High Spirits: The Cannabis Business Podcast

Hosted by AnnaRae Grabstein and Ben Larson

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Episodes

162

Latest episode

Jul 2026

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EN-US

About the show

Hosts Ben Larson and AnnaRae Grabstein serve up unfiltered insights, reveal their insiders' perspectives, and illuminate transformative ideas about the cannabis industry for people who want to make sense of it all.

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August 12, 2026Episode 14856 min

#148 - How CAM Built a $73M California Cannabis Brand with Anna Willey

In a California market defined by ruthless price compression and distressed assets, how does a quiet operator scale to $73M in retail sales while commanding nearly double the average market price?About This EpisodeIn this solo-hosted episode, AnnaRae Grabstein sits down with Anna Willey, Founder and CEO of California Artisanal Medicine (CAM). Anna reveals the operational strategy behind building California's #2 branded flower line, why she completely avoids buying distressed assets, and how CAM maintains high margins through tight distribution control and vertical integration. Before the conversation, AnnaRae breaks down the week's biggest headlines, including Curaleaf’s unsolicited takeover bid for Aurora Cannabis and new federal hemp beverage legislation.What You’ll LearnThe "Everyday Value" Pricing Strategy: How CAM holds a $7.50/gram average without relying on deep retailer discounting or race-to-the-bottom pricing.In-House Distribution vs. 3PLs: Why managing their own 12-van distribution fleet keeps operational costs down to just 3% of sales.Why Distressed Assets Are a Trap: The real financial and human costs of buying struggling cultivation facilities instead of building from scratch.The Inter-State Commerce Long Game: How CAM is quietly positioning its massive 2,500-light Sacramento footprint for future federal rescheduling and state-to-state shipping.Meet the GuestAnna Willey is the Founder and CEO of CAM (California Artisanal Medicine). A pioneer in the space, she opened one of Colorado's first dispensaries in 2009 as the first female dispensary owner in the state. After launching CAM in California in 2018, she has grown the company into the #2 flower brand in the state with over $73 million in annual retail sales and a 2,500-light cultivation footprint in Sacramento.Why Tune In?If you are an operator, executive, or investor trying to figure out how to build a profitable, debt-free cannabis brand in the country's most competitive market, this episode offers a masterclass in disciplined growth, real estate strategy, and operational execution.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 30, 2026Episode 14759 min

#147 - Reclaiming California’s Cannabis Market with DCC Director Clint Kellum

As California crosses its eighth year of adult-use legalization, operators find themselves caught between a stubborn illicit market and rigid regulatory oversight. In this pivotal episode of High Spirits, hosts Ben Larson & AnnaRae Grabstein sit down with Clint Kellum, Director of the California Department of Cannabis Control (DCC), to unpack the structural friction facing the world’s largest cannabis economy.From the rollout of an innovative AI-powered image analyzer for packaging compliance to a massive transition away from individual plant tagging, Clint gives an insider’s look at how the regulatory body is trying to ease operational burdens. The conversation takes a sharp turn into the future, exploring the fallout of the state's intoxicating hemp ban, an immediate crackdown on testing loopholes for 14 new pesticides, and California’s long-term play as federal rescheduling under Schedule III looms.What You’ll LearnAI & Packaging Overhaul: How the DCC is implementing an AI image analyzer to cut down on label compliance friction and protect against child-appealing packaging rules.The Death of Plant Tags: Inside the regulatory shift toward group plant tagging launching next year and how the state is navigating the recent worker safety debate around metric tags.The 2028 Hemp Deadline: What the implementation of AB8 means for the future integration of hemp-derived cannabinoids into the licensed California supply chain.Rescheduling & Border Control: Why the DCC is actively leaning on the DEA for formal guidance regarding interstate commerce and the preservation of the California cannabis brand.Meet the GuestClint Kellum is the Director of the California Department of Cannabis Control (DCC), where he guides state licensing, compliance, public health policy, and enforcement efforts. Bringing over 18 years of public service experience rooted in state budgeting and organizational leadership, Clint previously served as the DCC’s Chief Deputy Director starting in January 2025. Prior to regulating the cannabis market, he served as the Chief Deputy Executive Director of the California Infrastructure and Economic Development Bank (IBank) and worked extensively as a cannabis coordinator for the Department of Finance immediately following the passage of Prop 64.Why Tune In?If you are an entrepreneur or executive trying to out-maneuver the regulatory complexity of the cannabis supply chain, this episode provides direct clarity straight from the state’s top enforcement official. Tune in to understand where the compliance goalposts are moving next so you can keep your business secure, compliant, and ready for federal shift parameters.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 23, 2026Episode 14656 min

#146 - Building Anti-Fragile Cannabis Culture, Multi-State M&A, and the DEA's Schedule III Hearings

The cannabis landscape is shifting at light speed, and navigating the turbulence requires more than just keeping up—it demands rigorous strategic alignment and radical organizational transparency. In this one on one, business news roundup episode of High Spirits, hosts Ben Larson and AnnaRae Grabstein sync up for a dynamic news and culture roundup, pulling back the curtain on the internal mechanics of building an agile corporate structure before unpacking the industry's latest macro shifts.Ben shares firsthand insights on leading a team through rapid market volatility by implementing 360-degree customer feedback loops and employee transparency surveys. They discuss the critical shift from a traditional "leader-follower" model to an empowered "leader-leader" framework, explaining how clarity in strategic intent eliminates operational bottlenecks. Moving to macro updates, they break down the structural realities of Vireo Growth’s recent multi-state distressed asset roll-up, the operational metrics of the shrinking Colorado market, and the critical legal nuances of the DEA's Schedule III hearings—specifically contrasting the legacy five-part test with the newly introduced two-part test for medical efficacy.What You'll Learn:The Leader-Leader Framework: How to deconstruct executive bottlenecks, empower middle management to act autonomously, and transition away from high-stress "zero-based budgeting" cycles.The Anatomy of a Distressed Asset Deal: A look into how operators like Vireo Growth leverage strategic debt restructuring to acquire massive retail footprints without absorbing unsustainable legacy liabilities.The Five-Part vs. Two-Part Test Battle: A breakdown of the crucial legal arguments inside the DEA’s Schedule III hearings and how the definition of "Currently Accepted Medical Use" (CAMU) dictates the timeline of federal rescheduling.The Impending Interstate Commerce Conflict: Why the regional battle over state borders and protectionist supply chains will soon eclipse the hemp vs. regulated cannabis debate for multi-state operators.Why Tune In? Get the unfiltered, executive-level analysis on the exact cultural frameworks, macro trends, and regulatory shifts that will redefine cannabis supply chains, balance sheets, and corporate valuations heading into the upcoming strategic planning season.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 20, 202631 min

TWICL (7/17/26) - DEA Hearing, Senate Dems Refile the CAOA, Pennsylvania Punts (Again) + Kiva x Conan

It was a massive week in cannabis policy — and we're breaking it all down live with the teams from Cultivated, High Spirits and Cannabis Musings, Friday at 12 PM ET.On the docket:🏛️ The DEA's rescheduling hearing wraps up — what did we learn, and what happens next?📜 One day later, Senate Democrats reintroduced the Cannabis Administration and Opportunity Act — led by Sens. Booker, Schumer, and Wyden — which would fully deschedule cannabis, expunge low-level federal convictions, and stand up a federal regulatory framework across FDA, ATF, and TTB. 🚫 Pennsylvania does it again: another legislative session ends without adult-use over the line. What's actually blocking the sixth-largest state?📈 Ascend Wellness preps for an uplisting — what it signals for capital markets and who might follow.💰 ICYMI: Cultivated teamed up with Moby for a webinar on the shifting landscape of cannabis investing — we'll share the highlights.🎬 Plus, a bonus segment: Jay's interview with Melissa Henry of Kiva Confections on the brand's work with the Conan O'Brien show — a case study in cannabis breaking into mainstream entertainment.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 16, 2026Episode 1451 hr 1 min

#145 - Shifting Trends, AI, & State Markets with Leah Spokojny, CRO at BDSA

Are you running your cannabis business on gut instinct or hard numbers? In a volatile, state-by-state landscape where headlines rarely tell the whole story, relying on assumptions is a fast track to getting left behind.In this episode of High Spirits, hosts Ben Larson & AnnaRae Grabstein are joined by Leah Spokojny, Chief Revenue Officer of BDSA, the industry’s leading market research and analytics firm. Together, they dive deep into the changing dynamics of mature versus emerging markets, the shifting consumer preferences of Gen Z versus Millennials, and how cutting-edge AI integrations like Claude’s Model Context Protocol (MCP) are transforming how operators interact with market intelligence.What You’ll LearnThe Inhalable Divide: Why Gen Z is flocking to vapes while Millennials still prefer rolling their own joints, and what this means for your product development.Deciphering the Hemp THC Boom: A realistic look at the retail future of hemp-derived THC beverages and whether they act as a gateway or a threat to traditional dispensaries.SaaS vs. Raw Data Quality: Why user interfaces are taking a backseat to clean, structured data as AI and conversational LLMs become the ultimate analytical assistants.State-by-State Realities: Under-the-hood insights into Michigan’s relentless price compression, California’s category shifts, and Virginia's trajectory toward 2030.Meet the GuestLeah Spokojny is the Chief Revenue Officer at BDSA, where she leads the charge in translating complex, fragmented cannabis market data into actionable retail and brand strategy. Bringing over a decade of foundational experience in mainstream CPG and healthcare market research, Leah joined the cannabis sector in 2019. Since then, she has focused on pioneering methodology and consumer insights to help brands, retailers, and investors successfully navigate the industry's messiest data challenges.Why Tune In?If you want to stop guessing your market position and start pricing, packaging, and scaling with precision, this episode provides the data-backed roadmap you need to gain a true competitive edge.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 13, 202634 min

TWICL (July 10, 2026) - What Actually Happened at the DEA Hearings + Virginia's 2027 Timeline

The rules of the cannabis economy are being rewritten right now in a small, secure federal courtroom in Northern Virginia. While July usually signals a summer slowdown for the industry, the exact opposite is happening.In this week's live episode breakdown, AnnaRae Grabstein (Co-Host of High Spirits) steps into the arena alongside Jay Rosenthal (Cultivated) and legal analyst Marc Hauser (Cannabis Musings). Together, they pull back the curtain on the opaque DEA administrative hearings regarding the federal rescheduling of adult-use marijuana.From the bizarre bifurcation of medical versus adult-use policy to Virginia’s impending local market launch, this conversation cuts through the legal jargon to deliver the raw, unvarnished market realities that mainstream headlines completely miss.💡 What You’ll Learn:The Schedule III Mystery: Why the federal government took pains to fit medical cannabis into a specific DEA buy/sell framework, yet left adult-use trapped in administrative purgatory.The Litigation Chess Match: Why the seemingly dry, "bibliography-style" DEA hearings are actually a methodical setup for the massive federal court battles ahead.The Interstate Commerce Catch-22: How shifting to Schedule III without explicit DEA registration might keep state-line walls up—and why top law firms won't bless exchange up-listing just yet.Virginia for Virginians?: A realistic look at the Commonwealth’s upcoming 2027 market, skyrocketing license values, and whether states can truly box out major Multi-State Operators (MSOs).The Capital Gap: Why state-level, SBA-style funding—not just local protectionism—is the only real way independent craft operators can survive against heavily funded players.🚀 Why Tune In?If you are a cannabis or hemp operator, entrepreneur, or executive trying to forecast where your capital and supply chains should go over the next 24 months, you cannot afford to guess. This episode offers an expert-level breakdown of the legal mechanics and regulatory hurdles shaping the future of retail, investment, and interstate trade. Tune in to get the strategic insights you need to navigate an increasingly complex, fragmented marketplace.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 10, 202655 min

#144 - Betting Big on One Brand: Ohio’s Market Leader w/ Zach Weprin (Certified)

While most multi-state operators are racing to build massive houses of brands, one independent Ohio operator made the exact opposite bet—and won.About This Episode: In this episode of High Spirits, hosts Ben Larson & AnnaRae Grabstein sit down with Zach Weprin, President of Certified Cultivators, to unpack how his family-owned, vertically integrated company captured an impressive 7% market share in Ohio. Zach shares the raw, behind-the-scenes journey of transforming a former auto parts warehouse into a top-tier cultivation facility, navigating the shift from medical to adult-use, and why they choose to double down on a single brand name across flower, vapes, edibles, and beverages.What You’ll Learn:The Single-Brand Strategy: Why Certified rejected the "house of brands" model and how putting all their equity into one name drove massive consumer trust.Wholesale vs. Retail Economics: Why Zach is prioritizing a robust wholesale engine over retail footprint saturation in a limited-license market.The Three Pillars of Cultivation Success: How balancing genetics, environmental control, and team culture creates "lightning in a bottle."Bootcamp for Cannabis: Why a background in the high-stakes hospitality and restaurant industry is the ultimate foundation for scaling a cannabis business.Meet the Guest:Zach Weprin is the co-founder and President of Certified Cultivators, one of the premier independently owned, vertically integrated cannabis companies in Ohio. Before entering the cannabis industry in 2017 alongside his father, Zach spent a decade building a highly successful fast-casual sushi chain. His deep hospitality background shapes Certified’s focus on culture, operational efficiency, and community-driven brand building, cementing their spot at the top of the rapidly growing Ohio market.Why Tune In? If you are an operator, entrepreneur, or investor trying to navigate market compression and brand differentiation, this conversation provides a masterclass on capital efficiency, vertical integration tactics, and true brand discipline in a shifting regulatory landscape.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

July 1, 2026Episode 14348 min

#143 - How Eddie Brennan Built ayrloom’s $75M Empire (Plus DEA Hearing Update)

What happens when a 115-year-old family farm bets its entire legacy on the future of cannabis? You get New York’s top-selling beverage and vape brand, bringing in over $75M in retail sales.In this episode of High Spirits, host AnnaRae Grabstein holds down the fort while Ben Larson is away on paternity leave. She sits down with Eddie Brennan, CEO of ayrloom, to dissect their meteoric rise in the New York market and how they utilized centuries of agricultural and alcohol distribution expertise to dominate cannabis. Plus, the episode kicks off with an exclusive, boots-on-the-ground debrief from Laura Fogelman, Chief of Staff at PAX, who sharing her firsthand, unfiltered notes from inside day one of the historic DEA rescheduling hearings.What You’ll LearnThe DEA Hearing Inside Scoop: Why the recent DEA hearings had tighter security than a fortress, who was actually in the room, and how the DEA is vigorously defending Schedule III.The Blueprint for $75M in Retail Sales: How ayrloom scaled to millions of units in New York by prioritizing true vertical integration and agricultural consistency.Borrowing from Big Alcohol: Why hiring from CPG giants like Anheuser-Busch and Proctor & Gamble beats relying solely on cannabis industry transplants.Navigating the Looming Hemp Cliff: Eddie’s candid, changing outlook on the future of the hemp-derived THC beverage market ahead of upcoming November regulations.Meet the GuestsEddie Brennan is the President of Beak & Skiff and the CEO of ayrloom. As a fifth-generation leader of a 1,000-acre New York apple orchard, Eddie successfully pivoted the legacy farm into a top 10 national hard cider brand (1911 Established) before betting the farm on regulated cannabis and hemp-derived beverages.Laura Fogelman is the Chief of Staff and Head of Strategic Communications at PAX. With a deep background in public affairs and brand strategy, Laura sits at the intersection of product innovation and federal cannabis policy reform.Why Tune In?Whether you are trying to navigate shifting state regulations or scale a beverage brand across state lines, this conversation delivers an essential masterclass in applying institutional CPG discipline to the chaotic realities of modern cannabis.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

June 27, 202631 min

TWICL (June 26,2026) - Another Nasdaq Moment, Questions about DEA Fairness, and more

The cannabis industry is sprinting toward major U.S. stock exchanges, but a high-stakes showdown in Washington could completely rewrite the rules of the game. On this episode of This Week in Cannabis Live, host Jay Rosenthal and the Cultivated Media team (Jeremy Berke) are joined by regular panel experts AnnaRae Grabstein (High Spirits) and Marc Hauser (Cannabis Musings) to break down a massive transparency battle unfolding at the DEA.As major operators find creative new legal pathways to land on the NYSE, the federal government is preparing to hold its historic Schedule III rescheduling hearings entirely behind closed doors. From "prohibitionist theater" in DC to trade association collapses in Canada, the panel cuts through the noise to show operators, entrepreneurs, and executives where the industry is actually heading.What You’ll Learn:The "Medical-Until-Retail" Loophole: How Glass House Brands followed Trulieve's fast follow to the NYSE by deconsolidating its supply chain, and what it means for up-supply chain operators.The DEA’s Secret Hearings: Why the public and media are being locked out of the historic Schedule III rescheduling trial, and the grassroots legal effort to force a live stream.The Skepticism Behind Schedule III: Will the DEA actually defend cannabis reform in court, or are we witnessing performative prohibitionist theater?Why Trade Associations are Failing: What the sudden shutdown of the Cannabis Council of Canada teaches us about fractured supply chain desires and industry normalization.The Federal Lobbying Boom: Why Washington lawyers and lobbyists are the biggest financial winners of the current regulatory whiplash.Meet the Panel:Jay Rosenthal & Jeremy Berke: Co-founders of Cultivated Media, the leading daily briefing for cannabis business and policy professionals. AnnaRae Grabstein: Regular panel guest, cannabis compliance expert, and co-host of High Spirits: The Cannabis Business Podcast. Marc Hauser: Cannabis legal strategist and author of Cannabis Musings. Why Tune In?If you are an operator trying to project your 2026 tax burden, a hemp brand surviving daily regulatory whiplash, or an investor tracking macro capital inflows, this breakdown is essential. The Cultivated panel uncovers the hidden structural risks of asset deconsolidation and gives you a front-row seat to the most consequential federal drug policy battle in fifty years.Have a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

June 27, 202637 min

IgniteIt Chicago Replay: AI, M&A, and Policy Blitz

Live from the media stage at IgniteIt Chicago, High Spirits co-host AnnaRae Grabstein conducts five lightning-round interviews with the industry’s sharpest minds. From the realities of major M&A integration and enterprise AI deployment to a wild on-stage metaphor involving a literal caterpillar, this special bonus episode captures the exact energy, momentum, and anxiety of the current market. Featuring insights from Patrick Lane, Ed Keating, Sarah McLaughlin, Jordan Eisenstat, and Dr. Lucas McCann.What You’ll Learn:Data-Driven AI: How Claude and custom AI tools are replacing manual analytics for conference organizers and content creators.Navigating Consolidation: The operational reality of merging with your top competitor and how to manage staff during a surprise buyout.Formulation & Hemp Risk: Why the upcoming November hemp regulations are forcing a strategic pivot for edible and beverage brands.The Global Opportunity: How Canadian export data shows a clear survival blueprint for lean American operators looking overseas.Why Tune In? Get a seat on the expo floor and hear exactly how top cannabis executives, PR strategists, and scientists are preparing their businesses for the next 12 months of federal policy changes.Timestamps: 0:00 - Live Podcast Kickoff with Patrick Lane (IgniteIt) 5:30 - M&A Data & Vendor Shakeouts with Ed Keating (Emerald Intel) 14:25 - Why Gummies Dominate the Market with Sarah McLaughlin (Melt Make) 20:45 - AI Disrupting PR Workflows with Jordan Eisenstat (Marino PR) 29:20 - Bold Policy Forecasts & Global Markets with Dr. Lucas McCann (CannDelta) 36:30 - Final Wrap-UpHave a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

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