I started to think more about the products I was using and plastics. I’d always used refilled bottles for water and I’d reuse plastic bags at the grocery store. Then I heard the statistics that 2.5 billion tons of trash are in the landfill just from hand and body lotion alone and hand and body wash… “ - Libby Bourne Libby Bourne is the store manager for a sustainable store Sun Moon Rain in Santa Monica, offering refillable cleaning and personal care products. The store aims to eliminate single-use plastic and toxins through education. Libby outlined the store's most popular items like refillable dish soap and laundry detergent, appealing for their effectiveness and concentrates reducing plastic use. Customers favor natural deodorants and handwashes for their safe, non-toxic formulas. Libby ensures products meet the store's high standards by checking Environmental Working Group ratings and trusting suppliers with aligned values. This gives customers confidence that items support wellness without compromising the planet. She explains how the store attracts families seeking non-toxic products plus students and health practitioners concerned with sustainability. Santa Monica schools influence interest, and youth outreach grows demand while older customers remain open to change. While progress encourages Libby, a perfect solution remains distant. Continued education and small individual changes can chip away at plastic pollution if companies also curb production. Collaboration across generations offers hope for positive change.
"We’re not sacrificing anything aesthetic. We’re not sacrificing anything ergonomic by being mindful. We’re just pausing and thinking about it and making a good decision instead of rushing through to check everything off the list. It’s not going to be apparent in the final end result that you did everything in a very sustainable mindful way. It looks the same. It functions the same. It’s just going to last, and it didn’t hurt anyone in the process. And if it’s ripped out, it’s not going to hurt the earth for getting ripped out." - Ali Davin Ali Davin is a founder of Jute Interior Design, who specializes in sustainable and healthy designs. Ali's passions for art, antiques, and spatial design led her to study and work in those fields in Italy and the US. Clients regularly sought her design advice beyond individual pieces, inspiring her holistic interior design practice. For her sustainability means prioritizing the earth's and inhabitants' well-being. Ali incorporated sustainability from necessity due to her chemical sensitivities. It involves mindful material selection, waste reduction, and opting out of consumerism through repurposing. Building codes and contractor mindsets don't always support sustainability. Willing contractors make incremental changes, while some reject discussions. Education is key to accepting health risks in building practices. Ali informs clients of sustainable options without pushing agendas. Most clients initially prioritize aesthetics over sustainability. Changing mindsets requires patience, as rushing decisions sacrifices health and environmental impacts. Ali sees growing receptiveness as sustainability connects to individual and planetary well-being. Her dream is working with aligned clients and contractors on thoughtful, waste-reduced projects that minimize footprints. Her book, Live Natural, aims to introduce sustainability gently through beautiful imagery and approachable, bite-sized writing. It encourages absorbing sustainable messages comfortably without sacrificing aesthetics or function.
“You as a consumer, I as a consumer have enormous power to make the transformation that we want to see. But one of the transformations as a consumer is selecting the right products because the competitor who is not doing the right packaging or the right product is going to see that they’re losing clients to the competitors that are doing more sustainable product, produce and materials, so he’s gonna change. He’s only going to change because us as consumers are driving the change by purchasing the right or the best materials available for us.” - Denise Braun Denise Braun found her calling for sustainability work after witnessing waste flooding during a storm as a child in Brazil. She was further inspired after reading a book on applying sustainability in businesses while working in human resources. This led her to pursue a career in waste management. Denise founded All About Waste 8 years ago after having a child, encouraged by her husband to start her own business focused solely on zero waste solutions. The firm now provides zero waste certifications and consulting globally to reduce building waste. She leads by example with zero waste practices like composting and using refillable products. She encourages others gently and hosts zero waste children's birthday parties. She also recommends shopping at farmers markets when possible or using services like Imperfect Produce. She also suggests stores like Sprouts for bulk options. In Europe, she noticed less waste from smaller grocery formats and buying daily needs. Her goal is advising political leaders on waste policy. Other resources mentioned: The Natural Step, the book
"For me, mantra in my sort of day-to-day climate work is go for the gigatons. And while as a homeowner, a single homeowner, you can't do that, you can look at your biggest spend. So what are the most gigantic energy sinks in your home? Two-thirds of home energy use is from heating and hot water." - Trent Wolbe Trent Wolbe is currently a VP of marketing for a start-up called, Harvest, but I invited him to be my guest because of his fascinating history and passionate dedication to help this environmental crisis we face. He recently joined me as a co-chair of the Green Home Committee at USGBC-LA and dove right into actions, which I’m so grateful for. He shared how watching Ninja Turtle in his youth led him to be who he is today, and how he and his partner built a sustainable ADU in Los Angeles. A chance sighting of unusual structures revealed Earthships to Trent, inspiring him to study their off-grid design harnessing nature for comfort through materials and thermal gain. And upon building his ADU, he optimized for minimal energy use with a tight envelope, geothermal, solar, battery and heat pumps. He shares lessons from a challenging but educational process.
"For some folks, they become really motivated by the climate crisis. They start to understand that in their family, maybe their single largest source of climate pollution, and it's a big one, is sitting in their closet just heating their water and heating their house, right? So that's some folks are motivated by that, and they want to start finding out what they can do. Other folks maybe don't care about climate at all, but they've got high utility bills, and they want to understand how electrifying their home can actually reduce their utility bills. This is a common misperception. People think electricity is expensive, and they think it's dirty. Electricity is not dirty in California. Our electricity supply is remarkably clean. … Also, electricity is not expensive when you do the math right when you compare apples to apples, running your home on electricity and running it on gas. You'll discover that over time, you can save, a typical home will save thousands of dollars over the lifespan of the equipment that we're talking about." - Cooper Marcus, Chief Quitter, Founder Cooper Marcus founded QuitCarbon, which is a platform that makes home electrification easier, cheaper, and better for all with free expert advice, personalized plans, contractor referrals and support through the process to transition homes off fossil fuels. Chief quitter, founder of QuitCarbon shares how he started this company as he went through a complex process of electrifying his Victorian home in San Francisco. QuitCarbon is free for homeowners and generates revenue through contractor partnerships by connecting them with clients, with the goal of helping millions of homes electrify while educating contractors on the transition. Cooper addressed pushbacks like climate concerns, cost worries and reliability myths, noting solutions like battery backups and that electricity is often cheaper than gas long-term, especially as incentives lower upfront costs. Also QuitCarbon has developed a software that tracks almost 300 ever changing financial incentives available and be able to inform the homeowners the best possible path of electrifying homes.
“…what can we do in terms of water and energy? Something that's super decentralized that doesn't make people compromise. And we started to look at where water is used most within the residential home and 50% of that water use stems from the bathroom. It's quite alarming when you start looking at how much we actually use in terms of water.” - Alisha McFetridge A typical 10-minute shower uses 25 gallons, whereas Rainstick Shower uses under 5 gallons, saving both water and the energy required to heat excess water. Its point-of-use cleaning further reduces costs and environmental impacts. Alisha McFetridge, Co-founder and CEO, detailed Rainstick's recirculation system saves 80% water and energy by reusing shower water up to six times through cleaning and pumping, while maintaining a strong 3 gpm flow. Her background in water management and sustainability led to developing this solution. She also explained the installation process, maintenance as well as the possible upcoming financial incentives. Instagram: @rainstick.shower FB: rainstickshower LinkedIn: rainstickshower
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