
Handle Price Objections WITHOUT Discounting | Hole in the Wall Business Podcast Ep. 164
In episode 164 of the Hole in the Wall Business podcast Bill and James break down what price objections actually mean and why discounting can quietly damage your business. They dig into how to respond in a way that protects your margins while increasing trust.Price objections typically = uncertainty, comparison, or lack of clarity.Their conversation covers how to ask better questions, explain your process, reinforce your value, and recognize when a customer simply isn’t the right fit.If you own a service business, run estimates, or sell based on trust you'll want to tune in.Join the Hole in the Wall Business Podcast Facebook Group:https://www.facebook.com/groups/hiwpodcastLearn more about Hole in the Wall:https://www.holeinthewall.comLearn about franchising opportunities:https://www.holeinthewallfranchising.comChapters | 0:00 Intro1:11 Price Is Only One Buying Factor2:30 Price vs Convenience vs Value4:18 Why Price Objections Aren’t Always About Price7:35 How Discounting Hurts Your Business9:10 The Best Response to Price Pushback12:50 Confidence Builds Trust14:55 Knowing When to Walk Away18:15 Focus on the Right Customers20:35 Final Advice on Handling Price Objections#sales #smallbusinessowners #businesspodcast #entrepreneurship #pricingstrategy #salestraining #customerservice #businessgrowth #Leadership #ServiceBusiness #Profitability #BusinessAdvice



